HRIDAY
HRIDAY is a New Delhi-based non-profit conducting research, capacity building, and advocacy on non-communicable disease prevention, with a focus on youth engagement, school health programs, and tobacco control across India and the South-East Asia Region.
- Company typePrivate
- Founded2006
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What HRIDAY does
HRIDAY (Health Related Information Dissemination Amongst Youth) is a non-profit organization headquartered in New Delhi, India, focused on the prevention and control of Non-Communicable Diseases (NCDs) through multi-disciplinary research, capacity building, advocacy, and youth engagement, explicitly anchored to Sustainable Development Goal 3.4. Founded in 2006, the organization operates flagship programs including the Global Youth Meet on Health (GYM), the Youth for Health global movement, the Students Parliament on Health advocacy platform, and the No More Tobacco in the 21st Century (NMT21C) campaign, alongside disease-specific research projects spanning cardiovascular health, diabetes, oral health, and adolescent obesity.
The organization's service portfolio is human-delivered rather than technology-based: it conducts community-based interventions, school health programs in both private and government schools, training of teachers and healthcare professionals, and convenes multi-stakeholder consultations. In 2024, it expanded into empathic healthcare via the Centre for Empathic Healthcare for India, established with the University of Leicester's Stoneygate Centre. HRIDAY functions as secretariat for the Healthy India Alliance (HIA), the India Network for NCDs and Youth (INNY), and participates in the SEAR NCD Alliance, giving it a central convening role in India's NCD advocacy ecosystem.
HRIDAY's revenue model is grant- and donation-based. It is registered under Section 80G of the Income Tax Act, 1961 (Certificate AAATH1934JF20214) for tax-deductible donations and holds CSR Registration CSR00013129 enabling corporate CSR partnerships. Funding sources are highly diversified across multilateral organizations (WHO, UNICEF), global foundations (Bloomberg Philanthropies, Wellcome Trust, Cancer Research UK, Vital Strategies), bilateral research funders (NIH, IDRC), and Indian public institutions (ICMR, Ministry of Health and Family Welfare, AIIMS, PHFI). The organization is led by Executive Director Prof. (Dr) Monika Arora, with a stable senior team, and operates with a headcount of approximately 147 staff across headquarters and project field sites in multiple Indian states.
HRIDAY firmographics
Firmographics- Name
- HRIDAY
- Legal name
- HRIDAY (Health Related Information Dissemination Amongst Youth)
- Website
- https://hriday.org.in
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HRIDAY is a New Delhi-based non-profit conducting research, capacity building, and advocacy on non-communicable disease prevention, with a focus on youth engagement, school health programs, and tobacco control across India and the South-East Asia Region.
- Ownership category
- akta.pro rank
HRIDAY industry classification
Industry- Product category
- Public Health Non-Profit Services
- NAICS
- Individual and Family Services (6241), Child and Youth Services (624110), Human Rights Organizations (813311), Research and Development in the Social Sciences and Humanities (541720)
- SIC
- Services-Health Services (8000), Services-Social Services (8300), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Non-Communicable Disease Prevention & Chronic Disease Programs (BPAIAJAI)
- akta.pro secondary industries
- Global Health Research, Clinical Trials & Product Development Partnerships (PDPs) (HLAJAOAM), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Health Systems Strengthening & Global Health Technical Assistance (BPADAEAH)
Keywords
Where HRIDAY is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
HRIDAY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Donations and Grants: HRIDAY operates as a non-profit organization relying on donations and grants for funding. Donations are eligible for tax exemption under Section 80G of the Income Tax Act, 1961.
- CSR Funding: HRIDAY is registered for Corporate Social Responsibility (CSR) activities under CSR Registration Number CSR00013129, allowing companies to partner with HRIDAY for CSR initiatives.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
HRIDAY product offering
Product offeringCore offering
HRIDAY (Health Related Information Dissemination Amongst Youth) is a non-profit organization that conducts multi-disciplinary research, capacity building, and advocacy campaigns focused on the prevention and control of Non-Communicable Diseases (NCDs). It delivers flagship programs including the Global Youth Meet on Health (GYM), Students Parliament on Health, and the No More Tobacco in the 21st Century campaign, targeting youth, schools, and communities across India and globally, aligned with SDG 3.4.
Product overview
HRIDAY is a non-profit organization focused on Non-Communicable Disease (NCD) prevention and control through multi-disciplinary research, capacity building, and advocacy campaigns. The organization operates several flagship programs including the Global Youth Meet on Health (GYM) for youth engagement, Youth for Health (Y4H) movement, Students Parliament on Health advocacy tool, and the No More Tobacco in the 21st Century campaign. Additionally, HRIDAY has established the Centre for Empathetic Healthcare for India in partnership with University of Leicester. The organization conducts various research projects on diabetes, cardiovascular health, obesity, and oral health. HRIDAY does not offer a technology product but provides public health programs, advocacy tools, and training resources.
Differentiator
Problem solved
Functional benefit
Brands
- Centre for Empathic Healthcare, India: India's first Centre for Empathic Healthcare established in collaboration with the Stoneygate Centre for Empathic Healthcare, University of Leicester. Focuses on training healthcare professionals, researchers, community members, and people with lived experiences to foster empathy-driven approaches that enhance care outcomes.
Products and services
- Global Youth Meet on Health (GYM) Flagship youth engagement program that unites efforts from different sectors and organisations for youth inclusion on health themes, with focus on NCDs, advocacy, and sustainable development goals.
- Youth for Health (Y4H) Global youth movement connecting youth across countries to undertake health promotion activities and advocacy at country and global level.
- Students Parliament on Health Innovative advocacy tool where students emulate Parliamentarians to develop leadership skills, catalyze informed health activism, and engage in advocacy on health issues.
- No More Tobacco in the 21st Century (NMT21C) Campaign Global campaign launched in September 2013 to mobilize youth and young adults to advocate for systemic and policy changes promoting tobacco-free social norms.
- Centre for Empathic Healthcare for India India's first Centre for Empathic Healthcare established in collaboration with the University of Leicester, focusing on empathy-driven approaches in healthcare, research, training, and community engagement.
- Hearts in Action Youth- and community-led campaign integrating traditional risk factors (diet, stress, physical activity) with environmental threats for cardiovascular health.
- Grassroots to Global Initiative Project focused on empowering vulnerable and marginalized populations in Delhi NCR, Aurangabad, and Chennai for diabetes prevention and control.
- STEPS-INDIA Multi-Centre Study ICMR-funded National Health Research Priority project on strategies to enhance population engagement and healthcare seeking for prevention and control of hypertension and diabetes in India.
Quantifiable outcome
- Global reach through Youth for Health movement connecting youth across multiple countries
- +1 more outcomes
Companies that use HRIDAY
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
HRIDAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HRIDAY partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- World Health Organization (WHO)coreWHO is a key strategic partner supporting HRIDAY's Global Youth Meet on Health and providing technical guidance on NCD prevention programs. HRIDAY works with WHO South-East Asian Region Office (WHO SEARO) for youth engagement initiatives.
- UNICEFcoreUNICEF partners with HRIDAY on youth health programs, particularly through the Global Youth Meet on Health initiative, supporting youth advocacy and leadership development.
- All India Institute of Medical Sciences (AIIMS), New DelhicoreAIIMS New Delhi collaborates on research projects including assessing school policies for NCD risk factors, yoga intervention studies, and training healthcare professionals.
- Public Health Foundation of India (PHFI)corePHFI collaborates on research initiatives including school health policy assessments and diabetes care programs.
- Healthy India Alliance (HIA)coreHRIDAY hosts the secretariat for the Healthy India Alliance (India NCD Alliance), fostering meaningful engagement of multi-sectoral CSOs to address NCDs.
- SEAR NCD AlliancecoreHRIDAY participates in the South East Asia Regional NCD Alliance for coordinated advocacy and knowledge sharing on NCDs across the region.
- University of TexasmajorCollaborates on research projects addressing adolescent obesity in Delhi using social marketing approaches.
- University of EdinburghmajorAcademic partnership for research collaboration on public health and NCD prevention.
- London School of Hygiene and Tropical Medicine (LSHTM)majorCollaborates on research assessing school policies and NCD risk factors among school-aged children.
- Vital StrategiesmajorPartnership for tobacco control and public health policy advocacy initiatives.
- Stoneygate Centre for Empathic Healthcare, University of LeicestercoreCollaboration to establish India's first Centre for Empathic Healthcare, focusing on empathy-driven approaches in healthcare, medical education, and community engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HRIDAY competitors and assessment
Company assessmentDirect peers
- India Health Action Trust (IHAT): Indian public health NGO working on NCDs, maternal health, and health systems strengthening with government and bilateral donor funding. Highly comparable as a non-profit, donor-funded Indian health organization delivering programs at state and national levels.
- Vital Strategies: Global health organization with significant tobacco control, NCD, and policy advocacy work in India and SEAR (also an HRIDAY partner). Comparable in NCD/tobacco advocacy focus and donor-funded model, with larger operational scale and broader geographic presence.
- NCD Alliance: Global civil society network dedicated to NCD policy advocacy, of which HRIDAY's Executive Director is President (2023-25). Directly comparable mandate (NCD prevention and policy) and convening/advocacy model, though operating globally rather than nationally.
- Population Foundation of India: Indian NGO focused on health research, advocacy, and youth engagement, with similar non-profit structure, government partnerships, and multi-state program delivery. Operates comparable convening and policy-influencing functions in the broader Indian public health landscape.
- Public Health Foundation of India (PHFI): India's leading public health research and capacity-building institution; both a close HRIDAY partner and structural peer, working across NCD research, workforce development, and policy advocacy in India. Comparable in mandate and target audiences, though PHFI operates at significantly larger scale.
- CARE India: Large Indian health and development NGO delivering community health, women's empowerment, and NCD-relevant programs with government and multilateral partnerships. Comparable non-profit model, multi-state delivery, and donor mix; meaningfully larger scale.
- Voluntary Health Association of India (VHAI): One of India's largest health-focused NGOs, conducting advocacy, capacity building, and community-based NCD/tobacco programs. Comparable as a pan-Indian health non-profit with multi-state delivery, donor-funded model, and engagement with WHO/government stakeholders.
Emerging players
- Clinton Health Access Initiative (CHAI): Global health organization with growing NCD and cardiovascular disease programs in LMICs including India. Comparable in NCD focus and donor-funded model, but with much larger footprint, government partnerships at scale, and broader disease verticals.
Broad incumbents
- PATH: Global health organization with NCD, tobacco control, and adolescent health portfolios in India and globally. Comparable in focus areas (NCDs, health systems strengthening, advocacy) but with significantly larger budget, country presence, and product/platform development capabilities.
- FHI 360: Large global health and development organization with significant NCD, youth, and health systems portfolios across LMICs. Comparable donor mix and multi-country delivery model; operates at substantially larger scale with deeper research infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HRIDAY social profiles
Digital presenceHRIDAY compliance and trust
Trust signalCompliance2 records
HRIDAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
HRIDAY leadership team
Management profileNumber of profiles
Profiles3 records
HRIDAY subsidiaries and ownership
Company hierarchySubsidiaries1 record
HRIDAY funding detail
Funding detailFunding overview
Funding rounds
Investors
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HRIDAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HRIDAY
What does HRIDAY do?
HRIDAY (Health Related Information Dissemination Amongst Youth) is a non-profit organization that conducts multi-disciplinary research, capacity building, and advocacy campaigns focused on the prevention and control of Non-Communicable Diseases (NCDs). It delivers flagship programs including the Global Youth Meet on Health (GYM), Students Parliament on Health, and the No More Tobacco in the 21st Century campaign, targeting youth, schools, and communities across India and globally, aligned with SDG 3.4.
Is HRIDAY a public or private company?
HRIDAY is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HRIDAY founded?
HRIDAY was founded in 2006. It employs 101 to 250 people.
Where is HRIDAY based?
HRIDAY is headquartered in New Delhi, India, in the Asia region.
How does HRIDAY make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are CSR Funding.
Who are HRIDAY's main competitors?
Direct peers on record are India Health Action Trust (IHAT), Vital Strategies, NCD Alliance, Population Foundation of India, Public Health Foundation of India (PHFI), CARE India and Voluntary Health Association of India (VHAI). Clinton Health Access Initiative (CHAI) is listed as an emerging player. Broad incumbents are PATH and FHI 360.
Does HRIDAY have an API?
No public API is recorded for HRIDAY.
What industry is HRIDAY in?
HRIDAY's product category is Public Health Non-Profit Services. Its primary akta.pro industry code is BPAIAJAI, Non-Communicable Disease Prevention & Chronic Disease Programs, with a secondary code of HLAJAOAM, Global Health Research, Clinical Trials & Product Development Partnerships (PDPs). Its NAICS code is 6241 and its SIC code is 8000.