Greensboro Grasshoppers
The Greensboro Grasshoppers are a Single-A Minor League Baseball team affiliated with the Pittsburgh Pirates, playing at First National Bank Field in Greensboro, North Carolina, and selling tickets, group hospitality, merchandise, concessions, and corporate sponsorships to regional fans and businesses.
- Company typePrivate
- Founded2005
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Greensboro Grasshoppers does
The Greensboro Grasshoppers are a Minor League Baseball franchise operating as the Single-A affiliate of the Pittsburgh Pirates in the South Atlantic League. The team plays its home games at First National Bank Field in Greensboro, North Carolina, a modern ballpark featuring general admission seating, luxury suites, party decks, and picnic areas including the Cone Health Terrace. The franchise sells live professional baseball entertainment to fans in the Greensboro and broader North Carolina market, supported by group hospitality for corporate clients.
The product surface spans ticketing (individual games, mini-plans, season tickets, and The Hopper Pass ballpark pass), group and premium venue experiences, concessions via Babe's Bucks ballpark currency, and an online merchandise store carrying caps, apparel, novelties, and legacy collection items. Digital gameday programs and regional broadcasts through Bally Sports Live extend the in-stadium product beyond game day. Distribution runs through the MiLB/MLB platform (milb.com), TicketReturn for ticketing, the in-park box office, and a direct corporate group sales motion.
Revenue is generated across five streams: ticket sales, merchandise and apparel, premium venue experiences (luxury suites, party decks, private event spaces), corporate sponsorships and naming rights, and concessions. The GTM is event-driven and seasonal, monetized through direct-to-consumer ticket sales, group packages, and B2B sponsorship tiers anchored by First National Bank (naming rights) and Cone Health (terrace naming). The team is privately held, parented strategically by the Pittsburgh Pirates organization, and operates with 11–50 employees in a single-venue model.
Greensboro Grasshoppers firmographics
Firmographics- Name
- Greensboro Grasshoppers
- Legal name
- Greensboro Grasshoppers
- Website
- https://gsohoppers.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Greensboro Grasshoppers are a Single-A Minor League Baseball team affiliated with the Pittsburgh Pirates, playing at First National Bank Field in Greensboro, North Carolina, and selling tickets, group hospitality, merchandise, concessions, and corporate sponsorships to regional fans and businesses.
- Ownership category
- akta.pro rank
Greensboro Grasshoppers industry classification
Industry- Product category
- Minor League Baseball Entertainment
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
- akta.pro secondary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
Keywords
Where Greensboro Grasshoppers is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greensboro Grasshoppers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales: Revenue from individual game tickets, mini-plans, season tickets, group tickets, and specialty packages like The Hopper Pass and Babe's Bucks gift cards.
- Merchandise and Apparel: Online merchandise store selling caps, apparel, novelties, official on-field collection, and legacy collection items.
- Premium Venue Experiences: Revenue from luxury suites, party decks, and private event spaces at First National Bank Field.
- Sponsorships and Naming Rights: Corporate sponsorships including stadium naming rights (First National Bank Field), venue area naming (Cone Health Terrace), and various partnership tiers.
- Concessions and Food Service: Food and beverage sales at the ballpark through third-base picnic area and Cone Health Terrace picnic areas.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Greensboro Grasshoppers product offering
Product offeringCore offering
The Greensboro Grasshoppers operate a Minor League Baseball franchise as the Single-A affiliate of the Pittsburgh Pirates in the South Atlantic League, playing home games at First National Bank Field in Greensboro, North Carolina. The team sells individual game tickets, mini plans, season tickets, and the Hopper Pass ballpark pass, while operating group event venues (picnic areas, party decks, luxury suites), an online merchandise store, concessions, and corporate sponsorship programs.
Product overview
The Greensboro Grasshoppers are a Minor League Baseball Single-A affiliate of the Pittsburgh Pirates, operating as a consumer-facing entertainment and sports organization rather than a technology product company. The team's product portfolio consists of live baseball game attendance experiences and related services including: ticket sales (individual, mini-plans, season tickets, and Hopper Pass ballpark passes), group event hosting (picnic areas, party decks, luxury suites), the Greensboro Grasshoppers merchandise store, digital gameday programs, Babe's Bucks gift cards, and venue access to First National Bank Field. The offerings are unified under the Grasshoppers brand and support fan engagement, game attendance, and community events.
Differentiator
Problem solved
Functional benefit
Products and services
- Tickets & Schedule Ticket sales platform offering individual game tickets, mini plans, and season tickets for Greensboro Grasshoppers games at First National Bank Field, targeted at individual sports fans and families.
- The Hopper Pass Ballpark pass offering unlimited access to Greensboro Grasshoppers games throughout the season for individual fans seeking flexible, recurring attendance.
- Group Experiences Group ticket packages including the 3rd Base Picnic Area, Cone Health Terrace, Party Decks, and Luxury Suites for corporate outings, team building, client entertainment, and private events.
- Babe's Bucks & Gift Cards Ballpark currency and gift card system redeemable for concessions and merchandise purchases at First National Bank Field.
- Greensboro Grasshoppers Merchandise Store Online merchandise store offering caps, apparel, novelties, the official on-field collection, and legacy collection items for fans of the Greensboro Grasshoppers.
- Digital Gameday Programs Digital game programs providing schedules, roster information, and team news for each game day at First National Bank Field.
- First National Bank Field Venue The team's home ballpark offering stadium tours, parking, directions, and venue information for fans and event hosts.
- Special Events Hosting of special events at First National Bank Field including National Anthem Auditions, donation requests, and other community engagement programming.
Companies that use Greensboro Grasshoppers
Customer profileSegments3 records
Ideal customer profiles3 records
Greensboro Grasshoppers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greensboro Grasshoppers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Pittsburgh PiratescoreThe Greensboro Grasshoppers are the Single-A affiliate of the Pittsburgh Pirates in Minor League Baseball. This affiliation provides player development opportunities and connects the team to Major League Baseball operations.
- First National BankflagshipFirst National Bank holds the naming rights for First National Bank Field, the home stadium of the Greensboro Grasshoppers. The bank logo appears on the stadium branding and serves as a major corporate sponsor.
- Cone HealthcoreCone Health sponsors the Cone Health Terrace at First National Bank Field, a premium picnic and hospitality area for fans and corporate groups.
- Minor League Baseball (MiLB)coreThe Greensboro Grasshoppers operate under the Minor League Baseball umbrella, utilizing the MLB and MiLB platforms for ticketing, broadcasting, and league operations.
Recent moves1 record
Expansion highlights5 records
Greensboro Grasshoppers competitors and assessment
Company assessmentRegional players
- Kannapolis Cannon Ballers: Single-A team in the Carolina League based in nearby North Carolina. Comparable as a Single-A franchise in the Carolina region; competes for overlapping fan base and corporate sponsorship dollars in the greater Charlotte/Triad corridor.
- Winston-Salem Dash: High-A Carolina League team also operating in North Carolina. Comparable as a Carolina-based MiLB franchise with similar ticketing, sponsorship, and venue-revenue model, though at a higher classification than the Grasshoppers.
- Carolina Mudcats: Single-A affiliate based in Zebulon/Cary, North Carolina. Operates a similar MiLB ticketing and sponsorship model and competes with the Grasshoppers for regional Minor League Baseball fan loyalty in the Carolinas.
Direct peers
- Indianapolis Indians: Pittsburgh Pirates Triple-A affiliate sharing the same MLB parent organization. Direct peer in operational affiliation, player development pipeline integration, and league-wide broadcast/marketing platforms.
- Rome Emperors: Single-A South Atlantic League team that, like the Grasshoppers, was rebranded during the 2022 MiLB reorganization. Closely comparable in product offering, fan monetization mix, and recent league-driven structural changes.
- Hickory Crawdads: Single-A South Atlantic League team based in nearby North Carolina. Operates with the same MiLB business model (tickets, group events, merchandise, concessions) and competes for overlapping regional fan attention in the Carolina market.
- Bowling Green Hot Rods: South Atlantic League Single-A team directly comparable as a fellow MiLB Single-A franchise. The Hot Rods are referenced in the Grasshoppers' own news feed (series matchups), confirming direct on-field competition and shared operational model.
- Charleston RiverDogs: Single-A South Atlantic League team operating an analogous ticketing, sponsorship, premium-hospitality, and merchandise model. Comparable across venue scale, revenue streams, and mid-market MiLB positioning.
- Augusta GreenJackets: Single-A South Atlantic League team with virtually identical operational structure: ticketed games, group hospitality, merchandise store, and league-defined revenue model. Direct comparable on revenue mix, headcount scale, and venue economics.
Broad incumbents
- Durham Bulls: Triple-A affiliate in Durham, North Carolina, sharing the Carolina geography and MiLB business model. Larger-scale comparable demonstrating upside trajectory for a North Carolina MiLB franchise that sustains multi-tier operations and brand equity over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Greensboro Grasshoppers social profiles
Digital presenceGreensboro Grasshoppers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greensboro Grasshoppers leadership team
Management profileNumber of profiles
Profiles1 record
Greensboro Grasshoppers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greensboro Grasshoppers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greensboro Grasshoppers
What does Greensboro Grasshoppers do?
The Greensboro Grasshoppers operate a Minor League Baseball franchise as the Single-A affiliate of the Pittsburgh Pirates in the South Atlantic League, playing home games at First National Bank Field in Greensboro, North Carolina. The team sells individual game tickets, mini plans, season tickets, and the Hopper Pass ballpark pass, while operating group event venues (picnic areas, party decks, luxury suites), an online merchandise store, concessions, and corporate sponsorship programs.
Is Greensboro Grasshoppers a public or private company?
Greensboro Grasshoppers is a private company. It is classified as unknown and is currently operating.
When was Greensboro Grasshoppers founded?
Greensboro Grasshoppers was founded in 2005. It employs 11 to 50 people.
Where is Greensboro Grasshoppers based?
Greensboro Grasshoppers is headquartered in Greensboro, United States, in the North America region.
How does Greensboro Grasshoppers make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise and Apparel, premium Venue Experiences, sponsorships and Naming Rights and concessions and Food Service.
Who are Greensboro Grasshoppers's main competitors?
Regional players on record are Kannapolis Cannon Ballers, Winston-Salem Dash and Carolina Mudcats. Direct peers are Indianapolis Indians, Rome Emperors, Hickory Crawdads, Bowling Green Hot Rods, Charleston RiverDogs and Augusta GreenJackets. Durham Bulls is listed as a broad incumbent.
Does Greensboro Grasshoppers have an API?
No public API is recorded for Greensboro Grasshoppers.
What industry is Greensboro Grasshoppers in?
Greensboro Grasshoppers's product category is Minor League Baseball Entertainment. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues, with a secondary code of MPAKAEAH, Multi-Sport Complexes & Community Sports Parks. Its NAICS code is 711219 and its SIC code is 7900.