Huemura
- Company typePrivate
- Founded-
- HeadquartersLima, Peru
- Headcount51–100
- GTM typeB2C
- OfferingServices
Huemura firmographics
Firmographics- Name
- Huemura
- Legal name
- Huemura
- Website
- https://huemura.com.pe
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Huemura industry classification
Industry- Product category
- Consumer Services
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro industry
- Fine Fragrance (Women’s/Men’s/Unisex)
Keywords
Where Huemura is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices5 records
Markets served
Huemura business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Huemura product offering
Product offeringCore offering
Huemura provides a consumer complaint and claims management service (Libro de Reclamaciones) through an online form and physical offices located in Trujillo, Chiclayo, Lima, Piura, and Arequipa. The company is also preparing a new digital platform experience to better connect with customers in Peru, with development handled by Coronado Labs. Beyond the complaint book, the underlying products or services Huemura sells are not publicly disclosed in available sources.
Product overview
Huemura is a company based in Peru (huemura.com.pe) that is currently developing a new modern digital platform to better connect with its customers. The company operates a complaints and claims service (Libro de Reclamaciones) with physical locations across multiple Peruvian cities. The company is in a pre-launch phase with a 'coming soon' website indicating a new digital experience is under development. The project is being developed by Coronado Labs.
Differentiator
Problem solved
Functional benefit
Products and services
- Libro de Reclamaciones (Consumer Complaint Book) A regulated consumer complaints and claims management service that allows individual consumers in Peru to register formal complaints (reclamos) or complaints (quejas) about products or services, with branch availability in Trujillo, Chiclayo, Lima, Piura, and Arequipa.
Companies that use Huemura
Customer profileIdeal customer profiles1 record
Huemura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Huemura partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coronado LabscoreCoronado Labs developed the digital project and new web experience for Huemura. This appears to be a web development and digital transformation partnership, with Coronado Labs acting as the technology implementation partner for building Huemura's modern digital platform.
Recent moves4 records
Expansion highlights3 records
Huemura competitors and assessment
Company assessmentDirect peers
- Belcorp: Peruvian-headquartered multinational beauty manufacturer (Ésika, Cyzone, L'Bel). Comparable as a Peru-rooted beauty/fragrance CPG with multi-country LatAm distribution; relevant benchmark for scale and channel mix.
- Oriflame Peru: Swedish direct-sales beauty company with Peruvian operations. Comparable in category (fragrance, personal care) and channel (person-to-person sales) — relevant mid-tier peer for share-of-wallet analysis.
- Mary Kay Peru: US-headquartered direct-sales beauty brand with Peruvian subsidiary. Similar premium-fragrance positioning and consultant-based distribution model relevant to a Peruvian fragrance peer.
- Unique (Yanbal): Large Peruvian-founded direct-sales beauty and personal care brand. Closest regional comparable given shared Peruvian market, multi-city distribution, and likely overlap in fragrance/beauty category where Huemura is inferred to operate.
- Avon Peru: Global direct-sales fragrance and personal care company operating in Peru. Comparable business model (consultant-led distribution) and category overlap; key competitive reference for Huemura's likely go-to-market.
Others
- Coronado Labs: Huemura's disclosed digital platform development partner. Adjacent rather than competitive, but materially relevant ecosystem participant for understanding Huemura's near-term digital execution capability.
- Falabella (Peru) — Beauty Category: Major Peruvian department store with substantial beauty/fragrance assortment. Not a direct competitor but a critical distribution channel and pricing reference for any Peruvian fragrance brand.
Broad incumbents
- Natura &Co Latin America: Major Brazilian beauty conglomerate with significant Peruvian operations. Overlaps in fragrance and personal care, though far larger and broader in category scope. Useful as incumbent pricing/positioning benchmark.
- L'Oréal Peru: Global beauty leader with established Peru presence across mass and premium fragrance. Provides competitive ceiling reference and pricing benchmark across the fragrance category Huemura is inferred to compete in.
- Coty Peru: Global fragrance house with selective Peru distribution. Relevant incumbent peer for category dynamics, brand architecture, and channel structure in fine fragrance.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Huemura social profiles
Digital presenceHuemura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huemura leadership team
Management profileNumber of profiles
Huemura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huemura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huemura
What does Huemura do?
Huemura provides a consumer complaint and claims management service (Libro de Reclamaciones) through an online form and physical offices located in Trujillo, Chiclayo, Lima, Piura, and Arequipa. The company is also preparing a new digital platform experience to better connect with customers in Peru, with development handled by Coronado Labs. Beyond the complaint book, the underlying products or services Huemura sells are not publicly disclosed in available sources.
Is Huemura a public or private company?
Huemura is a private company. It is classified as unknown and is currently operating.
When was Huemura founded?
Huemura was founded in -1. It employs 51 to 100 people.
Where is Huemura based?
Huemura is headquartered in Lima, Peru, in the Latin America region.
Who are Huemura's main competitors?
Direct peers on record are Belcorp, Oriflame Peru, Mary Kay Peru, Unique (Yanbal) and Avon Peru. Others are Coronado Labs and Falabella (Peru) — Beauty Category. Broad incumbents are Natura &Co Latin America, L'Oréal Peru and Coty Peru.
Does Huemura have an API?
No public API is recorded for Huemura.
What industry is Huemura in?
Huemura's product category is Consumer Services. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its SIC code is 2840.