Recart
Recart is an SMS marketing and list growth platform purpose-built for Shopify DTC brands, offering OneClick typeless popups, automated messaging flows, and a managed-service tier to 10,000+ merchant customers globally.
- Company typePrivate
- Founded2015
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Recart does
Recart (legal entity GhostMonitor Inc.) is a private SMS marketing and list growth platform purpose-built for direct-to-consumer brands on Shopify. Founded in 2015 and headquartered in Wilmington, Delaware with a European operations office in Budapest, Hungary, the company serves 10,000+ Shopify brands with a self-serve app, dedicated SMS strategists, and an agency partner ecosystem. Its flagship technical differentiator is OneClick Opt-in, the world's first typeless popup that lets shoppers join SMS/email lists with a single tap, supplemented by lightweight popups that load up to 400% faster than average. The platform bundles the OneClick opt-in tool, automated DTC flows (welcome, abandoned cart, browse abandonment, fulfillment, replenishment, reviews), a Campaign Library of 200,000+ real SMS/email examples, built-in A/B testing, and a Conversion Lab benchmarking 10,000+ Shopify stores.
Recart monetizes primarily through usage-based SMS messaging fees (customers pay only for texts sent, with no hidden carrier surcharges and rollover of unused messages), augmented by managed-service tiers that include a dedicated SMS strategist, automation build-outs, split testing, and monthly strategy sessions at no additional cost. Distribution combines a product-led growth motion via the Shopify App Store with enterprise field sales (free 30-minute demos) and a channel partner program for agencies. The company has raised approximately $4.7M across a 2019 seed ($1.3M, Oktogon Ventures) and a 2021 Series A ($3.4M, Lead Ventures), with backing from Day One Capital and Oktogon Ventures. Notable customers include Simple Modern, The Wellness Company, True Classic, BlendJet, Four Sigmatic, Born Primitive, and Carnivore Snax.
Recart firmographics
Firmographics- Name
- Recart
- Legal name
- GhostMonitor Inc.
- Website
- https://recart.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recart is an SMS marketing and list growth platform purpose-built for Shopify DTC brands, offering OneClick typeless popups, automated messaging flows, and a managed-service tier to 10,000+ merchant customers globally.
- Ownership category
- akta.pro rank
Recart industry classification
Industry- Product category
- SMS Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industries
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Recart is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
Recart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SMS Usage-based Messaging: Recart charges based on the number of text messages sent. Users pay only for texts they send with no hidden fees or carrier charges. Unused messages can roll over to subsequent periods.
- Managed Service Plans: Premium managed service tier includes dedicated SMS strategist, automation build-outs, split testing, audience segmentation, monthly strategy sessions, and campaign creation at no extra cost beyond usage fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based SMS pricing with no tier escalation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Recart product offering
Product offeringCore offering
Recart is an SMS marketing and subscriber list growth platform purpose-built for Shopify direct-to-consumer (DTC) brands. The core product enables merchants to capture email and SMS subscribers via opt-in popups (including a patented one-click typeless signup), send automated SMS campaigns and flows (welcome series, abandoned cart, browse abandonment, replenishment, reviews), and manage revenue-first promotional campaigns with built-in A/B testing. Recart charges on a usage-based model for SMS messages sent, and offers a fully managed service tier that includes a dedicated SMS strategist at no extra cost.
Product overview
Recart is an SMS marketing and list growth platform built specifically for Shopify merchants, consisting of a core SMS platform with several integrated modules. The flagship product is SMS for Shopify, which is enhanced by the OneClick Opt-in popup tool (the world's first one-click, typeless signup experience), List Growth tools for accelerating subscriber acquisition, Campaign Library with over 200K real campaign examples, and Automation/Flows for automated messaging sequences. Additional offerings include Abandonment Recovery for cart and browse abandonment, Managed SMS (Client Strategy) for fully managed service with dedicated strategists, and Integrations for connecting with the merchant's existing tech stack including Klaviyo, Postscript, Attentive, Monocle, and Gorgias. The platform emphasizes high opt-in rates, lightweight popups that load 400% faster, built-in A/B testing, and fair pricing with no hidden fees.
Differentiator
Problem solved
Functional benefit
Products and services
- SMS for Shopify The core SMS marketing platform built specifically for Shopify merchants, designed to grow email and SMS subscriber lists and drive ecommerce revenue through text messaging campaigns and automated flows. Targets DTC brands selling through Shopify stores.
- OneClick Opt-in Standalone one-click popup tool for Shopify that allows shoppers to join SMS and email lists with a single tap, eliminating typing friction. Built-in typeless signup with stored preference data enabling one-tap re-subscription across brands. Targets DTC ecommerce merchants seeking higher opt-in rates.
- Campaign Library Searchable library containing over 200,000 real SMS and email campaigns from the top 10,000 brands that merchants can browse by brand, industry, or keyword for inspiration and benchmarking.
- Client Strategy / Managed SMS Fully managed SMS marketing service providing a dedicated SMS strategist, automation build-outs, split testing, audience segmentation, monthly strategy sessions, and campaign creation at no extra cost beyond SMS usage fees. For brands requiring hands-on SMS marketing support.
Quantifiable outcome
- 4x average opt-in rates compared to legacy ESP tools
- +5 more outcomes
Companies that use Recart
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Recart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Recart partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- KlaviyocoreIntegration with Klaviyo enables connection to existing email service provider tech stack. Allows brands using Klaviyo to import contacts and leverage Recart's SMS capabilities alongside email marketing.
- PostscriptcoreIntegration partnership allowing Recart to work alongside Postscript SMS platform, providing brands flexibility in their SMS marketing stack.
- AttentivecoreIntegration with Attentive enables connection to another major SMS platform, giving brands options for how to combine Recart's opt-in technology with their preferred SMS sending platform.
- GorgiassupportingIntegration with Gorgias customer support platform enables connecting SMS marketing data with customer service workflows.
- MonoclesupportingIntegration with Monocle (analytics/attribution platform) enables tracking and reporting on SMS marketing performance and ROI attribution.
- Agency Partner EcosystemsupportingNetwork of agency partners who recommend and manage Recart for their DTC client brands. Partners can browse ecosystem and access partner portal for management.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Recart competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is the leading ecommerce-focused email and SMS marketing CRM, natively built for Shopify DTC brands — directly comparable to Recart as a CRM, SMS, and popup platform for the same customer base. Recart even integrates with Klaviyo for hybrid deployments.
- Attentive: Attentive is a major SMS marketing platform purpose-built for DTC and retail brands, with comparable list-growth, segmentation, and automation features. Recart supports an integration with Attentive so brands can use Recart's opt-in technology with Attentive's sending engine.
- Postscript: Postscript is a Shopify-native SMS marketing platform targeting DTC brands with conversational texting, automation flows, and list growth. It overlaps with Recart's core SMS-for-Shopify product and is integrated alongside Recart for opt-in capture.
- Omnisend: Omnisend is an omnichannel marketing automation platform for ecommerce (email, SMS, push) with Shopify integrations and signup-form/popup tools. It serves a similar DTC merchant audience with overlapping lifecycle and list-growth capabilities.
- Privy: Privy is a Shopify-focused popup, email capture, and email marketing tool used heavily by SMB DTC merchants. It competes with Recart on popup-driven list growth and basic automation flows for the same Shopify storefront customer.
- Sendlane: Sendlane is a behavior-based email and SMS marketing automation platform for ecommerce brands, offering comparable list-growth, segmentation, and lifecycle flow features targeting DTC merchants.
- Justuno: Justuno is a popup and lead-capture platform with ecommerce personalization and A/B testing capabilities, directly competing with Recart's popup-driven list growth offering for Shopify and other merchants.
- OptiMonk: OptiMonk is a popup, onsite retargeting, and list-growth platform used by ecommerce brands — competing directly with Recart's popup product and even powering Recart's own retargeting popups.
Broad incumbents
- Yotpo: Yotpo is a broader ecommerce marketing platform spanning reviews, loyalty, SMS, and subscriptions. It overlaps with Recart in SMS marketing (via its SMSBump product) and retention flows for the same DTC Shopify customer base.
Emerging players
- Drip: Drip is an ecommerce CRM focused on email and SMS personalization, segmentation, and automation for DTC brands. It targets a similar Shopify DTC audience with comparable lifecycle messaging capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Recart social profiles
Digital presenceRecart compliance and trust
Trust signalCompliance4 records
Recart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recart leadership team
Management profileNumber of profiles
Profiles6 records
Recart funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recart
What does Recart do?
Recart is an SMS marketing and subscriber list growth platform purpose-built for Shopify direct-to-consumer (DTC) brands. The core product enables merchants to capture email and SMS subscribers via opt-in popups (including a patented one-click typeless signup), send automated SMS campaigns and flows (welcome series, abandoned cart, browse abandonment, replenishment, reviews), and manage revenue-first promotional campaigns with built-in A/B testing. Recart charges on a usage-based model for SMS messages sent, and offers a fully managed service tier that includes a dedicated SMS strategist at no extra cost.
Is Recart a public or private company?
Recart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Recart founded?
Recart was founded in 2015. It employs 11 to 50 people.
Where is Recart based?
Recart is headquartered in Budapest, Hungary, in the Europe region.
How does Recart make money?
Two revenue lines are on record. SMS Usage-based Messaging is the primary driver. The others are managed Service Plans.
Who are Recart's main competitors?
Direct peers on record are Klaviyo, Attentive, Postscript, Omnisend, Privy, Sendlane, Justuno and OptiMonk. Yotpo is listed as a broad incumbent. Drip is listed as an emerging player.
Does Recart have an API?
No public API is recorded for Recart.
What industry is Recart in?
Recart's product category is SMS Marketing Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 541810 and its SIC code is 7372.