High Tech Garden Supply
- Company typePrivate
- Founded-
- HeadquartersCallery, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What High Tech Garden Supply does
HTG Supply is a privately-held, U.S.-based specialty retailer of hydroponics and indoor gardening supplies, operating a hybrid omnichannel model that combines a national e-commerce storefront with six physical retail locations across five states (Michigan, Maine, New York, Pennsylvania) and a P.O. Box corporate headquarters in Callery, Pennsylvania. The company sells a comprehensive product portfolio organized across major categories including grow lights (LED, CMH, T5, MH/HPS systems with associated ballasts, bulbs, and reflectors), grow tents and bundled grow tent kits, hydroponic systems (NFT, Ebb & Flow, DWC, bucket systems), nutrients and supplements, soil and grow mediums, pots and containers, climate control equipment, controllers and meters, cloning and seed-starting equipment, pest control, and tools and accessories, alongside an HTG Supply private-label line. Revenue is generated primarily through transactional hardware sales under an "Everyday Low Prices" model with stated 24-hour shipping fulfillment, with no subscription tiers or long-term contracts disclosed.
The customer base is split between a primary segment of home and hobbyist growers purchasing individual products or bundled kits, and a secondary commercial segment served by a dedicated Commercial Services Division that supplies large indoor cultivation operations with bulk procurement, facility design assistance, and dedicated Master Grower support. GTM combines direct e-commerce, in-store retail with personalized service, and direct B2B sales; marketing is content-led via an online information center, HTG TV video library, the "Ask The Doc" plant-genetics series, email newsletter ("HTG Nation"), and social media. Recent operating signals are mixed: the company self-describes as one of the fastest-growing stores in its category and continues to expand SKUs and channels, but has also permanently closed its Kalamazoo store and shifted its Portland location to appointment-only operations, indicating active footprint rationalization alongside growth investments.
High Tech Garden Supply firmographics
Firmographics- Name
- High Tech Garden Supply
- Legal name
- HTG Supply
- Website
- https://htgsupply.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
High Tech Garden Supply industry classification
Industry- Product category
- Hydroponics and Indoor Garden Supplies Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)
- akta.pro secondary industry
- HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)
Keywords
Where High Tech Garden Supply is headquartered
LocationHeadquarters
- HQ city
- Callery
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
High Tech Garden Supply business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online sales of hydroponics equipment, grow lights, nutrients, and indoor gardening supplies through their e-commerce website with 24-hour shipping fulfillment.
- Retail Store Sales: In-person sales at 6+ physical retail locations across 5 states, offering the same product categories with personalized customer service.
- Commercial & B2B Services: Dedicated commercial division serving large indoor growing operations with supply procurement, equipment sourcing, and facility design assistance. Includes online account services for commercial buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
High Tech Garden Supply product offering
Product offeringCore offering
HTG Supply is a multi-channel specialty retailer that sells hydroponics and indoor gardening equipment through its e-commerce website and 6 physical retail locations across 5 U.S. states. The company offers grow lights, grow tents, hydroponic systems, nutrients, growing mediums, climate control equipment, controllers, cloning supplies, pest control, and accessories to home hobbyist growers and commercial indoor growing operations. It also operates an HTG Supply private label brand and a dedicated commercial division staffed with Master Growers.
Product overview
HTG Supply is a retail hydroponics and indoor garden supply company operating both e-commerce and physical retail locations. The company offers a comprehensive portfolio of indoor gardening products organized into major categories: grow lights (including LED, CMH, T5, and MH/HPS systems with associated ballasts and bulbs), grow tents and tent kits, hydroponic systems (NFT, Ebb & Flow, DWC), nutrients and supplements, soil and grow mediums, pots and containers, climate control equipment (dehumidifiers, fans, CO2), controllers and meters (pH, TDS, environmental), cloning and seed starting equipment, pest control products, and general tools and accessories. The company also offers bundled grow tent kits combining multiple products for specific growing configurations. HTG Supply carries multiple third-party brands alongside their own HTG Supply branded products, and operates a B2B/commercial services division for large-scale growing operations.
Differentiator
Problem solved
Functional benefit
Brands
- HTG Supply: Private label brand for grow lights, ballasts, and hydroponic equipment
Products and services
- Grow Lights Complete range of indoor grow light systems including LED, Ceramic Metal Halide (CMH), T5 fluorescent, and Metal Halide/High-Pressure Sodium (MH/HPS) lights with associated ballasts, bulbs, reflectors, and accessories for indoor plant cultivation.
- Grow Tents
- Hydroponic Systems
- Nutrients
- Soil & Grow Mediums
- Pots & Containers
- Climate Control Equipment
- Controllers & Meters
- Cloning & Seed Starting Equipment
- Pest Control
- Tools & Accessories
- Grow Tent Kits
- Odor Control Systems
- Commercial & B2B Grow Supply Services
Companies that use High Tech Garden Supply
Customer profileSegments2 records
Ideal customer profiles2 records
High Tech Garden Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
High Tech Garden Supply partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
High Tech Garden Supply competitors and assessment
Company assessmentDirect peers
- Way to Grow: Regional hydroponics and indoor garden supply retailer operating physical stores and e-commerce in the western US. Directly comparable multi-channel specialty retailer serving the same hobbyist and commercial grower segments.
- Hydrofarm Holdings Group: Public manufacturer and distributor of hydroponics equipment, grow lights, and climate control products. While more upstream, Hydrofarm supplies many of the same brands HTG resells and competes for the same end-customer demand via branded channels.
- Garden Harvest Supply: Online and catalog retailer specializing in hydroponic systems, grow lights, and indoor gardening equipment. Comparable pure-play e-commerce competitor with overlapping assortment and customer base.
- GrowGeneration: Public hydroponic and indoor gardening supply retailer operating a national chain of specialty stores plus e-commerce. Closest direct competitor to HTG Supply, serving the same cannabis/home-grow customer base with similar product categories.
Emerging players
- 1000Bulbs.com: Large online lighting retailer with growing horticulture category including LED, HPS, and CMH grow lights. Partial overlap — competes with HTG on lighting category but lacks the broader hydroponics assortment and physical retail presence.
- Bootstrap Farmer: Online retailer of indoor growing and microgreen supplies including trays, racks, and tents. Smaller-scale competitor with overlap in growers' equipment but narrower category focus than HTG.
- AC Infinity: DTC brand specializing in inline fans, ducting, and grow tent climate control equipment. Competes directly with HTG's environmental controls category and increasingly sells direct to consumers, threatening HTG's resale margin in that segment.
- Current Culture H2O: Manufacturer of Deep Water Culture (DWC) and other hydroponic systems sold through retail channels like HTG. Indirect competitor at the brand level but a key supplier; potential vertical integration threat if they push direct-to-grower.
Regional players
- True Leaf Market: Online retailer specializing in seeds, growing supplies, and hydroponic equipment with strong community/educational content. Adjacent competitor with overlapping hobbyist grower customer base but more focused on the seed and propagation side of indoor gardening.
Broad incumbents
- Hawthorne Gardening Company: Subsidiary of The Scotts Miracle-Gro Company, Hawthorne is a large-scale hydroponics and lighting manufacturer/distributor (General Hydroponics, Botanicare, Gavita). Competes with HTG as a broad incumbent offering both branded manufacturing and retail/distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
High Tech Garden Supply social profiles
Digital presenceHigh Tech Garden Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Tech Garden Supply leadership team
Management profileNumber of profiles
High Tech Garden Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Tech Garden Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Tech Garden Supply
What does High Tech Garden Supply do?
HTG Supply is a multi-channel specialty retailer that sells hydroponics and indoor gardening equipment through its e-commerce website and 6 physical retail locations across 5 U.S. states. The company offers grow lights, grow tents, hydroponic systems, nutrients, growing mediums, climate control equipment, controllers, cloning supplies, pest control, and accessories to home hobbyist growers and commercial indoor growing operations. It also operates an HTG Supply private label brand and a dedicated commercial division staffed with Master Growers.
Is High Tech Garden Supply a public or private company?
High Tech Garden Supply is a private company. It is classified as unknown and is currently operating.
When was High Tech Garden Supply founded?
High Tech Garden Supply was founded in -1. It employs 11 to 50 people.
Where is High Tech Garden Supply based?
High Tech Garden Supply is headquartered in Callery, United States, in the North America region.
How does High Tech Garden Supply make money?
Three revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are retail Store Sales and commercial & B2B Services.
Who are High Tech Garden Supply's main competitors?
Direct peers on record are Way to Grow, Hydrofarm Holdings Group, Garden Harvest Supply and GrowGeneration. Emerging players are 1000Bulbs.com, Bootstrap Farmer, AC Infinity and Current Culture H2O. True Leaf Market is listed as a regional player. Hawthorne Gardening Company is listed as a broad incumbent.
Does High Tech Garden Supply have an API?
No public API is recorded for High Tech Garden Supply.
What industry is High Tech Garden Supply in?
High Tech Garden Supply's product category is Hydroponics and Indoor Garden Supplies Retail. Its primary akta.pro industry code is CRAOAFAC, Home Improvement & DIY (Tools, Hardware, Paint) Distribution, with a secondary code of CRAIADAI, HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting). Its NAICS code is 444 and its SIC code is 5200.