Hunley Golf Club

What Hunley Golf Club does

Hunley Golf Club is a private golf club operating a 27-hole championship-quality course across three nine-hole loops (Morgans, Imperial, Jubilee) on approximately 250 acres of coastal moorland above the North Yorkshire coastline near Saltburn-by-the-Sea, England. The club serves members across six subscription tiers (Full, Intermediate 18-34, Country, Flexi 200 points-based, Junior, and Driving Range), plus day visitors, golf societies (groups of 8+), and golf break tourists. On-site infrastructure includes a 10-bay Toptracer Driving Range (launched November 2025), a Trackman-powered simulator swing room (opened February 2025), on-site accommodation, a golf shop offering coaching and custom fitting, and equipment hire (12 lithium buggies, electric and push trolleys).

The business model combines recurring subscription revenue from memberships (£10-£79.08/month direct debit), pay-as-you-go visitor and society green fees (£41-£68/person for 2026 packages), usage-based driving range baskets (£4.50-£11.50), and short-stay hospitality packages (£125-£339 per person for Stay & Play and Dinner Bed & Breakfast). Tee times are booked through an Intelligent Golf online system, and additional capacity for large societies is sourced through a partnership with Grinkle Park Hotel. The club maintains GEO Certified® sustainable golf course status (since 2021) and is led by General Manager/Course Manager Greg Fitzmaurice, one of only 85 Master Greenkeepers and a recipient of the R&A Gold Badge (2019).

The club is privately owned and operated without disclosed external investment, employing approximately 20 staff. The go-to-market motion is direct-to-consumer via website, social media, email newsletter, and word-of-mouth within the regional golfing community.

Name

Hunley Golf Club

Legal name

Hunley Hotel & Golf Club

Website

https://hunleygolf.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunley Golf Club is a private 27-hole coastal moorland golf club in North Yorkshire, England, serving members, visitors, golf societies, and stay-and-play tourists with Toptracer driving range, Trackman simulator, on-site accommodation, and a golf shop.

Ownership category

akta.pro rank

Product category

Golf Club & Course Operations

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAGAAAH

Golf & Leisure Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Golf club operations
• Golf membership services
• Driving range facilities
• Golf break packages
• Society golf events

Headquarters

HQ city

Saltburn-by-the-Sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Membership Subscriptions: Monthly direct debit membership fees ranging from £10/month (Junior) to £79.08/month (Full). Multiple tiers including Full, Intermediate (age-based), Country, Flexible (points-based), and Driving Range membership at £99/year. Annual admin fee of £47.50 applies to most tiers.
2. Visitor Green Fees and Society Packages: Day visitor green fees and society packages for groups of 8+. Society packages range from £41-68 per person (2026 rates), including various inclusions such as bacon roll, meals, and additional holes.
3. Accommodation and Stay & Play Packages: On-site accommodation with Stay & Play packages (April-September) from £125-339 per person depending on nights and inclusions. Dinner, Bed & Breakfast packages available Thursday-Sunday from £159-339 per person. Kitchen open Thursday-Sunday.
4. Driving Range Sessions: Toptracer Driving Range with basket pricing: Small (25 balls) £4.50, Medium (50 balls) £7, Large (75 balls) £9.50, Jumbo (100 balls) £11.50. Toptracer use included at no extra charge.
5. Golf Shop Sales and Services: Golf shop offering equipment, coaching, custom fitting, and related golfing services.
6. Equipment Hire: Rental of golf buggies (12 lithium powered), electric trolleys (2 MotoCaddy), and push trolleys (6 three-wheel).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hunley Golf Club operates a 27-hole coastal moorland golf complex across three nine-hole courses (Morgans, Imperial, Jubilee) above the North Yorkshire coastline. It sells golf memberships, visitor green fees, society group packages, on-site accommodation with Stay & Play breaks, a Toptracer-enabled driving range, a Trackman golf simulator swing room, equipment hire, and a golf shop offering coaching, custom fitting and retail. The club targets individual golfers, golf societies, multi-day golf tourists and practice-focused players in the North East of England.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Memberships Subscription-based access to Hunley's 27-hole golf complex, practice facilities, competitions, and member benefits, with multiple tiers for Full, Intermediate (18-34), Country, Flexible (points-based), Junior and Driving Range members.
• Visitor Green Fees and Society Packages Pay-as-you-go green fee access for individual day visitors plus pre-built society/group packages for 8+ golfers including bacon roll, meals and 18- or 9-hole rounds.
• Stay & Play Accommodation Packages Multi-night on-site hotel stays bundled with rounds of golf and optional three-course dinners, offered as Stay & Play or Dinner, Bed & Breakfast packages during the April-September season.
• Toptracer Driving Range 10-bay ball-tracking driving range using Toptracer technology, sold by basket size (25-100 balls) with real-time shot data, game modes and progress tracking.
• Golf Simulator (Swing Room) Indoor golf simulator room powered by Trackman technology for hire, coaching, club fitting and playing virtual golf courses year-round.
• Golf Shop, Coaching and Custom Fitting On-site golf shop providing equipment retail, one-to-one coaching sessions and tour-level custom fitting services.
• Golf Equipment Hire Rental of lithium-powered golf buggies, MotoCaddy electric trolleys and three-wheel push trolleys booked through the golf shop.

Quantifiable outcome

• Reduced fuel consumption by one third through changed rough management practices
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• GV DecoratorsminorOthersSponsor of Pennington hole at Hunley Golf Club. Local business providing sponsorship support.
• Coastal DraughtingminorOthersSponsor of Huntcliffe hole at Hunley Golf Club. Local business providing sponsorship support.
• David Fox TransportminorOthersSponsor of Fox Covert hole at Hunley Golf Club. Local business providing sponsorship support.
• UPVC Windows & DoorsminorOthersSponsor of Dickens' Dilemma hole at Hunley Golf Club. Local business providing sponsorship support.
• Wilson CottagesminorOthersSponsor of Snaith's hole at Hunley Golf Club. Local business providing sponsorship support.
• TS12 TravelminorOthersSponsor of Davy's hole at Hunley Golf Club. Travel business providing sponsorship support.
• CB Construction ClevelandminorOthersSponsor of the TSU Mens Team at Hunley Golf Club. Construction business providing sponsorship support.
• DW Mining Consultants LimitedminorOthersBusiness partner listed on Hunley Golf Club website. Phone: 01287 677444.
• Grinkle Park HotelcoreChannel Partner/ Reseller/ DistributorPartnership with nearby Grinkle Park Hotel for accommodation flexibility with larger groups and societies. Allows club to accommodate bigger parties across the week when on-site accommodation has limited capacity.
• Tees Valley Wildlife TrustcoreStrategic or Co-development PartnerPartnership with Tees Valley Wildlife Trust for wetland creation between Davy's and Cottage Corner holes. Trust provided financial support enabling construction of new wetland habitat. Wetland located closer to tee makes it less in play while improving ecological value.
• GEO FoundationcoreOthersGEO Foundation provides certification programmes for sustainable golf course operation. Hunley achieved GEO Certified status through their assessment process, meeting credible standards in nature, resources, and community.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Cleveland Golf Club: A long-established 18-hole links course in Redcar/South Gare within ~10 miles of Hunley. Directly comparable North Yorkshire coastal moorland product targeting the same regional member and visitor market.
• Close House: Northumberland-based resort with two courses, hotel and Lee Westwood coaching pedigree. Comparable as a North East England Stay & Play golf destination pursuing the same golf-break and society market.
• Ganton Golf Club: Internationally ranked championship course in North Yorkshire. While positioned at a higher price point and member exclusivity tier, it competes with Hunley for society bookings and corporate golf events in the region.
• Middlesbrough Golf Club: Mature parkland course south of Tees Bay serving the same Teesside/North East catchment as Hunley. Competes for members and society packages within roughly a 30-mile radius.
• Rockliffe Hall: Luxury North East golf resort with hotel, spa and championship course. Competes with Hunley for high-end golf-break visitors, corporate society packages and Stay & Play demand in the same region.
• Saltburn Golf Club: A cliff-top 18-hole links course in Saltburn-by-the-Sea, immediately adjacent to Hunley on the North Yorkshire coast. Competes directly for the same local members, society day packages and coastal golf-break visitors.
• Ramside Hall Hotel & Golf Club: North East England golf destination with 36 holes plus on-site hotel and Toptracer range. Closest regional comparable to Hunley's combined course-plus-Accommodation-plus-tech practice model.

Broad incumbents

• The Belfry Hotel & Resort: UK-wide golf destination brand with multiple courses, large hotel and leisure complex. Comparable on the Stay & Play, society and corporate golf model, but at materially larger scale and a national brand profile.
• Slaley Hall (QHotels): Northumberland golf resort within the QHotels portfolio. Overlaps with Hunley on society packages, golf breaks and corporate events, but operates as part of a multi-property hotel brand rather than as an independent club.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue with global Toptracer-powered bays and bar/F&B model. Relevant peer for Hunley's Toptracer Range and simulator room strategy, particularly around monetizing off-course practice sessions and casual golfer entertainment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hunley-hotel-&-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunley Golf Club