HTI Conference & Expo

What HTI Conference & Expo does

HTI Conference & Expo, legally organized as HTI PARTNER, a private limited company under Croatian law, operates a conference-and-business-networking platform serving the European health tourism sector — covering medical, spa, thermal, and wellness tourism. Founded in 2011 by Zdeslav Radovčić and headquartered at Medulićeva 4, 10000 Zagreb, Croatia, the company organizes the annual European Health Tourism Industry Summit (EHTI Summit) hosted at the European Parliament in Brussels since 2018, supplemented by partner-event presences (ITB Berlin from 2019-2026, TOURISM 365 in Zagreb) and co-organized summits such as the upcoming HEALTHXCHANGE Summit with ESPA in Bulgaria (May 2026). Supporting products include HTI on Air (a virtual event platform launched in 2021), the EBI European Buyers Initiative membership, the HTI Network, the European HTI News Magazine, and bespoke consultancy for destinations and service providers.

The business generates revenue across four streams: per-event conference/summit registration and hosted-buyer programming (professional services), recurring EBI membership subscriptions for health tourism buyers, advertising and promotion through the European HTI News Magazine and digital channels, and tailor-made consultancy engagements for destinations and service providers. The go-to-market motion is event-driven, with HTI participating concurrently as organizer, exhibitor, speaker, buyer, and professional visitor at partner events worldwide. Customers and partners span four primary segments: health tourism service providers (clinics, wellness resorts, facilitators), health tourism buyers (tour operators, medical facilitators, insurers, travel agents), national and regional tourism organizations, and healthcare and tourism associations such as ESPA, EHTTA, ETC, and UEHP.

Operationally, the company runs with a 5-person team, has accumulated event participation from organizations and delegates across 50+ countries, and shows no disclosed external funding, acquisitions, or institutional investors, suggesting founder-controlled, self-funded operation. The 2023 plan to upgrade the EBI into a Brussels-based European Health Buyers Association (EHBA) represents the most significant structural evolution in the recent product portfolio.

Name

HTI Conference & Expo

Legal name

HTI PARTNER, a simple private company limited by shares

Website

https://hticonference.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

HTI Conference & Expo, a privately held Croatian company founded in 2011, organizes European health tourism conferences and summits — anchored by the annual EHTI Summit at the European Parliament in Brussels — and offers memberships, media, and consultancy to medical, spa, wellness, and thermal tourism service providers, buyers, and destination organizations.

Ownership category

akta.pro rank

Product category

Health Tourism Industry Events & B2B Networking

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHABAH

Healthcare, Medical Devices & Pharma Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYTHAHACAD

Medical, Scientific & Healthcare Congress Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYMPAGAGAK

Executive Summits & Invitation-Only Forums

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Health tourism conferences
• B2B event management
• Medical tourism networking
• Wellness tourism summits
• Hosted buyer programs

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Conference and Summit Organization: HTI organizes health tourism industry conferences and summits, including the European HTI Summit in Brussels, bringing together medical, spa and wellness professionals, service providers, associations and destinations.
2. Membership Programs: European Buyers Initiative (EBI) membership providing buyers with industry data, statistics, and networking opportunities.
3. Promotion and Media Services: Promotion through HTI digital channels and the European HTI News Magazine. Sponsorship opportunities at events.
4. Consultancy Services: Tailor-made consultancy services for health tourism destinations and service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HTI Conference & Expo organizes European health tourism industry conferences, summits (notably the European HTI Summit at the European Parliament in Brussels), and B2B networking events that bring together medical, spa, wellness professionals, service providers, associations, and destinations. It complements these events with the EBI European Buyers Initiative membership program for buyers, the HTI on Air virtual event platform, the European HTI News Magazine, the HTI Network, and tailor-made consultancy services for health tourism destinations and providers.

Product overview

HTI Conference & Expo operates as a unified event management and business networking platform for the European health tourism industry. The core offering is the European Health Tourism Industry Summit (EHTI Summit), an annual flagship conference held at the European Parliament in Brussels. Supporting the summit are the HTI on Air online platform for virtual events, the EBI European Buyers Initiative membership program for buyer facilitation, and the HTI Network connecting industry stakeholders. The portfolio also includes the European HTI News Magazine for industry publications, HTI Consultancy services, co-organized events like HEALTHXCHANGE Summit with ESPA, exhibition presence at major travel shows like ITB Berlin, and a Health Tourism Events Calendar resource. Together, these products form an integrated ecosystem serving the medical, spa, and wellness tourism sectors across Europe and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• European Health Tourism Industry Summit (EHTI Summit) Annual flagship conference held at the European Parliament in Brussels that brings together European health tourism leaders, EU policy makers, medical spa professionals, and international organizations for networking, knowledge sharing, and business development in medical, spa, and wellness tourism.
• EBI European Buyers Initiative Membership programme for health tourism buyers that provides industry data and statistics, creates new business contacts, opens sales channels, and addresses industry issues for buyers including tour operators, travel agents, medical facilitators, and insurance companies.
• HTI on Air Virtual event platform for hosting online health tourism conferences and networking sessions, featuring thematic chat rooms, virtual presentations, and online B2B meetings for health tourism professionals.
• HTI Network Professional network connecting medical tourism buyers, service providers, and industry stakeholders to facilitate new business leads, partnerships, and ongoing engagement within the European health tourism ecosystem.
• European HTI News Magazine Digital news magazine covering health travel destinations, service providers, and industry news for the health tourism sector, used as a promotional channel for stakeholders.
• HTI Consultancy Tailor-made consultancy services for health tourism businesses, destinations, and service providers seeking to develop or expand their presence in the European health tourism market, including market entry strategy and partnership facilitation.
• HEALTHXCHANGE Summit (co-organized with ESPA) Summit co-organized with the European Spas Association (ESPA) focusing on health exchange, medical spas, and wellness tourism topics, bringing together spa, wellness, and health tourism professionals.
• HTI at ITB Berlin HTI's recurring participation as exhibitor, speaker, and professional visitor at ITB Berlin (the world's leading travel trade show), promoting European health tourism at the medical tourism segment of the show.
• Health Tourism Events Calendar Comprehensive calendar resource listing health tourism events across Europe and globally, helping industry professionals plan their conference and trade-show participation.

Quantifiable outcome

• EMT 2019 attracted 150+ Buyers, 20+ Speakers, 100+ Sellers
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, key, supporting and project-based.

• European Spas Association (ESPA)coreStrategic or Co-development PartnerESPA is an organizational partner of HTI. Organizations collaborate on events including the HEALTHXCHANGE Summit by HTI and ESPA. ESPA President Thierry Dubois regularly speaks at HTI events and ESPA members actively participate in HTI conferences.
• Croatian National Tourist BoardcoreGTM or Marketing PartnerCNTB has been a key strategic partner of HTI, actively supporting HTI conferences, exhibitions, hosted buyers programs, and promotional activities in the health tourism sector. CNTB was Exclusive & Gold Partner of HTI on Air 2021 and Event Partner of European HTI Summit 2022.
• ITB BerlincoreStrategic or Co-development PartnerITB Berlin partners with HTI for the medical tourism segment. HTI has participated at ITB Berlin annually (2019-2026 planned), with Rika Jean-Francois serving as Commissioner CSR & Director Medical Tourism Segment at ITB Berlin.
• European Travel Commission (ETC)keyStrategic or Co-development PartnerETC supports HTI events and initiatives. Executive Director Eduardo Santander participates as speaker and moderator at HTI summits, supporting pan-European health tourism development.
• European Historic Thermal Towns Association (EHTTA)keyStrategic or Co-development PartnerEHTTA is an institutional partner of HTI. The association organizes the International Thermal Tourism Congress and EHTTA members regularly present at HTI events.
• Croatia AirlinessupportingGTM or Marketing PartnerCroatia Airlines is an Airline Partner and Silver & Networking Partner at HTI events. The airline contributes to connecting international delegates to HTI conferences in Croatia and Brussels.
• European CommissionkeyStrategic or Co-development PartnerEuropean Parliament hosts the European HTI Summit annually. MEPs like Istvan Ujhelyi host events. EC officials from DG Grow and DG Health participate in roundtables and present EU programs.
• World Travel & Tourism Council (WTTC)keyStrategic or Co-development PartnerWTTC participates in HTI events with speakers like Julia Simpson (President & CEO) and representatives like Nejc Jus (Economic Research Manager) providing market intelligence.
• UNWTOkeyStrategic or Co-development PartnerUNWTO regional director Alessandra Priante participates in HTI summits. HTI events include UNWTO-aligned programming for global tourism standards.
• Business Finlandproject-basedStrategic or Co-development PartnerHTI EBI completed a project for Business Finland identifying 30 new channels for health tourism cooperation with Finland.
• European Union of Private Hospitals (UEHP)supportingStrategic or Co-development PartnerUEHP Secretary General Ilaria Giannico participates in HTI roundtables representing private hospital sector interests.
• Foundation of Healthcare and Wellness Promotion, IndiasupportingGTM or Marketing PartnerIndian foundation serves as official Networking Partner for EHTI Summit, facilitating connections between Indian and European health tourism markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Global Healthcare Travel Forum: Regional health tourism forum with B2B networking — emerging player competing for medical tourism events in adjacent geographies to HTI's European stronghold.

Broad incumbents

• Arab Health: Large-scale healthcare exhibition with a dedicated medical tourism component — broader incumbent serving a different geography but with overlapping healthcare buyer/seller audiences.
• International Spa Association (ISPA): Established US/global spa industry association with conferences and networking — comparable in delivering spa/wellness industry events though focused on spa operators rather than the broader health tourism chain.
• ITB Berlin: World's leading travel trade show with a dedicated medical tourism segment — broader incumbent that hosts HTI as a partner; serves overlapping buyers and sellers but at much greater scale and across all tourism verticals.

Direct peers

• Medical Tourism Association: Direct peer that organizes medical tourism conferences, buyer programs, and industry networking globally — closest comparable to HTI's B2B health tourism event model, serving overlapping buyer and seller audiences.
• Global Wellness Summit: Annual invitation-only summit for the global wellness economy — overlaps with HTI's spa/wellness tourism focus and targets similar senior executives and destination marketers.
• International Medical Travel Journal (IMTJ): Media and events company focused on medical travel industry news, summits, and buyer-supplier connections — competes with HTI for European medical tourism thought leadership and conference attendance.
• Wellness Tourism Association: Membership-based organization that promotes and connects wellness tourism providers — comparable B2B networking and membership structure to HTI's EBI program.

Others

• European Travel Commission (ETC): Strategic partner of HTI rather than competitor — pan-European tourism body promoting Europe as a destination. Listed as an institutional customer of HTI, making it more of a partner/enabler than a direct peer.
• World Travel & Tourism Council (WTTC): Global tourism body whose speakers participate in HTI summits — serves as an enabler and thought leadership partner rather than a direct event competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hticonference
• LinkedInlinkedin.com/company/hti-conference

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HTI Conference & Expo