Jaktia
Jaktia Commerce AB operates a Nordic franchise chain of approximately 160 stores across Sweden, Norway, and Denmark selling hunting, fishing, outdoor recreation, and dog equipment under the Jaktia brand, supported by an integrated e-commerce platform and the Jaktia Pay financing service.
- Company typePrivate
- Founded-
- HeadquartersTollered, Sweden
- Headcount—
- GTM typeB2C
- OfferingServices
What Jaktia does
Jaktia Commerce AB is the central operating company of a Nordic franchise chain specializing in hunting, fishing, outdoor recreation, and dog equipment and apparel, with approximately 160 franchise-owned stores across Sweden, Norway, and Denmark. Headquartered in Tollered, Sweden, the company operates under parent Burdock Outdoor Group, formed through the September 2023 merger of Jaktia and Interjakt. Jaktia serves both consumer (B2C) and business (B2B) customers through four core product verticals — Jakt (hunting), Fiske (fishing), Fritid (outdoor leisure), and Hund (dogs) — drawing on a catalog that spans rifles from brands such as Mauser, Sako, Sauer, Stoeger, Tikka, and Beretta, optics including Swarovski, ammunition, hunting clothing, fishing gear, and dog accessories.
The company's underlying technology is an integrated e-commerce platform (jaktia.se) connected to franchise store inventory, supporting online ordering with multiple fulfillment options including in-store pickup, collection-point delivery, and home delivery. Jaktia earns revenue from franchise fees/royalties, direct e-commerce sales, and a financing product (Jaktia Pay) offered in partnership with Resurs Bank, which provides installment plans up to 100,000 SEK over up to 24 months interest-free. The franchise model combines centralized purchasing power, branding, and digital infrastructure with local retail entrepreneurship; the company supplements this with a loyalty program (Club Jaktia), gift cards, the Jaktia Fiske specialized fishing sub-brand launched in November 2024, the Jägaren print magazine, two YouTube channels (Jaktiakanalen, Jaktpuls), and a Pro Team ambassador program. The company is a member of the Swedish Franchise Association and was named "Årets Franchisekedja 2022" (Franchise Chain of the Year) at the Svenska Franchisegalan.
Jaktia firmographics
Firmographics- Name
- Jaktia
- Legal name
- Jaktia Commerce AB
- Website
- https://www.jaktia.se
- Company type
- Private
- Operating status
- Operating
- Short description
- Jaktia Commerce AB operates a Nordic franchise chain of approximately 160 stores across Sweden, Norway, and Denmark selling hunting, fishing, outdoor recreation, and dog equipment under the Jaktia brand, supported by an integrated e-commerce platform and the Jaktia Pay financing service.
- Ownership category
- akta.pro rank
Jaktia industry classification
Industry- Product category
- Outdoor Sporting Goods Retail
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
- akta.pro secondary industries
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)
Keywords
Where Jaktia is headquartered
LocationHeadquarters
- HQ city
- Tollered
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Jaktia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Retail Sales (Physical Stores): Revenue generated from sales of hunting, fishing, outdoor equipment, weapons, optics, ammunition, clothing, dog products, and related accessories through approximately 160 franchise-owned retail stores across Norway, Sweden, and Denmark.
- E-commerce Sales: Online sales through jaktia.se platform, offering the same product categories with delivery options including pickup from stores, delivery to collection points, or home delivery.
- Jaktia Pay (Financing): Installment payment option through partnership with Resurs Bank, offering 30-60 days until first invoice, up to 24 months interest-free installment, with max credit of 100,000 SEK.
- Franchise Fees: Revenue from franchise licensing model where independent store owners operate under the Jaktia brand with centralized support and purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing with occasional promotions and Club Jaktia member pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Jaktia product offering
Product offeringCore offering
Jaktia operates a franchise chain of approximately 160 physical retail stores across Sweden, Norway, and Denmark combined with an integrated e-commerce platform (jaktia.se). It sells hunting equipment (firearms, ammunition, optics, hunting clothing, decoys), fishing gear (rods, reels, bait, fish finders, waders), outdoor/leisure products (clothing, camping, survival gear), and dog-related equipment from leading international brands. Sales are supported through the Club Jaktia loyalty program, Jaktia Pay installment financing (Resurs Bank partnership), and gift cards; the company also operates the specialized Jaktia Fiske sport-fishing sub-chain.
Product overview
Jaktia is a franchise chain operating approximately 160 stores across Norway, Sweden, and Denmark as part of Burdock Outdoor Group. The company offers a comprehensive outdoor and sporting goods portfolio organized into four core product categories: Jakt (Hunting), Fiske (Fishing), Fritid (Leisure/Outdoor Recreation), and Hund (Dogs). The product range includes firearms (Mauser, Sako, Sauer, Beretta, Stoeger, Tikka), optics (Swarovski EL Range), hunting tools and accessories (Brusletto axes, GreyOak targets, marking tapes), ammunition, hunting clothing, and dog equipment. Supporting services include Club Jaktia loyalty program, Jaktia Pay payment solutions via Resurs Bank, gift cards, and a specialized fishing sub-brand (Jaktia Fiske). The company operates as both an e-commerce platform (jaktia.se) and physical retail locations.
Differentiator
Problem solved
Functional benefit
Brands
- Club Jaktia: Loyalty program offering member benefits
- Jaktia Pay
- Jaktia Fiske
- Jaktia Pro Team
- Jaktiakanalen
- Jaktpuls
- Jägaren
Products and services
- Jakt (Hunting) assortment
- Fiske (Fishing) assortment
- Fritid (Outdoor/Leisure) assortment
- Hund (Dog) assortment
- Jaktia Fiske (sport fishing sub-chain)
- Club Jaktia
- Jaktia Pay
- Presentkort (Gift Cards)
Quantifiable outcome
- Approximately 160 stores across 3 Nordic countries
Companies that use Jaktia
Customer profileSegments4 records
Ideal customer profiles2 records
Jaktia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Jaktia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Johan Broman (Sport Fishing Ambassador)minorJohan Broman, sport fishing personality and program host, joined as ambassador for Jaktia's sport fishing category. This partnership strengthens Jaktia's position in the sport fishing segment.
- Pamhule Jagt og BuegrejminorPamhule Jagt og Buegrej joined the Jaktia franchise chain in Denmark starting October 1, 2024, expanding Jaktia's presence in the Danish market.
- 23 new store locations (Expansion)minorJaktia announced expansion to 23 additional locations, strengthening presence across the Nordic region through new franchise partnerships.
- New stores in Langeskov and JyllingeminorJaktia opened new franchise stores in Langeskov on Funen and Jyllinge on Zealand, Denmark, expanding the chain's geographic coverage in the Danish market.
- Burdock Outdoor GroupcoreBurdock Outdoor Group was formed through the merger of Jaktia and Interjakt in September 2023. This strategic combination strengthened the group's position as a leading Nordic outdoor and hunting retail chain. Jaktia Jönköping acquisition in October 2023 further expanded the group's footprint.
- MacNab (Jaktia Sønderborg)minorMacNab joined the Jaktia franchise chain in Denmark starting October 15, 2024. The store, located in Sønderborg, southern Jutland, offers hunting and fishing equipment and services, benefiting from Jaktia's franchise concept and support.
- Resurs BankcoreResurs Bank provides Jaktia Pay financing solution, allowing customers to split payments over time with up to 24 months interest-free installment and maximum credit of 100,000 SEK. First invoice comes 30-60 days after purchase.
- Svenska Franchise Föreningen (Swedish Franchise Association)minorJaktia is a full member of the Swedish Franchise Association, indicating adherence to industry best practices and standards for franchise operations.
Scale indicators3 records
Recent moves12 records
Expansion highlights6 records
Jaktia competitors and assessment
Company assessmentOthers
- Grundéns: Nordic heritage brand in fishing and workwear apparel, supplying fishing and outdoor specialty retailers across Scandinavia. Comparable as a supplier/ecosystem partner to Jaktia's fishing category rather than a retail competitor.
- Sportful / Hunting Nordic Specialists: Adjacent apparel and accessories supplier to the hunting/outdoor channel. Comparable as an ecosystem participant supplying product into the Nordic hunting retail market that Jaktia anchors, rather than as a direct retail competitor.
Broad incumbents
- Decathlon: Global sporting goods and outdoor retailer with significant Nordic presence. Comparable to Jaktia in outdoor/fishing assortment and omni-channel retail, but does not specialize in hunting, firearms or Nordic-specific outdoor verticals.
- Stadium (Stadium AB): Large Swedish sports and outdoor retail chain with both physical stores and e-commerce. Comparable to Jaktia as a Nordic omni-channel sporting goods retailer, but with a much broader sports assortment and no hunting/firearms specialization.
Regional players
- Frilufts Retail Europe (Friluftsretail / Naturkompaniet): Nordic outdoor and nature-focused retailer (Naturkompaniet in Sweden). Comparable to Jaktia's outdoor/leisure category, though with less focus on hunting-specific equipment, firearms and ammunition.
- Hervor's (Hervor AB): Long-established Swedish hunting and outdoor retailer with physical stores and online sales. Directly comparable to Jaktia in hunting-category focus and Nordic market, though smaller in scale and primarily Sweden-focused.
Direct peers
- XXL (XXL ASA): Norway-headquartered sporting goods and outdoor retail chain with a strong Nordic footprint (Norway, Sweden, Finland, Denmark). Directly comparable to Jaktia as a multi-country Nordic specialty retailer for hunting, fishing and outdoor categories, though XXL is broader (also fitness, ski, team sports) and corporate-store rather than franchise.
- Jakt & Friluft (Jakt och Friluft): Swedish specialty retailer focused on hunting, fishing and outdoor equipment. Comparable to Jaktia in product mix and target customer, but operating as a smaller independent/SMB chain rather than a 160-store franchise platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Jaktia social profiles
Digital presenceJaktia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaktia leadership team
Management profileNumber of profiles
Profiles5 records
Jaktia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaktia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaktia
What does Jaktia do?
Jaktia operates a franchise chain of approximately 160 physical retail stores across Sweden, Norway, and Denmark combined with an integrated e-commerce platform (jaktia.se). It sells hunting equipment (firearms, ammunition, optics, hunting clothing, decoys), fishing gear (rods, reels, bait, fish finders, waders), outdoor/leisure products (clothing, camping, survival gear), and dog-related equipment from leading international brands. Sales are supported through the Club Jaktia loyalty program, Jaktia Pay installment financing (Resurs Bank partnership), and gift cards; the company also operates the specialized Jaktia Fiske sport-fishing sub-chain.
Is Jaktia a public or private company?
Jaktia is a private company. It is classified as corporate owned and is currently operating.
When was Jaktia founded?
Jaktia was founded in -1.
Where is Jaktia based?
Jaktia is headquartered in Tollered, Sweden, in the Europe region.
How does Jaktia make money?
Four revenue lines are on record. Retail Sales (Physical Stores) is the primary driver. The others are E-commerce Sales, jaktia Pay (Financing) and franchise Fees.
Who are Jaktia's main competitors?
Others on record are Grundéns and Sportful / Hunting Nordic Specialists. Broad incumbents are Decathlon and Stadium (Stadium AB). Regional players are Frilufts Retail Europe (Friluftsretail / Naturkompaniet) and Hervor's (Hervor AB). Direct peers are XXL (XXL ASA) and Jakt & Friluft (Jakt och Friluft).
Does Jaktia have an API?
No public API is recorded for Jaktia.
What industry is Jaktia in?
Jaktia's product category is Outdoor Sporting Goods Retail. Its primary akta.pro industry code is CRAOAJAC, Hunt, Fish & Shooting Sports Distribution, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 423910 and its SIC code is 5600.