HR Fabrika

What HR Fabrika does

HR Fabrika (legal entity: O.U.R. HR Fabrika doo Belgrade) is a privately held B2B HR professional services firm founded in 2022 and headquartered in Belgrade, Serbia. The company delivers a portfolio of HR services — including talent acquisition, headhunting, payroll administration, HR consulting, and administration outsourcing — to corporate clients in Serbia and the wider Balkans region. Its portfolio is structured as a service-based business rather than a software product platform, with a relatively small operating team of approximately 10 employees and no external institutional investors disclosed.

The company's education and training offering is its most differentiated product surface. Core programs include the Business Partner Academy — a 10-module, 10-month structured program targeting strategic HR capability — and communication-skills training delivered through a partnership with Dramatic Resources (UK theatre-based methodology). The firm is also a certified Actee partner for game-based business simulations and lists Gradar (HR assessment), Luppa (HR software), and HR Weekend as partners, allowing it to assemble a modular learning stack without owning the underlying technology. Two publicly priced short-course products, "Payroll from A to Z" (€480, 2-day intensive) and "AI in Everyday Work" (€299 standard / €269 for O.U.R. HR Club members), supplement the catalog with transactional, self-serve offerings.

Commercially, HR Fabrika operates a hybrid go-to-market: bespoke B2B consulting engagements sold directly to mid-market and enterprise clients, alongside open training events marketed through LinkedIn, the company blog, and the O.U.R. HR Club community platform. Its Managing Partner Jelica Radović is the visible thought-leadership author on pay-transparency, organizational design, and HR strategy, anchoring brand credibility. Revenue is undisclosed, no funding rounds have been raised, and ownership appears to be founder/management-held, characteristic of an early-stage boutique consultancy scaling primarily through productized training and community engagement rather than capital-led growth.

Name

HR Fabrika

Legal name

O.U.R. HR Fabrika doo Belgrade

Website

https://hrfabrika.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HR Fabrika is a Belgrade-based B2B HR professional services firm offering talent acquisition, payroll, headhunting, consulting, and structured training programs — including the Business Partner Academy and Dramatic Resources communication training — to corporate clients in Serbia and the Balkans.

Ownership category

akta.pro rank

Product category

HR Consulting and Professional Development Services

NAICS

Human Resources Consulting Services (541612), Professional Employer Organizations (561330), Professional and Management Development Training (611430), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361), Services-Membership Organizations (8600)

akta.pro primary industry

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

akta.pro secondary industries

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE), HRIS, Payroll & HR Operations Systems Training (EDABAIAI), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• HR consulting services
• Talent acquisition
• Payroll administration
• Professional training programs
• Executive headhunting

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HR Consulting Services: B2B consulting services including talent acquisition, headhunting, payroll services, and administration outsourcing for corporate clients.
2. Training and Education Programs: Revenue from training events, workshops, and the Business Partner Academy. Programs include open trainings and in-house tailored sessions.
3. Event Registration Fees: Paid training events with registration fees. Events include multi-day intensive trainings (e.g., Payroll from A to Z, AI in Everyday Work) with defined pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HR Fabrika is an HR professional services firm that delivers HR consulting (including talent acquisition, payroll administration, administration outsourcing, and executive headhunting) and structured professional development training for HR practitioners and business professionals. Offerings combine consulting engagements with the Business Partner Academy, Dramatic Resources communication training, and topical events such as Payroll from A to Z and AI in Everyday Work, serving corporate clients in Serbia and the surrounding Balkan region.

Product overview

HR Fabrika is an HR services company offering a portfolio of consulting services and professional education programs. The core offerings include HR consulting services (talent acquisition, consulting, payroll, administration outsourcing, headhunting) and educational programs through the Business Partner Academy and HR BP Academy (a 10-module, 10-month strategic HR training). The company also partners with Actee for game-based learning simulations and delivers Dramatic Resources communication-skills training programs. Training events such as Payroll from A to Z and AI in Everyday Work are offered as additional professional development offerings. The portfolio is structured as a service-based business rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Business Partner Academy: An academy offering targeted, high-impact learning modules for HR professionals, covering 10 modules over 10 months to develop strategic HR partnership skills.
• Dramatic Resources

Products and services

• HR Consulting Services Comprehensive HR consulting services for businesses, including talent acquisition, HR consulting, payroll administration, administration outsourcing, and executive headhunting, designed for companies seeking to outsource or augment their HR function.
• Business Partner Academy (HR BP Academy) A proprietary 10-module, 10-month academy program equipping HR professionals with strategic skills to enhance HR functions, improve employee development, and drive business growth, training participants to act as strategic partners, intermediaries, and operational managers.
• Dramatic Resources Communication-Skills Training Highly practical, inspirational communication-skills training for business that draws on techniques from theatre while remaining firmly rooted in a business context, covering leadership projection, presenting with impact, storytelling, and improvisation workshops for business leaders and teams.
• Payroll from A to Z Training A 2-day intensive open-enrollment training covering payroll calculation from basics to advanced techniques, including theory, practical examples, exercises, and tools for everyday work, aimed at HR and payroll practitioners (priced at 480 per participant for the 2-day intensive).
• AI in Everyday Work Training A one-day hands-on open-enrollment training designed to help people start using AI in their everyday work through practical exercises, real use cases, and continued post-session support (priced at 299 standard / 269 for O.U.R. HR Club members per participant).

Quantifiable outcome

• Companies that 'rewire' their organization achieve 60% greater competitive advantage (referenced McKinsey research in company content)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ActeecoreTechnology or IntegrationAs a certified Actee partner, HR Fabrika delivers interactive workshops built around realistic business simulations. Through game-based learning, teams explore leadership, communication, and change management while experimenting with strategies and learning from outcomes.
• Dramatic ResourcescoreStrategic or Co-development PartnerDramatic Resources specializes in highly practical, inspirational communication-skills training for business that draws on techniques from the theatre. HR Fabrika delivers these programs in Serbia and the region as an authorized partner.
• HR WeekendminorStrategic or Co-development PartnerHR Weekend is a partner platform for HR professionals, potentially collaborating on events or content in the regional HR community.
• O.U.R. HR ClubcoreStrategic or Co-development PartnerO.U.R. HR Club is a community platform for HR professionals. HR Fabrika promotes events and training through this platform, and the company is managed under the O.U.R. HR Fabrika legal entity.

Recent moves6 records

Expansion highlights5 records

Direct peers

• HR Weekend: Regional HR community and events platform in Croatia/Balkans. Already listed as a partner of HR Fabrika and serves an overlapping audience of HR professionals with events and content.
• SELECTIO: Croatia-based HR consulting and recruitment firm operating across the Balkans/SEE region. Directly comparable regional HR services player with consulting, talent acquisition, and HR development offerings targeting similar SME/mid-market clients.
• Learnlight: International corporate training provider offering professional development, leadership, and communication programs to enterprises. Comparable on the training/edtech side of HR Fabrika's portfolio, particularly its training methodologies and B2B delivery model.

Broad incumbents

• Cegos: Global corporate training and leadership development provider with established presence in Europe. Comparable on the Business Partner Academy and corporate training offerings, but at much larger scale and broader geographic footprint.
• ManpowerGroup Serbia: Global staffing and workforce solutions provider with local Serbian operations. Competes on talent acquisition, payroll, and HR outsourcing but at significantly larger scale and broader service scope than HR Fabrika.
• SD Worx: European HR and payroll outsourcing specialist serving multiple countries. Comparable on payroll administration and HRO offerings; broad incumbent rather than regional niche player.
• Zalaris: Nordic-headquartered HR and payroll outsourcing provider with European footprint. Overlaps with HR Fabrika on payroll and HR consulting, but operates as an established multi-country platform.
• Adecco Serbia: Major international staffing and HR services firm with Serbian presence. Overlaps with HR Fabrika on staffing/headhunting and HR outsourcing but serves a much wider client base with platform-based delivery.

Others

• Gradar: HR assessment/compensation benchmarking tool provider listed as a partner of HR Fabrika. Adjacent technology enabler rather than direct competitor; relevant as ecosystem participant for HR assessment workflows.
• Luppa: HR software tool provider listed as a partner of HR Fabrika. Adjacent SaaS enabler for HR operations rather than a direct services competitor; relevant as part of HR Fabrika's partner ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hrfabrika

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Fabrika