Humane Tecnológico Universitario de Negocios

What Humane Tecnológico Universitario de Negocios does

Humane Tecnológico Universitario de Negocios, legally Instituto Superior Tecnológico Humane, is a private higher-education institution headquartered at Urdesa Central in Guayaquil, Ecuador, operating with 96 employees under Ecuadorian law. It specializes exclusively in business-focused Tecnología Superior (technology-level) undergraduate programs, with core offerings spanning business administration, financial administration, sales, marketing and digital commerce, logistics and warehousing, accounting and tax advisory, foreign trade, and web development analysis, plus a Validación Profesional pathway for experienced workers. Programs run 1 to 2.5 years, are delivered on-campus and through a Moodle-based virtual campus (tuaulavirtual.humane.edu.ec) running on an Odoo institutional platform, and lead to nationally accredited titles.

The institution generates revenue through tuition and recurring educational fees (per the disclosed subscription-recurring model), with pricing not publicly disclosed and admissions handled via website inquiry forms and a WhatsApp-first contact flow. Distribution combines a single physical Guayaquil campus, online and hybrid modalities, and an expanding partner channel that resells 100% online MBAs and master's programs from Spain-based ESDEN Qbit Business School and Instituto Europeo de Posgrado (IEP/SUMMA), plus exclusive Ecuadorian representation of EASEC European soft-skills certifications. Customer segments are individual B2C learners — primarily young adults and working professionals seeking practical, shorter business credentials rather than traditional multi-year university degrees, with a faculty positioned as active managers, founders, and industry experts rather than pure academics.

Name

Humane Tecnológico Universitario de Negocios

Legal name

Instituto Superior Tecnológico Humane

Website

https://humane.edu.ec

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Humane Tecnológico Universitario de Negocios is a private Guayaquil-based higher-education institute offering 1–2.5 year Tecnología Superior degree programs in business disciplines, delivered on-campus and via Moodle LMS to Ecuadorian students and adult learners, with international postgraduate pathways through Spanish partner schools.

Ownership category

akta.pro rank

Product category

Higher Education (Business)

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHADAD

Technical Community Colleges (Applied/CTE-Focused)

Education/Higher Education (Colleges & Universities)/Community & Junior Colleges

Keywords

• Business education programs
• Higher technical institute
• Professional certification programs
• Online learning platform
• Career-focused training

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Educational Services: Revenue generated from tuition fees for technology degree programs (Tecnologías Superiores) in business disciplines including Administration, Marketing, Finance, Logistics, and Commerce. Programs range from 1 year to 2.5 years in duration.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Humane Tecnológico Universitario de Negocios is a private Ecuadorian higher technical institute that sells Tecnología Superior undergraduate programs in business disciplines (Administration, Finance, Marketing, Sales, Logistics, Accounting, Foreign Trade, and Web Development) lasting one to two-and-a-half years. It supplements degree programs with continuing education courses (Educación Continua), an English academy, teacher certification, and a Professional Validation pathway that certifies work-experience competencies, delivered through both in-person and Moodle-based online modalities.

Product overview

Humane Tecnológico Universitario de Negocios is an Ecuadorian higher education institution specializing in business technology programs. The institution operates a unified educational platform offering technology-level (Tecnología Superior) undergraduate programs in business disciplines including Administration, Finance, Marketing, Sales, Logistics, Accounting, Commerce, and Web Development. These core programs are delivered through a Learning Management System (Moodle-based Aula Virtual) and supported by a student services portal. The institution extends its offering through continuing education courses and strategic alliances with international business schools (ESDEN Qbit, Instituto Europeo de Posgrado) that provide online graduate programs and certifications. A professional validation program enables experience-based competency certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Tecnología Superior en Administración de Empresas A two-and-a-half year higher technical program that trains professionals to create and manage businesses through integration of technical, human, and managerial competencies, aimed at prospective students seeking business administration careers.
• Tecnología Superior en Administración Financiera A higher technical program focused on financial administration and management within organizations, targeting students pursuing careers in corporate or organizational finance.
• Tecnología Superior en Ventas A higher technical program focused on sales techniques and strategies for business development, for students pursuing sales careers.
• Tecnología Superior en Gestión e Innovación Empresarial A higher technical program combining business management with innovation methodologies to develop entrepreneurial capabilities, for students interested in entrepreneurship and innovation-driven management roles.
• Tecnología Superior en Marketing Digital y Comercio Electrónico A higher technical program covering digital marketing strategies and electronic commerce operations, for students pursuing digital marketing and e-commerce careers.
• Tecnología Superior en Logística, Almacenamiento y Distribución A supply chain management program covering warehousing and distribution operations, for students pursuing careers in logistics and operations.
• Tecnología Superior en Contabilidad y Asesoría Tributaria An accounting higher technical program with specialization in tax advisory services, for students pursuing careers in accounting and tax advisory.
• Tecnología Superior en Comercio Exterior A program focused on international trade operations and export-import management, for students pursuing careers in foreign trade and international commerce.
• Tecnología Superior en Análisis y Desarrollo Web A technical program covering web analysis and development skills, for students pursuing careers in web development and front-end/back-end engineering.
• Validación Profesional A professional validation program allowing individuals to certify competencies acquired through prior work experience and obtain formal recognition without completing the full degree curriculum, for working professionals in business disciplines.
• Educación Continua Continuing education offerings including short courses in Data Analysis, Intermediate Excel, Personal Leadership, Content Creation and Social Media Management, and Finance for Entrepreneurs, for individuals seeking targeted upskilling outside of full degree programs.
• Academia de Inglés English language academy providing structured English language training programs, for students and community members seeking language proficiency.
• Certificación Docente Teacher certification program for educators, aimed at teaching professionals seeking formal pedagogical credentials.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Universidad Juan Pablo IIcoreStrategic or Co-development PartnerInternational university alliance providing students opportunity to study abroad and receive globally recognized business education. HUMANE maintains network of international educational partners for academic exchange.
• Universidad San Pablo (UCSP)coreStrategic or Co-development PartnerPeruvian university alliance for academic cooperation and student exchange opportunities. Also hosts the Centro de Liderazgo para el Desarrollo as a collaborative initiative.
• Instituto del SurcoreStrategic or Co-development PartnerPeruvian educational institution alliance for regional academic collaboration in business education.
• CAF AméricaminorOthersInternational validation partner. HUMANE is validated by CAF América for international standards compliance.
• KamanminorStrategic or Co-development PartnerCollaboration with Kaman (associated with UCSP) for entrepreneurship support and development programs.
• LeanStackminorStrategic or Co-development PartnerCollaboration for entrepreneurship methodology and startup support content and programs.
• Adolfo RamirezminorStrategic or Co-development PartnerCollaboration with business consultant for entrepreneurship and business development expertise.
• ESDEN Qbit Business SchoolcoreStrategic or Co-development PartnerHUMANE has a framework agreement with ESDEN Qbit Business School (online division of Spanish ESDEN Business School with 28+ years experience and 12,000+ alumni). HUMANE community members access MBAs and master's programs 100% online with Spanish university double-degree options. Programs include AI for Business Direction, Digital Marketing, HR & People Analytics, Blockchain, Project Management, and Communication. One-year duration with final Master's Project with tutoring.
• Instituto Europeo de Posgrado (IEP)coreStrategic or Co-development PartnerCooperation agreement with Spanish IEP (part of SUMMA Education with 130,000+ students from 80+ nationalities). Students, graduates, staff, and family members access MBA and master's programs 100% online with benefits including partial scholarships, excellence scholarships, financing options, and preferential enrollment. Programs include AI, Finance, Project Management, HR, Digital Marketing, Education, Occupational Health, Logistics, Foreign Trade, Cybersecurity, Digital Law, and Entrepreneurship.
• EASEC (European Accreditation of Soft Skills & Employability Competencies)coreStrategic or Co-development PartnerHUMANE is the exclusive representative of EASEC in Ecuador, the only institute in the country offering these certifications. EASEC is a European certification body aligned with EU ESCO framework, World Economic Forum, and EQF. Certifications are digital, verifiable, and shareable on LinkedIn under Open Badge 3.0 and Europass Digital Credentials. Two certification lines: 30 soft skills competencies for students/graduates, and professional profiles for faculty/staff. Fully online process.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Instituto Europeo de Posgrado (IEP): Spanish online business school (part of SUMMA Education) and HUMANE's other core partner. Provides a comparable benchmark for fully-online, internationally-marketed business programs at scale.
• Tecnológico de Monterrey: Mexico's leading private 'tecnológico' university and the dominant Latin American higher-education brand. Directly comparable brand architecture ('Tecnológico' focused on applied, career-oriented education with strong industry ties) but operates at vastly larger scale across Mexico and online.
• ESPOL (Escuela Superior Politécnica del Litoral): Ecuador's leading public polytechnic also based in Guayaquil. Competes for the same Guayaquil talent pool with business-adjacent programs and significantly stronger brand recognition at lower price points.
• ESDEN Business School: Spanish business school that is HUMANE's direct content partner for MBAs and master's. Compares via its own practitioner-led, online-heavy business education model and is a useful proxy for understanding the international partner economics.

Regional players

• INCAE Business School: Top Central American business school with campuses in Nicaragua and Costa Rica (HUMANE partners with Universidad Juan Pablo II in Costa Rica). Comparable practitioner-focused, internationally-networked business education model in the same Latin American region.

Direct peers

• Universidad EAN (Colombia): Colombian online-first university offering applied business and technology undergraduate programs. Closely mirrors HUMANE's hybrid online/on-campus, career-focused, no-filler positioning in a neighboring Andean market.
• Universidad Católica de Santiago de Guayaquil: Largest private university in Guayaquil offering business administration and commerce programs. Direct local competitor for the same Guayaquil business-education market segment, with substantially stronger brand and alumni network.
• Universidad del Pacífico (Ecuador): Guayaquil-based private university offering business programs in the same Ecuadorian market. Directly competes for the same Guayaquil student segment seeking business and commerce credentials.
• CENTRUM Católica (Peru): Peru's premier business school affiliated with PUCP, operating graduate and executive programs online and in-person. Closely comparable to HUMANE's ESDEN/IEP alliance-driven model and serves a neighboring Latin American market.

Emerging players

• OBS Business School: Online business school focused on Latin American and Spanish-speaking professionals, with practitioner faculty and partnership-driven student acquisition. Models the same digital-first, partner-distributed approach HUMANE uses for graduate programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HumaneNegocios
• YouTubeyoutube.com/channel/UCZdiN6arW_0LKDsNGRABYBg
• Facebookfacebook.com/HumaneNegocios
• LinkedInlinkedin.com/school/humane-tecnologico-universitario
• Instagraminstagram.com/humanenegocios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humane Tecnológico Universitario de Negocios