What hsag ON does

hsag ON AG is a German B2B customer experience services provider founded in 2020 as a subsidiary of hsag Heidelberger Services AG. The company delivers an integrated portfolio spanning multichannel customer service operations (telephone, email, chat, letter), strategic customer experience consulting, digital transformation services, business intelligence, and marketing — sold primarily to enterprise clients in the German energy and utilities sector, with disclosed logos including E.ON, RWE, EnBW, BMW, Yello, LEW Lechwerke, Stadtwerke Heidelberg, Stadtwerke Düsseldorf, and Soluvia.

The technical stack centers on AI-augmented customer service tooling, specifically intelligent chatbots and process automation integrated across communication channels and supported by a quality management and coaching system. The company operates from Bremen and Munich with legal registration in Heidelberg and leverages its parent company's locations for nationwide coverage; revenue is generated through custom-quoted, multi-year professional services contracts rather than standardized product pricing, and the go-to-market motion is direct enterprise field sales acquired via website contact forms and regional presence.

The business is small in scale (approximately 15 employees) and self-describes as "still very young," relying on the parent group for capital and geographic reach rather than external venture funding. AI capabilities are positioned as supplementary efficiency tools layered onto a primarily human-led service delivery model rather than as a standalone product or proprietary technology platform, and there are no disclosed patents, proprietary models, or third-party validated benchmarks.

Name

hsag ON

Legal name

hsag ON AG

Website

https://hsagon.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

hsag ON AG is a German B2B customer experience services firm, founded 2020 and subsidiary of hsag Heidelberger Services AG, delivering multichannel customer service operations, CX consulting, and digital transformation services to enterprise clients — primarily in Germany's energy and utilities sector — augmented by AI-powered chatbots and process automation.

Ownership category

akta.pro rank

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Customer Service Operations: Outsourced customer service operations delivered across multiple channels (phone, email, chat, letter) with AI augmentation. Billed as professional services contracts, likely project-based or retainer arrangements with enterprise clients.
2. CX Consulting: Customer experience consulting engagements covering strategy, digital transformation, and organizational change. Delivered as advisory projects with clear deliverables from ideation to operational success.
3. Business Intelligence Services: Analytics and business intelligence services for customer data optimization, customer journey mapping, and lifetime value improvement.
4. Digital Transformation Services: Digital process automation, platform development, and interface design services including websites and landing pages. Project-based engagements for process digitization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

hsag ON provides outsourced multichannel customer service operations (phone, email, chat, letter) augmented with AI tools such as chatbots and intelligent automation. Alongside operations, the firm delivers strategic customer experience (CX) consulting, digital transformation services, business intelligence, and marketing services for enterprise clients, with a strong focus on the German energy and utilities sector.

Product overview

hsag ON is a customer experience services company offering a portfolio of integrated consulting and operational services. The core offerings include Customer Service Operations (multichannel support with AI tools), CX-Beratung (strategic customer experience consulting), and Digital Transformation Services (AI-powered automation, chatbots, digital platforms). These services are complemented by Business Intelligence and Marketing capabilities. Rather than a single unified software product, hsag ON provides a service-based approach combining operational execution with strategic consulting to optimize customer journeys and increase customer lifetime value.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Service Operations Outsourced multichannel customer service delivery across phone, email, chat, and letter, augmented with AI tools such as chatbots and intelligent automation. Targeted at enterprise clients — primarily in the German energy and utilities sector — seeking to scale and modernize customer contact operations.
• Customer Experience (CX) Consulting Strategic consulting engagements covering customer experience design, journey optimization, and CX program development for enterprise clients, with a focus on the German energy and utilities sector and large enterprise accounts such as automotive.
• Digital Transformation Services Services that help enterprise clients modernize and digitize their customer operations, including the integration of AI-powered tools and intelligent automation into existing service workflows.
• Business Intelligence Services Data and business intelligence services that support enterprise clients in measuring, analyzing, and optimizing customer experience and operational performance.
• Marketing Services Marketing services supporting enterprise client customer acquisition, retention, and engagement initiatives, delivered as part of hsag ON's broader customer-focused portfolio.

Quantifiable outcome

• Above-average service performance through quality management and coaching
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Genpact: Global professional services and digital transformation firm with significant CX, customer operations, and AI/automation practices. Overlaps with hsag ON's consulting-plus-operations model and digital transformation services for enterprise clients.
• Foundever (formerly Sitel Group): Global CX solutions provider offering outsourced customer experience, digital transformation, and AI-enabled service delivery. Comparable business model to hsag ON across multichannel CX operations and consulting engagements.
• Capgemini Invent: Global management consulting and digital transformation arm of Capgemini, offering CX strategy, customer experience design, and transformation services. Comparable to hsag ON's CX consulting and digital transformation offerings, though at much greater scale.
• Concentrix: Global leader in customer experience outsourcing, technology, and intelligent automation with extensive European enterprise client base. Comparable to hsag ON's outsourced CX and AI-augmented delivery, but with vastly larger scale and broader geographic reach.
• Teleperformance: World's largest CX outsourcing provider with multilingual, multichannel customer service operations and digital transformation capabilities. Overlaps with hsag ON's core offerings across enterprise CX delivery and AI-enabled service automation.
• Bertelsmann Arvato: German-headquartered BPO and CX services division of Bertelsmann, serving major European enterprises including utilities and energy clients. Comparable service portfolio (customer service, CX consulting, digital transformation) with much larger German market presence.
• Majorel (now Teleperformance): Large global CX/BPO provider with strong German presence offering outsourced customer service, consulting, and digital transformation. Comparable in service portfolio and target verticals (including utilities), but at significantly greater scale than hsag ON.

Emerging players

• SD Worx: European HR and payroll services provider that has expanded into broader CX and digital transformation offerings for enterprise clients. Partially comparable as a mid-sized European BPO/consulting hybrid with energy/utilities exposure.
• Reply (BTO / Xistera Reply): European consulting and digital services group with CX, chatbot/AI, and customer service transformation practices. Comparable to hsag ON's AI-powered customer service tools and digital transformation services, with broader geographic reach.

Direct peers

• Competence Call Center (CCC): Germany-headquartered BPO specializing in outsourced customer service and CX for enterprise clients. Directly comparable to hsag ON in customer service operations model, German mid-market focus, and multichannel delivery approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hsagon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hsag ON