HUDL: Youth Development Agency

What HUDL: Youth Development Agency does

HUDL is a UK-based youth development agency structured as a Community Interest Company (HUDL CIC) that designs, co-creates and delivers programmes placing young people aged 16-25 at the centre of decision-making. Its portfolio is organised around six service lines: Consultancy, Development Programmes, Involving Young People (bespoke recruitment, training and management of youth panels and boards), Recruitment Services (peer recruiters from diverse backgrounds), Mentoring Programmes (workplace mentoring schemes focused on BAME and low socio-economic participants), and Facilitation (workshops, hackathons, advisory groups and event management). The agency operates an experiential, co-production methodology codified in its "10 values for co-production with young people" framework, and is led by Director Keji Okeowo with a bench of senior associates and associates across the UK.

HUDL's revenue model is professional services only. The agency is paid by foundations, trusts and employers to design and facilitate bespoke youth programmes, manage youth panels and collectives, deliver training, and recruit diverse talent. Pricing is quote-based and not publicly disclosed at the client level; the only publicly visible rates are contributor-level (e.g., £22/hour for IYPC consultants, £75/meeting for Experts by Experience panel members aged 18-21). Named clients include Esmée Fairbairn Foundation (Involving Young People Collective, 6+ year relationship), Mission 44, BBC Children in Need, Co-op Foundation and the Blagrave Trust's Listening Fund. Distribution is direct — partnership-led enterprise sales routed through [email protected] and [email protected] — supplemented by organic social channels, content marketing, and a self-serve sign-up funnel for young people and volunteers.

HUDL is a service-delivery agency with no proprietary technology platform; its core "technology" is its methodology, network and bench of associates. Geographic footprint is UK-only. The agency's value proposition rests on co-production expertise, safeguarding credibility, and a curated UK-wide network of mentors, facilitators and consultants from diverse backgrounds, making it a specialist intermediary between funders/employers and underrepresented young people rather than a technology or product business.

Name

HUDL: Youth Development Agency

Legal name

HUDL CIC

Website

https://hudl.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HUDL is a UK Community Interest Company that designs and delivers youth development programmes, consultancy, mentoring, facilitation and recruitment services for foundations, trusts and employers seeking to engage 16-25 year-olds from underrepresented backgrounds through co-production.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Social Services (8300), Services-Management Consulting Services (8742)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth development services
• Youth programme design
• Youth engagement consultancy
• Experiential learning programmes
• Youth panel facilitation

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consultancy Services: HUDL provides expert consultancy to review, develop and deliver programmes and activities for young people, including training for staff and organisations.
2. Development Programmes: Design, co-create and deliver impactful youth programmes and initiatives in partnership with organisations.
3. Mentoring Programmes: Bespoke mentoring and leadership training for businesses implementing workplace mentoring schemes for young people from BAME and low socio-economic backgrounds.
4. Recruitment Services: Peer recruitment services using trained, creative recruiters from diverse backgrounds to engage young people.
5. Facilitation Services: Management and coordination of meetings, workshops, advisory groups, hackathons and custom event management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HUDL is a youth development agency that designs, co-creates and delivers programmes, consultancy, mentoring, recruitment and facilitation services for young people aged 16-25. It works in partnership with foundations, trusts, youth organisations and employers to involve young people in decision-making processes, develop bespoke youth panels and boards, and run experiential learning events including hackathons and workshops. The agency is positioned as an expert pool of associates from across the UK aged 18+ who advise, review and develop programmes on behalf of client organisations.

Product overview

HUDL Youth Development Agency offers a portfolio of youth development services organised around six core areas: Consultancy, Development Programmes, Involving Young People, Recruitment Services, Mentoring Programmes, and Facilitation. The agency operates through various named programmes including the Involving Young People Collective (IYPC) with Esmée Fairbairn Foundation, Mission 44 Youth Board, The Listening Fund Young Advisors, Future Communities Collective, and Sharing Power Youth Panel. These programmes are delivered in partnership with foundations, trusts, youth organisations and employers to design, deliver and implement strategies that involve young people in decision-making processes. HUDL primarily uses experiential learning approaches—practical, hands-on and engaging methods—to deliver programmes and training.

Differentiator

Problem solved

Functional benefit

Brands

• Involving Young People Collective: A group of paid young consultants aged 18-25 working to make funding fairer and more accessible nationally, facilitated by HUDL for Esmée Fairbairn Foundation

Products and services

• Consultancy Expert advice services to review, develop and provide innovative solutions to programmes and activities for young people, delivered through an expert pool of associates from across the UK aged 18+. The service is aimed at foundations, trusts, employers and youth organisations seeking external specialist expertise.
• Development Programmes Design, co-creation and delivery of impactful youth programmes and initiatives from start to finish in partnership with organisations and young people, using experiential and hands-on methods.
• Involving Young People Bespoke recruitment, training and management of youth panels, boards and committees, acting as a critical friend to organisations wanting to involve young people in decision-making.
• Recruitment Services Peer recruiter services using trained, creative and motivated individuals from diverse backgrounds to provide innovative and supportive assessment approaches for client organisations.
• Mentoring Programmes Bespoke mentoring and leadership training for businesses implementing workplace mentoring schemes, with focus on supporting young people from BAME and low socio-economic backgrounds.
• Facilitation Management and coordination of meetings, workshops and advisory groups, including hackathon design and facilitation, action learning sets, and custom event management.
• Mission 44 Youth Board HUDL recruits, trains and manages a team of 12 youth board members for Mission 44 to share power and decisions in supporting young people from underserved backgrounds.
• Involving Young People Collective (IYPC) A group of paid young consultants aged 18-25 working closely with the Esmée Fairbairn Foundation to design and test ways to involve young people directly with its work and improve funding practice.
• The Listening Fund Young Advisors Ten advisers who facilitate meetings, training, and activities for The Listening Fund's second phase, establishing independence from funders through HUDL's facilitation.
• Future Communities Collective Partnership with Co-op Foundation to shape delivery of the Future Communities Fund, making funding decisions alongside trustees on £1.5m available to distribute.
• Sharing Power Youth Panel A panel of 12 young people aged 16-25 from diverse lived experiences working with BBC Children in Need and the #iwill Fund on youth social action.
• We Move Fund Panel Youth panel supporting BBC Children in Need's £1m We Move Fund for Black children and young people through Youth Social Action.
• Career Pathway Programme for Schools Programme focused on personal and social development of vulnerable young people, equipping them with confidence and skills for adulthood, delivered in partnership with the Damilola Taylor Trust in inner-city South London.
• Involving Young People Values A set of co-created values indicating best practices for involving young people, developed alongside the Esmée Fairbairn Foundation to support and advise organisations.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• The National Centre for Social Research and Open InclusioncoreStrategic or Co-development Partner · 1 January 2020HUDL supports an Experts by Experience Panel with four young people (aged 18-21) working with The National Centre for Social Research and Open Inclusion to support research into the Get Britain Working Trailblazers programme.
• Esmée Fairbairn FoundationcoreStrategic or Co-development PartnerHUDL facilitates the Involving Young People Collective (IYPC), a group of young consultants aged 18-26 who work with Esmée to involve young people directly in funding decisions. The partnership has been running for over 6 years and has influenced Esmée's grant assessment processes, DEI working groups, and co-designed programmes like Youth-Led Creativity funding.
• Mission 44coreStrategic or Co-development PartnerHUDL recruits, trains and manages a team of 12 youth board members for Mission 44, Sir Lewis Hamilton's foundation that supports young people from underserved backgrounds to succeed by narrowing opportunity gaps in education, employment and wider society.
• The Listening Fund (Blagrave Trust)coreStrategic or Co-development PartnerHUDL facilitates the Listening Fund's Young Advisors programme, managing 10 advisers who help design the fund's grant-making strategy. The Blagrave Trust has appointed HUDL to facilitate advisers' meetings, training, and activities to establish independence from funders.
• BBC Children in NeedcoreStrategic or Co-development PartnerHUDL supports BBC Children in Need's youth panels including the We Move Fund (a £1m fund empowering Black children through Youth Social Action) and the Sharing Power panel (12 young people aged 16-25 across a £3m fund with #iwill Fund and The Hunter Foundation).
• Co-op FoundationcoreStrategic or Co-development PartnerHUDL manages the Future Communities Collective in partnership with Co-op Foundation, shaping delivery of the £1.5m Future Communities Fund. The collective, alongside two trustees, makes funding decisions on diversity, equity, inclusion and youth activism.
• Damilola Taylor TrustminorStrategic or Co-development PartnerHUDL delivered a Career Pathway Programme for Schools focusing on vulnerable young people's personal and social development in inner-city South London. Programme status: Closed (Dec 2022).
• #iwill Fund and The Hunter FoundationminorGTM or Marketing PartnerPartners with BBC Children in Need in delivering the £3 million Sharing Power fund to support youth social action across the UK.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• UK Youth: UK-wide membership and development body for youth organisations. Directly comparable to HUDL in target audience (young people aged ~14-25), mission (positive youth development), and partner base (funders, trusts, employers).
• The Young Foundation: UK social innovation organisation focused on youth and community-led research, programmes and policy. Comparable to HUDL in co-production methodology, foundation partnerships, and consultancy-style programme delivery to underserved populations.
• Leap Confronting Conflict: UK charity delivering youth conflict-resolution training, coaching and programme design. Comparable to HUDL in youth-engagement training, experiential delivery, and foundation/trust funding model.
• Centre for Youth Impact: UK charity focused on evidence and practice in youth programme evaluation. Comparable to HUDL in working with funders and youth-sector organisations to strengthen practice and in consultancy/training revenue model.
• Institute for Voluntary Action Research (IVAR): UK research and consultancy charity working with foundations and voluntary organisations on participatory practice and grant-making. Closely comparable to HUDL in serving foundations as clients and in building frameworks for involving beneficiaries in funding decisions.

Broad incumbents

• Impetus: UK social-investment charity focused on youth education and employment outcomes. Comparable in targeting young people from low-income backgrounds and in partnering with funders/employers, but operates at much greater scale with investment capital.
• The Prince's Trust: Major UK youth employability charity supporting 11-30 year olds from disadvantaged backgrounds. A broader incumbent addressing similar cohorts and employer partnerships as HUDL but with materially larger resources and brand reach.
• National Youth Agency (NYA): The statutory body for youth work in England with broader remit, government funding and larger staff. A broader incumbent offering youth-sector training, policy and standards - overlaps HUDL's consultancy and development programmes but at much greater scale.
• YMCA England & Wales: Long-established national youth and community development organisation. Comparable in mission (young people from disadvantaged backgrounds) but far larger and broader in scope, with residential and operational programmes alongside advocacy.

Emerging players

• Big Change: UK charity backing and convening youth-led and youth-focused initiatives. Comparable to HUDL in working with foundations and trusts to channel funding to young people and in championing co-production approaches.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/TeamHUdl
• Facebookfacebook.com/teamhudl
• LinkedInlinkedin.com/company/hudl-cic
• Instagraminstagram.com/team_hudl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUDL: Youth Development Agency