ReSound
ReSound is a Danish-founded prescription hearing-aid brand owned by GN Group, selling premium, mid-tier, and essential hearing aids with proprietary AI and Auracast connectivity through 100+ authorized distributors and licensed hearing care professionals across 100+ countries.
- Company typePrivate
- Founded1943
- HeadquartersBloomington, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What ReSound does
ReSound is the flagship prescription hearing-aid brand of GN Hearing A/S, a Danish medical-device manufacturer that is itself a wholly-owned subsidiary of the publicly traded Danish conglomerate GN Group (GN Store Nord A/S, Nasdaq Copenhagen: GN.CO). Founded in 1943 and headquartered in Ballerup, Denmark, ReSound designs, manufactures, and distributes hearing aids and related audiological accessories across 100+ countries, reaching 11.4 million people with hearing loss in 2024. Its portfolio spans premium flagship models (ReSound Vivia with proprietary Intelligence Augmented AI, ReSound Nexia with Bluetooth LE Audio and Auracast broadcast audio, OMNIA, ONE, Savi), mid-tier offerings (LiNX Quattro), and essential-tier and severe-to-profound solutions (Key, Enzo IA, Enzo Q), supported by wireless accessories (TV streamers, microphones, remote controls, phone clips), three mobile applications (Smart 3D, Smart, Relief), and remote fine-tuning services. The proprietary technology stack centers on custom 360 and DNN chips that run on-device deep-neural-network speech processing, paired with Auracast broadcast audio positioning.
ReSound's business model is built on hardware sales distributed exclusively through licensed hearing care professionals — audiologists, hearing aid specialists, and ENT doctors — operating from physical locations that deliver face-to-face fitting, counselling, and maintenance. The company explicitly refuses to supply internet-only retailers or those lacking a physical fitting footprint, reflecting both regulatory and clinical-fitting requirements. Distribution is executed through 100+ authorized distributors globally, with regional headquarters in Dubai covering the Middle East and a North American office in Bloomington, Minnesota. End-user pricing is not publicly disclosed; final pricing is set by the dispensing professional, who also captures the professional-services margin. Additional revenue streams include professional services (remote fine-tuning via ReSound Assist) and recurring engagement through mobile applications. The US Veterans Affairs channel serves as a meaningful government-vertical relationship. Sister brands within GN Group include Beltone and Interton, allowing shared R&D, manufacturing, and regulatory infrastructure across the platform.
ReSound firmographics
Firmographics- Name
- ReSound
- Legal name
- GN Hearing A/S
- Website
- https://resound.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ReSound is a Danish-founded prescription hearing-aid brand owned by GN Group, selling premium, mid-tier, and essential hearing aids with proprietary AI and Auracast connectivity through 100+ authorized distributors and licensed hearing care professionals across 100+ countries.
- Ownership category
- akta.pro rank
ReSound industry classification
Industry- Product category
- Hearing Aids
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
- akta.pro secondary industries
- Microphones, Headsets & Audio Input Devices (HDACAFAH), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)
Keywords
Where ReSound is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ReSound business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Hearing Aid Sales: Sale of hearing aids across multiple product lines including ReSound Vivia, Nexia, OMNIA, Enzo, Savi, Key, and custom hearing solutions. Products are sold exclusively through authorized hearing care professionals with physical locations providing face-to-face fitting and maintenance.
- Wireless Accessories: Sale of wireless accessories including TV Streamers, Microphones, Remote Controls, and Phone Clips that enhance the hearing aid user experience.
- Mobile Applications: Smartphone applications including ReSound Smart 3D, ReSound Smart, and ReSound Relief app for hearing aid control and tinnitus management.
- Professional Services Support: Remote fine-tuning services and customer support provided through hearing care professionals, with data processing for firmware updates and personalized hearing experiences.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ReSound product offering
Product offeringCore offering
ReSound designs, manufactures, and distributes prescription hearing aids, companion wireless accessories (TV streamers, microphones, remote controls, phone clips, chargers), and supporting mobile applications for people with hearing loss. The products are fitted and dispensed through licensed hearing care professionals and authorized distributors in more than 100 countries, with proprietary Intelligence Augmented AI processing and Auracast/Bluetooth LE Audio connectivity as core differentiators.
Product overview
ReSound is a hearing aid brand owned by GN Hearing A/S (GN Group), a Danish company. The product portfolio centers on prescription hearing aids across multiple technology tiers and form factors, including Receiver-in-Ear (RIE), Behind-the-Ear (BTE), and Custom/invisible styles. The current lineup includes premium models (Vivia with Intelligence Augmented AI, Nexia with Auracast/LE Audio, OMNIA, Savi, ONE), mid-range (LiNX Quattro), and essential tier (Key, ENZO Q for severe/profound loss). Supported by proprietary mobile apps (Smart 3D, Smart, Relief for tinnitus), wireless accessories (TV streamers, microphones, remote controls, phone clips), and professional services (remote fine-tuning, online hearing test). ReSound hearing aids connect via Bluetooth to smartphones and stream audio directly. The company also offers ReSound HearSay as a patient community platform. GN Hearing also markets Beltone and Interton hearing aid brands.
Differentiator
Problem solved
Functional benefit
Brands
- ReSound Vivia: Latest advanced hearing aid with AI technology and smallest design
- ReSound Nexia
- ReSound OMNIA
- ReSound ONE
- ReSound ENZO Q
- ReSound Savi
- ReSound Key
- ReSound LiNX Quattro
- ReSound Smart 3D
- ReSound Relief
Products and services
- ReSound Vivia hearing aids Flagship AI-powered hearing aid family for adults with mild-to-severe hearing loss; offers Intelligence Augmented AI with a 360 chip and DNN for natural speech-in-noise performance and Auracast broadcast audio support.
- ReSound Nexia hearing aids Premium hearing aid family built around Bluetooth LE Audio and Auracast-ready connectivity in compact microRIE and RIE styles for adult hearing aid users.
- ReSound OMNIA hearing aids Hearing aid family engineered for 360-degree speech understanding in noisy environments, available in rechargeable RIE and custom styles.
- ReSound Savi hearing aids Essential-tier rechargeable hearing aid family offering core ReSound sound quality and connectivity at a more accessible price point.
- ReSound ONE hearing aids Premium hearing aid family featuring the M&RIE (Microphone & Receiver-In-Ear) design that places a third microphone in the ear canal for more natural sound localization.
- ReSound Key hearing aids Entry-tier essential hearing aid family offering dependable ReSound performance at an accessible price for first-time and value-focused hearing aid users.
- ReSound Enzo Q hearing aids
Quantifiable outcome
- Helped 11.4 million people with hearing loss in 2024
- +1 more outcomes
Companies that use ReSound
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
ReSound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
ReSound partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- MOVIX Kameari CinemaminorTokyo theater venue that hosted Japan's first Auracast Film Festival, demonstrating direct Bluetooth audio transmission from movies to compatible hearing aids for audience members with hearing impairments.
- Frankfurt AirportcoreWorld's first installation of Bluetooth Auracast for public announcements at Frankfurt Airport, enabling passengers with Auracast-enabled GN hearing aids to receive clear, direct announcements. GN is the first company to bring Auracast into hearing aids.
- Sydney Opera HousecoreAuracast broadcast audio installation transforming live-performance experience for audiences with hearing loss, demonstrating next-generation accessibility in performing arts venues.
- Belmont University Creative Arts CollectiveminorAcademic partnership supporting the ReSound creative arts initiative, which redefines live performance through immersive, story-driven theatrical experiences.
- 100+ Global DistributorscoreAuthorized distribution partners in over 100 countries across Africa, Asia-Pacific, Europe, Middle East, and Central & South America, authorized to sell ReSound hearing devices and accessories to local hearing care professionals.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ReSound competitors and assessment
Company assessmentDirect peers
- Phonak: Flagship hearing aid brand of Sonova, one of the world's largest hearing aid manufacturers. Directly competes with ReSound across premium RIC/BTE/custom hearing aids, cochlear implants, and wireless accessories, serving audiologists and ENT channels globally.
- Oticon: Hearing aid brand owned by Demant, a leading global hearing healthcare group. Competes head-to-head with ReSound in prescription hearing aids distributed through audiologists, with overlapping product tiers and AI-driven sound processing claims.
- Widex: Premium hearing aid brand under WS Audiology. Directly competes with ReSound on sound quality, AI-driven processing (Widex Moment/SoundAssist), and professional audiologist distribution, with strong European market overlap.
- Signia: Hearing aid brand of WS Audiology (merged Sivantos + Widex). Competes with ReSound across RIC, BTE, and custom styles with rechargeable and Bluetooth LE Audio offerings, sharing the same professional fitting channel.
- Starkey: U.S.-based hearing aid manufacturer and a top global player. Directly competes with ReSound in prescription hearing aids, including AI/health-tracking features (Starkey Genesis AI), serving audiologists and VA channels.
- Beltone: Sister brand under GN Hearing A/S (same parent as ReSound). Competes in the same prescription channel and product categories but targets a different retail network (Beltone franchised hearing care professionals), making it a portfolio peer rather than a cooperator.
- Unitron: Hearing aid brand under Sonova (same parent as Phonak). Offers prescription hearing aids via independent audiologists with overlapping technology platforms to ReSound, competing for the same mid-tier professional channel.
- Bernafon: Hearing aid brand of Demant (same parent as Oticon). Offers prescription hearing aids distributed through independent audiologists with a focus on value-tier and mid-tier products, directly overlapping ReSound Key and mid-range lines.
Emerging players
- Eargo: U.S.-based DTC/OTC hearing aid company selling virtually invisible, self-fitting hearing aids online. Reaches the same end customer as ReSound but bypasses the audiologist channel, representing the disruptive model ReSound explicitly rejects.
- Lexie Hearing: OTC hearing aid retailer powered by Bose technology, selling self-fitting hearing aids direct-to-consumer online. Competes for the mild-to-moderate hearing loss segment that overlaps with ReSound's lower-tier prescription products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
ReSound social profiles
Digital presenceReSound financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReSound leadership team
Management profileNumber of profiles
Profiles1 record
ReSound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReSound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReSound
What does ReSound do?
ReSound designs, manufactures, and distributes prescription hearing aids, companion wireless accessories (TV streamers, microphones, remote controls, phone clips, chargers), and supporting mobile applications for people with hearing loss. The products are fitted and dispensed through licensed hearing care professionals and authorized distributors in more than 100 countries, with proprietary Intelligence Augmented AI processing and Auracast/Bluetooth LE Audio connectivity as core differentiators.
Is ReSound a public or private company?
ReSound is a private company. It is classified as corporate owned and is currently operating.
When was ReSound founded?
ReSound was founded in 1943. It employs 1,001 to 5,000 people.
Where is ReSound based?
ReSound is headquartered in Bloomington, United States, in the North America region.
How does ReSound make money?
Four revenue lines are on record. Hearing Aid Sales are the primary driver. The others are wireless Accessories, mobile Applications and professional Services Support.
Who are ReSound's main competitors?
Direct peers on record are Phonak, Oticon, Widex, Signia, Starkey, Beltone, Unitron and Bernafon. Emerging players are Eargo and Lexie Hearing.
Does ReSound have an API?
No public API is recorded for ReSound.
What industry is ReSound in?
ReSound's product category is Hearing Aids. Its primary akta.pro industry code is CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices, with a secondary code of HDACAFAH, Microphones, Headsets & Audio Input Devices. Its NAICS code is 33431 and its SIC code is 3841.