HRD Academy
HRD Academy is a Belgium-based professional training and coaching institute founded in 2011, delivering ICF-certified coach training plus Train the Trainer, HR, and Leadership programs to individual professionals and corporate clients in the Benelux market.
- Company typePrivate
- Founded2011
- HeadquartersBeervelde, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HRD Academy does
HRD Academy is a privately held Belgian professional training and coaching institute founded in 2011 and headquartered at Het Leerklooster in Beervelde, near Ghent. The company organizes training programs across four specialist pillars: Train the Trainer, Coaching, HR, and Leadership, serving individual professionals through open enrollment cohorts and corporate clients through bespoke in-company solutions. Its Professional Coach Training Program holds International Coaching Federation (ICF) Level 1 and Level 2 certification, and stress/burnout coaching specializations carry ICF, NOBCO, and ACSB recognition, while the Qfor quality label with the Clientscan customer-satisfaction module governs overall quality assurance.
The firm operates an asset-light delivery model built on a core team of five staff and a curated network of more than 100 freelance trainers and coaches, each with at least 15-20 years of practical experience in their domain. Course delivery, enrollment, and learner tracking run on the Thinkific learning management system at hrdacademy.thinkific.com, with content localized in Dutch and French. Programmatic content is grounded in the Kirkpatrick evaluation model and spans both short workshops and longer certified paths, including newly added AI-literacy offerings such as 'E-learning Ontwerpen met AI' and 'AI Toepassen in HR.'
HRD Academy monetizes through three streams: per-program registration fees for open enrollment cohorts, custom-priced in-company training engagements with corporate buyers, and venue rental of the Leerklooster facility to external organizations. The customer base includes enterprise logos across telecom (Ericsson), semiconductors (Onsemi), energy (Luminus), banking (Crelan, Europabank), manufacturing (Stanley Black & Decker, Belchim), and education (Vlerick Business School, Belgian Train). Geographic focus is the Benelux, with active participation in Flemish government and sectoral subsidy channels (KMO-portefeuille, VDAB, Alimento) that broaden funded access for SME and food-industry buyers.
HRD Academy firmographics
Firmographics- Name
- HRD Academy
- Legal name
- HRD Academy
- Website
- https://hrdacademy.be
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HRD Academy is a Belgium-based professional training and coaching institute founded in 2011, delivering ICF-certified coach training plus Train the Trainer, HR, and Leadership programs to individual professionals and corporate clients in the Benelux market.
- Ownership category
- akta.pro rank
HRD Academy industry classification
Industry- Product category
- Professional Training and Coaching Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Train-the-Trainer & Instructor Enablement Services (BPAEANAL)
- akta.pro secondary industries
- HRIS, Payroll & HR Operations Systems Training (EDABAIAI), Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)
Keywords
Where HRD Academy is headquartered
LocationHeadquarters
- HQ city
- Beervelde
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
HRD Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Open Enrollment Training Programs: Individual professionals enroll in scheduled training programs across four main domains: Train the Trainer, Coaching, HR, and Leadership. Programs range from single-day workshops to multi-session certification courses. Revenue is generated through per-program registration fees paid by participants.
- In-Company Customized Training: Tailored training programs delivered at client organizations. HRD Academy designs and delivers bespoke learning solutions aligned with organizational needs and context. This is a consultative B2B sales motion with custom pricing based on scope and duration.
- Venue Rental - Leerklooster: The company rents out its training facility (Leerklooster) to external organizations for their own training, workshops, meetings, or coaching sessions. Spaces include a large training room (100+ m²), two smaller rooms, and individual work spaces for coaching or solo work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard per-program pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
HRD Academy product offering
Product offeringCore offering
HRD Academy is a Belgium-based training and coaching institute that delivers open enrollment and customized in-company training programs across four core domains: Train the Trainer, Coaching, HR, and Leadership. Programs range from single-day workshops to multi-session certification courses, including ICF-recognized Professional Coach Training. The company also rents out its training facility, Het Leerklooster, to external organizations for their own events.
Product overview
HRD Academy is a Belgium-based training and coaching institute operating as a single, unified training platform organized around four core pillars: Train the Trainer programs (including e-learning design with AI), Coach Opleiding (coaching programs with ICF-certified offerings), Opleiding HR (HR professional development including AI in HR), and Opleiding Leidinggeven (leadership development). The company also offers In Company (customized in-company) training solutions and operates from Het Leerklooster, a dedicated training facility in Beervelde that is also available for rental. All programs are delivered through a proprietary learning environment powered by Thinkific, with offerings spanning open enrollment courses, certified programs, and bespoke corporate solutions across Belgium and the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Train the Trainer Opleidingen Training programs for both beginning and experienced trainers covering presentation techniques, group dynamics, e-learning design with AI, and professional trainer development. Designed for professionals who design and deliver training programs.
- Coach Opleiding Transformative and in-depth coaching programs ranging from short basic courses to long-term ICF-certified and recognized coach training, including specializations in stress coaching, career coaching, relationship coaching, and systemic coaching. Targeted at professionals pursuing or advancing a coaching practice.
- Opleiding HR HR training programs covering HR business architecture, strategic career coaching, stress and burn-out management, and AI applications in HR. Targeted at HR directors, HR business partners, talent managers, L&D professionals, and HR consultants.
- Opleiding Leidinggeven Leadership training programs for managers and leaders to provide direction, build trust, and unlock the full potential of teams, including personal leadership, authentic leadership, self-management, and emotional intelligence. Targeted at executives, team leaders, managers, directors, and supervisors.
- In Company Opleidingen Customized in-company training solutions tailored to the specific needs and context of client organizations. Designed for enterprise and mid-market corporate clients across Belgium.
- Professional Coach Training Program (ICF Certified Level 1 & 2)
Quantifiable outcome
- Programs designed using Kirkpatrick model focusing on all four levels: reaction, learning, behavior/transfer, and organizational results
Companies that use HRD Academy
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
HRD Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HRD Academy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ThinkificcoreThinkific is used as the learning management system (LMS) for HRD Academy's e-learning and course delivery. Users access the learning environment through hrdacademy.thinkific.com for course materials, enrollment tracking, and participant resources.
- ICF (International Coaching Federation)coreICF is the globally recognized governing body for coaching. HRD Academy's coaching programs receive ICF certification (level 1 and 2), allowing graduates to obtain internationally respected coaching credentials.
- QforminorQfor is a quality certification organization. HRD Academy holds the Qfor quality label with Clientscan module for measuring customer satisfaction, demonstrating quality commitment.
- KMO-portefeuille (Flemish SME Portfolio)minorGovernment subsidy program from the Flemish government that allows SMEs to receive financial support for training and advisory services. HRD Academy is an approved provider.
- VDABminorFlemish public employment service that may provide interventions for certain specific training programs offered by HRD Academy.
- Sector Fund - AlimentominorSectoral fund for the food industry that may provide subsidies for training programs attended by employees from member organizations.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
HRD Academy competitors and assessment
Company assessmentDirect peers
- Schouten & Nelissen: Large Dutch training and development provider with a long-running portfolio of leadership, coaching, and HRM programs. Directly comparable to HRD Academy on Train the Trainer, coaching, and leadership offerings in the Dutch-speaking Benelux market.
- Antwerp Management School: Belgian business school offering executive education, master programs, and in-company training in leadership, HR, and coaching. Comparable to HRD Academy as a domestic Belgian provider of specialized management and HRD programs.
- Vlerick Business School: Leading Belgian business school offering executive education, leadership, and HR programs. Directly comparable as a Benelux-based premium provider of management and leadership training, and notably HRD Academy has listed Vlerick as a customer.
- Krauthammer: European training and coaching company specializing in leadership development, sales, and change management programs. Comparable to HRD Academy across sales-led training, coach training, and leadership offerings for European enterprises.
- TIAS School for Business and Society: Dutch-Belgian business school offering executive education, masters, and in-company programs in leadership, HRM, and coaching. Comparable to HRD Academy on advanced leadership and HR training targeted at professionals in the Benelux region.
- SIOO (Interuniversitair Instituut voor Organisatie- en Crisitverandering): Dutch university-based institute specializing in organizational change, leadership, and learning programs. Comparable to HRD Academy as a practitioner-oriented provider of organizational development and leadership training in the Dutch market.
Broad incumbents
- Cegos: Global leader in corporate training and professional development with broad leadership, HR, and soft-skills catalogs. Comparable to HRD Academy as a B2B training provider across the same domains, but with substantially greater geographic reach and scale.
- Dale Carnegie Training: Global training franchise with a strong Belgian presence offering leadership, communication, presentation, and trainer-skills programs. Comparable to HRD Academy on Train the Trainer and leadership development, with a much broader international footprint.
- DDI (Development Dimensions International): Global leadership and talent development firm specializing in leadership training, assessment, and coaching. Comparable to HRD Academy in the leadership development space, particularly for enterprise clients, with a much larger geographic and product footprint.
- Korn Ferry: Global organizational consulting firm with a large leadership and professional development practice. Comparable to HRD Academy in the leadership and executive development space, though expanding well into assessment, search, and consulting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HRD Academy social profiles
Digital presenceHRD Academy compliance and trust
Trust signalCompliance2 records
HRD Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
HRD Academy leadership team
Management profileNumber of profiles
Profiles5 records
HRD Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HRD Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HRD Academy
What does HRD Academy do?
HRD Academy is a Belgium-based training and coaching institute that delivers open enrollment and customized in-company training programs across four core domains: Train the Trainer, Coaching, HR, and Leadership. Programs range from single-day workshops to multi-session certification courses, including ICF-recognized Professional Coach Training. The company also rents out its training facility, Het Leerklooster, to external organizations for their own events.
Is HRD Academy a public or private company?
HRD Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HRD Academy founded?
HRD Academy was founded in 2011. It employs 11 to 50 people.
Where is HRD Academy based?
HRD Academy is headquartered in Beervelde, Belgium, in the Europe region.
How does HRD Academy make money?
Three revenue lines are on record. Open Enrollment Training Programs are the primary driver. The others are in-Company Customized Training and venue Rental - Leerklooster.
Who are HRD Academy's main competitors?
Direct peers on record are Schouten & Nelissen, Antwerp Management School, Vlerick Business School, Krauthammer, TIAS School for Business and Society and SIOO (Interuniversitair Instituut voor Organisatie- en Crisitverandering). Broad incumbents are Cegos, Dale Carnegie Training, DDI (Development Dimensions International) and Korn Ferry.
Does HRD Academy have an API?
No public API is recorded for HRD Academy.
What industry is HRD Academy in?
HRD Academy's product category is Professional Training and Coaching Services. Its primary akta.pro industry code is BPAEANAL, Train-the-Trainer & Instructor Enablement Services, with a secondary code of EDABAIAI, HRIS, Payroll & HR Operations Systems Training. Its NAICS code is 611430 and its SIC code is 8200.