Human Resources Services Motorsport

What Human Resources Services Motorsport does

Human Resources Services Motorsport (HRS Motorsport) is an Italy-based, Florence-headquartered HR services firm specializing exclusively in the motorsport sector. Operated as a sole proprietorship (Human Resources Services di Salvatore Viavattene), the company delivers recruitment, technical training and consulting, brand ambassador placement, technical support, and communications consulting to racing teams and motorsport-adjacent organizations. Its stated client base spans elite motorsport properties including Formula 1 (Racing Bull Visa Cash App), MotoGP (Aprilia Racing), GT/sportscar racing (Iron Lynx), single-seater chassis manufacturing (Tatuus Racing), and major Italian motorsport venues (Autodromo Internazionale di Imola). The firm is led by founder Luca Viavattene, with supporting roles in recruitment, mentoring, and digital marketing.

HRS extends its core placement business through formal partnerships with MTS Motorsport Technical School (training pipeline), Recart, and Axiro Italia, which together form a service ecosystem covering recruitment, training, and brand communications. Pricing is quote-based and not publicly disclosed, consistent with bespoke B2B professional services rather than a transactional or platform model. The firm competes on domain expertise, an established motorsport-specific talent database, and the brand positioning of being the first Italian HR firm dedicated to motorsport, rather than on technology or scale economics. There is no disclosed AI, software platform, or recurring-revenue product layer; the business is fundamentally a relationship-driven consultancy.

The firm is small by headcount (1–10 employees) and operates from a single Italian base with no disclosed international offices, although clients and partners span multiple motorsport disciplines and countries. Strategic activity in the most recent period has emphasized service-line expansion (training, brand ambassador, communications) and deepening partnerships with the MTS technical school and Aprilia Racing, suggesting an intent to evolve from a pure recruiter into a broader motorsport HR consultancy. As a sole proprietorship with no disclosed funding, revenue, or growth metrics, the business remains opaque on financial scale and trajectory, and its economics are likely dependent on a narrow set of high-profile repeat clients.

Name

Human Resources Services Motorsport

Legal name

Human Resources Services di Salvatore Viavattene

Website

https://hrs-motorsport.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Human Resources Services Motorsport is a Florence-based, motorsport-specialist HR firm providing recruitment, training, brand ambassador placement, and consulting to racing teams and motorsport organizations across F1, MotoGP, GT, and circuit operators in Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Florence, Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Technical Staffing and Contractor Management: Revenue generated from identifying, creating project teams, managing working groups, and organizing personnel for racing teams and motorsport companies. The company handles contractor and freelance workforce management for motorsport projects.
2. Training and Academy Services: Revenue from specific motorsport training programs delivered through partnership with MTS Motorsport Technical School. Includes identifying best students for hiring and professional growth courses.
3. HR Consulting: Consulting services including work environment analysis, career paths, staff search plans, selection processes, employer branding, internship activation, outplacement, competency assessment, performance management, and mentoring.
4. Brand Ambassador Services: Representation services at racetracks and specific events for company brands investing in motorsport. Ensures presence at circuits for direct client contact and brand promotion.
5. Technical Support Services: Specialized technical support including telemetry analysis, engine testing, calibration, test & validation, and vehicle dynamics for motorsport teams and companies.
6. Communication Consulting Services: External communication consulting including communication plans, editorial plans, social media content creation and management, corporate communication, press office activities, event organization and promotion.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HRS Motorsport is Italy's first specialized HR services provider for the motorsport industry. The company delivers technical staff outsourcing (contractor and freelance management), HR consulting, motorsport-specific training in partnership with MTS Motorsport Technical School, brand ambassador representation at racetracks, and technical support services including telemetry analysis, engine testing, calibration, and vehicle dynamics. It serves racing teams and motorsport companies by identifying, creating, and managing project teams of mechanics, data engineers, race engineers, technical directors, designers, and truck drivers.

Product overview

HRS Motorsport operates as a unified HR services platform for the motorsport industry, consisting of two main offerings: HRS Services Motorsport (the core service providing technical staff outsourcing, HR consultancy, technical support, brand ambassador, and communications consulting for racing teams and companies) and the Corso di Orientamento al Lavoro nel Motorsport (an orientation course designed to help professionals enter the motorsport sector). The company partners with MTS Motorsport Technical School for training services and leverages over twenty years of HR experience to serve the Italian and international motorsport market.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• RecartcoreChannel Partner/ Reseller/ DistributorRecart is a specialist technical and engineering recruitment and project services consultancy offering regional, national and global services. It provides recruitment services in the engineering sector along with specialist technical consulting, operating in national and global markets.
• Axiro ItaliacoreTechnology or IntegrationItalian engineering company providing consulting services and innovative technological solutions in Italy and worldwide. As a leading full-service engineering company, Axiro offers comprehensive technological expertise to complement HRS Motorsport's HR services.
• MTS Motorsport Technical SchoolflagshipStrategic or Co-development PartnerMotorsport Technical School is the first and only Italian school for car and motorcycle competition technicians. Through this partnership, HRS Motorsport creates specific training courses for teams and companies, identifies the school's best students for hiring, and develops professional growth programs for staff. The school serves as the primary training partner for HRS Motorsport's Academy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Motorsportjobs.com: Motorsport-specific online job board and recruitment platform operated by Motorsport Network. Directly comparable to HRS Motorsport as a motorsport-focused channel connecting technical and engineering candidates with racing teams and motorsport companies, though operating as a marketplace model rather than a bespoke HR services firm.

Broad incumbents

• Korn Ferry: Global organizational consulting firm combining executive search, recruitment process outsourcing, and HR advisory services. Comparable to HRS Motorsport in providing HR consulting and senior talent acquisition, though Korn Ferry targets executive and white-collar roles broadly and competes only at the senior end of motorsport's talent market.
• Robert Half: Global staffing and consulting firm placing finance, technology, engineering, and administrative talent. Comparable to HRS Motorsport as a competitor for HR and contractor management work in adjacent industries, though Robert Half does not maintain a motorsport specialization and competes only where motorsport hiring overlaps with its core verticals.
• ManpowerGroup: Global workforce solutions company providing staffing, recruitment process outsourcing, and career management across engineering, technical, and industrial segments. Comparable to HRS Motorsport in delivering HR and contractor services to technical workforces, though operating at global generalist scale without motorsport niche focus.
• Randstad: One of the world's largest HR services and staffing companies, operating across nearly all major economies and sectors including industrial, engineering, and technical disciplines. Comparable to HRS Motorsport in offering outsourced HR and staffing services, but at vastly greater scale and without motorsport specialization.
• Adecco: Global HR solutions provider offering staffing, permanent placement, and career transition services across automotive, industrial, and engineering verticals. Comparable to HRS Motorsport as a generalist competitor for technical contractor and HR outsourcing mandates, though Adecco lacks motorsport-specific positioning and reach into racing teams.
• Michael Page (PageGroup): Global professional recruitment firm with a dedicated automotive and motorsport practice covering engineering, technical, and commercial roles. Comparable to HRS Motorsport as a competitor for the same motorsport technical staffing mandates, but operating from a much larger generalist platform with broader sector coverage.
• Hays: Global specialist recruiter with strong engineering, manufacturing, and aerospace practices that compete for technical motorsport roles. Comparable to HRS Motorsport in that both place technical and engineering professionals, but Hays operates at much greater scale across many industries rather than specializing in motorsport.

Emerging players

• Motorsport Network: Digital media and marketplace platform covering motorsport globally, including the Motorsportjobs.com job board, and increasingly moving into community, content, and recruitment-adjacent services. Comparable to HRS Motorsport as an adjacent motorsport-specialized player that overlaps in the motorsport talent marketplace and brand ambassador spaces, though primarily a media business rather than an HR services provider.

Others

• LinkedIn (Talent Solutions / Recruiter): Professional networking platform that motorsport teams and HR professionals use directly for sourcing, branding, and candidate engagement. Comparable to HRS Motorsport as an enabling channel rather than a direct competitor, since LinkedIn is widely used by both HRS and its clients but does not deliver bespoke HR services for motorsport.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/human-resources-services-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Resources Services Motorsport