Hub City Spartanburgers

What Hub City Spartanburgers does

Hub City Spartanburgers is a privately-held Minor League Baseball team and the Double-A affiliate of the Texas Rangers (MLB), based in Spartanburg, South Carolina. The organization fields a Carolina League roster and plays its home games at Fifth Third Park, a ballpark that also hosts a College Baseball Series and is available for private event bookings. The team's product portfolio centers on live professional baseball entertainment, delivered through single-game tickets, season ticket memberships, group hospitality packages, fan experience packages, the recently introduced subscription-style Ballpark Pass, and themed promotional nights such as Midweek Madness.

The underlying technology and operational infrastructure are not proprietary to the team: ticketing runs on MLB's Tickets.com platform (a digital, MLB-connected system), broadcast exposure is provided through Bally Sports Live, and branding and player pipeline flow from the Texas Rangers and broader MiLB/MLB structure. Revenue is generated across five streams: ticket sales (single-game, season, group, special packages), merchandise (online team store and ballpark), sponsorships (including the flagship Fifth Third Park naming rights deal), food and beverage concessions, and special events. Approximately 47 employees support front-office, game-day, and ballpark operations. The customer base spans local sports fans, families (including a Kids Club program), and corporate groups seeking hospitality and event venues, with marketing executed through the official website, email newsletters, community programs, promotional events, Bally Sports Live coverage, and organic social media.

Name

Hub City Spartanburgers

Legal name

Hub City Spartanburgers

Website

https://hubcityspartanburgers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hub City Spartanburgers is a privately-held Minor League Baseball team and the Double-A affiliate of the Texas Rangers, playing at Fifth Third Park in Spartanburg, South Carolina, serving local fans, families, and corporate groups through tickets, merchandise, sponsorships, concessions, and special events.

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

NAICS

Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Minor league baseball
• Professional sports entertainment
• Sports ticketing services
• Team merchandise sales
• Live event venue

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season ticket memberships, group hospitality packages, and special ticket packages. Ticket prices range from approximately $7.52 to $79.28 for general seating, with premium options at $53.
2. Merchandise Sales: Online and ballpark merchandise sales including men's, women's, and youth apparel through the team store.
3. Sponsorships: Corporate sponsorship opportunities including ballpark naming rights (Fifth Third Park), promotional partnerships, and in-game advertising.
4. Food and Beverage: Concession sales at Fifth Third Park during games and events.
5. Special Events: Revenue from college baseball series, event bookings, fan experience packages, and venue rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hub City Spartanburgers is a Double-A Minor League Baseball team that operates the Fifth Third Park ballpark in Spartanburg, South Carolina as the affiliate of the Texas Rangers. The team sells admission to regular season home games through single-game tickets, season ticket memberships, group hospitality packages, and a subscription-style Ballpark Pass, alongside team-branded merchandise, in-park concessions, fan experience packages, and venue rentals for special events.

Product overview

Hub City Spartanburgers operates as a Minor League Baseball Double-A team serving as the Texas Rangers affiliate. The organization offers a unified ticketing platform providing access to games at Fifth Third Park through single game tickets, group hospitality packages, season ticket memberships, and the new Ballpark Pass subscription option. The product portfolio centers on live baseball entertainment experiences complemented by fan experience packages, promotional events, and merchandise. The core offering is game attendance across various ticket tiers, with ancillary offerings including merchandise and community programs like the Kids Club.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Texas RangerscoreStrategic or Co-development PartnerHub City Spartanburgers serves as the Double-A minor league affiliate of the Texas Rangers MLB organization. This affiliation provides player development pipeline access, MLB branding, and organizational support from the major league team.
• Fifth Third BankflagshipGTM or Marketing PartnerFifth Third Bank holds the naming rights for the team's home ballpark, Fifth Third Park. This is a major sponsorship partnership providing significant visibility for the bank through ballpark branding, signage, and association with the team's entertainment events.
• MLB (Major League Baseball)coreStrategic or Co-development PartnerHub City Spartanburgers operates under the MLB Minor League Baseball structure, utilizing MLB ticketing technology, official MLB branding, and MLB's media and broadcast infrastructure including Bally Sports Live coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hickory Crawdads: Hickory Crawdads are a Low-A affiliate of the Texas Rangers, the same MLB parent as Hub City, sharing identical MLB ticketing infrastructure, branding, and player development pipeline access.
• Asheville Tourists: Asheville Tourists are a Carolina League MiLB team operating a comparable Double-A/High-A affiliate structure in a similar mid-sized regional market with a comparable community-focused GTM motion.
• Greenville Drive: Greenville Drive is a Single-A MiLB team based in nearby Greenville, SC, directly competing for the same upstate South Carolina sports entertainment wallet, sponsorship pool, and family entertainment demand that Hub City targets.
• Charleston RiverDogs: Charleston RiverDogs are a Carolina League MiLB team in the same league as Hub City, operating a comparable low-A affiliate model with similar ticket, merchandise, and venue-rental revenue streams.
• Frisco RoughRiders: Frisco RoughRiders are the Texas Rangers' Double-A affiliate at a higher classification tier, sharing the same MLB parent and identical ticketing, merchandise, and broadcast infrastructure as Hub City.
• Greensboro Grasshoppers: Greensboro Grasshoppers are a Carolina League MiLB team that directly competes against Hub City in the same league and were named as a Hub City series opponent in 2026 game coverage.
• Down East Wood Ducks: Down East Wood Ducks are a former Rangers affiliate operating the same MiLB full-season community-engagement model, with comparable ticket pricing, group hospitality, and Kids Club programs.
• Bowling Green Hot Rods: Bowling Green Hot Rods are a High-A Tampa Bay Rays affiliate that competes against Hub City in the same MiLB classification system and were a direct on-field competitor referenced repeatedly in Hub City's 2026 game recaps.

Broad incumbents

• MiLB (Minor League Baseball): Minor League Baseball is the governing league that structures Hub City's schedule, classification, and broadcast rights; comparable as the umbrella operator of all 120 affiliated MiLB teams that share Hub City's ticketing and operational infrastructure.
• Texas Rangers: The Texas Rangers are Hub City's MLB parent club and the upstream beneficiary of the player development pipeline, sharing branding, ticketing platforms, and broadcast partnerships that drive Hub City's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hubcityspartanburgers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub City Spartanburgers