Hungry

What Hungry does

Hungry Studio (operating as "Hungry") is an independently owned, full-service brand strategy and design firm headquartered in Manhattan, NY at 28th & Lex. Founded in 2015 per firmographic data, the studio operates with approximately five employees and explicitly states an intent to remain small and independent, with no account directors, middlemen, or outside investors. Leadership comprises Partners Jordan Hill and Fed Pacheco and Design Director Brooke Qualman.

The company's underlying product is human-driven creative services rather than software or technology. Its service catalog spans brand strategy, visual identity and logo design, packaging design, advertising, content creation, photography, illustration, film and video production, digital experiences, B2B brand development, restaurant branding, naming, color consulting and lettering — delivered as integrated client engagements rather than modular products. The studio is a certified Minority and Women-Owned Business Enterprise (M/WBE), a credential actively used to access enterprise and corporate procurement channels.

Hungry's commercial model is professional services, sold through direct client engagement driven by inbound inquiry. The website's contact form captures project type (Branding/Advertising/Content Creation/Other), budget band and a free-form note; email inquiries route to [email protected]. Pricing is not publicly disclosed. The studio selectively accepts clients and, by its own description, works without account directors or intermediaries. Revenue sources concentrate in two primary verticals — food & beverage brands (restaurants and CPG such as Fields Good Chicken, Hu Chocolate, Summer Salt, Melt Shop, Community Coffee) and hospitality/lifestyle brands (Atelier Eva, Catskill Village House, Three Maples). Notable enterprise/extensions include U.S. Open/USTA (sports), Zevo (technology/EV-sharing), and an upcoming Bic project, plus a B2B sub-line (CC For Business) for Community Coffee's corporate accounts. Geographic focus is the U.S., principally NYC, with no disclosed international footprint.

Name

Hungry

Legal name

Hungry Studio

Website

https://hungrystudio.nyc

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hungry Studio is an independently owned, full-service brand strategy and design firm in Manhattan specializing in branding, packaging, and creative services for food, beverage, hospitality, and lifestyle brands, with select enterprise clients and M/WBE certification.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Design Services: Full-service branding design studio providing services including branding, packaging, advertising, strategy, film, digital experiences, photography, illustration, B2B, naming, color consulting, and lettering for food, beverage, hospitality and lifestyle brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hungry Studio is a full-service branding and design firm that creates brand strategy, visual identity systems, packaging, advertising, and content for food, beverage, hospitality, and lifestyle brands. Engagements span naming, color consulting, lettering, photography, illustration, film/video production, digital experiences, and B2B brand development, delivered as bespoke client projects.

Product overview

Hungry is a full-service branding and design studio (not a software platform) offering a comprehensive suite of creative services for food, beverage, hospitality, and lifestyle brands. The studio provides brand strategy, visual identity design, packaging, advertising, content creation, digital experiences, photography, illustration, film production, and restaurant branding services. Services are delivered as client engagements and case studies rather than as modular software products or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Full-service branding strategy including market positioning, brand architecture, and creative direction for food, beverage, hospitality, and lifestyle brands.
• Visual Identity & Logo Design Creation of comprehensive brand visual identities including logo systems, typography, color palettes, and brand guidelines.
• Packaging Design Product packaging design services including structural design, label development, and retail-ready packaging systems for CPG brands.
• Advertising & Content Creation Advertising campaign development and content creation including social media content production, video content, and augmented reality experiences.
• Digital Experiences Digital brand presence including website design direction, digital platforms, and interactive brand touchpoints.
• Photography & Illustration In-house product photography, custom illustration, lettering, and hand-drawn artwork services for brand applications.
• Film & Video Production Video content creation including commercial production, social media video content, and documentary-style campaign videos.
• B2B Brand Development Corporate and B2B brand strategy, internal brand systems, employee portals, training materials, and trade marketing materials.
• Restaurant Branding Complete restaurant brand identity including menu design, signage, interior branding elements, and restaurant-specific brand collateral.
• Color Consulting Brand color strategy, color palette development, and color system guidelines for consistent brand application.
• Naming Services Brand and product naming services as part of the studio's full-service branding offering for food, beverage, hospitality, and lifestyle clients.
• Lettering Services Custom lettering and typographic artwork as part of the studio's branding and identity design services.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Garrett Singer ArchitectsminorStrategic or Co-development PartnerCollaborated with interior design team for Summer Salt restaurant project to bring brand identity to life through architectural elements like sunburst breeze blocks and custom chain-stitched banners.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Red Antler: NYC-based branding studio with deep food, beverage, and CPG client roster (e.g., Oatly, Allbirds, Casper). Directly comparable as a boutique branding shop targeting similar F&B/CPG verticals with full-service identity work.
• &Walsh: Independently owned NYC branding and design studio offering brand identity, packaging, and creative direction. Comparable in scale and independent ownership model to Hungry.
• Perky Bros: Creative studio working with hospitality and lifestyle brands on identity and content. Comparable in size and independent NYC operating model.
• Mucca: NYC-based branding and design firm working across F&B, hospitality, and lifestyle clients with full-service identity and packaging capabilities. Directly comparable in scope and target verticals.
• Gretel: NYC branding studio with F&B and lifestyle work spanning identity, packaging, and digital. Comparable as an independent design practice targeting similar verticals.
• Athletics: NYC independent branding and design studio serving consumer, food, and lifestyle brands with strategy, identity, and packaging. Similar boutique independent model and client verticals.
• Civilization: NYC-based design studio specializing in branding and visual identity for consumer and lifestyle brands, including food and hospitality. Closely aligned boutique positioning.
• Order Design: Boutique design studio focused on branding and packaging for food, beverage, and lifestyle clients. Comparable as an independent specialist.

Emerging players

• Studio Mast: Smaller boutique studio focused on restaurant and food brand identity. Highly comparable in food/hospitality niche but at smaller scale.

Broad incumbents

• Manual Creative: Larger creative agency with deep food, beverage, and CPG client roster and broader service offering. Comparable in F&B vertical focus but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hungry-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungry