Huerto Roma Verde

What Huerto Roma Verde does

Huerto Roma Verde is a nonprofit civil association (operated by La Cuadra A.C.) functioning as a "BioSocial Resilience Laboratory" and community center at Jalapa 234, Roma Sur, Mexico City. Founded on November 19, 2012, on land abandoned after the 1985 Multifamiliar Juárez earthquake, the organization was built on a regenerative permaculture paradigm integrating indigenous knowledge, traditional Mexican medicine, and community organizing. The site operates a regenerative restaurant (Floresta Cocina Regenerativa), a weekly agroecological market (Campo Urbano) connecting urban consumers with over 40 local producers from the Valley of Mexico basin, a community recycling and composting center (processing 20+ tons monthly of 20+ waste types), traditional wellness services (temazcal, herbalism, massage, reiki), and diverse workshops spanning bioconstruction, ceramics, music, theater, and martial arts. The organization functions as a community emergency resilience hub, most notably activated during the 2017 Mexico City earthquake when it mobilized 14,537 volunteers across 28 collection centers.

Its intellectual framework is the proprietary Hikuri Regenerativo system — a seven-pillar Geo-Biosystemic Paradigm (Social Organization, Essential Health, Appropriate Technology, Regenerative Culture, Environmental Integration, Sustainable Habitability, BioCommunity Economy) developed internally and formalized with a 2022 rebranding. Revenue is generated through small-ticket workshop fees (~$500 MXN/session), restaurant transactions, market take-rates from producers, donations, memberships, and episodic grants including a BID-funded COVID-19 program. The organization has received certifications from CEMEFI, PROFEPA, HOME FOR HUMANITY, CAF America, PAX, and Culturalmente Responsable, supporting access to domestic and international philanthropic capital.

The entity serves five primary customer segments: urban Mexico City consumers seeking agroecological products; small and medium local producers needing market access; civil society organizations collaborating on environmental regeneration; community learners participating in bioconstruction and wellness training; and government entities (Municipality of Xochitepec, Morelos for water infrastructure; Secretary of Health for vaccination brigades). Headcount exceeds 80 individuals including 20+ permanent staff, 25+ associated projects, 20+ university and government fellows, and 300+ annual temporary collaborative workers. The organization is privately held with no venture capital, public listing, or external equity ownership.

Name

Huerto Roma Verde

Legal name

Huerto Roma Verde – Resilab Biosocial (Administrado por La Cuadra A.C.)

Website

https://huertoromaverde.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Huerto Roma Verde is a nonprofit BioSocial community center in Mexico City's Roma Sur, operating a regenerative restaurant, weekly agroecological market, recycling/composting hub, wellness services, and emergency resilience programs under the proprietary Hikuri Regenerativo methodology for urban consumers, local producers, and civil society partners.

Ownership category

akta.pro rank

Product category

Community Development and Permaculture Services

NAICS

Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Urban permaculture services
• Community resilience programs
• Agroecological marketplace operations
• Regenerative gastronomy services
• Environmental education workshops

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Floresta Regenerative Kitchen Restaurant: On-site restaurant operating Wednesday to Sunday from 8:00-17:00, serving agroecological dishes using ingredients from the conservation soil of Mexico City, based on respect and defense of land, water, and seeds.
2. Campo Urbano Agroecological Market: Weekly market platform connecting urban population with agricultural producers from the Valley of Mexico basin, supporting small and medium local producers, cooperatives, and family production units.
3. Workshop and Class Fees: Fees charged for workshops and classes such as herbalism courses, massage workshops, and artisanal product creation, with example pricing at $500 per session including all materials.
4. Membership/DONATIONS: Non-profit organization accepting donations and memberships to support operations and community programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Huerto Roma Verde operates an urban permaculture garden and biosocial laboratory in Mexico City's Roma Sur neighborhood, offering a regenerative kitchen restaurant (Floresta), a weekly agroecological market (Campo Urbano) connecting urban consumers with 40+ local producers, traditional wellness services including temazcal ceremonies, educational workshops and classes, a community recycling and composting center, and emergency resilience coordination. The organization operates as a nonprofit community center managed by La Cuadra A.C.

Product overview

Huerto Roma Verde is a biosocial laboratory and community center operating as a single unified space with multiple interconnected programs and services. The core offerings include Floresta Cocina Regenerativa (a regenerative restaurant serving agroecological ingredients), Campo Urbano Mercado Agroecológico (weekly farmers market), community event spaces, the Hikuri Regenerativo methodology framework, and various educational workshops. Additional services encompass traditional wellness (temazcales), cultural programming (Cine de Micelios), community recycling, and emergency resilience support. The Campo Urbano program connects the organization with over 50 local producers who sell at the weekly market, creating an integrated ecosystem for urban-rural food system connections.

Differentiator

Problem solved

Functional benefit

Brands

• Campo Urbano – Mercado Agroecológico: An agroecological marketplace held every Wednesday from 10am to 4pm, connecting urban populations with small and medium local producers, cooperatives, and family farming units from the Mexico Valley Basin.
• Floresta Cocina Regenerativa
• Hikuri Regenerativo

Products and services

• Floresta Cocina Regenerativa
• Campo Urbano - Mercado Agroecológico
• Espacio (Community Space Rental)
• Talleres y Clases (Workshops and Classes)
• Temazcales (Traditional Sweat Lodge Ceremonies)
• Reciclaje Comunitario (Community Recycling)
• Cine de Micelios (Cultural Cinema Programming)

Quantifiable outcome

• 900 tons of solid waste recycled since 2019
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, supporting and major.

• La Cuadra A.C.coreStrategic or Co-development PartnerParent civil association that administers Huerto Roma Verde. Created in the central zone of Mexico City in 2011 to study, design, and promote socio-environmental regeneration projects through programs and actions of urban impact to strengthen communities in their bio-cultural development processes.
• La Cuadra A.C.coreStrategic or Co-development PartnerOrganization that founded and continues to manage Huerto Roma Verde, with 80+ team members working to address climate emergency and recompose the social fabric for regenerative communities.
• Corazón Capital ACsupportingStrategic or Co-development PartnerAlliance partner in the Infancia Segura COVID-19 response program supporting vulnerable children with food, health, and educational materials.
• Ya respondiste ACsupportingStrategic or Co-development PartnerAlliance partner in the Infancia Segura COVID-19 response program supporting vulnerable children with food, health, and educational materials.
• Alberto Guinto / Acapulquito en la AzoteasupportingStrategic or Co-development PartnerHurricane Otis relief partner who distributed donated supplies directly to affected people in Acapulco through their local organization.
• Natalia Sánchez / TribusupportingGTM or Marketing PartnerOrganized a fundraising concert and community communication event on November 25th, with links to various organizations in Guerrero related to regenerative architecture, including discussions on sustainable reconstruction approaches.
• Municipality of Xochitepec, MorelosmajorStrategic or Co-development PartnerAgreement enabled 3,800 families to receive drinking water supply after many years. La Cuadra A.C. donated water storage tanks with 1 million m3 capacity that the municipality needed to connect wells to water systems.
• Roberto 'Chalo' FloressupportingOthersMunicipal President of Xochitepec who facilitated the water infrastructure agreement enabling families to receive drinking water supply.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brooklyn Grange: Largest commercial urban rooftop farming operation in the United States, operating in NYC. Directly comparable as a mission-driven urban agriculture organization combining food production, education, community programming, and commercial sales — analogous to Huerto Roma Verde's Floresta restaurant and Campo Urbano market.
• Urban Adamah: Berkeley-based Jewish urban farm and community center combining organic agriculture, educational programs, animal life, and cultural programming on a single site. Highly comparable to Huerto Roma Verde's integrated biosocial laboratory model with permaculture, workshops, and community engagement.
• CUESA (Center for Urban Education about Sustainable Agriculture): San Francisco-based nonprofit operating the Ferry Plaza Farmers Market and educational programming connecting urban consumers with regional producers. Direct functional parallel to Huerto Roma Verde's Campo Urbano agroecological market connecting CDMX consumers with Valley of Mexico producers.
• Cultivate Kansas City: Kansas City urban agriculture nonprofit focused on food systems transformation through farmer support, urban farms, and community education. Comparable community-development orientation and urban agriculture focus to Huerto Roma Verde.
• Growing Home: Chicago-based nonprofit combining urban agriculture production with workforce training and social enterprise. Analogous model to Huerto Roma Verde's blend of production (composting, aquaponics), training (workshops, residencies), and community development in an urban setting.
• Sprout City Farms: Denver-area nonprofit urban farm network focused on food access, education, and community building through multiple farm sites. Comparable mission and educational programming structure to Huerto Roma Verde's urban agriculture and community resilience work.

Broad incumbents

• Stone Barns Center for Food & Agriculture: Established 80-acre food and agriculture education center in Pocantico Hills, NY. Operates a broader portfolio than Huerto Roma Verde — including restaurant (Blue Hill at Stone Barns), farm, and extensive education — but shares the regenerative agriculture, education, and direct-to-consumer ethos.

Regional players

• Centro de Agricultura Urbana de la Ciudad de México: Mexico City government program promoting urban agriculture, environmental education, and food sovereignty across the capital's alcaldías. Operates in the same city as Huerto Roma Verde with overlapping urban agriculture and community education mandate, but as a public-sector program rather than civil association.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HuertoRomaVerde
• Facebookfacebook.com/huertoromaverde
• Instagraminstagram.com/huertoromaverde
• TikToktiktok.com/@huerto_roma_verde
• LinkedInlinkedin.com/company/huerto-roma-verde

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huerto Roma Verde