The Hub Café
- Company typePrivate
- Founded2016
- HeadquartersLincoln, Nebraska, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Hub Café firmographics
Firmographics- Name
- The Hub Café
- Legal name
- Prairie Soul LLC
- Website
- https://hubcafelincoln.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Hub Café industry classification
Industry- Product category
- Farm-to-Fork Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Independent Neighborhood Cafes (THAFADAC)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where The Hub Café is headquartered
LocationHeadquarters
- HQ city
- Lincoln, Nebraska
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Hub Café business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-in Food and Beverage Sales: The primary revenue stream is food and beverage sales from dine-in service, including breakfast, brunch, lunch, and dinner menus featuring locally sourced ingredients from partner farmers and producers.
- Gift Card Sales: Digital gift cards are sold through a third-party platform (hubcafelincoln.webgiftcardsales.com), providing one-time transaction revenue and encouraging repeat customer visits.
- Event and Venue Rentals: Private event rentals of the cafe space (106 person capacity) and Jayne Snyder Trails Center (120 person capacity) outside regular business hours, with catering services and bartending available.
- Farmers Market Operations: Hub Farmers Market operates Wednesdays 5:00 PM to 7:00 PM from May through September, featuring local vendors, live music, and special market menus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast and Lunch Menu Items |
| Unit Pricing | Pay-as-you-go | Dinner Menu Items |
| Unit Pricing | Pay-as-you-go | Kids Menu |
| Unit Pricing | Pay-as-you-go | Additions and Modifications |
| Other | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Hub Café product offering
Product offeringCore offering
The Hub Café is a single-location farm-to-fork restaurant in Lincoln, Nebraska serving breakfast (7:30 AM–2:30 PM), lunch, dinner (5:00–9:00 PM), and Happy Hour (2:30–5:00 PM), Tuesday through Saturday, with a rotating menu sourced from 12+ local farms and producers. Beyond restaurant service, the café operates a seasonal weekly Hub Farmers' Market (Wednesdays 5:00–7:00 PM, May–September), rents event space at the café and the adjacent Jayne Snyder Trails Center, and sells digital gift cards. The café is farmer-owned (founded 2016) and functions as a community hub combining dining, entertainment (live music, Open Mic nights), and private event hosting.
Product overview
The Hub Café operates as a single-location farm-to-fork restaurant with a portfolio of related offerings. The core product is its restaurant serving breakfast, brunch, lunch, and dinner with locally-sourced ingredients. Supporting products include Digital Gift Cards for gifting, Event & Venue Rentals for private gatherings (including the Jayne Snyder Trails Center), and the Hub Farmers' Market for community engagement. The restaurant is operated by Prairie Soul LLC and was founded in 2016 as a farmer-owned establishment.
Differentiator
Problem solved
Functional benefit
Companies that use The Hub Café
Customer profileSegments5 records
Ideal customer profiles3 records
The Hub Café technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Hub Café partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Archetype CoffeecorePartner coffee roaster and barista service. Owner Isaiah Sheese won first place in the National Barista Championship 2023. Archetype Coffee provides coffee products for Hub Cafe.
- Abie Vegetable People (AVP)coreAVP supplies Hub Cafe with green beans, salad mix, kale, onions, tomatoes, and mushrooms. AVP specializes in vegetable production for the local market.
- Grain Place FoodscoreSupplier of USDA certified organic, Non-GMO Project Verified, and Kosher products. Provides grain and food products to Hub Cafe.
- Jon's NaturalscoreSupplier of locally sourced, all-natural specialty meats that are humanely raised without antibiotics or hormones. Provides meat products to Hub Cafe.
- Le Quartier BakerycoreArtisan bakery providing fresh bread prepared every morning. Provides Le Quartier bread for toast and French toast dishes. Classically trained in Paris.
- Lone Tree FoodscoreSpecialty foods distributor featuring more than 50 farms, food artisans, and grocery brands from Nebraska and surrounding areas. Distributes local products to Hub Cafe.
- Microgreen GalsminorSupplier of hydroponically grown microgreens from reliably sourced, non-GMO seeds grown on coconut fiber mat in BPA-free trays.
- Pekarek's ProducecoreFamily-owned and operated fruit and vegetable farm located in Dwight, Nebraska. Supplies fresh produce to Hub Cafe.
- Pfeifer PfreshminorSupplier of fresh microgreens grown-to-order with pure water and zero chemicals or pesticides. Provides microgreen products.
- Robinette FarmscoreLocal food hub connecting Hub Cafe to over 30 farmers, ranchers, and food creators. Provides fresh source for produce, meat, eggs, dairy, bread, and pantry items.
- Salt Creek Farmers' CooperativeminorNebraska's first worker-owned cooperative farm. Resource for sustainably farmed flowers, produce, and pasture poultry.
- ShadowBrook Farm and Dutch Girl CreamerycoreSupplier of award-winning goat cheeses and organic vegetables. Dutch Girl Creamery provides feta and specialty cheeses used throughout Hub Cafe menus.
- Jayne Snyder Trails CentercoreCo-located venue adjacent to Hub Cafe at 228 N 21st. Hub Cafe and Trails Center partner for private event hosting. The center features indoor space, bar, and outdoor patio overlooking Union Plaza Park. Connected to Lincoln's trail system.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
The Hub Café competitors and assessment
Company assessmentEmerging players
- Counter Culture Coffee: Specialty coffee roaster with cafe presence focused on direct-trade relationships and coffee education. Comparable in values-driven independent cafe positioning and quality sourcing approach, though smaller scale than Stumptown or Verve.
- Cafe Saint Germain: Independent farm-to-table cafe with strong local sourcing relationships. Comparable as a neighborhood cafe with farm-direct ingredient model and community events programming, though operates in different regional markets.
- Black Barn Restaurant: Farm-to-table restaurant concept emphasizing locally-sourced ingredients and seasonal menus. Comparable in farm-direct sourcing model and neighborhood restaurant positioning, though operates in different metropolitan markets.
Broad incumbents
- La Colombe Coffee Roasters: Specialty coffee roaster with cafe locations emphasizing quality sourcing and craft beverage preparation. Comparable in cafe coffee program and direct supplier relationships, though operates at much larger scale across major US cities.
- Blue Bottle Coffee: Cafe chain built on direct-trade coffee sourcing and craft beverage preparation. Comparable in cafe concept with quality sourcing ethos, though operating at much larger scale and coffee-focused rather than full meal service.
- Verve Coffee Roasters: Farm-direct coffee roaster with cafe locations in California and beyond. Comparable in coffee-led community cafe concept with farm-direct sourcing ethos, though serves broader geographies and at larger scale than Lincoln-based Hub Café.
- Sweetgreen: National farm-to-table restaurant chain built on local sourcing relationships and transparency. Comparable in farm-to-table values and fresh-ingredient positioning, though scaled across hundreds of locations versus Hub Café's single-site community hub model.
- Stumptown Coffee Roasters: Direct-trade coffee roaster and cafe operator with national recognition. Comparable in independent coffee shop positioning and direct supplier relationships (similar to Hub Café's Archetype Coffee partnership), though operates as a broader incumbent across multiple cities.
Direct peers
- Founding Farmers: A cooperative farm-to-table restaurant group in the DC metro area that sources from multiple Mid-Atlantic farms. Directly comparable to The Hub Café's farmer-owned model and hyper-local sourcing philosophy, though operating at larger scale across multiple locations.
- Heirloom Restaurant Group: Farm-to-table restaurant operator sourcing from local farms. Directly comparable to Hub Café's farm-direct ingredient model and community-embedded dining concept, though operating in different regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Hub Café social profiles
Digital presenceThe Hub Café financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hub Café leadership team
Management profileNumber of profiles
Profiles3 records
The Hub Café funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hub Café M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hub Café
What does The Hub Café do?
The Hub Café is a single-location farm-to-fork restaurant in Lincoln, Nebraska serving breakfast (7:30 AM–2:30 PM), lunch, dinner (5:00–9:00 PM), and Happy Hour (2:30–5:00 PM), Tuesday through Saturday, with a rotating menu sourced from 12+ local farms and producers. Beyond restaurant service, the café operates a seasonal weekly Hub Farmers' Market (Wednesdays 5:00–7:00 PM, May–September), rents event space at the café and the adjacent Jayne Snyder Trails Center, and sells digital gift cards. The café is farmer-owned (founded 2016) and functions as a community hub combining dining, entertainment (live music, Open Mic nights), and private event hosting.
Is The Hub Café a public or private company?
The Hub Café is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Hub Café founded?
The Hub Café was founded in 2016. It employs 11 to 50 people.
Where is The Hub Café based?
The Hub Café is headquartered in Lincoln, Nebraska, United States, in the North America region.
How does The Hub Café make money?
Four revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are gift Card Sales, event and Venue Rentals and farmers Market Operations.
Who are The Hub Café's main competitors?
Emerging players on record are Counter Culture Coffee, Cafe Saint Germain and Black Barn Restaurant. Broad incumbents are La Colombe Coffee Roasters, Blue Bottle Coffee, Verve Coffee Roasters, Sweetgreen and Stumptown Coffee Roasters. Direct peers are Founding Farmers and Heirloom Restaurant Group.
Does The Hub Café have an API?
No public API is recorded for The Hub Café.
What industry is The Hub Café in?
The Hub Café's product category is Farm-to-Fork Restaurant. Its primary akta.pro industry code is THAFADAC, Independent Neighborhood Cafes, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.