华蒙星体育

What 华蒙星体育 does

华蒙星体育 (Huamengxing Sports) is a Guangzhou-based private education and sports company founded in 2014, specializing in the research and promotion of preschool basketball for children aged 3-8. The company operates a vertically integrated platform combining proprietary curriculum licensing (Star Baby, Star Future), age-appropriate equipment manufacturing (size-4 basketball adopted as the CBA U8 standard, standardized hoops, award-winning ball carts, smart jump rope systems), direct-operated and franchise-backed basketball clubs (60+ direct venues, 150+ franchise clubs), and annual national carnival and league competitions including the Huamengxing Carnival, Lan Shang Jian Club Super League, and S·PARTY Club League. Its core technology is a game-based basketball curriculum backed by 20+ years of first-line teaching experience and codified in China's first preschool basketball teacher handbook (2014) and the 3-6 Year Old Children's Game Basketball Guidelines co-published with People's Sports Publishing House (2022).

The company distributes through a hybrid B2B/B2C model. B2B channels serve ~20,000 partner kindergartens across 300+ Chinese cities via 250+ city-level franchise partners, supplying curriculum licensing, teacher training, certified equipment, and participation in national events. B2C channels include 60+ directly operated club venues, JD.com e-commerce, WeChat mini-program storefronts, and carnival-driven customer acquisition. Strategic partnerships with FIBA China, the CBA, Li-Ning, Yao Foundation, China Minsheng Bank, Chimelong, CVTE, and Kappa provide institutional credibility, sponsorship revenue, and cross-brand co-marketing. The company is privately held, founder-led by Chairman Wen Dazhi, and has completed one disclosed financing round: a Series A exceeding ¥20 million in January 2018. As of 2024, the company reports coverage of 300+ cities, 250+ partners, ~20,000 kindergartens, and influence over 3.5 million+ children learning preschool basketball.

Name

华蒙星体育

Legal name

广州华蒙星体育发展有限公司

Website

https://huamengxing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

广州华蒙星体育发展有限公司 is a private Guangzhou-based preschool basketball education company serving children aged 3-8, operating a vertically integrated platform of proprietary curriculum licensing, age-appropriate equipment, club franchises, and national competitions across ~20,000 partner kindergartens in 300+ Chinese cities.

Ownership category

akta.pro rank

Product category

Preschool Sports Education

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Sporting and Athletic Goods Manufacturing (339920), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Intramural Sports & Recreational Leagues (EDALAIAC)

akta.pro secondary industries

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Preschool basketball training
• Youth sports education
• Sports equipment manufacturing
• Teacher training certification
• Kindergarten curriculum licensing

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Curriculum Licensing & Teacher Training: Licensing of proprietary 'Star Baby' (星宝贝) and 'Star Future' (星未来) curriculum programs to kindergartens, combined with teacher training, certification, and ongoing supervision. One-time licensing fee plus recurring training revenue.
2. Equipment & Merchandise Sales: Sales of proprietary preschool basketball equipment including hoops (¥9,800), fun ball carts (¥1,500), balls (¥238), jump ropes, uniforms, and event gear packages (¥398). Sold via own e-commerce, JD.com, and offline channels.
3. Direct Club Operations: 60+ direct-operated basketball club venues offering paid training courses to children aged 3-8, with membership and per-course fees.
4. Competition & Event Management: Annual carnival events and league competitions (e.g., carnival, Lan Shang Jian, S·PARTY) generate revenue through event organization fees and sponsorship.
5. Certification & Testing Fees: FIBA China Mini Basketball Skills Challenge certification, coach certification courses, and teacher certification programs generate per-exam and per-certification fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Huamengxing Sports develops and licenses a proprietary preschool basketball curriculum (Star Baby / Star Future) and skipping-rope curriculum (Star Rope) to kindergartens across China, accompanied by teacher training, certification, age-appropriate equipment, and club operations. The company runs 60+ direct-operated and 150+ franchise basketball clubs for children aged 3–8, organizes national events such as the Huamengxing Carnival, Lan Shang Jian league, S·PARTY league, and Little CBA Finals, and co-operates the FIBA China Mini Basketball Skills Challenge. Equipment is sold through own e-commerce and JD.com, with curriculum licensing plus training fees as recurring revenue.

Product overview

华蒙星体育是专注于3-8岁幼儿体育的研究与推广的教育体育公司，采用平台+多元产品服务架构。核心产品包括：幼儿体育器械（第五代幼儿篮球架、趣味球车、幼儿篮球等获得国际设计大奖的专用器械）、幼儿体育装备（嘉年华赛事包、联名款运动服等）、华蒙星跳绳及星亮足球等孵化产业，以及幼儿篮球嘉年华、篮上见俱乐部超级联赛、S·PARTY俱乐部联赛等赛事活动。服务涵盖课程研发、师资培训、俱乐部运营、体育赛事及相关配套体育设备研发，形成从器械到课程到赛事到认证的完整幼儿体育生态系统。

Differentiator

Problem solved

Functional benefit

Brands

• 星亮足球: 幼儿足球项目品牌，于2016年在华蒙星体内孵化，前身为华蒙星足球，经历多年研发和沉淀后以全新品牌、全新公司（广州星亮体育发展有限公司）正式亮相进行全国推广。
• 星宝贝
• 星绳童
• 小蓝星

Products and services

• Preschool Sports Equipment (幼儿体育器械)
• Preschool Sports Apparel (幼儿体育装备)

Quantifiable outcome

• Over 3.5 million children have been influenced to learn preschool basketball
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

15 partnerships are on record, tiered flagship, core, major and minor.

• FIBA China (国际篮联中国区)flagshipStrategic or Co-development PartnerFIBA China and Huamengxing jointly launched the FIBA China Mini Basketball Skills Challenge in December 2021, targeting children aged 3-8. Evaluates children across four dimensions: basketball knowledge, sportsmanship, physical fitness, and basketball skills. Over 120 cooperation stations established.
• CBA League / Chinese Basketball AssociationflagshipStrategic or Co-development PartnerCBA designated Huamengxing as the official operating institution for 'Little CBA' youth basketball events. CBA and Chinese Basketball Association support the annual carnival. Yao Ming sent video blessings to Huamengxing events.
• Li-Ning (李宁)coreGTM or Marketing PartnerLong-term strategic partnership including co-branded basketball equipment and apparel. Dwyane Wade China Tour included exclusive Huamengxing session. Li-Ning co-branded club basketball uniform sets sold via JD.com (¥299).
• Beijing Yao Foundation (北京姚基金公益基金会)coreStrategic or Co-development PartnerPartnership established in 2019 for poverty alleviation through preschool basketball. In October 2024, Yao Foundation and Cvte Foundation jointly launched the 'Star Source · Preschool Basketball Public Welfare Plan' to donate basketball equipment and train teachers in rural kindergartens.
• Chimelong Group (长隆集团)coreStrategic or Co-development PartnerChimelong served as exclusive title sponsor for the 5th and 7th Carnival editions. Provided championship-level venues (Longtan Legend Basketball Hall) and five-star accommodation for the 2020 Little CBA Finals.
• CVTE (广州视源电子科技股份有限公司 / 希沃)coreStrategic or Co-development PartnerExclusive title sponsor for multiple carnival editions (7th, 8th). Provider of education technology and smart classroom solutions. Participated in Yao Foundation joint public welfare initiative in 2024.
• Guangzhou Zhujiang Sports Culture Development Co., Ltd. (广州珠江体育文化发展股份有限公司)majorStrategic or Co-development PartnerStrategic cooperation signed in December 2024 to provide venue support for the 2025 carnival, marking Huamengxing's deeper digital development.
• Fujian Qiji Sports Technology Co., Ltd. (福建奇迹运动体育科技有限公司)majorTechnology or IntegrationStrategic cooperation signed in December 2024 to provide technical support for the 2025 carnival, advancing digital and technological integration.
• Kappa Sports (卡尔美体育用品有限公司)majorGTM or Marketing PartnerOfficial uniform sponsor for the 2025 10th Carnival. Kappa and Huamengxing design team jointly designed carnival sportswear, sports bags, socks, and towels.
• Guangzhou Sports University (广州体育学院)majorStrategic or Co-development PartnerSupport unit for the 2025 carnival; provides academic expertise for curriculum development and teacher training programs.
• Meikai Sports Floor (美凯地板)minorGTM or Marketing PartnerStrategic partner providing professional sports flooring for Huamengxing events and venues.
• Zhuoyue Education (卓越教育)minorStrategic or Co-development PartnerStrategic partner providing educational resources and support for curriculum development and market expansion.
• National Youth Sports Federation (全国青少年体育联合会)flagshipStrategic or Co-development PartnerOfficial guidance from NYSF for the 2025 10th Carnival; NYSF Youth Sports Preschool Sports Branch provided institutional support. NYSF Preschool Sports Branch President Wang Kaizhen attended the 2025 carnival launch ceremony.
• People's Sports Publishing House (人民体育出版社)coreStrategic or Co-development PartnerJoint publication of the '3-6 Year Old Children's Game Basketball Guidelines' in 2022, the industry's must-read book. Official publishing partner for standards development.
• Guangzhou Zhuoyue Foundation (广州市视源公益慈善基金会)coreStrategic or Co-development PartnerJointly launched 'Star Source · Preschool Basketball Public Welfare Plan' with Yao Foundation in October 2024 to support rural kindergarten basketball education.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Soccer Shots: U.S.-based preschool sports instruction franchise focused on ages 2-8, with curriculum licensing to schools and direct-to-parent programs — structurally analogous to Huamengxing's kindergarten-based preschool basketball model.
• Dongfang Qimingxing (东方启明星): Major Chinese youth basketball training and event operator with a comparable B2B kindergarten/school curriculum model and direct-to-consumer club offering for children and parents.
• i9 Sports: U.S.-based youth sports league operator offering organized recreational leagues for children including basketball, directly comparable to Huamengxing's club league and carnival event business model.
• Skyhawks Sports Academy: U.S.-based youth sports instruction provider offering multi-sport camps, clinics, and leagues for children, comparable in the structured sports instruction business model targeting young children and parents.
• YBDL (Youth Basketball Development League): Youth basketball league and development platform in China serving children and teens through clubs, tournaments, and coach certification, closely comparable to Huamengxing's league and certification offerings.
• Uken Basketball (优肯篮球): Chinese youth basketball training brand offering age-appropriate basketball instruction, club operations, and tournament events for children — overlapping with Huamengxing on curriculum, direct club, and competition business lines.
• NYBO (Next Youth Basketball Open / 青少年篮球公开赛): China's leading amateur youth basketball league and competition platform, directly comparable to Huamengxing's carnival and Lan Shang Jian league business in target age, sport, and parent/child customer base.

Regional players

• Little Kickers: U.K.-based preschool football (soccer) instruction franchise targeting ages 18 months to 7 years, structurally analogous in age targeting, kindergarten licensing, and proprietary curriculum approach.

Others

• Li-Ning (李宁) - Youth Sports Division: Strategic partner and co-branded merchandise collaborator; Li-Ning's youth sports category overlaps adjacent to Huamengxing's basketball equipment and apparel product line and represents both a partner and a potential broader-market adjacent peer.

Emerging players

• Sportball: Multi-sport youth instruction provider for children including basketball, offering franchise and program licensing models with comparable curriculum-and-coaching framework for preschool-aged children.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat9 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8D%8E%E8%92%99%E6%98%9F%E4%BD%93%E8%82%B2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 华蒙星体育