What Soup Restaurant does

Soup Restaurant Group Limited (SGX: 5KI) is a Singapore-headquartered restaurant operator incorporated on 20 July 1991 and listed on the Singapore Exchange since its March 2007 conversion to a public limited company. The company runs a chain of mall-based casual dining outlets under the 'Soup Restaurant' brand serving Singaporean-Cantonese cuisine built on heirloom family recipes associated with nation-building Samsui women, with a secondary 'Teahouse by Soup Restaurant' sub-brand offering Cantonese dim sum at select locations. Its core technology is traditional home-style cooking preparation methods rather than proprietary software platforms; the only notable technology integration is the Oddle.me-powered online ordering system at order.souprestaurant.com.sg supporting delivery and pickup.

The company operates 14+ dine-in outlets in Singapore spanning high-traffic malls (Jewel Changi, VivoCity, Paragon, Suntec, NEX, Clementi Mall, The Star Vista, Hougang Mall, United Square, Century Square, IMM, Raffles Medical Holland Village) and a 24-hour location at Changi Airport Terminal 2, alongside single overseas outlets in Petaling Jaya (1 Utama, temporarily closed for renovation) and Jakarta (Plaza Indonesia). It also runs a consumer packaged goods line, Samsui branded bottled sauces (Ginger, Sambal, XO), distributed through FairPrice, Sheng Siong, Shopee, Lazada, and Amazon.sg in Singapore and extended to the Japan market.

Revenue is generated primarily through dine-in transactions (with 10% service charge and prevailing GST applied to menu pricing), complemented by online ordering and delivery, banquet and event catering, and retail sauce sales. Pricing is structured around tiered set menus (Weekday Individual Meal at $13.90++, Executive Lunch Combo at $18.80++, Joyous Set Menu for sharing, Kids Menu from $9.90++), time-based early-bird discounts (15%-35% off during off-peak windows), promotional co-branded offers with OCBC Bank, and a shareholder discount card offering 15% off for investors holding two or more lots of shares. The customer base is overwhelmingly long-tail general consumers and families, with no disclosed enterprise or institutional revenue concentration.

Name

Soup Restaurant

Legal name

Soup Holdings Limited

Website

https://souprestaurant.com.sg

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Soup Restaurant Group Limited is a Singapore-listed (SGX: 5KI) restaurant chain founded in 1991 serving traditional Singaporean-Cantonese cuisine across 14+ mall outlets in Singapore plus single locations in Malaysia and Indonesia, and a Samsui branded retail sauce line. It targets general consumers and families through dine-in, online ordering, and retail grocery channels.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant Services

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

Keywords

• Singaporean Cantonese cuisine
• Restaurant dining services
• Chinese dim sum
• Retail bottled sauces
• Banquet event catering

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Revenue: Revenue from customers dining at Soup Restaurant outlets across Singapore, Malaysia, and Indonesia. The chain operates multiple restaurant formats including standard Soup Restaurant outlets and Teahouse by Soup Restaurant for Cantonese dim sum.
2. Online Ordering and Delivery: Revenue from online food orders placed through their e-commerce platform (order.souprestaurant.com.sg), powered by Oddle.me platform.
3. Retail Sauce Sales: Revenue from bottled Samsui sauces sold atSoup Restaurant outlets islandwide, major supermarkets (FairPrice, Sheng Siong), and online platforms (Shopee, Lazada, Amazon.sg). Sauces also distributed to Japan market.
4. Banquet and Event Catering: Revenue from special functions and arrangements, with dedicated phone line for bookings (6645 9345, Mon-Fri 9am-6pm).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Soup Restaurant operates a chain of casual-dining restaurant outlets serving authentic Singaporean-Cantonese cuisine prepared from heirloom family recipes of Samsui women. Offerings include signature set menus, dim sum through the Teahouse sub-brand, a kids menu, and a retail line of Samsui bottled sauces (Ginger, Sambal, XO) sold through supermarkets and online platforms, with banquet and event catering as a supplementary service.

Product overview

Soup Restaurant operates a chain of restaurant outlets in Singapore offering authentic Singaporean-Cantonese cuisine made from heirloom recipes passed down from nation-building Samsui women. The company offers dine-in experiences with signature set menus (Joyous Set Menu, Weekday Executive Lunch Combo, Weekday Individual Meal) and a specialty Teahouse concept featuring dim sum. A separate retail line includes Samsui bottled sauces (Ginger, Sambal, and XO varieties) sold through supermarkets and the company's e-store. The portfolio spans restaurant dining, takeaway, and consumer packaged goods.

Differentiator

Problem solved

Functional benefit

Brands

• Samsui Sauces: Retail bottled sauces including Samsui Ginger Sauce, Samsui Sambal Sauce, and Samsui XO Sauce, available at supermarkets and online platforms

Products and services

• Soup Restaurant Dine-In Experience Casual-dining restaurant service offering authentic Singaporean-Cantonese cuisine prepared from heirloom family recipes of Samsui women. Available at 14+ outlets across Singapore malls, plus Malaysia (1 Utama) and Indonesia (Plaza Indonesia). Targets individual consumers and families.
• Teahouse by Soup Restaurant

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• OCBC BankcoreGTM or Marketing Partner · 1 July 2026Exclusive banking partnership offering promotional deals to OCBC cardholders including 1-FOR-1 vegetable dishes and discounted double-boiled soup. Promotions valid from 1 July to 30 September 2026 and 31 December 2026 respectively.
• Oddle.mecoreTechnology or IntegrationOnline ordering platform provider powering Soup Restaurant's e-commerce and delivery operations at order.souprestaurant.com.sg.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Yum China Holdings: Large-cap operator of KFC, Pizza Hut, and Taco Bell in China. Comparable as a publicly listed Asian QSR operator leveraging multiple brands and formats, though at vastly larger scale and different cuisine segments.
• Jollibee Foods Corporation: Philippines-headquartered multinational QSR operator with global Asian restaurant portfolio. Comparable as a publicly listed Asian restaurant operator pursuing international expansion and brand extension across formats.
• Din Tai Fung: Globally recognised Taiwanese dim sum and noodle chain with extensive Asia-Pacific presence. Comparable in Cantonese/Chinese cuisine casual dining positioning, especially to Soup Restaurant's Teahouse dim sum concept, and a much larger scale incumbent.

Others

• Lee Kum Kee: Global Chinese sauces and condiments manufacturer. Comparable to Soup Restaurant's Samsui bottled sauce retail business (Ginger, Sambal, XO) as a competing premium Asian condiment brand across the same supermarket and online channels.

Direct peers

• Tung Lok Group: Singapore-headquartered Chinese restaurant group offering Cantonese cuisine, dim sum, and banquet dining. Closely comparable in cuisine category, mall-based outlets, banquet/event revenue stream, and regional Asian footprint.
• Jumbo Group: Singapore-listed restaurant group behind Jumbo Seafood and other Asian dining concepts. Comparable as a Singapore public-listed multi-brand restaurant operator with similar mall-based footprint and regional expansion ambitions.
• Paradise Group: Singapore-based multi-brand Chinese and Asian restaurant operator (Paradise Dynasty, Paradise Classic, Canton Paradise). Most direct comparable to Soup Restaurant's Cantonese heritage dining format, mall-based footprint, and family-casual positioning in Singapore.
• PUTIEN Restaurant: Singapore-origin Hokkien/Chinese casual dining chain with regional expansion across Asia. Comparable in Singapore casual Chinese dining positioning, mall-based outlet strategy, and brand-led cuisine specialisation.
• Crystal Jade Culinary Concepts Holding: Established Singapore Chinese restaurant group operating Crystal Jade Kitchen, Steamboat, and My Nyonya. Comparable as a multi-format Cantonese/Asian casual dining chain with strong Singapore mall presence and similar heritage-driven branding.

Regional players

• Old Chang Kee: Singapore-listed quick-service snack chain (curry puffs, etc.) with mall-based outlets. Comparable in being a Singapore public-listed F&B brand focused on mall retail storefronts, though operating in a different cuisine segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/wawawa48
• Facebookfacebook.com/souprestaurantmalaysia
• Instagraminstagram.com/souprestaurantsingapore
• LinkedInlinkedin.com/company/soup-restaurant-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soup Restaurant