Duke's Waikiki

What Duke's Waikiki does

Duke's Waikiki is a single-location, full-service Hawaiian-style restaurant operating directly on the sand at the Outrigger Waikiki Beach Resort in Honolulu, Hawaii. Named after Duke Paoa Kahanamoku — Olympic swimmer, surf pioneer, and Hawaii's official Ambassador of Aloha — the venue serves breakfast, lunch, and dinner daily from 7:00am to 12:00am, with live music nightly from 4:00pm to 12:00am. The core product surface consists of a Dining Room (full-service fresh fish and steak), the Barefoot Bar (tropical cocktails from 11:00am to close), and a banquet/private events program for groups of 25 or more. The restaurant's signature offering is Hula Pie — a macadamia nut ice cream dessert with chocolate cookie crust, originally created at Kimo's Maui and now served across all 13 T S Restaurants locations.

The underlying technology stack is composed entirely of standard third-party SaaS integrations rather than proprietary systems. Reservations run through OpenTable, takeout ordering through Toast Tab, event management through Tripleseat, hiring through Paycom, gift card commerce through SecureTree, and web analytics through Google Analytics and Facebook Pixel, with Cloudflare providing bot management and CookieYes handling consent. No proprietary platforms, APIs, or AI/ML capabilities are evident.

The business model is a multi-channel consumer hospitality operation. Revenue is generated through dine-in restaurant covers, bar sales, takeout (Toast Tab), banquet/event fees (Tripleseat, set menus for 25+), gift card sales, and surf shop apparel/merchandise. Pricing is per-cover with validated parking ($6 for 4 hours at Outrigger Waikiki Paradise Hotel). The restaurant is privately held and operated by T S Restaurants Management, Inc., a strategic parent company headquartered in Solana Beach, California, which runs a portfolio of 13 restaurant brands across Hawaii and California. Duke's Waikiki employs 11-50 staff and holds Ocean Friendly Restaurants certification from the Surfrider Foundation.

Name

Duke's Waikiki

Legal name

T S Restaurants Management, Inc.

Website

https://dukeswaikiki.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Duke's Waikiki is a single-location beachfront full-service Hawaiian restaurant on Waikiki Beach, serving tourists and locals with fresh fish, steaks, tropical cocktails, banquet events, and the signature Hula Pie dessert. Operated by T S Restaurants.

Ownership category

akta.pro rank

Product category

Beachfront Restaurant / Hawaiian Hospitality

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Beachfront dining
• Hawaiian restaurant
• Waikiki seafood
• Private event venue
• Hula Pie dessert

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Sales: Full-service restaurant with dining room and barefoot bar serving breakfast, lunch, and dinner. Menu includes fresh fish, steaks, Hawaiian-style cuisine, tropical cocktails, and island favorites.
2. Bar Sales: Barefoot Bar serving tropical cocktails and island beverages from 11:00am to close.
3. Takeout and Online Ordering: Takeout orders placed through Toast Tab online platform.
4. Event and Banquet Services: Private event hosting with set menus for groups of 25 or more. Minimum 7 guests for general event inquiries.
5. Gift Cards: Digital gift cards sold through proprietary online platform.
6. Apparel and Merchandise: Surf shop and sportswear sales including branded merchandise like Hula Pie sporks.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Duke's Waikiki operates a full-service, beachfront Hawaiian-style restaurant and bar on Waikiki Beach, offering dine-in service (breakfast, lunch, and dinner), a barefoot bar with tropical cocktails, online takeout ordering, and private banquet and event hosting. The signature offering is the Hula Pie dessert, a macadamia nut ice cream dessert originally created at Kimo's on Maui and now served across all 13 T S Restaurants locations. Supporting revenue lines include gift cards and a surf shop offering branded apparel and merchandise.

Product overview

Duke's Waikiki is a Hawaiian-style beachfront restaurant operated by T S Restaurants, offering a single-location dining experience with multiple dining venues and service offerings. The core products include the Dining Room (full-service restaurant), the Barefoot Bar (casual beachfront bar), and various meal period menus (Breakfast Buffet, Breakfast Drinks, Lunch, Dinner) available daily. Signature offerings include the famous Hula Pie dessert and weekly specials like Taco Tuesday and Prime Rib Buffet. Supporting services include banquet and private event hosting, a surf shop retail store, and gift cards. The restaurant also provides live music entertainment nightly. The company operates as part of the T S Restaurants family of 13 Hawaiian and California restaurant locations, with Hula Pie being available across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Room Full-service Hawaiian-style dining experience offering fresh fish, steak, and island-inspired cuisine in an oceanfront setting at the Outrigger Waikiki Beach Resort, with daily service from 7:00am to 12:00am.
• Barefoot Bar Casual beachfront bar open daily from 11:00am to close, offering tropical cocktails, island favorites, and casual dining.
• Hula Pie Signature macadamia nut ice cream dessert stacked on a chocolate cookie crust, topped with chocolate fudge, whipped cream, and toasted macadamia nuts. Available at all 13 T S Restaurant locations.
• Breakfast Buffet Morning buffet service featuring breakfast items including french toast and fresh fruit, served daily from 7:00am to 11:00am.
• Lunch Menu Midday dining menu featuring chicken plates, sandwiches, and lighter fare, served from 11:15am to 3:00pm.
• Dinner Menu Evening dining menu featuring surf-and-turf combinations with steak and fresh seafood, served from 4:45pm to 10:00pm.
• Banquet and Private Events Private event hosting for groups of 25 or more with set menus, featuring custom banquet menus, oceanfront settings, and dedicated event planning support. Inquiries accepted for groups of 7 or more via Tripleseat.
• Gift Cards Digital and physical gift cards sold online for use at Duke's Waikiki and other T S Restaurant locations.
• Surf Shop and Apparel Beach and surf-themed merchandise including apparel, gift items, and the signature Hula Pie spork available for purchase online and at the restaurant.
• Takeout and Online Ordering Takeout orders placed through the Toast Tab online ordering platform for off-premises consumption.

Quantifiable outcome

• Hula Pie served at 13 T S Restaurant locations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• OpenTablecoreChannel Partner/ Reseller/ DistributorOnline reservation platform integration allowing customers to make reservations directly through OpenTable. Reservations recommended for dining room service.
• Toast TabcoreTechnology or IntegrationOnline ordering platform for takeout orders at Duke's Waikiki location.
• Raw ElementsminorGTM or Marketing PartnerProvides reef-friendly sunscreen dispensers at the restaurant as part of sustainability initiatives.
• Surfrider FoundationcoreStrategic or Co-development PartnerCertifying organization for Ocean Friendly Restaurants status, validating Duke's environmental sustainability practices.
• PaycomcoreTechnology or IntegrationOnline job application platform for recruiting restaurant staff including servers, cooks, bartenders, and food runners.
• TripleseatcoreTechnology or IntegrationPrivate event planning software powering banquet inquiries and event requests for groups of 7 or more.
• T S RestaurantscoreStrategic or Co-development PartnerParent company operating Duke's Waikiki along with other restaurants including Duke's Huntington Beach, Jake's Del Mar, Hula Grill, Sunnyside, Leilanis, Keoki's Paradise, and Kimo's Maui. The Hula Pie signature dessert is available at all 13 T S Restaurant locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Azure Restaurant: Beachfront fine-dining restaurant at The Royal Hawaiian hotel on Waikiki Beach offering Hawaiian seafood and steak with ocean views. Targets the same tourist premium-dining segment with similar surf-and-turf positioning in an iconic resort setting.
• Hula Grill Waikiki: Sibling T S Restaurants brand offering Hawaiian-style beachfront casual dining and bar service with the same Hula Pie signature dessert. Operates directly on the beach in Waikiki and shares menu DNA, parent operations, and marketing playbook with Duke's Waikiki.
• House Without a Key: Iconic open-air beachfront restaurant at the Halekulani hotel on Waikiki Beach. Competes for the same beachfront dinner cover and hapa-haole/Hawaiian music experience with Diamond Head views, representing Duke's most direct high-end beachfront competitor.
• Monkeypod Kitchen: Roy Yamaguchi casual Hawaiian restaurant group with Waikiki and Maui locations. Overlaps Duke's Waikiki on casual Hawaiian cuisine, fresh fish, cocktails, and live music, competing for the same tourist lunch/dinner cover at adjacent price points.
• 53 by the Sea: Beachfront wedding and special-event restaurant in Honolulu offering Hawaiian cuisine with ocean views. Directly comparable concept for Hawaiian-style beachfront dining, banquet revenue, and tourist/private-event mix.
• The Beachhouse by Roy Yamaguchi: Roy Yamaguchi's beachfront Hawaiian regional cuisine concept on Maui. Competes for the same tourist market seeking oceanfront Hawaiian-style dining with fresh fish, steaks, and tropical cocktails — a near-direct conceptual competitor at scale.
• Mai Tai Bar at Royal Hawaiian: Iconic open-air beachfront bar at The Royal Hawaiian hotel serving tropical cocktails and live Hawaiian music daily. Directly competes with Duke's Barefoot Bar for the same beachfront cocktail-and-sunset tourist spend.
• Kimo's Maui: T S Restaurants sibling location on Maui where the original Hula Pie was created. Same parent operator, Hawaiian-style menu, beachfront setting, and signature dessert — making it the closest operational and conceptual analog to Duke's Waikiki outside Oahu.

Regional players

• Sky Waikiki: Rooftop bar and restaurant in Waikiki offering panoramic views, cocktails, and shared plates. Competes for the same Waikiki tourist cocktail-and-sunset spend with a different physical setting (rooftop vs. beachfront) and similar evening entertainment vibe.

Broad incumbents

• Roy's Restaurant: Pioneering Hawaiian fusion restaurant founded by Roy Yamaguchi, now operating as a broader chain with locations in Hawaii and the mainland. Wider footprint and broader audience than Duke's, but overlapping on Hawaiian regional cuisine and premium casual positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/DukesWaikiki
• Facebookfacebook.com/DukesWaikiki?ref=ts
• Instagraminstagram.com/dukeswaikiki

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duke's Waikiki