HubWerk01 - Digital Hub Region Bruchsal e.V.

What HubWerk01 - Digital Hub Region Bruchsal e.V. does

HubWerk01 — Digital Hub Region Bruchsal e.V. is a German non-profit registered association (eingetragener Verein) that operates a regional digitalization and transformation center in Bruchsal, Baden-Württemberg. Founded in 2018 by nine founding members with seed support from the State of Baden-Württemberg, it opened its transformation center in 2019 and currently runs with a team of approximately 12, led by Managing Executive Board member Niklas Rauber. The association functions as a neutral platform bringing together SMEs, large enterprises, startups, crafts and trades businesses, and research institutions in the Bruchsal region to support digital transformation, knowledge transfer, and cross-sector collaboration.

Its core offerings consist of physical space and event programming at the transformation center, a membership and sponsorship model for corporate and institutional partners, and a growing portfolio of fee-bearing programs. Two recent additions anchor the product roadmap: KI-Experience, an applied AI seminar series launched in January 2025, and HOME FOR TECH, a startup space at TRIWO Technopark launched in December 2025 to incubate early-stage technology ventures. Together these extend the hub beyond networking events into applied training and incubation services.

The business model is that of a member-funded, publicly-supported non-profit rather than a venture-backed company. Revenue mechanics combine membership dues, paid event and workshop fees, room and co-working rental, corporate sponsorship, and project-related income, layered on top of state operating support. In 2024 the organization repositioned from event host to active transformation driver, broadening its mandate into orchestrating member digitalization initiatives and increasing the share of fee-bearing programming relative to subsidized activity.

Name

HubWerk01 - Digital Hub Region Bruchsal e.V.

Legal name

Digital Hub Region Bruchsal e.V.

Website

https://hubwerk01.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HubWerk01 is a non-profit regional digital hub in Bruchsal, Baden-Württemberg, founded in 2018, that supports SMEs, enterprises, startups, crafts, and research institutions through events, co-working, AI training seminars, and a startup incubation space.

Ownership category

akta.pro rank

Product category

Innovation Hub Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Meeting & Event Space Services (Setup/Teardown) (BPABAFAL)

akta.pro secondary industries

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Digital transformation services
• Innovation hub services
• Event space rental
• Community networking
• Corporate training seminars

Headquarters

HQ city

Bruchsal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Room Rental: Rental of meeting rooms and event spaces for 4 to 150 persons. Offers state-of-the-art equipment, mobile furniture, digital whiteboards, and modern event technology with all-inclusive packages.
2. Event Services: Hosting of workshops, lectures, and community events focused on digitalization topics, technologies, and cultural change.
3. Membership: Annual membership fees for access to transformation knowledge, networking opportunities, and regional innovation community.
4. Sponsorship: Sponsorship packages for companies wanting to support regional digital transformation and gain visibility as stakeholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HubWerk01 operates a physical transformation center and community hub in Bruchsal that delivers room and event-space rentals for 4–150 people, knowledge-transfer events and workshops on digitalization and cultural change, a regional community membership program, AI competency seminars (KI-Experience), and corporate sponsorship packages. It also runs the HOME FOR TECH startup workspace at the TRIWO Technopark Bruchsal, functioning as a neutral meeting point for SMEs, technology companies, large enterprises, crafts/trades, startups, and research institutions to exchange knowledge and form partnerships.

Product overview

HubWerk01 is a transformation center and digital hub operated by the Digital Hub Region Bruchsal e.V. association. Rather than a unified software product, the offering consists of multiple complementary services: Mietangebote provides rental of modern event and meeting spaces for 4-150 people; Veranstaltungen offers knowledge-transfer events and workshops; Mitgliedschaft enables regional companies to join a transformation community; KI-Experience provides AI competency training seminars; Sponsoring-Partnerschaft allows companies to support and engage with the regional digital transformation; and Raum anmieten provides online booking for spaces. The core value proposition is creating a collaborative environment for digitalization and transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mietangebote (Room and Event-Space Rentals) Rental of modern event spaces and meeting rooms for 4 to 150 people, equipped with state-of-the-art technology, mobile furniture, digital whiteboards, and modern event equipment, offered with all-inclusive packages for regional companies and event organizers.
• Veranstaltungen (Workshops, Lectures and Community Events) Workshops, lectures, and community events covering digitalization processes, technologies, methodology, and cultural change, designed to promote knowledge and experience transfer and networking among regional companies.
• Mitgliedschaft (Community Membership) Annual community membership providing access to transformation opportunities, new cooperation partners, and regional networking, connecting SMEs, technology leaders, large companies, crafts and trades, startups, and science.
• KI-Experience (AI Competency Seminars) Training program providing seminars on practical AI applications and skills, aimed at building AI competency in everyday work for regional companies and professionals.
• Sponsoring-Partnerschaft (Corporate Sponsorship Packages) Sponsorship packages for companies that want to support the digital transformation of the Bruchsal region and gain visibility as important stakeholders in the association.
• HOME FOR TECH (Startup Workspace) Dedicated startup workspace located in the TRIWO Technopark Bruchsal, providing startups and innovation-focused companies with a place to work in the heart of Bruchsal and connect with the HubWerk01 community.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship.

• Wirtschaft-Digital-BWflagshipStrategic or Co-development PartnerLogo partnership displayed on HubWerk01 website as a key regional digitalization initiative partner. Part of the state-wide digital economy network.
• Digital-LändflagshipStrategic or Co-development PartnerRegional digitalization initiative partnership. Logo displayed as supporting partner of HubWerk01.
• Ministerium für Wirtschaft, Arbeit und Tourismus Baden-WürttembergflagshipStrategic or Co-development PartnerMinistry of Economics, Labor and Tourism of Baden-Württemberg shown as supporting partner. Represents the government backing for the digital transformation agenda.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Cyber Valley: The Baden-Württemberg-based AI research consortium and innovation ecosystem between Stuttgart and Tübingen. It is the region's flagship AI/innovation brand and competes with HubWerk01 for corporate attention, talent, and SME engagement in overlapping geographic territory.
• Heidelberg Startup Partners: Regional innovation network supporting startups and SMEs in the Heidelberg/Rhine-Neckar area with workspace, events, and corporate connections. Directly comparable as a fellow Baden-Württemberg regional transformation ecosystem competing for similar members and partners.
• Karlsruhe Institute of Technology (KIT) – Startup & Innovation Services: KIT operates regional innovation and startup support programs in the Karlsruhe/Bruchsal catchment. Overlaps with HubWerk01 as a regional anchor for science-industry collaboration and SME transformation support.

Broad incumbents

• Factory Berlin: Berlin's flagship innovation campus combining coworking, event programming, and a curated corporate-startup community. Comparable to HubWerk01's community-led model but operating at significantly larger scale and in a different geography.
• UnternehmerTUM: Munich-based innovation and创业 center affiliated with TU Munich. Operates a broader portfolio of incubation, events, maker spaces, and corporate innovation programs — a much larger-scale analogue of HubWerk01's transformation hub model.
• de:hub (Digital Hub Initiative by BMWK): The national Digital Hub Initiative (rebranded as de:hub) run by the German Federal Ministry for Economic Affairs is the umbrella program under which HubWerk01 operates. It connects 12+ regional hubs across Germany, providing the macro framework and policy alignment that HubWerk01 executes locally.

Direct peers

• Impact Hub Germany: Impact Hub operates a global network of community-driven innovation spaces with a similar blend of coworking, events, and transformation programming targeting entrepreneurs and SMEs. Multiple German locations (e.g., Impact Hub Berlin, Munich) mirror HubWerk01's model of combining physical space with a curated innovation community.
• SpinLab – The HHL Accelerator: Leipzig-based innovation hub combining startup acceleration, corporate innovation programs, and event space. Compares to HubWerk01 as a regionally-anchored transformation center serving SMEs and corporates, though with a stronger accelerator focus.
• betahaus Berlin: Berlin coworking and innovation community that combines flexible workspace with events, workshops, and a startup/corporate membership program. A close analog to HubWerk01's mix of room rental, community events, and recurring memberships.

Others

• Wirtschaft-Digital-BW: The Baden-Württemberg state initiative for the digital economy — a direct strategic partner of HubWerk01. Functions as the policy/ecosystem layer above HubWerk01, providing funding, branding, and program alignment rather than competing for the same customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hubwerk01

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HubWerk01 - Digital Hub Region Bruchsal e.V.