HRAC - آکادمی مدیریت سرمایه های انسانی

What HRAC - آکادمی مدیریت سرمایه های انسانی does

HRAC (Human Capital Management Academy / آکادمی مدیریت سرمایه های انسانی) is an Iranian privately held consulting and training organization specializing in human capital management, organizational psychology, and leadership development. The company serves Iranian enterprises across telecommunications, banking, automotive, oil and gas, insurance, and manufacturing, as well as individual consumers seeking behavioral and talent assessments. Named enterprise clients include Mobinnet, Hamrahe Aval (MCI), Bank Mellat, Bank Saderat, EN Bank, SINA Bank, IKCO (Iran Khodro), NAK, SPGC, and IMI.

The company's core offerings combine internationally licensed assessment instruments with consulting and training programs. HRAC holds exclusive representation rights in Iran for PRISM Brain Mapping (a UK-developed neuroscience-based behavioral assessment) and implements methodologies from Mercer (IPE 3P job evaluation), Towers Watson (Global Grading System), Gallup (Q12 engagement, CliftonStrengths, Great Managers), Aon Hewitt (engagement measurement), Wiley (The Leadership Challenge), Blanchard (Situational Leadership II), and Lencioni (Five Behaviors), alongside DISC behavioral profiling, Holland career types, and Lego Serious Play facilitation. The product mix spans HR consulting engagements (HR transformation, employee experience, job architecture, compensation systems, AI in HR advisory, engagement surveys), training workshops (Neuroleadership, Mercer HRM, Performance Conversations, Psychological Safety, Leadership Skills), online assessments with user registration and payment processing, and a small book publishing line under the Bavar Bartar imprint.

HRAC operates a sales-led go-to-market with direct enterprise engagement, on-site corporate training, a self-serve online assessment platform for individuals and small groups, WhatsApp-based sales contact (09125273256), two Instagram accounts (@jobtalents and @neurolead_ir), and a content marketing program publishing educational articles on the company website. Pricing is primarily quote-based and not publicly disclosed for services or assessments; only book prices (40,000 and 55,000 Tomans) are listed. The company is founder-led, privately held with no disclosed institutional investors or funding rounds, and operates exclusively within Iran.

Name

HRAC - آکادمی مدیریت سرمایه های انسانی

Legal name

HRAC

Website

https://hrac.ir

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HRAC (Human Capital Management Academy) is an Iranian HR consulting and training firm offering neuroscience-based behavioral assessments, leadership development programs, and HR advisory services. It serves Iranian enterprises across telecom, banking, automotive, oil and gas, and insurance, as well as individual assessment customers.

Ownership category

akta.pro rank

Product category

HR Consulting and Training Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• HR consulting services
• Behavioral assessment tools
• Leadership training programs
• Talent identification assessments
• Neuroleadership training

Headquarters

HQ city

Iran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. HR Consulting Services: Customized HR consulting engagements covering HR transformation, HR excellence, employee experience, AI in HR, job architecture, digital skills, compensation systems, job evaluation, employee engagement, and talent management. Delivered as bespoke advisory projects to organizations.
2. Training Programs and Workshops: Instructor-led training programs on HR topics (Mercer HRM, Neuroleadership, Lego Serious Play, DISC, leadership challenges, situational leadership, Gallup management, performance conversations). Delivered as multi-day workshops to corporate groups.
3. Online and In-Person Assessments: Administered assessments including PRISM Brain Mapping, CliftonStrengths, DISC, Holland Career Types, team role assessments, learning style assessments, and time management skill assessments. Customers pay fees via bank transfer and receive online access to assessments and reports.
4. Book Sales: Sale of specialized books: 'Dynamic Communication with DISC Model' priced at 55,000 Tomans and 'The Bee Book' priced at 40,000 Tomans (25,000 Tomans in another listing). Both published by Bavar Bartar.
5. Assessment Fees: Fees charged for various online assessments. Pricing communicated via WhatsApp contact (09125273256). Customers pay then submit receipt for access to assessments and report delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HRAC provides HR consulting, training programs, and behavioral assessments to Iranian organizations and individuals. Core services include customized HR advisory (transformation, employee experience, job architecture, compensation, engagement), neuroscience-based training programs (Neuroleadership, Leadership Challenge, Mercer HRM), and globally-recognized assessments (PRISM Brain Mapping, CliftonStrengths, DISC, Holland, Mental Toughness). The company operates as the exclusive Iranian representative of PRISM and adapts global Mercer, Gallup, Towers Watson, and Wiley frameworks for the local market.

Product overview

HRAC (Human Capital Management Academy) is a consulting and training organization offering a comprehensive portfolio of HR assessment tools, training programs, and advisory services. The core offerings include neuroscience-based behavioral assessments (PRISM Brain Mapping, DISC, Mental Toughness), talent identification tools (CliftonStrengths, Holland, Youth Talent), and specialized training programs (Neuroleadership, Mercer HRM, Leadership Skills, Psychological Safety). The company operates as a services-based organization with assessment tools as diagnostic instruments and training programs as implementation vehicles, all aligned with neuroscience-informed methodologies for human capital optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Consulting Services (مشاوره منابع انسانی) Customized HR advisory engagements covering HR transformation, HR excellence, employee experience, job architecture, compensation systems, job evaluation, employee engagement, and talent management for Iranian organizations.
• PRISM Brain Mapping Assessment (نقشه ذهنی پریزم) Neuroscience-based behavioral assessment tool mapping 8 dimensions of natural and adapted behaviors across a four-quadrant brain model (green, blue, red, gold), used for job matching, talent assessment, and team analysis. Available exclusively through HRAC in Iran.
• CliftonStrengths Assessment (آزمون استعدادیابی کلیفتون) Talent identification and strengths discovery assessment for adults (16+), covering 34 talent domains, with supplementary reports for development planning. Nearly 10 million global participants per Gallup research.
• DISC Behavioral Assessment (آزمون رفتار شناسی DISC) Behavioral typing assessment with multiple report types for communication, management, sales, and team-building applications, used for improving workplace relationships, sales, team building, and conflict management.
• Youth Talent Assessment (آزمون استعدادیابی نوجوانان 14-18) Talent identification assessment for teenagers aged 14-18 identifying top 3 talents from 10 known domains, with development recommendations tailored for the individual, parents, and teachers.
• Holland Career Types Assessment (آزمون تیپ های شغلی هالند) Career interest assessment based on Holland's model identifying top 3 career-related interests and providing matching job recommendations.
• Learning Style Assessment (آزمون سبک یادگیری) Assessment identifying individual learning styles across three cognitive components: learning purpose, learning structure, and learning activity.
• Time Management Skills Assessment (آزمون مهارت های مدیریت زمان) Assessment evaluating 12 key areas of time management, identifying strengths and weaknesses with improvement recommendations.
• Mental Toughness Assessment (آزمون استحکام روانی) Assessment measuring 9 behavioral competencies correlated with mental toughness and leadership performance, based on PRISM methodology.
• Key Team Roles Assessment (آزمون نقش های کلیدی در کار تیمی) Assessment identifying natural team roles: Creator, Advancer, Refiner, Executor, and Flexer, with recommendations for optimal role alignment.
• Neuroleadership Program (دوره نورولیدرشیپ) Four-module instructor-led program applying neuroscience findings to leadership development, covering decision-making, emotional regulation, collaboration, and organizational change management.
• Psychological Safety Workshop (ایمنی روانشناختی) Workshop series on creating psychological safety in teams using neuroscience insights and LEGO Serious Play methodology.
• Strengths Discovery Workshop (دوره کشف استعدادها و نقاط قوت) Workshop for discovering personal talents and converting them into strengths using CliftonStrengths methodology.
• Lego Serious Play Facilitation (بازی های جدی لگو LEGO) Systematic, innovative facilitation methodology using LEGO bricks for learning, problem-solving, team building, and design thinking applications.
• Mercer HRM Comprehensive Program (دوره جامع مرسر MERCER HRM) Comprehensive HRM program based on Mercer methodology covering five key disciplines: Performance & Rewards, Analytics & Change, Talent Management, HRBP, and Talent Acquisition.
• Performance Conversations Training (دوره مکالمات و بازخوردهای عملکردی) Neuroscience-based program teaching effective feedback delivery and performance conversations using SCARF model and growth mindset principles.
• Leadership Skills Programs (دوره مهارت های رهبری) Collection of leadership programs including The Leadership Challenge (TLC), Situational Leadership II (Hersey & Blanchard), and Gallup's Great Managers methodology.
• Towers Watson Job Evaluation Training (دوره ارزشیابی مشاغل تاورز واتسون) Training on Towers Watson's Global Grading System for job leveling and compensation structure design.
• Mercer IPE Job Evaluation Training (دوره ارزشیابی مشاغل مرسر IPE) Training on Mercer's International Position Evaluation methodology for job evaluation and grading.
• Job Matching Service (تطابق شغل و شاغل) Service matching individuals to jobs using PRISM behavioral mapping, analyzing competencies, talents, natural behaviors, core traits, and core values.
• The Bee Book (کتاب زنبور) Leadership and change management book using a bee colony metaphor, covering innovation, transformation, and employee engagement. Author: Craig Smith; translated by AmirHossein Gholamali Pour; publisher: Bavar Bartar. Price: 40,000 Tomans.
• Dynamic Communication with DISC Model Book (کتاب ارتباطات پویا با مدل DISC) Book on DISC behavioral model for effective communication. Author: Sebastian; translated by AmirHossein Gholamali Pour; publisher: Bavar Bartar. Price: 55,000 Tomans.

Quantifiable outcome

• Organizations with engaged employees show higher productivity, customer loyalty, profitability, and lower turnover rates
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PRISM Brain Mapping (UK)coreTechnology or IntegrationHRAC is the exclusive representative of PRISM Brain Mapping in Iran. PRISM is a neuroscience-based behavioral assessment tool developed in the UK that maps 8 dimensions of behavioral tendencies. HRAC's exclusive status gives them a unique positioning in the Iranian market for this assessment tool.
• Mercer (Marsh McLennan)coreStrategic or Co-development PartnerMercer, with 70 years of history, 21,000 employees, and 28,000 clients globally, is a major international HR consulting firm. HRAC implements Mercer's methodologies including the IPE (International Position Evaluation) 3P model for job evaluation and compensation structure design. Mercer's framework for HR Business Partners (HRBP) is referenced and used in HRAC's training programs.
• Towers Watson (now Willis Towers Watson)coreStrategic or Co-development PartnerHRAC implements the Towers Watson Global Grading System for job leveling and grading in Iranian organizations. The model uses 25 global grades organized into 6 job bands and is used for career path design and competency model foundations.
• GallupcoreStrategic or Co-development PartnerHRAC uses Gallup's research and frameworks including the Q12 employee engagement model and the Great Managers program. Gallup's 30+ years of research on successful managers forms the basis of HRAC's management development offerings.
• Aon HewittminorStrategic or Co-development PartnerAon Hewitt is referenced for employee engagement measurement methodologies. The company has over 30,000 professional employees in 90 countries and serves over 20,000 clients globally.
• Wiley (The Leadership Challenge)coreTechnology or IntegrationHRAC holds official certifications from Wiley for The Leadership Challenge program developed by Barry Posner and James Kouzes. The program has been running in Iran since 2007 (Iranian calendar) in large and medium Iranian organizations. Completion certificates are issued by Wiley.
• Patrick Lencioni (The Five Behaviors)minorStrategic or Co-development PartnerHRAC uses Patrick Lencioni's Five Behaviors of Cohesive Teams model, one of the most influential team effectiveness frameworks. The model emphasizes trust, constructive conflict, commitment, accountability, and results focus.
• Ken Blanchard Companies (Situational Leadership II)minorStrategic or Co-development PartnerHRAC offers the Situational Leadership II program based on the model by Paul Hersey and Ken Blanchard (author of The One Minute Manager). The framework teaches managers to adapt leadership style based on employee competence and commitment levels.
• Gallup (CliftonStrengths)coreTechnology or IntegrationHRAC administers the CliftonStrengths (formerly StrengthsFinder) assessment for talent identification and strengths discovery, based on over 50 years of research with nearly 10 million global participants.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Gallup: Global analytics and consulting firm built around the Q12 engagement framework and CliftonStrengths assessment. HRAC delivers Gallup's frameworks in Iran, making Gallup the originating brand for two of HRAC's flagship services.
• Willis Towers Watson (WTW): Global advisory firm offering HR consulting, talent, and job-evaluation frameworks. HRAC is a partner implementing Towers Watson's Global Grading System, putting WTW in direct methodology overlap on job leveling and compensation.
• Aon Hewitt: Global HR consulting and engagement-measurement practice (20,000+ clients). HRAC cites Aon Hewitt methodologies for employee engagement, so Aon sits in the same engagement-advisory category as one of HRAC's flagship consulting lines.
• Mercer (Marsh McLennan): Global HR consulting leader (28,000 clients, 21,000 employees). HRAC implements Mercer's IPE 3P job evaluation model and Mercer HRM curriculum under a partnership, so Mercer is both partner and benchmark incumbent with overlapping methodology.
• Korn Ferry: Global organizational consulting firm covering talent management, leadership development, and job evaluation (Hay Group/Korn Ferry Hay). Competes in the same HR advisory space as HRAC and uses overlapping frameworks.

Direct peers

• Hogan Assessments: Behavioral assessment provider focused on personality, leadership derailers, and job-fit evaluations. HRAC's PRISM Brain Mapping, DISC, and Mental Toughness offerings sit in the same behavioral assessment category as Hogan.
• Ken Blanchard Companies: Leadership training and consulting firm built on the Situational Leadership II model. HRAC offers Blanchard-certified Situational Leadership programming in Iran, making Blanchard a direct peer in the licensed leadership-training category.
• Center for Creative Leadership (CCL): Research-driven leadership development organization offering programs for managers and executives. Mirrors HRAC's leadership-skills and Neuroleadership positioning for mid-to-senior manager audiences.
• DDI (Development Dimensions International): Leadership development and assessment firm delivering facilitator-led training programs to enterprise clients. Closely matches HRAC's instructor-led corporate workshop model and enterprise target segment.
• Wiley (The Leadership Challenge): Publisher and licensor of The Leadership Challenge program developed by Kouzes and Posner. HRAC holds Wiley certification to deliver TLC in Iran, making Wiley the IP source for one of HRAC's longest-running programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jobtalents
• LinkedInlinkedin.com/company/hrac

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRAC - آکادمی مدیریت سرمایه های انسانی