HUBERTUSHUSET A/S

What HUBERTUSHUSET A/S does

Hubertushuset A/S is a privately held Danish specialty retailer operating in the hunting and outdoor equipment market. The company runs a 1,000 square meter physical showroom in Benløse near Ringsted, Denmark, self-described as Sjælland's (Zealand's) largest hunting store, alongside a Shopify-powered e-commerce storefront at hubertushuset.com. It serves individual Danish consumers across three primary segments: hunting enthusiasts (rifles, shotguns, ammunition, optics, hunting gear), outdoor enthusiasts (clothing, footwear for men, women, and children), and hunting dog owners (dog food, training equipment, accessories).

The company's product portfolio covers weapons and ammunition, optics (scopes, binoculars, night vision, rangefinders), hunting equipment, outdoor clothing, footwear, dog supplies, and gift cards, with additional service lines including an on-site gunsmith workshop for repairs and assembly, an indoor sighting range for zeroing rifles purchased in-store, organized hunting events, price matching, and customer financing. Technology stack is built on standard commercial SaaS: Shopify for commerce, Klaviyo for email marketing automation, Google Analytics, Facebook pixel, Google Ads, Cloudflare, and Cookie Information consent management. No proprietary software, AI, or data assets are evidenced.

Revenue is generated primarily through one-time hardware sales across physical retail and e-commerce, with a secondary stream of gunsmith professional services. The company is a member of Jaguargruppen, a buying and marketing consortium for independent retailers, which provides collective purchasing leverage. There is no subscription revenue component, no enterprise/B2B customer base, and no disclosed revenue, funding, or investor information. The firm employs approximately 12 people.

Name

HUBERTUSHUSET A/S

Legal name

Hubertushuset A/S

Website

https://hubertushuset.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hubertushuset A/S is a privately held Danish specialty retailer selling hunting equipment, outdoor clothing, and dog supplies through a 1,000 sqm physical store in Ringsted, Denmark, and a Shopify e-commerce site, supplemented by an on-site gunsmith workshop and sighting range.

Ownership category

akta.pro rank

Product category

Hunting & Outdoor Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro industry

PRIMARYCRAMABAK

Hunting, Shooting Sports & Archery Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAKAA

Firearms & Ammunition Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAC

Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAE

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAG

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAAAE

Outdoor Navigation, Safety & Survival Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

Keywords

• Hunting equipment retail
• Outdoor sporting goods
• Firearms and ammunition
• Hunting apparel and footwear
• Hunting dog supplies

Headquarters

HQ city

Ringsted

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of hunting equipment, outdoor clothing, footwear, dog supplies, and accessories through both physical store and e-commerce. Products include weapons, ammunition, optics, hunting gear, clothing, footwear, and dog equipment. Revenue is generated through one-time product transactions with no subscription component.
2. Workshop Services: Gunsmith services including repairs, assembly, and other gunsmithing work performed in their own workshop

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HUBERTUSHUSET A/S is a Danish hunting and outdoor retail business that operates Sjælland's largest hunting store, a 1000 square meter physical showroom in Benløse near Ringsted, alongside an e-commerce website. The company sells hunting equipment, weapons (rifles, shotguns, air rifles), ammunition, optics (scopes, binoculars, night vision, rangefinders), outdoor clothing, footwear, and dog supplies, complemented by in-house gunsmith services and a sighting range. Customers include individual hunters and outdoor enthusiasts across Denmark.

Product overview

Hubertushuset is a large Danish hunting and outdoor retail store operating both a physical 1000 square meter store in Benløse near Ringsted and an e-commerce webshop. The product portfolio centers on hunting equipment and apparel, organized into distinct product lines: weapons and ammunition (rifles, shotguns, air rifles, and related ammunition), optics (rifle scopes, binoculars, night vision, rangefinders), hunting equipment (game hangers, wildlife cameras, tree stands, hunting gear), clothing for men/women/children (jackets, pants, shirts, rain gear, thermal clothing), footwear (boots, rubber boots, shoes), dog supplies (food, accessories, training equipment), and gift items. The company also offers services including an on-site gunsmith workshop, shooting range for zeroing rifles, and organizes hunting events. Core products include a comprehensive webshop, gift cards, outlet section, price matching, and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Weapons, Ammunition & Optics (Rifles, Shotguns, Air Rifles, Ammunition, Scopes, Binoculars, Night Vision, Rangefinders) Core hunting product assortment including firearms (rifles, shotguns, air rifles), ammunition, and optics (rifle scopes, binoculars, night vision, rangefinders) sold to licensed Danish hunters through both the physical store and e-commerce site. Weapons require valid documentation (hunting license / weapon permit) before shipping.
• Hunting Apparel & Footwear (Men, Women, Children) Functional outdoor and hunting clothing including jackets, pants, shirts, rain gear, thermal clothing, plus boots, rubber boots, and shoes, sized for men, women, and children. Targeted at hunters and outdoor enthusiasts requiring weather-appropriate gear for Danish conditions.
• Hunting Dog Supplies Dog food, training equipment (dummies, whistles), accessories, beds, and blankets for hunting dog owners. Sold to owners of hunting dogs requiring specialized canine care and training products.
• Gunsmith Workshop Service (Værkstedet) On-site gunsmith (bøssemager) workshop offering repairs, assembly, and mounting services for firearms and hunting equipment purchased at the store.
• Sighting Range Service (Indskydningsbanen) On-site indoor sighting range available for customers who have purchased rifles from the store to zero/sight in their firearms.
• Hunting Events and Workshops (Arrangementer) Various hunting-related events and workshops organized for customers, supporting community engagement and knowledge sharing among hunting enthusiasts.
• Gift Cards (Gavekort) Gift cards available for purchase, allowing customers to give the gift of choice for hunting and outdoor equipment.
• Outlet / Clearance Products Discounted and clearance hunting and outdoor products available through a dedicated outlet section on the e-commerce site.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

One partnership is on record.

• JaguargruppencoreChannel Partner/ Reseller/ DistributorHubertushuset is a member of Jaguargruppen, a group of specialized retail businesses. Jaguargruppen is a buying and marketing group that provides collective benefits to member stores, likely including joint purchasing power and shared marketing resources.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Jaktia: Norwegian chain of hunting specialty stores selling firearms, ammunition, optics, clothing, and outdoor gear. Directly comparable as a multi-channel hunting retailer serving a similar Nordic hunter persona.
• Wigants: Swedish hunting and shooting specialty retailer with physical stores and e-commerce, offering firearms, ammunition, optics, and apparel. Closely comparable in product mix, customer base, and Nordic specialty-retail positioning.

Others

• Härkila: Premium hunting and shooting apparel brand owned by Fenix Outdoor. Comparable as a hunting-category brand Hubertushuset likely stocks and competes indirectly with via private-label or own-brand assortment decisions.
• Seeland (Hunting Group): Danish hunting apparel and equipment brand, part of the same Fenix Outdoor group as Härkila. Comparable as a supplier/brand in the Danish hunting retail ecosystem rather than a competing retailer.

Regional players

• Sportigan: Scandinavian sporting goods retailer with stores in Sweden, Norway, and Denmark. Comparable as a regional multi-brand sporting goods retailer serving the same outdoor and active lifestyle customer base.
• Friluftsland: Danish outdoor retailer (formerly Fjällräven Center) selling outdoor clothing, footwear, and equipment. Comparable as a Danish specialty retailer serving the outdoor/hunting-adjacent customer, though with a broader outdoor rather than hunting focus.

Broad incumbents

• XXL ASA: Large Nordic sporting goods retailer operating physical megastores and e-commerce across Scandinavia. Overlaps with Hubertushuset on hunting, outdoor, and shooting categories but at significantly larger scale and broader assortment.
• Decathlon: Global sporting goods retailer with growing Nordic presence selling hunting, outdoor, and shooting-adjacent product lines at value price points. Comparable as a broad sporting goods incumbent competing for some of the same customer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hubertushuset-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUBERTUSHUSET A/S