Medical Tourism Association

What Medical Tourism Association does

The Medical Tourism Association (MTA), founded in 2007 and headquartered in Palm Beach Gardens, Florida, is a non-profit industry association operating in the global medical travel sector. It serves four primary customer segments: governments and health ministries, healthcare providers (hospitals and clinics), insurance companies and employers, and medical tourists themselves. The association's core platform is Better by MTA, which integrates Mastercard's commercial virtual card technology to enable secure cross-border payments directly to providers while bundling medical bookings, travel, and lodging into a single experience. Supporting products include MedicalTourism.com (a free patient portal in 30+ languages), Medical Tourism Magazine, the Medical Tourism Index, the Medical Tourism Patient Survey (produced with IHRC), the Medical Tourism Calculator, and DarwinAI — an AI-enabled marketing technology launched in 2023 for patient lead generation. The association also co-operates the Global Healthcare Accreditation (GHA) program for training and certification of medical travel professionals.

MTA's business model is anchored by tiered membership (Platinum, Gold, Silver, Partner) for providers, governments, and payers, supplemented by event registration and sponsorship revenue from flagship annual gatherings — the World Medical Tourism & Global Healthcare Congress (now in its 15th year) and the Global Medical Tourism & Insurance Summit, which convenes 200+ senior decision-makers for closed-door deal-making. A newer transaction-fee stream is emerging from the Better by MTA platform via Mastercard-integrated bookings. Distribution is hybrid: enterprise field sales to governments and large provider systems, self-serve access for patients through MedicalTourism.com, and annual events as the primary deal-making venue. The organization claims a network reach of 1.2 million+ healthcare seekers and 500,000+ B2B/B2G professionals, and cites a 16+ year track record that includes helping South Korea grow from zero to 400,000+ annual medical tourists. Pricing is not publicly disclosed; membership operates on a quote-based model.

Name

Medical Tourism Association

Legal name

Medical Tourism Association Inc

Website

https://medicaltourismassociation.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Medical Tourism Association is a non-profit association that operates the Better by MTA platform, connecting medical travelers with vetted international healthcare providers and facilitating secure cross-border payments via Mastercard for hospitals, governments, insurers, and employers across 19+ countries.

Ownership category

akta.pro rank

Product category

Medical Tourism Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Health Services (8000)

akta.pro primary industry

Cross-Border Telemedicine, Second Opinion & Care Navigation Facilitators (THAKAIAM)

akta.pro secondary industry

Insurance, Employer & Government-Sponsored Medical Travel Administrators (THAKAIAO)

Keywords

• Medical tourism services
• Healthcare facilitation network
• International patient services
• Medical travel association
• Healthcare accreditation programs

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Fees: The MTA operates primarily through membership programs offering access to its network of over 1.2 million global healthcare seekers and 500,000+ B2B and B2G professionals. Members receive benefits including networking opportunities, marketing exposure, and access to the Better by MTA platform.
2. Event Registration and Sponsorships: Revenue generated from annual conferences including the Global Medical Tourism & Insurance Summit and World Medical Tourism & Global Healthcare Congress, where 200+ senior decision-makers convene for closed-door deal-making.
3. Platform Services: The Better by MTA platform facilitates connections between patients and vetted healthcare providers, integrating payment processing through Mastercard virtual card technology.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Medical Tourism Association (MTA) is a global non-profit association that operates a membership-based ecosystem connecting medical tourists with vetted, accredited healthcare providers worldwide. Its core offerings include the Better by MTA platform (integrated with Mastercard for cross-border payments), tiered membership programs for healthcare providers, governments, insurers, and employers, plus annual conferences, research reports, and accreditation services delivered through its Global Healthcare Accreditation partner.

Product overview

The Medical Tourism Association operates a platform-plus-services model centered around Better by MTA, an integrated platform that connects medical travelers with vetted facilitators and accredited healthcare providers while enabling secure cross-border payments through Mastercard. Complementing this core platform are consumer-facing portals (MedicalTourism.com in 30+ languages), industry publications (Medical Tourism Magazine), research products (Patient Survey, Medical Tourism Index, Calculator), event platforms (World Congress, Global Summit, Healthcare Revolution), and AI technology (DarwinAI). The association also provides certification services through Global Healthcare Accreditation and maintains a global provider network, all organized under tiered membership programs.

Differentiator

Problem solved

Functional benefit

Brands

• Better by MTA: A global platform connecting medical travelers with healthcare providers, integrated with Mastercard payment capabilities for secure cross-border healthcare payments.
• MedicalTourism.com
• Medical Tourism Magazine
• Medical Tourism Index
• Global Healthcare Accreditation

Products and services

• Better by MTA Platform A global marketplace platform connecting medical travelers with vetted facilitators and accredited healthcare providers, integrated with Mastercard payment capabilities to enable secure, fast, and transparent cross-border payments directly to healthcare providers.
• MedicalTourism.com Portal A free, confidential, independent consumer resource portal where patients can find medical tourism providers, hospitals, clinics, and information, available in over 30 languages.
• Membership Program Tiered association membership program (Platinum, Gold, Silver, Partner) providing access to over 1.2 million global healthcare seekers and 500,000+ B2B and B2G professionals, with networking, marketing, and platform benefits.
• World Medical Tourism & Global Healthcare Congress (WMTC) The industry's largest annual congress now in its 15th year for networking, forming partnerships, and securing commercial deals in medical tourism among hospitals, insurers, employers, and facilitators.
• Global Medical Tourism & Insurance Summit A closed-door deal-making summit convening 200+ senior decision-makers including CEOs from hospitals, insurance companies, employer groups, and medical tourism facilitators.
• Healthcare Revolution Conference Annual conference focused on self-funded employers leveraging medical tourism for better healthcare outcomes at reduced costs.
• Medical Tourism Magazine The industry's flagship publication providing members and industry experts an outlet to share developments, initiatives, themes, topics, and trends shaping medical tourism.
• Medical Tourism Patient Survey Report A comprehensive 31-page annual research report developed with the International Healthcare Research Center providing insights into medical tourist motivations, decision-making, and concerns.
• Medical Tourism Index Ranking and assessment of medical tourism destinations worldwide, measuring environment, medical tourism industry, facility and service quality across 34 indicators.
• Medical Tourism Calculator An adaptable economic impact tool used by industry stakeholders to demonstrate the total economic impact of a medical travel program, considering job creation, tax revenues, and hospitality/tourism impact.
• DarwinAI AI-enabled marketing technology launched in 2023 that uses algorithms to drive brand awareness, visibility, and patient lead acquisition for medical tourism stakeholders.
• Global Healthcare Accreditation Official strategic partner of MTA offering training, accreditation, and certification programs, including Certified Medical Travel Professional (CMTP) and WellHotel certification, with a specialized focus on workplace safety, health, and well-being in medical and wellness travel.
• Global Provider Network Network connecting healthcare providers with patients and facilitating business relationships in the medical tourism industry.

Quantifiable outcome

• South Korea went from zero to 400,000+ medical tourists annually with MTA's help
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered platinum, flagship, core and major.

• King Faisal Specialist Hospital & Research CentreplatinumChannel Partner/ Reseller/ Distributor · 1 March 2026Joined Better by MTA as Platinum Member, reinforcing the platform's ecosystem connecting patients with vetted international providers meeting high accreditation standards.
• FV Hospital (Vietnam)platinumChannel Partner/ Reseller/ Distributor · 1 March 2026Joined Better by MTA as Platinum Member. FV Hospital is JCI accredited and serves over 6 million patients including 1 million+ international patients from 170 countries.
• American British Cowdray Medical Center (Mexico)platinumChannel Partner/ Reseller/ Distributor · 1 March 2026Joined Better by MTA as Platinum Member. ABC Medical Center is recognized by Newsweek as one of the World's Best Hospitals 2024 and holds JCI accreditation.
• Emerge Medical TravelplatinumChannel Partner/ Reseller/ Distributor · 1 March 2026Joined Better by MTA as Platinum Member. Emerge Medical Travel links patients worldwide with AACI-accredited hospitals and Indian medical professionals.
• Vinmec (Vietnam)platinumChannel Partner/ Reseller/ Distributor · 1 November 2025Joined Better by MTA as Platinum Member. Vinmec is a leading academic healthcare network delivering cutting-edge medical services locally and globally.
• Saudi German HealthplatinumChannel Partner/ Reseller/ Distributor · 1 November 2025Joined Better by MTA as Platinum Member. Saudi German Health is a prominent healthcare organization providing high-quality services in MENA region.
• Health Lombardy / Assolombarda (Italy)platinumChannel Partner/ Reseller/ Distributor · 1 November 2025Joined Better by MTA as Platinum Member. Health Lombardy is a digital showcase created by Assolombarda to promote excellence of Lombardy's healthcare system.
• M42flagshipStrategic or Co-development Partner · 1 October 2025M42, a global healthcare group, partnered with MTA and Mastercard to promote the UAE as a medical tourism hub. M42's facilities are featured on the Better by MTA platform to streamline cross-border healthcare services and payments.
• MastercardcoreTechnology or Integration · 1 January 2024Mastercard partnered with MTA to launch Better by MTA platform using Mastercard's commercial virtual card technology to enable secure, fast, and transparent cross-border payments directly to healthcare providers. The platform integrates medical bookings, secure payments, travel, and lodging into a streamlined experience for patients worldwide.
• Korea Tourism OrganizationmajorStrategic or Co-development Partner · 1 July 2020MTA partnered with Korea Tourism Organization to extend South Korean global medical services after successful COVID-19 containment, building on previous success that helped South Korea reach 400,000+ medical tourists annually.
• Global Healthcare Accreditation (GHA)coreStrategic or Co-development PartnerGlobal Healthcare Accreditation is the official strategic partner of MTA for training, accreditation, and certification. GHA provides certification programs including Certified Medical Travel Professional (CMTP) and WellHotel certification for healthcare and hospitality providers.
• International Healthcare Research Center (IHRC)coreStrategic or Co-development PartnerMTA collaborates with IHRC on research including the annual Medical Tourism Patient Survey providing insights into patient motivations, barriers, and decision-making factors in medical tourism.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medigo: Medigo is a digital marketplace that connects patients seeking treatment abroad with vetted, internationally accredited clinics and hospitals. Comparable to MTA because it directly competes in the cross-border medical travel facilitation category, serving patients with similar provider-matching and treatment coordination workflows.
• International Medical Travel Association (IMTA): IMTA is an industry association promoting medical travel standards, accreditation, and cross-border healthcare facilitation. It directly parallels MTA's non-profit association model, serving overlapping members (providers, facilitators, governments) and competing for the same conferences, certifications, and policy influence.
• Bookimed: Bookimed is a medical tourism platform that arranges treatment abroad for patients across multiple specialties and destinations, with integrated provider booking and patient coordination. It directly overlaps MTA's Better by MTA in facilitating cross-border care selection, price comparison, and treatment coordination.
• Patients Beyond Borders: Patients Beyond Borders publishes consumer guides and operates informational resources directing patients to vetted international healthcare providers. It is comparable to MTA's MedicalTourism.com portal and consumer-facing publication strategy in the medical tourism facilitation space.
• Global Healthcare Resources: Global Healthcare Resources operates the Global Provider Network and co-launched the Medical Tourism Moonshot initiative with MTA. It is a direct peer in medical tourism facilitation, network operation, and industry event production, often co-producing content and events with MTA.

Broad incumbents

• Cleveland Clinic: Cleveland Clinic operates a global patient services program that serves international patients seeking complex care in the United States. As a top-tier incumbent health system with its own medical tourism infrastructure, it partially overlaps MTA's cross-border care navigation value proposition for patients seeking tertiary and quaternary care abroad.
• Mayo Clinic: Mayo Clinic runs an established international patient program with dedicated concierge services for patients traveling from abroad. It is comparable to MTA's provider-side engagement model, offering an in-house alternative to MTA's facilitation for inbound medical tourists seeking premium US care.
• Bumrungrad International Hospital: Bumrungrad International Hospital is a Bangkok-based hospital that treats over a million patients annually, with a large share of international medical tourists. As a leading internationally accredited provider with direct cross-border patient acquisition, it competes with MTA's platinum-tier hospital members for medical tourism mind share and partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/med_travel
• Facebookfacebook.com/medicaltourismassociation
• LinkedInlinkedin.com/company/medical-tourism-association

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Tourism Association