What Hub & Spoke does

Hub & Spoke is a full-service creative agency founded in 2013 and headquartered in St. Louis, Missouri, with a secondary office in Columbia, Missouri. The firm delivers web design and development (built on WordPress with a mobile-first, responsive approach), branding and logo design, print design, marketing strategy, content marketing, video production, SEO, social media management, photography, and email marketing. It specializes by vertical in non-profit website design (with donation processing, donor database integrations such as Salesforce and Raiser's Edge, and recurring payment support) and healthcare website design (with ADA accessibility and multi-location brand consistency). Technology is conventional for the category: custom WordPress themes, payment gateway integrations with Stripe, Authorize.net, and PayPal, email/CRM integrations including MailChimp, AWeber, Constant Contact, and Google Apps for Non-Profits, cloud infrastructure via Cloudflare and Amazon Web Services, and Google Analytics for measurement.

The agency operates through a sales-led, consultative go-to-market model targeting mid-market and enterprise clients, reaching prospects via direct outreach, website contact forms, phone, and email. Distribution is exclusively direct (no resellers, marketplaces, or partners). Pricing is quote-based and project-specific across web, branding, print, and strategy engagements; the firm additionally bundles first-year hosting, training, manual creation, security, and weekly backups at no extra charge — a deliberate competitive posture against unbundled competitors. Customer base spans non-profits (Missouri Conservation Heritage Foundation, Mozambique Orphanage Fund, Missouri Contemporary Ballet, Missouri Community College Association), healthcare (Advanced Radiology, Compass Health Network, Betty Jean Kerr People's Health Centers, Thompson Center for Autism), small businesses (Ozark Mountain Biscuit Company, Trey Bistro, Rock Bridge Brewing Company), local government (Callaway County), education, and logistics (Xxcel Integrated Logistics). The company is a subsidiary of Dakota Group, is led by Principal and Creative Director Dak Dillon, and employs approximately 17 people. Hub & Spoke has accumulated a substantial body of design recognition across GD USA, AVA Digital Awards, Hermes Creative Awards, Horizon Interactive Awards (Distinguished Agency twice), Healthcare Advertising Awards, and W3 Awards.

Name

Hub & Spoke

Legal name

Hub & Spoke

Website

https://hubandspokecreative.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hub & Spoke is a full-service Missouri-based creative agency founded in 2013 that delivers WordPress web design, branding, print, and marketing strategy to non-profits, healthcare, higher education, small businesses, and associations through consultative project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design and development services including responsive design, WordPress development, and mobile optimization. Project-based pricing tailored to client requirements.
2. Branding & Print Design: Brand strategy, logo design, and print collateral design services including posters, brochures, and marketing materials.
3. Marketing Strategy & Content: Digital marketing strategy, content marketing, SEO, and social media management services.
4. Video Production: Professional video production including explainer videos, promotional content, and event documentation.
5. Website Hosting: Website hosting services included free for the first year, then billed at cost after. Includes basic email and Google Apps for Non-Profits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hub & Spoke is a full-service creative agency that designs and builds WordPress-based responsive websites, develops brand identities and logos, produces print collateral, and delivers integrated marketing strategy, content, video, SEO, social media, and email marketing services. The agency also includes first-year website hosting, training, and support with every website project, and serves specialized verticals such as non-profits and healthcare organizations.

Product overview

Hub & Spoke is a full-service creative agency (not a SaaS/product company) offering a unified portfolio of marketing and design services. The core offerings include Web Design & Development (built on WordPress with responsive/mobile-first approach), Branding & Logo Design, Print Design, and Marketing Strategy. These are complemented by add-on services including Content Marketing, Video Production, Search Engine Optimization, Social Media Management, Photography, and Email Marketing. The company differentiates by including hosting (first year free) and training/support with every website project. Specialized sub-brands serve specific verticals including Non-Profit Website Design (with donation processing and volunteer management) and Healthcare Website Design. All services are delivered through a consultative approach focused on helping clients 'find focus' in their marketing and creative efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Award-winning responsive website design and custom WordPress development with a mobile-first approach, optimized for user experience and search engines, for businesses and organizations.
• Branding & Logo Design Brand strategy and visual identity development including logo design, messaging focus, and appearance crafting to help organizations tell their unique story.
• Print Design Print collateral design including brochures, posters, annual reports, menus, and advertising materials that complement clients' digital brand presence.
• Marketing Strategy Marketing strategy development and consulting to help clients gain more customers or donors through integrated marketing approaches.
• Content Marketing Strategic content creation including blog posts, video production, and social media outreach to drive engagement and acquire new business for clients.
• Video Production Professional video production including explainer videos, event coverage, promotional content, and motion graphics for digital marketing campaigns.
• Search Engine Optimization (SEO) Search marketing and SEO services to improve clients' website visibility and organic search rankings.
• Email Marketing Email marketing campaign creation and management with integration to platforms such as MailChimp, AWeber, and Constant Contact.
• Non-Profit Website Design Specialized website design services for non-profit organizations including donation processing, volunteer management, and advocacy website capabilities with donor database integration (Salesforce, Raiser's Edge).
• Healthcare Website Design Specialized web design services for healthcare and medical organizations including hospitals, clinics, and medical practices with ADA compliance and accessibility focus.
• Higher Education Website Design Web design services for colleges, universities, and educational institutions.
• Website Hosting (Included First Year) Website hosting included standard with every website project for the first year at no extra cost; includes basic email, security, weekly backups to Amazon Cloud, and DDoS protection. After the first year, hosting is billed at cost.
• Website Training & Support Comprehensive training and empowerment services including pre-launch training, user manuals, and ongoing phone support provided at no additional charge with every website project.

Quantifiable outcome

• Hub & Spoke has won multiple awards annually including 7 GD USA Web Design Awards, 4 AVA Digital Awards, multiple Hermes Creative Awards, and Distinguished Agency status at Horizon Interactive Awards
• +1 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• DEG: Digital experience and e-commerce agency based in Overland Park, KS, focused on digital strategy, web design/development, and CRM/marketing technology for mid-market and enterprise clients. Comparable in digital delivery model and regional Midwestern footprint.
• Moosylvania: St. Louis-based brand activation and creative marketing agency with comparable size, regional footprint, and brand-led offering. Overlaps with Hub & Spoke in non-profit, consumer, and SMB client work.
• Kemper Design: St. Louis-area design and branding studio offering branding, web design, and marketing services to small businesses and non-profits. Comparable in scale, geography, and creative-services focus to Hub & Spoke.
• Switch (St. Louis creative agency): St. Louis-based creative and digital agency offering branding, web design, and marketing strategy to similar SMB, healthcare, and B2B clients. Operates in the same St. Louis market as Hub & Spoke with comparable service portfolio.
• Two Rivers Marketing: Midwestern (Des Moines, IA) full-service creative and marketing agency of similar size, offering branding, web design, print, and content strategy to non-profit, healthcare, and B2B clients. Directly comparable in scale, geography, and service mix to Hub & Spoke.
• Laughlin Constable: Milwaukee, WI-based independent full-service agency offering branding, digital, advertising, and media across consumer and B2B. Comparable Midwestern independent agency with similar size and integrated service model.

Broad incumbents

• Barkley: Independent full-service advertising and creative agency based in Kansas City, MO. Comparable Midwestern agency serving consumer, healthcare, and non-profit verticals, though materially larger and broader in capabilities than Hub & Spoke.
• VMLY&R: Global brand, customer experience, and creative agency with significant Kansas City roots. Competes in the same Midwest talent pool and serves overlapping verticals (healthcare, non-profit, B2B); far larger scale and broader portfolio.
• HLK: St. Louis-headquartered full-service agency offering advertising, digital, media, and PR across consumer, agricultural, healthcare, and B2B. Direct geographic overlap with Hub & Spoke, though HLK operates at meaningfully greater scale and capability breadth.

Regional players

• Gravity Group: Cincinnati, OH-based brand and digital marketing agency of similar size offering branding, web design, and marketing strategy to consumer, non-profit, and B2B clients. Comparable Midwest independent agency, though primarily serving a different geography than Hub & Spoke.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/hub_spoke
• YouTubeyoutube.com/user/hubandspokecreative
• Facebookfacebook.com/hubandspokecreative
• Instagraminstagram.com/hubandspokecreative
• LinkedInlinkedin.com/company/hub-&-spoke

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub & Spoke