Heritage Automotive Group

What Heritage Automotive Group does

Heritage Automotive Group is a privately held, multi-franchise automotive dealership group headquartered in Burlington, Vermont, and operating continuously since 1994. The group runs three franchised rooftops — Heritage Toyota, White River Toyota (serving the White River Junction area), and Heritage Ford — and describes itself as Vermont's largest automotive dealership. It also operates two ancillary service sub-brands, Heritage Collision Center (accident and body repair) and Heritage Autoshine (vehicle detailing), giving the group end-to-end coverage of the vehicle ownership lifecycle.

Name

Heritage Automotive Group

Legal name

Heritage Auto Group

Website

https://hteamcareers.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Heritage Automotive Group is Vermont's largest multi-franchise automotive dealership, operating Toyota and Ford rooftops plus collision and detailing services since 1994 for Vermont consumers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

akta.pro secondary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive dealerships
• New vehicle sales
• Pre-owned vehicles
• Vehicle financing services
• Auto service and parts

Headquarters

HQ city

Vermont

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sales of new and pre-owned vehicles including Toyota, Ford, and other brands. Includes certified pre-owned vehicles and one-owner vehicles.
2. Service and Parts: Vehicle maintenance, repair services, collision center, and detailing (Autoshine). Parts sales for vehicle repairs and maintenance.
3. Finance Department: Automotive financing services for vehicle purchases, providing loan facilitation for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Heritage Automotive Group is Vermont's largest automotive dealership group, operating multi-brand franchise showrooms (Heritage Toyota, White River Toyota, and Heritage Ford) that sell new and pre-owned vehicles and provide in-house vehicle financing. Beyond sales, the group offers comprehensive aftersales support including a service department, an OEM parts department, a collision repair center (Heritage Collision Center), and a detailing service (Heritage Autoshine). The company also operates an online inventory portal where Vermont consumers can browse vehicles, value trade-ins, and apply for financing.

Product overview

Heritage Automotive Group is Vermont's largest automotive dealership operating as a multi-brand dealership platform offering new and pre-owned vehicle sales, vehicle financing, and comprehensive aftersales services. The portfolio includes core sales operations for Toyota and Ford brands, pre-owned inventory across multiple manufacturers, finance services, and two specialized service modules (Heritage Collision Center for accident repair and Heritage Autoshine for detailing). The company operates multiple dealership locations including Heritage Toyota and White River Toyota, serving customers since 1994.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Collision Center: Collision repair and auto body services offered as part of the Heritage automotive service network
• Heritage Autoshine

Products and services

• New Vehicle Sales Retail sale of new Toyota and Ford vehicles, including cars, trucks, SUVs, hybrids, and plug-in hybrids, offered to Vermont consumers through Heritage Toyota, White River Toyota, and Heritage Ford showrooms.
• Pre-Owned Vehicle Sales Retail sale of pre-owned vehicles from multiple manufacturers including Toyota, Ford, Honda, Subaru, Jeep, Lexus, Nissan, GMC, Hyundai, Kia, and Ram, offered to Vermont consumers.
• Certified Pre-Owned Vehicles Manufacturer-certified pre-owned vehicles meeting specific quality and inspection standards with extended warranty coverage, offered to Vermont consumers.
• Vehicle Financing (Finance Department) In-house automotive financing services that facilitate loan applications and lease support for customers purchasing or leasing vehicles.
• Vehicle Service Department Vehicle maintenance and repair services for all makes and models, offered to Vermont consumers across the dealership group's locations.
• Parts Department Sales and ordering of original equipment manufacturer (OEM) parts for vehicle repairs and maintenance.
• Heritage Collision Center Automotive collision repair and auto body services for vehicles involved in accidents or damage, operated under the Heritage service network.
• Heritage Autoshine Professional vehicle detailing and auto shine services for cosmetic care and appearance maintenance of customer vehicles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Green Mountain Habitat for HumanityminorOthersHeritage Automotive Group employees (H-Team) participated in building a home foundation alongside Habitat for Humanity staff. The company supports affordable housing in Chittenden County, Vermont.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Goss Dodge / Goss Auto Group: Long-standing Vermont-based dealer group selling Chrysler, Dodge, Jeep, Ram brands plus pre-owned inventory; directly competes with Heritage in the same Vermont footprint.
• Berlin City Auto Group: New England-based multi-brand auto dealer group with multiple rooftops across Vermont and New Hampshire, directly competing with Heritage for the same regional customer base in Toyota, Ford, and other franchises.
• Twin City Subaru: Regional Vermont/NH Subaru dealership that competes with Heritage for in-state new and pre-owned vehicle buyers, overlapping on parts, service, and financing offerings.
• CarMax: National used-vehicle retailer with a Vermont-area presence; competes directly with Heritage's pre-owned and certified pre-owned business using a no-haggle, online-first model.

Broad incumbents

• AutoNation: Largest US auto dealership group operating hundreds of rooftops across many OEMs; a broad incumbent that competes with Heritage in pre-owned national platforms and OEM franchise competition.
• Lithia Motors: Large publicly-traded dealer group with aggressive acquisition strategy, including recent roll-ups of regional dealer groups; represents the type of consolidator that could acquire or compete with Heritage.
• Asbury Automotive Group: Major multi-brand US dealer group with full F&I, service, and parts operations comparable in scope to Heritage but at materially larger scale across multiple states.
• Sonic Automotive: Publicly-traded multi-brand dealer group with franchise dealerships and EchoPark used-vehicle operations; competes with Heritage across new, used, and F&I revenue streams.
• Hendrick Automotive Group: Privately-held US dealership group and large consolidator with multi-brand franchise, F&I, and service operations structurally analogous to Heritage's model.

Emerging players

• Carvana: Online-only used vehicle retailer with home delivery; an emerging digital competitor that pressures traditional Vermont dealership pre-owned and F&I economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heritagevt
• LinkedInlinkedin.com/company/heritage-automotive-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Automotive Group