HomeSmart Stars

Name

HomeSmart Stars

Website

https://hs-stars.com

Company type

Private

Headcount range

11–50 employees

Short description

HomeSmart Stars is a Plano, Texas-based company founded in 2019 with 39 employees, operating at hs-stars.com. The naming convention and Lofty platform usage suggest a real estate brokerage or tech-enabled residential real estate service. No products, customers, or revenue details are publicly disclosed.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate agency
• Property transaction services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Core offering

HomeSmart Stars is a Plano, Texas-based residential real estate brokerage that represents home buyers and sellers in property transactions. The firm operates under the HomeSmart franchise brand and uses the Lofty (Moatable) real estate platform to run its website, CRM, marketing, and lead management.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Compass: Compass is a technology-driven residential brokerage with significant operations in the Dallas-Fort Worth metroplex. It competes for the same agent talent and luxury/mid-tier listing inventory in Plano and surrounding North Texas suburbs.
• RE/MAX: RE/MAX is a global residential real estate franchise with extensive DFW-area franchisee operations. Its commission-based model and brand-recognition structure parallel HomeSmart, making it a direct comparitor for agent retention and listing share in Plano.
• eXp Realty: eXp Realty is a cloud-based residential brokerage operating across the U.S. with a heavy DFW presence. It competes directly for agents and listings in Plano/North Texas using a commission-split model similar in spirit to HomeSmart affiliates, and represents the same category of lean, tech-enabled brokerage.
• HomeSmart: HomeSmart is the parent franchise network of HomeSmart Stars, providing the brand, technology platform, and operational model. It is the most directly comparable peer, as HomeSmart Stars appears to operate as a regional franchisee under this national brokerage umbrella serving residential buy/sell customers.
• Century 21: Century 21 is a global residential real estate franchise with established DFW-area operations. Its franchise-based model and target customer base (residential buy/sell) directly parallel HomeSmart Stars' likely operating model.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national franchise brokerage operating in Texas. Its franchise-based structure, residential focus, and mid-tier brand positioning make it a comparable peer for HomeSmart Stars in DFW.

Broad incumbents

• Coldwell Banker: Coldwell Banker is a long-established national residential brokerage with significant Texas presence. While it operates more broadly across price tiers and geographies than HomeSmart Stars, it competes for the same North Texas listing inventory and agent talent.
• Keller Williams Realty: Keller Williams is the largest residential brokerage franchise in the U.S. by agent count and has dominant market share in Texas, including DFW. It serves as the broad incumbent against which smaller regional brokerages like HomeSmart Stars compete for agent recruitment and listing acquisition.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise with Texas operations through its affiliated brokerages. It competes for higher-end North Texas listings and experienced agents that smaller brokerages like HomeSmart Stars also target.

Emerging players

• Redfin: Redfin is a technology-enabled residential brokerage and consumer real estate portal with growing DFW operations. While its model integrates an iBuying and portal layer HomeSmart Stars does not, it competes for the same end-consumer and listing inventory in the Plano market.

Market position

Customer concentration

• LinkedInlinkedin.com/company/homesmartstars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeSmart Stars