HRCC
HRCC is a Hamburg-based HR consulting firm that builds and manages white-label internal learning academies and provides managed training services, coaching, workshops, and employer branding advisory for German and international enterprise clients.
- Company typePrivate
- Founded1999
- HeadquartersBarsbüttel bei Hamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What HRCC does
HRCC (HR Consulting und Coaching) is a German HR consulting and managed services firm founded in 1999 and headquartered in Barsbüttel near Hamburg. The company specializes in building and operating white-label internal learning academies and providing managed training services (MTS) to HR departments and people development teams across mid-sized and large enterprises. Its core offering is the Academy — a comprehensive outsourced solution covering content development, expert sourcing, LMS/LXP platform selection, implementation, and ongoing administration — complemented by coaching, workshops, training/speaking, employer branding, and organizational development consulting.
The firm operates without a proprietary technology platform; its competitive value rests on a curated network of subject-matter experts and a long-term partnership model rather than a software product. Services are delivered either online or on-site at client premises under framework contracts with predictable pricing. The company is sales-led, acquiring clients via direct outreach, consultation calls, and tailored proposals, and markets through its website, LinkedIn and Xing profiles, a thought leadership blog, and a YouTube video series (Speedstage).
The reference customer base includes notable German and international enterprises such as ALDI Nord, Axel Springer, Autobahn, Würth, JYSK, HHLA, HarperCollins, Steinway, Lichtblick, and Spiegel, spanning retail, media, automotive, logistics, manufacturing, and professional services. The company operates nationally and internationally, with Germany as the primary market and an English-language site indicating UK/international outreach. The firm is privately held, founder-led under CEO Andreas Soukup, signatory of the Charta der Vielfalt, and operates a #hrespect diversity initiative.
HRCC firmographics
Firmographics- Name
- HRCC
- Legal name
- HR Consulting und Coaching
- Website
- https://hrcc.team
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HRCC is a Hamburg-based HR consulting firm that builds and manages white-label internal learning academies and provides managed training services, coaching, workshops, and employer branding advisory for German and international enterprise clients.
- Ownership category
- akta.pro rank
HRCC industry classification
Industry- Product category
- HR Consulting and Managed Training Services
- NAICS
- Professional and Management Development Training (611430), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)
- akta.pro secondary industries
- HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)
Keywords
Where HRCC is headquartered
LocationHeadquarters
- HQ city
- Barsbüttel bei Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HRCC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Managed Training Services & Consulting: HRCC generates revenue through ongoing managed training service engagements with enterprise clients, providing white-label academy management, HR advisory, and training program delivery. Engagements are structured via framework contracts with predictable pricing, as described on the partner page.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HRCC product offering
Product offeringCore offering
HRCC delivers HR consulting and managed training services to enterprises, building and operating white-label internal learning academies on behalf of HR departments. Core offerings include the Academy (white-label L&D setup), Managed Training Services (long-term MTS partnership), individual coaching, workshops, training and speaking, employer branding consulting, People & Culture advisory, and digital/agile transformation programs. Services are sold via direct consulting engagements and delivered by HRCC's own consultants plus a broad external expert pool, either on-site or online.
Product overview
HRCC is an HR consulting firm offering a portfolio of professional development and employer branding services. The core offering is the Academy (white-label internal learning academy) supported by Managed Training Services (MTS) for ongoing partnership and administration. The service suite includes Coaching, Workshops, Training & Speaking, Employer Branding, People and Culture consulting, Strategy, Programs (digital/agile transformation), and Individual Initiatives. These services are delivered through a network of experts and are available to organizations ranging from SMEs to large enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- Academy White-label internal learning academy solution that HRCC builds, manages, and operates for client organizations. Includes content development, expert coordination, LMS/LXP platform selection, implementation, and ongoing administration, enabling HR departments to offer a full internal academy without standing up in-house infrastructure.
- Managed Training Services (MTS) Long-term partnership model providing holistic consulting and administrative support to HR departments, enabling them to offload operational training management and focus on strategic initiatives. Engagements are structured as framework contracts with predictable pricing.
- Coaching Individual coaching services for employees, executives, and teams, delivered by HRCC's network of expert coaches covering various professional development topics.
- Workshop Facilitated group learning sessions on professional and leadership topics, delivered on-site or online by HRCC's expert network.
- Training & Speaking Professional training programs and keynote speaking services on HR, leadership, and organizational development topics, delivered by HRCC's expert network.
- Employer Branding Consulting services helping organizations develop and strengthen their employer brand, including strategy development, internal anchoring, and external activation along the talent journey.
- People and Culture Advisory services focused on organizational culture development, employee experience enhancement, and strategic HR consulting, led by HRCC's Head of People & Culture Consulting.
- Strategy Strategic HR consulting to help organizations develop sustainable workforce strategies, with a focus on employer positioning and talent attraction.
- Programs Digital and agile transformation programs implemented across business units or entire organizations, including sales team development and HR business partnering.
- Individual Initiatives Customized coaching and development offerings for individuals, teams, or entire departments tailored to specific organizational needs and sourced from HRCC's expert pool.
Companies that use HRCC
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
HRCC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HRCC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Expertise and Expert NetworkcoreHRCC partners with a broad network of individual experts and specialist organizations for delivering training content. Partners support HRCC with e-learning development, IT skills, language skills, and all further soft and hard skills. Expert partners also include specialists in digital and agile transformation and change management.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
HRCC competitors and assessment
Company assessmentDirect peers
- hkp group: Frankfurt-based HR consulting and HR software firm providing HR strategy, compensation, and talent management advisory. Highly comparable to HRCC's HR advisory and academy/HR tech-adjacent offerings.
- PageGroup: Global recruitment and HR services firm with significant DACH presence. Comparable to HRCC in the broader HR services motion targeting enterprise and mid-market clients, including talent advisory and employer branding themes.
- Gallup: Global analytics and advisory firm known for employee engagement, leadership, and manager development consulting. Comparable to HRCC's coaching, leadership workshops, and people & culture advisory offerings.
- Cegos: Global training and development provider with managed training services, custom learning programs, and a large expert/trainer network. Closely mirrors HRCC's MTS and academy delivery model at international scale.
- Kienbaum: German HR consulting firm offering HR strategy, executive search, and organizational development services. Directly comparable to HRCC as a domestic HR consulting and advisory peer with similar target buyers (mid-to-large German enterprises).
- Haufe (Haufe-Lexware / Haufe Akademie): Major German HR content, consulting, and HR software provider with a dedicated training academy arm. Comparable to HRCC on managed training, HR advisory, and HR-tech-adjacent offerings in the DACH market.
- Hays: Global recruitment and workforce solutions firm with significant German operations and HR services. Comparable to HRCC in the HR services motion targeting enterprise clients, with overlapping employer branding and talent themes.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with HR advisory, talent acquisition, and development practices at scale. Broadly comparable to HRCC's HR advisory and L&D services, but with a vastly larger portfolio and global footprint.
- Mercer: Global HR consulting firm covering talent, health, retirement, and workforce transformation. Overlaps with HRCC on organizational/people consulting and learning strategy, though Mercer operates at much larger scale and breadth.
Emerging players
- GoodHabitz: European online learning platform offering a large catalog of soft-skill and compliance training content. Direct overlap with HRCC's training content pool, though GoodHabitz is purely platform-based rather than a managed-services consultancy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HRCC social profiles
Digital presenceHRCC financial estimates
Financial estimateRevenue estimate
Valuation estimate
HRCC leadership team
Management profileNumber of profiles
Profiles8 records
HRCC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HRCC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HRCC
What does HRCC do?
HRCC delivers HR consulting and managed training services to enterprises, building and operating white-label internal learning academies on behalf of HR departments. Core offerings include the Academy (white-label L&D setup), Managed Training Services (long-term MTS partnership), individual coaching, workshops, training and speaking, employer branding consulting, People & Culture advisory, and digital/agile transformation programs. Services are sold via direct consulting engagements and delivered by HRCC's own consultants plus a broad external expert pool, either on-site or online.
Is HRCC a public or private company?
HRCC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HRCC founded?
HRCC was founded in 1999. It employs 51 to 100 people.
Where is HRCC based?
HRCC is headquartered in Barsbüttel bei Hamburg, Germany, in the Europe region.
How does HRCC make money?
One revenue line is on record: managed Training Services & Consulting.
Who are HRCC's main competitors?
Direct peers on record are hkp group, PageGroup, Gallup, Cegos, Kienbaum, Haufe (Haufe-Lexware / Haufe Akademie) and Hays. Broad incumbents are Korn Ferry and Mercer. GoodHabitz is listed as an emerging player.
Does HRCC have an API?
No public API is recorded for HRCC.
What industry is HRCC in?
HRCC's product category is HR Consulting and Managed Training Services. Its primary akta.pro industry code is BPACAJAE, HR Service Delivery, Shared Services & HR Operating Model Advisory, with a secondary code of BPACAKAC, HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt). Its NAICS code is 611430 and its SIC code is 8742.