Humantechnik-Shop

What Humantechnik-Shop does

Humantechnik-Shop is the direct-to-consumer e-commerce storefront operated by Humantechnik GmbH (full legal name: Humantechnik GmbH Gesellschaft zur Humanisierung der Lebens- und Arbeitsumwelt), a privately held German limited company headquartered at Im Wörth 25, 79576 Weil am Rhein. The shop sells assistive listening and alerting devices to people with hearing loss across Germany, Austria and Switzerland, with business customers redirected to a separate dealer portal at humantechnik.com. The product portfolio is organised into five core families: the earisMAX modular Bluetooth 5.3 LE Audio / Auracast TV and media listening system; communication systems such as the CRESCENDO 60 amplifier and the CM 2.4 2.4 GHz bidirectional dialog system; the lisa-signolux wireless light and vibration signalling ecosystem covering smoke detectors, doorbells, telephones, baby monitors and alarms with up to 200 m range; flash and vibration alarm clocks; and hearing-aid-compatible telephones and signalling devices including the AMPLIDECT 595 U.L.E and visuTone/visuTone.air. Recurring-style demand is supported by consumables such as PowerOne zinc-air hearing-aid batteries (60-packs at €19.99) and ginkgoCare skin-care ointment.

Underlying technology spans Bluetooth 5.3 with Auracast broadcast audio, 2.4 GHz proprietary wireless links with ~300 m range, induction loop (Telefonschleife) compatibility for hearing aids and cochlear implants, RF-based signalling, and dynamic sound modulation for personalised TV listening. Pricing is unit-based across €3.50–€767 per item with German 19% VAT included, plus GKV (statutory health insurance) subsidy administration for eligible customers with severe hearing impairment. Marketing is conducted entirely through the company's own e-commerce website, an email newsletter, customer reviews, and event-tied promotions such as the WM-Aktion 2026 campaign. There are no disclosed funding rounds, no parent company, no enterprise customers, and headcount is reported at five employees.

Name

Humantechnik-Shop

Legal name

Humantechnik GmbH Gesellschaft zur Humanisierung der Lebens- und Arbeitsumwelt

Website

https://humantechnik-shop.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Humantechnik-Shop is the direct-to-consumer e-commerce arm of Humantechnik GmbH, a privately held German company selling assistive listening and signalling devices for people with hearing loss across the DACH region via its own online shop.

Ownership category

akta.pro rank

Product category

Assistive Hearing Devices

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

Keywords

• Assistive listening devices
• Hearing accessibility products
• Signaling systems hearing loss
• TV hearing amplifiers
• Communication amplifiers hearing

Headquarters

HQ city

Weil am Rhein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C E-commerce): Direct online retail sales of assistive listening and signaling products to end consumers. Products include TV hearing systems, light signaling systems, alarm clocks, phones, communication systems, hearing aid batteries, and accessories. One-time purchase model with individual product transactions. Supports health insurance subsidy process (GKV) for eligible customers.
2. Accessories and Consumables: Sales of replacement parts, batteries (PowerOne hearing aid batteries), ear care products (ginkgoCare), cables, power supplies, and other accessories. Recurring revenue opportunity through consumable items like hearing aid batteries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Humantechnik-Shop is the direct-to-consumer online retail arm of Humantechnik GmbH, selling assistive listening, alerting, and communication devices for people with hearing loss. The product portfolio spans Bluetooth Auracast TV hearing systems, 2.4 GHz dialog communication systems, wireless light signaling systems (lisa-signolux), hearing-aid-compatible cordless telephones, flash and vibration alarm clocks, hearing aid batteries, ear care products, and related accessories. Sales are made online to end consumers in Germany, Austria, and Switzerland, with GKV (statutory health insurance) subsidy support offered to eligible customers.

Product overview

Humantechnik-Shop is an eCommerce retailer specializing in assistive listening and alerting technology for people with hearing loss. The product portfolio centers on five core product lines: (1) earisMAX — a modular Bluetooth 5.3 Auracast audio system with headphones, ear buds, streaming microphone, and transmitter; (2) Communication systems — including the CRESCENDO 60 amplifier and CM 2.4 Set (2.4 GHz bidirectional system); (3) The lisa-signolux wireless signaling system with transmitters (smoke detectors, doorbells, call buttons, universal acoustic/direct, baby/alert monitors) and receivers (flash lamps, alarm clocks, mobile vibratory receivers); (4) Flash and vibration alarm clocks (shake:up, VC-2, travelTim, DS-2); and (5) Telephones and signaling devices (AMPLIDECT 595 U.L.E, visuTone, visuTone.air, iBell-2). Supporting offerings include PowerOne hearing aid batteries, ginkgoCare ear care ointment, and a full range of accessories (batteries, chargers, cables, adapters, ear pieces, vibration pillows). All products are aimed at end consumers (B2C), with separate dealer/enterprise channels through humantechnik.com.

Differentiator

Problem solved

Functional benefit

Brands

• earisMAX: Modular Bluetooth Auracast audio system for media listening with components including Bluetooth headphones, Auracast transmitters, and streaming microphones.
• lisa-signolux
• ginkgoCare

Products and services

• earisMAX Bluetooth 5.3 Auracast audio system Modular Bluetooth 5.3 LE Audio Auracast audio system for people with hearing loss, comprising wireless headphones, ear buds, streaming microphone, Bluetooth Auracast transmitter, and charging station. Components work individually or together and pair with a free iOS/Android companion app for personalized hearing profile calibration and Auracast stream access.
• CRESCENDO 60 communication amplifier Communication amplifier with cable microphone and headphones, featuring a built-in induction loop (neck loop) receiver for hearing aid users to clarify speech in difficult acoustic environments.
• CM 2.4 Set dialog communication system Premium 2.4 GHz bidirectional communication and dialog system with LCD status displays and up to 300 m range. Set includes transmitter, receiver, plug-in microphone, ear-hook microphone, in-ear earphones, headphones, and teleloop for hearing aid coupling, with approximately 20-hour battery life per charge.
• lisa-signolux wireless light signaling system Comprehensive wireless signaling system for people with hearing loss with up to 200 m range. Comprises transmitters (doorbell, smoke detector, universal acoustic/direct, call button, baby monitor, alarm monitor) and receivers (flash lamps, alarm clocks, mobile vibratory receivers, multi-socket flash lamps) with automatic transmitter recognition.
• PowerOne hearing aid batteries Mercury-free zinc-air batteries (Varta PowerOne) for hearing aids, available in p10, p13, and p312 sizes, packaged in 60-unit blister packs.
• ginkgoCare ear care ointment Cosmetic ointment with Ginkgo Biloba plant extract for soothing irritated skin caused by hearing aids or glasses. Dermatologically confirmed skin compatibility; free of colorants and fragrances.
• visuTone.air wireless doorbell signaling system Battery-powered wireless doorbell signaling system with bright LED flash and adjustable loud tones up to 100 dBA, portable receiver, and optional telephone transmitter for phone call alerts.
• visuTone wired signaling device Compact wired signaling device for door or telephone featuring bright flash and adjustable loud tones up to 100 dBA. Operates on batteries or optional power adapter.
• AMPLIDECT 595 U.L.E cordless telephone Cordless digital telephone with hearing aid compatibility, up to 50 dB volume boost, 3-stage tone control, 9 direct dial keys, hands-free, SOS emergency function with up to 4 programmable numbers, and VIP call blocking.
• iBell-2 mobile phone optical alert device Mobile phone optical alert device that triggers bright LED sequences when phone vibration is detected, compatible with lisa and signolux signaling systems via galvanic or universal transmitters.
• DS-2 digital flash and vibration alarm clock set Digital alarm clock set with bright LED display, adjustable alarm tone, bright LED flash line, snooze, automatic brightness control, 12/24-hour mode, power failure backup, and included vibration pillow. Standalone version without lisa/signolux connectivity.
• lisa-signolux smoke detector sets System packages combining signolux smoke detectors with lisa-signolux alarm clock receivers and vibration pillows, available in sets of 1, 2, or 3 smoke detectors for comprehensive fire alerting.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Sonos: Smart-home audio platform whose TV-dialogue-enhancement features (e.g., speech clarity modes on soundbars) partially substitute for dedicated TV hearing systems. A broader incumbent whose mainstream home audio products encroach on Humantechnik-Shop's TV listening category.
• Bose: Consumer audio incumbent with Bose Hearphones and hearing-assist features integrated into mainstream earbuds. Competes at the consumer edge of the assistive-listening category with far greater scale and brand recognition.
• Sonova (Phonak): Global hearing-aid leader (Phonak, Unitron) with Roger wireless communication systems for hearing-impaired users. Larger incumbent operating broadly in hearing care with overlapping assistive-listening technology, though anchored in professional audiologist channels rather than D2C.
• ReSound (GN Hearing): Hearing-aid manufacturer offering TV streamers and wireless accessories that compete in the same assistive-listening space. Operates through professional audiologist channels, serving as a broader incumbent peer in hearing assistance.
• Sennheiser: Major audio hardware company offering TV listening, wireless headphones, and consumer audio that overlap with Humantechnik-Shop's TV and personal audio categories. A larger incumbent with broader consumer reach, though not specialized in hearing impairment.
• WS Audiology (Signia): Global hearing-aid group owning Signia and Widex with assistive listening accessories and TV streaming devices. Comparable assistive-listening functionality at scale, but distributed primarily through audiologists rather than specialty D2C.

Direct peers

• Bellman & Symfon: Swedish-based specialist in alerting systems, TV listeners, and personal amplifiers for people with hearing loss. Closely comparable product categories (signaling, TV listening, communication) and similar D2C/wholesale go-to-market model, making it the most direct competitor.
• Amplicomms: German/European brand of hearing-aid-compatible telephones, alerting devices, and TV listeners. Overlaps directly with Humantechnik-Shop's phone (AMPLIDECT-class), signaling, and clock categories and targets the same elderly/hearing-impaired DACH customer base.
• Geemarc: UK-based manufacturer of amplified phones, alerting systems, and assistive listening devices for hearing-impaired users. Strong overlap in phone and signaling categories and competes for the same European specialty retail and D2C channels.

Emerging players

• Lucid Hearing: US-based D2C hearing-aid and hearing-protection retailer offering personal sound amplifiers and TV listening devices. Comparable D2C-only specialty model for hearing-impaired customers, though primarily serving the US rather than DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/humantechnik-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humantechnik-Shop