What HuHa does

HuHa is a specialist PR and communications agency headquartered in Manchester, United Kingdom, founded by Lisa Hughes and Victoria Haley. The firm serves technology, creative, and property companies across the UK and overseas, offering consultative PR services including media relations, brand activation, influencer collaborations, executive profiling, thought leadership content, awards strategy, and event representation. Its positioning is explicitly director-led: every client has direct contact with one or both founders, in contrast to traditional agencies where senior strategists disappear after the pitch. This model is sold as accountable, data-driven, and free of bureaucracy.

The agency's underlying technology is minimal. There is no proprietary software, platform, or AI system disclosed in the input data; the core deliverable is human strategic and creative labor. Operations are supported by a Wix-hosted website, standard social media channels (LinkedIn, Twitter, Instagram, Facebook), and a blog publishing PR industry commentary. Revenue is generated through retainer-based engagements with a disclosed base of approximately 10 long-term clients spanning sectors such as legal technology (shizl), facilities management software (askporter), cleaning solutions (HG), property (Select Property, Vita Living Manchester), training simulation (Attensi), and technology (Lokulus). Documented client outcomes include a 650% SEO increase and 500% brand mention lift over a six-month period for the askporter engagement, alongside 1M+ cumulative influential reader reach cited in the firm's marketing.

HuHa's go-to-market is sales-led and relationship-driven. New business is sourced through direct outreach, referrals, and inbound inquiries via website contact forms and direct email to the founders ([email protected], [email protected]), with no resellers, marketplace presence, or paid acquisition channels indicated. Pricing is not publicly disclosed. Ownership is founder-held with no institutional investors, parent company, or subsidiary structure reported, and the firm shows no history of mergers, acquisitions, or leadership transitions since founding.

Name

HuHa

Legal name

HuHa

Website

https://huha.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HuHa is a Manchester-based, director-led PR and communications agency serving technology, creative, and property companies across the UK and overseas with retainer-based media relations, brand activation, and thought leadership services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Media Relations & Press Office Services (MPAAADAI)

Keywords

• PR communications agency
• Media relations services
• Brand activation campaigns
• Influencer marketing
• Thought leadership content

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Retainers: Ongoing retainer-based relationships with clients providing continuous PR and communications support. From shizl case study, pricing mentioned as £36 per month for their client's subscription service (not HuHa's pricing, but indicates their clients operate on subscription models).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HuHa is a specialist PR and communications agency providing consultative, director-led public relations services to technology, creative, and property companies. Its offerings span strategic PR campaigns, media relations, brand activation, influencer collaborations, thought leadership development, awards strategy, and event representation, with data-driven reporting for campaign accountability.

Product overview

HuHa is a specialist PR and Communications agency offering a single, unified service focused on consultative and accountable partnership with clients. The agency provides strategic PR and communications services including brand activation, influencer marketing, media relations, thought leadership development, awards and events strategy, and data-driven reporting for PR campaigns. Their director-led approach ensures direct client access to strategic expertise across specialized sectors including technology, creative, and property.

Differentiator

Problem solved

Functional benefit

Products and services

• PR and Communications Services Consultative, director-led PR and communications support for technology, creative, and property businesses. Includes media relations, brand activation, influencer collaborations, thought leadership content creation, awards strategy, event representation, and data-driven campaign reporting.

Quantifiable outcome

• 500,000 audience reach in FM and housing maintenance sectors within first six months of partnership
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Holleymanor: UK-based specialist PR and communications agency focused on the technology, creative, and consumer sectors, with a comparable boutique, founder-led positioning and similar client mix to HuHa.
• W Communications: London-based PR agency serving technology, consumer, and lifestyle clients with award-winning campaigns, directly comparable to HuHa's PR-and-media-relations offering for mid-market tech and creative clients.
• Manifest London: Communications agency for technology, gaming, and creative industries, offering PR, influencer, and content services at a similar boutique scale and vertical depth to HuHa.
• Frank PR: Independent UK PR and social agency specialising in technology, gaming, and consumer brands, operating a similar boutique, director-led model targeting the same tech and creative buyer base.
• The PHA Group: Independent UK PR and communications agency with a multi-sector portfolio spanning technology, property, and consumer brands — competing directly with HuHa for the same mid-market and enterprise clients.
• Hotwire: Global technology and B2B PR agency (part of Huntsworth/Invision) with a strong UK and European practice targeting the same technology and enterprise software clients as HuHa.
• Threepipe Communications: UK integrated PR, content, and digital agency with a strong technology and consumer brand practice, comparable to HuHa in offering blended media-relations and influencer services to mid-market clients.
• Wild Card PR: UK creative industries PR agency working with gaming, technology, and entertainment brands, with the same kind of vertical specialism and client overlap as HuHa's technology and creative segments.

Broad incumbents

• Edelman: Global communications firm with a substantial UK technology and property practice; competes for the same enterprise retainers that HuHa targets at the larger end of its client base.
• FleishmanHillard: Global PR network with established UK technology, consumer, and real-estate teams, representing the upper-tier competition HuHa faces when mid-market clients upgrade to multi-market programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/huhauk
• LinkedInlinkedin.com/company/huhauk
• Instagraminstagram.com/huhauk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HuHa