Hula’s Bar & Lei Stand

What Hula’s Bar & Lei Stand does

Hula's Bar & Lei Stand is a single-location LGBTQ+ bar and entertainment venue in Waikiki, Honolulu, Hawaii, operating continuously since 1974 on the second floor of the Waikiki Grand Hotel at 134 Kapahulu Ave. The venue is open daily from 11am to 2am and serves both local LGBTQ+ community members and Waikiki tourists through handcrafted cocktails, food service, and a recurring nightly entertainment calendar that includes live music by rotating local artists (six nights per week), open mic nights, drag shows (including the Sunday Mimosas & Marys daytime drag brunch), themed dance parties (Decades, Locker Room, Thirst Friday), and RuPaul's Drag Race viewing parties. The property features documented views of Diamond Head and Waikiki Beach, and the business extends its brand through an adjacent catamaran cruise experience (Hula's Catamaran) that departs from Waikiki at $35 per person, with the venue additionally selling Hawaiian lei products via its Lei Stand sub-brand.

The core offering is the bar venue itself; no proprietary technology platform is identified beyond standard hospitality point-of-sale and a direct e-commerce ticketing system on hulas.com, supplemented by calendar-feed integrations to Google Calendar, iCalendar, Outlook 365, and Outlook Live. The website is documented as WCAG 2.1-compliant, and marketing is driven entirely by organic social channels (Facebook, Instagram, X) plus community word-of-mouth, with no formal sales team. The operation is staffed by approximately 9 employees and operates as a privately held, independently owned single-unit business with no disclosed parent company, no funding rounds, and no M&A activity in the source data.

Revenue is generated entirely on a transaction-based model through three documented streams: walk-in food and beverage sales (cocktails priced at $6 and under, with rotating daily drink specials and a $0.50 surcharge during live music performances); event ticketing for the catamaran cruise and tiered drag show seats ($5 general admission up to $125 VIP tables for four); and entry cover charges for themed events such as the Locker Room underwear party ($5 cover, waived for Hui loyalty members and military). Distribution is exclusively direct: walk-in at the physical venue and advance ticket purchase through hulas.com with will-call pickup, with no third-party delivery, reseller, or franchise channels.

Name

Hula’s Bar & Lei Stand

Legal name

Hula's Bar & Lei Stand

Website

https://hulas.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Hula's Bar & Lei Stand is a single-location LGBTQ+ bar and entertainment venue in Waikiki, Honolulu, operating since 1974 and serving local LGBTQ+ community members and tourists through daily food and beverage service, recurring live music, drag shows, themed parties, and an adjacent catamaran cruise experience.

Ownership category

akta.pro rank

Product category

LGBTQ+ Bar & Nightlife Entertainment

NAICS

Drinking Places (Alcoholic Beverages) (7224), Arts, Entertainment, and Recreation (71)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industry

Karaoke Bars & Entertainment Bars (THAFAEAH)

Keywords

• LGBTQ+ bar venue
• Drag show entertainment
• Catamaran cruise tours
• Live music nightlife
• Hawaiian cocktail bar

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Food & Beverage Sales: Core revenue from handcrafted cocktails, beers, and food items sold directly to walk-in customers at the bar. Revenue is transaction-based, driven by foot traffic from tourists and locals.
2. Event Tickets & Cruises: Ticketed events including catamaran cruises ($35/person) and drag show experiences (Mimosas & Marys, $5-$125 range). Advance ticket sales through website with will-call pickup.
3. Cover Charges: Entry fees for special events and parties such as Locker Room underwear parties ($5 cover, waived for Hui members and military).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hula's Bar & Lei Stand operates a single-location LGBTQ+ bar and entertainment venue on the 2nd floor of the Waikiki Grand Hotel in Waikiki, Honolulu, serving handcrafted cocktails, food, and live entertainment daily from 11am to 2am. The venue hosts a recurring program of live music, drag shows (including Mimosas & Marys daytime show), themed dance parties (Locker Room, Decades, Thirst Friday), RuPaul's Drag Race viewing parties, and open mic nights. It also operates a separate catamaran cruise experience departing from Waikiki and sells Hawaiian lei products and merchandise through the Lei Stand.

Product overview

Hula's Bar & Lei Stand operates as a single-location LGBTQ+ bar and entertainment venue in Waikiki, Hawaii, established in 1974. The core offering is the main bar venue providing handcrafted cocktails and food service, supplemented by multiple recurring entertainment products including live music performances by rotating local artists (Kalau, Connor Johnson, Jason Laeha, Yoza, Johnny Stahley), themed drag shows (Mimosas & Marys), dance parties (Decades, Locker Room, Thirst Friday), open mic nights, and RuPaul's Drag Race viewing parties. The venue also operates a distinct catamaran cruise experience (Hula's Catamaran) as an add-on offering, and sells lei products through its Lei Stand sub-brand. The portfolio operates as a unified venue with integrated entertainment rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Hula's Bar & Lei Stand (Main Venue) Primary bar and entertainment venue on the 2nd floor of the Waikiki Grand Hotel in Waikiki, Honolulu, offering handcrafted cocktails, food, live entertainment, and views of Diamond Head and Waikiki Beach. Open daily 11am-2am.
• Hula's Catamaran 90-minute catamaran sailing experience along the Waikiki shoreline, with drinks sold onboard for $6 and under (cash only). Tickets at $35 per person with advance purchase through the website and will-call pickup at the venue.
• Lei Stand Hawaiian lei products and merchandise available for purchase at the venue.
• Mimosas & Marys Daytime Drag Show Sunday afternoon ticketed drag show with options ranging from $5 general admission to $80 standard table for 4 to $125 VIP table for 4 with bottle of bubbly or $20 drink vouchers.
• Locker Room Themed Party Series Themed underwear dance party events featuring DJs and dancing, with a $5 cover charge waived for Hui loyalty members and military personnel.
• Private Party & Event Hosting Private event and party bookings for corporate events, birthdays, and special occasions at the Hula's venue with views of Diamond Head and Waikiki Beach.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• House Without a Key: Upscale Halekulani Hotel oceanfront venue featuring live Hawaiian music, cocktails, and Diamond Head views. Broader incumbent competing for the same high-end Waikiki cocktail-and-entertainment occasion but at a higher price point and as part of a luxury hotel experience.
• The Abbey Food & Bar: Iconic LGBTQ+ bar and restaurant in West Hollywood widely regarded as one of the most recognized gay bars in the world. Broader incumbent in the LGBTQ+ bar category offering a useful comparable for brand-driven, entertainment-led LGBTQ+ hospitality at scale.
• Duke's Waikiki: Beachfront restaurant and bar in the Outrigger Waikiki offering live music, cocktails, and ocean views. Broader incumbent in the Waikiki beachfront bar category competing for tourist F&B spend, but as part of a larger chain rather than an independent venue.

Direct peers

• Addiction Nightclub: Waikiki nightclub operating late-night with DJs and dance floor entertainment. Direct competitor for late-night Waikiki tourist and local nightlife dollars, particularly for the 10pm–2am crowd that Hula's also serves.
• Sky Waikiki: Rooftop bar and nightclub in the Waikiki Business Plaza offering premium cocktails, DJs, and nightlife views. Direct competitor for Waikiki tourist nightlife spend with overlapping late-night bar + DJ + view-driven positioning.
• Tiki's Grill & Bar: Open-air Waikiki beachfront bar and restaurant with live music daily and ocean views. Direct competitor for Waikiki tourist F&B spend with overlapping live-music-plus-view value proposition.
• The District Nightclub: Multi-level nightclub and lounge in Waikiki featuring DJs and themed dance parties. Direct competitor for Waikiki tourist entertainment dollars with overlapping event-driven programming model.
• Kelley O'Neil's: Irish pub and sports bar in the heart of Waikiki offering food, drinks, and live entertainment. Direct competitor for Waikiki walk-in bar spend, particularly for the dinner-through-late-night crowd with similar live-music programming.
• Mai Tai Bar at The Royal Hawaiian: Iconic oceanfront beach bar at the Royal Hawaiian hotel offering cocktails, live music, and Diamond Head views. Direct competitor for the same Waikiki beachfront cocktail-and-view tourist occasion with premium positioning.
• Wang Chung's Bar & Grill: Hawaiian-themed LGBTQ+ bar and restaurant in Honolulu. Closest direct competitor in the same Honolulu LGBTQ+ nightlife niche, competing for overlapping local and tourist LGBTQ+ patrons with similar food, drink, and entertainment offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HulasWaikiki
• Facebookfacebook.com/hulasofficial
• Instagraminstagram.com/hulaswaikiki
• LinkedInlinkedin.com/company/hula%E2%80%99s-bar-&-lei-stand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hula’s Bar & Lei Stand