Holy Trinity Lutheran Church, Minneapolis

What Holy Trinity Lutheran Church, Minneapolis does

Holy Trinity Lutheran Church, Minneapolis is an ELCA-affiliated Lutheran congregation founded in 1890 and located at 2730 East 31st Street in the Longfellow neighborhood of South Minneapolis. The church conducts weekly in-person worship services at 10:00 AM on Sundays, supplemented by livestreaming via Facebook and Vimeo, and serves as a regional hub for social justice organizing across eight program areas including immigration, LGBTQIA+ rights, racial justice, Indigenous rights, affordable housing, and the legacy of the George Floyd uprising. Its product surface extends beyond worship to include religious education, lifecycle sacraments (baptism, confirmation, weddings, funerals), the annual Johnson Symposium, a Vacation Church School, and storytelling initiatives such as the Uprising Theology Project and the Lilly Endowment-funded five-year 'Our Deepest Belonging' program.

The church's technology footprint is modest: a website with a member portal, online donation processing through Vanco (electronic funds transfer) and Venmo, Vimeo-based video delivery, Zoom for small-group meetings, Google Forms for intake, and reCAPTCHA for spam protection. There are no proprietary software products, APIs, or AI/ML components. Four organizations co-locate in the building — Holy Trinity Lutheran Church, Minnesota Swahili Christian Congregation, Metro Work Center (a supported-employment program for adults with disabilities), and Soup for You! Café — forming a multi-faith, multi-need community ecosystem that is core to the church's identity and value proposition.

The business model is donation-based rather than commercial. Revenue streams include tithes and offerings collected during services, online donations (credit/debit and bank transfer with a $15 minimum for online transactions), annual financial commitment pledges processed via SimplyGiving, periodic special appeals (e.g., ELCA World Hunger, Seminarian Support, Immigration Justice Fund), and minor transaction-based revenue from beer collaborations with Arbeiter Brewing ('Liberator' and 'Queerly Beloved'), which channel proceeds to designated justice causes. The organization is independently incorporated, affiliated with — but not owned by — the ELCA denomination, and is led by pastoral staff with lay governance through a church council. The only external programmatic funder of significance referenced is the Lilly Endowment.

Name

Holy Trinity Lutheran Church, Minneapolis

Legal name

Holy Trinity Lutheran Church

Website

https://htlcmpls.org

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

1–10 employees

Short description

Holy Trinity Lutheran Church is an ELCA-affiliated Lutheran congregation in Minneapolis's Longfellow neighborhood offering weekly in-person and livestreamed worship, justice ministries across immigration, LGBTQIA+, racial, and housing issues, and co-located community partnerships.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (81311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

Keywords

• Lutheran worship services
• Religious education programs
• Community justice ministries
• Pastoral care services
• Faith-based community organizing

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Tithes and Offerings: Traditional tithes and offerings collected during worship services, with multiple giving options including in-person, mail, and electronic transfer.
2. Online Donations: Secure online donations via credit/debit card and bank account through the church website, with recurring donation capabilities.
3. Financial Commitment Pledges: Annual pledge program allowing members to commit to regular giving through SimplyGiving electronic funds transfer or other methods.
4. Special Appeals: Periodic fundraising for specific causes such as the Immigration Justice Fund, ELCA World Hunger Appeal, and Seminarian Support.
5. Beer Collaboration Sales: Collaborative beer products (Queerly Beloved, Liberator) with Arbeiter Brewing generate funds for justice causes including Immigration Justice Fund and PRISM Organizing Network.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Holy Trinity Lutheran Church is an ELCA-affiliated congregation that delivers weekly Lutheran worship services, sacramental life-stage ministries (baptism, confirmation, weddings, funerals), religious education for children and adults, and an extensive justice ministry program. The church also runs multi-year storytelling initiatives (Our Deepest Belonging and the Uprising Theology Project) and supports its work through voluntary tithes, recurring pledges, and collaborative community fundraising.

Product overview

Holy Trinity Lutheran Church offers a comprehensive suite of worship, educational, and community engagement programs. The church provides weekly in-person and livestreamed worship services every Sunday at 10:00 AM, supported by weekly Community Church newsletters and bulletins. Justice ministry programs address immigration, LGBTQIA+ rights, racial justice, indigenous rights, and other social concerns. The church operates the Our Deepest Belonging five-year storytelling initiative in partnership with Lilly Endowment, engaging four co-located communities through podcasts, film, and live events. Seasonal programs include Vacation Church School for children and the annual Johnson Symposium for adult education. The church also partners with Arbeiter Brewing on beer collaborations (Liberator and Queerly Beloved) that raise funds for justice causes. An Uprising Theology Project documents church members' experiences during the George Floyd uprising period. Online giving and financial commitment pledge options support church operations.

Differentiator

Problem solved

Functional benefit

Brands

• Our Deepest Belonging: A five-year storytelling initiative funded by Lilly Endowment, telling stories from communities often marginalized - immigrants, people with disabilities, those on economic margins, and spiritually curious individuals
• Liberator
• Queerly Beloved

Products and services

• Weekly Worship Services

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Nine partnerships are on record, tiered core, flagship, major and minor.

• Evangelical Lutheran Church in America (ELCA)coreStrategic or Co-development PartnerHoly Trinity is affiliated with the ELCA, a large Protestant church body. This affiliation provides theological framework, denominational resources, and connection to broader Lutheran social justice networks including the ELCA World Hunger Appeal and Seminarian Support.
• Arbeiter BrewingflagshipGTM or Marketing PartnerNeighborhood brewing partnership since 2020, forged through mutual aid during the George Floyd uprising. Collaboration includes 'Liberator' doppelbock (Easter release supporting Immigration Justice Fund) and 'Queerly Beloved' beer (Pride release supporting PRISM Organizing Network). Features artwork by local artists and includes Holy Trinity member participation in brewing decisions.
• University of St. Thomas - Dr. Amy LevadcoreStrategic or Co-development PartnerAcademic partnership for the Uprising Theology Project. Dr. Amy Levad, Professor of Theology, serves as the archive collector for story workbooks documenting experiences during the George Floyd uprising aftermath.
• Diamond Lake Lutheran ChurchmajorStrategic or Co-development PartnerPartner location for Building Beloved Community Vacation Church School, hosting the South Minneapolis Day Camp program June 15-19 annually for children entering kindergarten through high school.
• Red CrossminorStrategic or Co-development PartnerBlood drive partnership hosting periodic blood collection events at the church building.
• PRISM Organizing NetworkmajorGTM or Marketing PartnerLGBTQIA2S+ advocacy organization in Minnesota receiving proceeds from Queerly Beloved beer sales during Pride month.
• Minnesota Swahili Christian CongregationcoreStrategic or Co-development PartnerCo-located faith community sharing the Holy Trinity building, gathered in faith, Swahili language, and shared experience.
• Metro Work CentercoreStrategic or Co-development PartnerCo-located supported employment community for adults with disabilities, sharing the Holy Trinity building.
• Soup for You! CafécoreStrategic or Co-development PartnerCo-located community café that has built connections over soup for over a decade, sharing the Holy Trinity building.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westminster Presbyterian Church: Progressive PCUSA congregation in downtown Minneapolis with comparable commitment to social justice, urban engagement, and large programmatic footprint. Closest analog by size, denomination-adjacent identity, and Minneapolis-specific justice positioning.
• Mayflower Church: Open and Affirming UCC congregation in Minneapolis with a strong progressive identity and community-engagement orientation. Comparable in theological posture and Minneapolis-specific positioning.
• Edina Community Lutheran Church: ELCA congregation in the Minneapolis metro area with comparable Lutheran worship and community-programming structure. A direct denominational peer for stewardship and operational benchmarking.
• Plymouth Congregational Church: Historic Minneapolis progressive mainline (UCC/PCUSA) congregation with strong social-justice programming and similar urban-anchor identity. Comparable mission emphasis on inclusivity and community organizing.
• Bethlehem Lutheran Church: ELCA congregation in Minneapolis with comparable Lutheran liturgical tradition and community-engagement profile. Direct denominational peer in the same city for programmatic and stewardship comparison.
• First Unitarian Society of Minneapolis: Progressive Minneapolis faith community with explicit LGBTQIA+ inclusion and social-justice programming. Directly comparable in values, geography, and target congregant profile.
• First Christian Church of Minneapolis: Progressive Disciples of Christ congregation in Minneapolis with similar justice-anchored ministry model and inclusive congregational identity.
• Colonial Church: Large ELCA-affiliated congregation in Edina in the Twin Cities metro. Closest denominational peer (ELCA) with similar Lutheran identity and substantially larger operational scale, useful as a within-ELCA benchmark.

Broad incumbents

• The Riverside Church: Historically progressive mainline (UCC/ABC) church in New York City with extensive justice ministries and academic partnerships. Comparable programmatic breadth and justice orientation, operating at significantly larger scale.
• All Souls Church Unitarian: Large progressive mainline (Unitarian) church in New York City with longstanding social-justice and LGBTQIA+ advocacy programs. Comparable mission and programmatic breadth, though at much larger scale and in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/htlcmpls
• Facebookfacebook.com/htlcmpls
• Instagraminstagram.com/htlcmpls
• LinkedInlinkedin.com/company/holy-trinity-lutheran-church-minneapolis

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Holy Trinity Lutheran Church, Minneapolis