Hubislab

What Hubislab does

HUBISLAB is a South Korean professional skincare brand operated under GNI Co., Ltd., headquartered in Hwaseong-si, Gyeonggi-do. The company develops and distributes a 14+ line product catalog spanning cleansing (Pure Balance), post-treatment care (Post Rays), hydration (Moisture Max), acne management (A.C Clearing), brightening (Derma Max), anti-aging (Premium Active and R20 Intense), chemical peels (Dr. Lacto Peel), UV protection (Protect Line), sheet masks (e+ Epiderma), targeted ampoules, and device-compatible fluids (Bio Cell). Its underlying differentiator is a proprietary "Platform Technology" that delivers active ingredients deep into the dermis layer, supported by patented ingredients Minexin™ (a bio-mineral complex) and MADEWHITE™ (a Centella Asiatica-derived brightening agent), plus a hardware line of professional devices — Minecel Jet, Dr. Aladin, and Minecel Pen — engineered to interoperate with HUBISLAB ampoules for enhanced treatment delivery.

The business model is B2B-first with selective DTC exposure. HUBISLAB sells professional-grade products and devices to dermatologists, aesthetic clinics, beauty salons, and spas, and reaches 40+ countries through regional distributor/wholesale partnerships in the Americas, Europe, Asia, CIS, Middle East, and Oceania. Revenue mechanics combine one-time product sales (SKU-based), hardware sales (devices), and wholesale/transaction fee economics through distributors. Pricing is quote-based and not publicly disclosed. The company also operates direct-to-consumer e-commerce on hubislab.com for homecare and post-treatment products.

Go-to-market is heavily event-driven and channel-led. HUBISLAB runs active participation in six international beauty exhibitions (K-Beauty Expo, Beauty World Middle East, Cosmoprof Asia, Cosmoprof North America, São Paulo Beauty Fair, Eurasia Beauty) and conducts professional seminars and live demonstrations for clinicians and salon owners. With only 7 employees and no disclosed external capital, the company operates a lean operating model and relies on distributors as the primary international scaling mechanism. The parent legal entity is GNI Co., Ltd., which also operates GNI ortho as a sibling brand.

Name

Hubislab

Legal name

GNI Co., Ltd.

Website

https://hubislab.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HUBISLAB is a South Korean professional K-beauty skincare brand that develops and distributes proprietary skincare lines and clinical devices (Minecel Jet, Dr. Aladin) to dermatologists, aesthetic clinics, beauty salons, and international distributors across 40+ countries.

Ownership category

akta.pro rank

Product category

Professional Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Professional skincare products
• Cosmetic treatment devices
• K-beauty brand
• Aesthetic clinic supplies
• Post-treatment skincare

Headquarters

HQ city

Hwaseong-si, Gyeonggi-do

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Professional Skincare Products B2B: Sale of professional-grade skincare products to dermatologists, aesthetic clinics, and beauty salons. Products are designed for professional treatments and post-treatment home care protocols.
2. Professional Skincare Devices: Sale of professional skincare devices including Minecel Jet, Dr. Aladin, and Minecel Pen used in conjunction with HUBISLAB ampoules and serums for enhanced treatment outcomes.
3. Consumer E-commerce: Direct-to-consumer sales through company website for homecare products and post-treatment skincare maintenance.
4. Distributor/Wholesale: Wholesale distribution partnerships with international distributors for regional market expansion across Americas, Asia, Europe, Middle East, CIS, and Oceania.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HUBISLAB manufactures and sells professional-grade skincare products and complementary devices to dermatologists, aesthetic clinics, and beauty salons across 40+ countries. Its portfolio spans 14 product lines addressing concerns such as post-treatment care, regeneration, brightening, hydration, acne, anti-aging, chemical peels, UV protection, and sheet masks, augmented by three professional devices (Minecel Jet, Dr. Aladin, Minecel Pen). Proprietary technology (Platform Technology) and patented ingredients (Minexin™, MADEWHITE™) underpin product differentiation, with parallel D2C homecare sales for post-treatment consumer use.

Product overview

HUBISLAB is a professional K-beauty skincare brand that manufactures and distributes professional-grade skincare products and devices. The company offers a comprehensive portfolio organized into multiple product lines addressing specific skin concerns: Minecel Line (regeneration with proprietary Minexin™ technology), Pure Balance Line (pH-balancing cleansers), Post Rays Line (post-treatment care), Moisture Max Line (3-step hydration), A.C Clearing Line (acne management), Derma Max Line (brightening with 3-step system), Premium Active Line (anti-aging), Ampoule Line (targeted treatments), Bio Cell Fluid Line (device-compatible ampoules), R20 Intense Line (premium regeneration), Dr. Lacto Peel Line (chemical exfoliation), Protect Line (UV protection), e+ Epiderma Mask Line (sheet/cream masks), and Appliances (professional devices like Dr. Aladin, Minecel Jet, Minecel Pen). Products are designed for both professional aesthetic/clinic use and consumer homecare, with formulations that can be enhanced through integration with professional skincare devices.

Differentiator

Problem solved

Functional benefit

Brands

• Minecel Line: Skin regeneration and wrinkle-reducing line featuring proprietary Minexin technology
• Pure Balance Line
• Post Rays Line
• Moisture Max Line
• A.C Clearing Line
• Derma Max Line
• Premium Active Line
• Ampoule Line
• Bio Cell Fluid Line
• R20 Intense Line
• Dr. Lacto Peel Line
• Protect Line
• e+ Epiderma Mask Line
• Appliances

Products and services

• Minecel Line A skin regeneration and wrinkle-reducing product line featuring HUBISLAB's proprietary Minexin™ bio-mineral technology, designed for non-invasive skincare treatments in professional settings.
• Pure Balance Line A cleansing line designed to revitalize skin and remove impurities and make-up residue efficiently while balancing the skin's pH level for cleansing and re-balancing.
• Post Rays Line A post-treatment care line that reinforces and protects skin that has undergone professional skin care treatment; formulated to strengthen and safeguard skin before treatment and soothe and restore it after treatment.
• Moisture Max Line A hydrating line providing long-lasting hydration and revitalization through a 3-step moisturizing system (hydrating, strengthening, protecting) to create a moisture barrier.
• A.C Clearing Line A line designed for acne-prone skin, focusing on purifying and controlling excess oil without causing dryness or irritation; clinical testing shows 18.02% reduction in sebum production and 16.71% improvement in skin redness.
• Derma Max Line A professional skin tone care line with a 3-step system (Serum, Cream, and Brightening Clinic) designed for brightening, improving hyperpigmentation, and evening skin tone using MADEWHITE™.
• Premium Active Line A high-performance anti-aging line that promotes skin regeneration and combats signs of aging through wrinkle improvement and lifting effects.
• Ampoule Line Professional-grade high-concentration ampoules including Chamomile Complex, Hyaluron Complex, Tea Tree Complex, Vitamin-C Complex, and Premium Active B-tol Ampoule for targeted skincare treatments.
• Bio Cell Fluid Line High-functionality ampoules (Moisturizing, Purifying, Brightening, Peptide fluids) designed for use with HUBISLAB skincare devices for enhanced treatment outcomes.
• R20 Intense Line A premium concentrated ampoule line featuring Swiftlet Nest Extract (Bird's Nest) and Sodium DNA (PDRN) with Acetyl Hexapeptide-8 for skin regeneration, wrinkle improvement, and elasticity.
• Dr. Lacto Peel Line A chemical peeling lineup designed to remove dead skin cells, clean pores, and support skin regeneration using Lactococcus ferment lysate to restore skin barrier function and provide deep moisture.
• Protect Line Sun protection and skin defense line including Post Rays Derma Perfect Sunscreen (SPF50 PA++++) and Herb 8 Soothing Blemish Balm (SPF30 PA++).
• e+ Epiderma Mask Line Sheet masks and cream masks for intensive skin care including Nova Cell Soothing Mask, Brightening Mask, and specialized masks for different skin concerns.
• Professional Skincare Devices (Minecel Jet, Dr. Aladin, Minecel Pen) Professional skincare devices including Minecel Jet (non-invasive needle-free jet injection with 360° drug dispersion and subcision effect), Dr. Aladin (multi-functional facial system integrating iontophoresis, ultrasound, RF lifting, hot/cooling therapy, and oxygen spray), and Minecel Pen (MTS-based skin penetration device) used with HUBISLAB ampoules and serums for enhanced treatment outcomes.
• Dr. Lacto Peel Alpha A chemical peeling product with AHA derived from fruit acids, suitable for all skin types, designed to remove dead skin cells, prevent pigmentation, and improve wrinkles.
• Dr. Lacto Peel Beta A chemical peeling product with AHA, BHA, and PHA designed for oily and acne-prone skin types; removes dead skin cells, cleans pores, and improves skin tone.
• Dr. Lacto pH Neutralizer A foaming neutralizer that adjusts skin's pH level after peeling, containing natural ingredients to help soothe sensitive skin post-peeling treatment.
• Post Rays Derma Perfect Sunscreen Lightweight daily sunscreen with SPF50 PA++++ protection, cream-type texture, transparent silky finish without white cast.
• Derma Max Brightening Clinic A professional clinic product for intensive skin tone management containing MADEWHITE™ and COS-VCE for targeted areas of uneven-looking skin tone and pigmentation concerns.

Quantifiable outcome

• Clinical trials demonstrate 18.02% reduction in sebum production and 16.71% improvement in skin redness using A.C Clearing Line products
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mesoestetic: Spanish medical-aesthetic skincare company with a strong professional channel, chemical peel portfolio, and proprietary brightening actives. Comparable to HUBISLAB's clinical-grade, dermatologist-channel positioning.
• Dermalogica: US-based professional skincare brand sold through licensed skin therapists and spas with device-compatible treatment products. Closely comparable to HUBISLAB's B2B professional-channel model and post-treatment positioning.
• PCA Skin: Professional skincare brand specializing in chemical peels and post-procedure regimens sold to dermatologists and aestheticians. Overlaps directly with HUBISLAB's Dr. Lacto Peel line and post-treatment positioning.
• Image Skincare: Professional skincare company offering diverse product lines for med-spas and skin clinics with an integrated device-plus-consumable approach. Mirrors HUBISLAB's combination of professional products and treatment devices.
• Histolab: Korean professional skincare brand sold through dermatology clinics and med-spas domestically and abroad with a similarly device- and ampoule-centric portfolio. One of the closest Korean competitors to HUBISLAB's positioning.
• DermaQuest: US professional skincare company offering peel, post-procedure, and device-compatible products to licensed skin professionals. Closely matches HUBISLAB's clinic-channel focus and post-treatment portfolio.
• Institut Esthéderm (NAOS): French premium professional skincare brand sold through spas and institutes with proprietary biocellular formulations. Comparable in channel strategy, premium pricing, and emphasis on biologically active ingredients.

Broad incumbents

• SkinCeuticals: L'Oréal-owned dermocosmetics brand with physician-dispensed products and strong clinical-claims heritage. Comparable premium, science-led positioning but with vastly greater scale and global marketing resources.
• Amorepacific: Korea's largest beauty conglomerate with deep R&D, proprietary ingredients, and global distribution. Competes for the same Korean dermatology and professional-channel partnerships as HUBISLAB at much greater scale.
• Dr. Jart+: Korean dermocosmetics brand (Estée Lauder-owned) bridging clinical skincare and consumer retail. Comparable dermatology-rooted origin and K-beauty identity but with a much broader consumer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC90FUaguJge0Yrp-HrsDd4A
• Facebookfacebook.com/hubislabofficial
• LinkedInlinkedin.com/company/hubislab
• Instagraminstagram.com/hubislab_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubislab