HSR Wheel

Name

HSR Wheel

Legal name

PT Tri Karya Global

Website

https://hsrwheel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Alloy Wheels

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYIMACAIAJ

Wheels & Rims Manufacturing (Steel/Alloy)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Chassis, Suspension, Steering & Braking Systems

SECONDARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKADAG

Wheel & Rim Repair/Refurbishment

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

Keywords

• Alloy wheel manufacturing
• Aftermarket car wheels
• Forged wheel production
• Wheel retail distribution
• Automotive accessories sales

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wheel Sales (Velg Mobil): HSR Wheel generates the majority of revenue from selling aluminum alloy wheels across multiple series (Original Design, Casting, Forged). Products are sold per set (4 wheels) through branded retail stores and e-commerce channels. Prices range from ~4-5 million rupiah per set for standard models to over 10 million rupiah for forged sets.
2. Tire Sales (Ban Mobil): HSR Wheel sells tires from partner brands Accelera, Forceum, Zeetex, and Yokohama alongside their wheels. Tires are offered as standalone purchases and in bundled packages with wheels starting from ~7 million rupiah for wheel+tire combo.
3. Accessories and Maintenance Services: Revenue is generated from car accessories including HSR Formula cleaning products (Hyper Black, Wheel Master, Magic Fresh, Zero Scratch), Brembo brake calipers, lug nuts, center rings, and Big Brake Kits. Maintenance services include free balancing and nitrogen at 175+ authorized dealers.
4. Credit/Financing Services: HSR Wheel offers installment purchasing options (kredit velg) through Home Credit, Aeon, and Kredivo, generating revenue through financing partnerships.
5. Trade-in Services (Tukar Tambah Velg): HSR Wheel accepts old/used wheels as trade-in for new purchases, facilitating customer upgrades.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

HSR Wheel designs, manufactures, and retails SNI/JWL/VIA-certified aluminum alloy car wheels in Ring 14 through Ring 22 sizes across 100+ original designs including cast, flow-formed, and forged variants. The company also distributes partner tires (Accelera, Forceum, Zeetex, Yokohama), car care products (HSR Formula), and accessories (Big Brake Kit, lug nuts, center rings, AEROTECH wheel covers), supplemented by installation, balancing, nitrogen, financing, and trade-in services through 100+ retail branches and major Indonesian e-commerce platforms.

Product overview

HSR Wheel is an Indonesian alloy wheel brand established in 2013 under PT Tri Karya Global, operating as a comprehensive car modification retailer. The core product is the HSR Wheel alloy wheel line, available in three manufacturing methods: original design (casting), flow forming, and forged. The wheel portfolio spans Ring 14 through Ring 22 sizes across multiple sub-series including RAI-S Series (designed with Akbar Rais), FE Series (designed with Fitra Eri), and HRN Forged Series (designed with Haruns Maharbina), as well as AeroTech wheel covers, Original Design wheels (Myth, Boroko, NX, Invation), and Forged wheels (GT01, CK-02, Sekadau, Minas, Rupat, Waru, Tomok, RFG Loop, Amarasi, Morella). The company also resells four tire brands — Accelera, Forceum, Zeetex, and Yokohama — and offers its own car care line (HSR Formula products: Hyper Black Tire Foam, Wheel Master Coating, Magic Fresh, Zero Scratch Towel), brake and wheel accessories (Big Brake Kit, Lug Nuts, Center Ring), and services including free fitting, free shipping, free lifetime balancing and nitrogen, credit purchasing, and wheel exchange. A mobile app (MR. HSR) is available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• HSR Original: Original design wheel sub-brand featuring Myth series, Boroko series, NX series, RAI-S series, and Invation series.
• RAI-S Series
• FE Series
• HRN Forged Series
• HSR Forged
• HSR Formula
• MR. HSR

Products and services

• HSR Alloy Wheels (Core Brand) Indonesian alloy wheel brand offering over 100 original design wheel models in Ring 14 to Ring 22 sizes, certified to SNI, JWL, and VIA standards, for the Indonesian car modification market.
• RAI-S Series Wheels

Quantifiable outcome

• 100+ original design wheel models available
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• PT Elangperdana Tyre Industry (EPTI)coreChannel Partner/ Reseller/ DistributorPT Elangperdana Tyre Industry (EPTI) is the manufacturer of Accelera and Forceum tires, which are distributed exclusively through HSR Wheel stores. HSR Wheel is an authorized distributor of Accelera and Forceum tires, which are produced at EPTI's factory in Bogor, West Java, Indonesia. This partnership allows HSR Wheel to offer bundled wheel+tire packages.
• YokohamacoreChannel Partner/ Reseller/ DistributorHSR Wheel is an authorized seller of Yokohama tires, offering imported Yokohama products including Advan, Geolandar, BlueEarth, Parada, and S.drive models alongside their wheel products. Yokohama is a Japanese tire manufacturer established in 1917 headquartered in Tokyo.
• ZeetexcoreChannel Partner/ Reseller/ DistributorZeetex is an international tire brand distributed through HSR Wheel stores. Zeetex is present in over 85 countries globally and offers a range of tire models including ZT series (ZT3000, ZT2000), HP1000, HT1000, AT1000, MT1000, CT1000, and SU1000. HSR Wheel offers Zeetex tires as part of its tire product lineup.
• Akbar RaismajorStrategic or Co-development PartnerAkbar Rais is a professional drifter and HSR Wheel brand ambassador. The RAI-S Series (original design wheels) was created in collaboration with or inspired by Akbar Rais, carrying his name in the product line. His involvement validates HSR Wheel's motorsport credentials and product quality through competitive usage.
• Fitra ErimajorStrategic or Co-development PartnerFitra Eri is a professional automotive personality and HSR Wheel brand ambassador. The FE Series wheel line is named after Fitra Eri, reflecting a co-branded product collaboration. His endorsement provides credibility among car modification enthusiasts.
• Haruns MaharbinamajorStrategic or Co-development PartnerHaruns Maharbina is a professional automotive figure and HSR Wheel brand ambassador. The HRN (Haruns Maharbina) Series forged wheels were conceptualized and designed by Haruns Maharbina himself, making him the actual product designer. HRN Series represents a co-developed product line featuring aerodynamic design and lightweight construction.
• PT Tri Karya GlobalcoreOthersPT Tri Karya Global is the parent company under which HSR Wheel operates. HSR Wheel is described as being under the umbrella of PT Tri Karya Global, which provides the corporate structure and backing for the HSR Wheel brand.
• Home Credit IndonesiaminorOthersHome Credit Indonesia provides installment financing services for HSR Wheel customers purchasing wheels and tires on credit through the company's retail stores.
• Aeon Financial ServiceminorOthersAeon Financial Service provides installment credit options for HSR Wheel customers purchasing wheels and tires on credit.
• KredivominorOthersKredivo provides digital credit installment services enabling HSR Wheel customers to purchase wheels and tires through installment plans.
• BrembominorChannel Partner/ Reseller/ DistributorHSR Wheel offers Brembo Brake Caliper as part of their car accessories product lineup. Brembo is an internationally recognized brake system manufacturer, and HSR Wheel serves as a reseller of Brembo products in Indonesia.
• HSR Original (hsroriginal.com)OthersHSR Original is a sub-brand/platform created to enhance brand recognition and consumer awareness for the authentic Indonesian-made HSR Wheel brand, promoting local automotive products with international quality standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rotiform Wheels: US-based aftermarket wheel brand focused on original designs targeting car modification enthusiasts across multiple segments. Comparable to HSR in marketing-led original design strategy, multi-channel retail, and lifestyle brand positioning around modification culture.
• Rota Wheels (Rota Gr Indeks): Taiwanese aftermarket alloy wheel manufacturer known for affordable cast wheels popular across Southeast Asia, including Indonesia. Direct peer in the budget-to-mid cast aftermarket segment where HSR's original-design cast SKUs compete on price and design variety.
• TSW Alloy Wheels: Aftermarket alloy wheel brand with strong Asia-Pacific distribution offering multiple cast and flow-formed designs at enthusiast price points. Comparable to HSR's original-design portfolio in design variety, regional distribution, and enthusiast positioning.

Broad incumbents

• Enkei Corporation: Japanese global alloy and forged wheel manufacturer with established presence across Asia, including manufacturing operations in Indonesia. Enkei is a broad incumbent whose passenger-car alloy wheel portfolio directly overlaps HSR's core product range across ring sizes and price tiers.
• Work Wheels (WORK Co., Ltd.): Japanese aftermarket alloy wheel brand with deep ties to drifting and JDM car culture. Overlaps HSR's RAI-S drifting positioning and overall original-design enthusiast wheel strategy in the Indonesian import market.
• Rays Co., Ltd. (Volk Racing): Premium Japanese forged wheel maker (Volk Racing, Gram Lights, Versus) with strong motorsport and enthusiast following. Directly comparable to HSR's forged wheel ambitions and HRN/GT01 SKUs in the premium segment that Indonesian enthusiasts actively import.
• BBS Kraftfahrzeugtechnik: Premium German/Japanese forged wheel manufacturer with globally recognized motorsport heritage. Sets the price ceiling in the forged wheel category where HSR's HRN forged line competes and where Indonesian premium buyers anchor their aspirational benchmarks.

Others

• Brembo S.p.A. Global premium brake system manufacturer whose calipers HSR Wheel resells under its Big Brake Kit accessory line. Adjacent ecosystem participant in the same Indonesian modification customer journey, complementing HSR's wheel upgrade offerings.
• PT Elangperdana Tyre Industry (Accelera / Forceum): Indonesian tire manufacturer producing Accelera and Forceum brands, distributed through HSR Wheel stores. Supplier/distribution partner rather than direct competitor, but materially adjacent since tire resale is a meaningful revenue stream for HSR.

Emerging players

• HRE Performance Wheels: US premium forged and flow-formed wheel manufacturer serving the high-end modification and luxury segments. Comparable to HSR's forged wheel strategy (HRN, GT01, CK-02) where premium materials and bespoke finishes drive pricing power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubefacebook.com/ssrwheelindonesia
• Facebookfacebook.com/hsrwheelindonesia
• Instagraminstagram.com/hsr_wheel
• TikToktiktok.com/@hsr_wheel?lang=en
• LinkedInlinkedin.com/company/hsr-wheel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSR Wheel