Hunters Point

Name

Hunters Point

Legal name

Hunters Point

Website

https://hunterspoint.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL)

akta.pro secondary industries

Booth Staffing & Brand Ambassadors (Product Demos, Hosts) (THAHAHAO), Event Sponsorship Sales & Partnership Brokerage (THAHAGAB), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Live event production
• Experiential marketing services
• Brand activation campaigns
• Creative production agency
• Trade show exhibitions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Production Services: Hunters Point generates revenue through project-based professional services contracts for event production, experiential marketing campaigns, and creative development. Services are billed per project with scope defined in advance, including creative development, live production, fabrication, talent coordination, and event management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hunters Point is a creative production agency that plans and executes live events, brand activations, experiential marketing campaigns, press conferences, product launches, trade show booths, and influencer campaigns for consumer brands and enterprise clients. Services span creative development, environmental and graphic design, fabrication, talent booking, permits and venue sourcing, on-site logistics, and content capture. Engagements are delivered as custom, project-based professional services contracts.

Product overview

Hunters Point is an experiential marketing and live event production agency that does not operate a software product. Rather, it provides a comprehensive suite of live event production services organized into distinct functional categories: Live & Virtual Production, Creative Development & Strategy, Environmental & Graphic Design, Content, Event Business Models & Revenue, Talent Booking & Coordination, Budgeting & Schedules, Permits & Venue Sourcing, Run of Show & Programming, Scripts & Direction, Fabrication Management, Equipment & Rentals, On-site & Crowd Control Logistics, PR & Influencer Coordination, Event Marketing & Promotion, Ticketing Registration & Analytics, Culinary Programs and Concessions, and Sponsorship Sourcing & Planning. The agency also specializes in specific event types including influencer and consumer marketing campaigns, trade show exhibitions, press events and product launches, and experiential stunts and brand activations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10M+ social media impressions for Joy to the Polls election engagement campaign
• +6 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Mischief (Creative Agency)coreGTM or Marketing PartnerHunters Point works with creative agency Mischief as a production partner on campaigns. Notable projects include Outback Koala at the Malla, Tinder RelationChips, Hay Day Farmers Market, and Personal Pan Pizza Hut. Mischief brings creative concepts and Hunters Point executes production.
• Lion & Lamb CommunicationsminorGTM or Marketing PartnerPR agency representing spirit brands (Four Pillars, Starward, Mr. Black) for cocktail party events. Hunters Point provides event production while Lion & Lamb handles PR and curated guest lists.
• Election DefenderscoreStrategic or Co-development PartnerNon-profit organization focused on election engagement. Hunters Point produced the Joy to the Polls campaign across 5 states with 15 cities and 125 crew members, generating 10M+ social impressions.
• FanDuelminorGTM or Marketing PartnerSports betting platform engaged Hunters Point for Knicks Subway FanFare activation in Times Square, distributing OMNY cards and branded merchandise to fans.
• Mischief & Pizza HutminorGTM or Marketing PartnerThree-way partnership with agency Mischief and Pizza Hut brand for Personal Pan Pizza Hut pop-up activation that sold out in 2 minutes.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MCI Group: Global events and meetings management firm producing conferences, incentive programs, and association events. Overlaps with Hunters Point on corporate conference production but at much larger scale and with association-meeting specialization.
• Freeman: Largest US events/experiential company offering brand experiences, trade show production, and event logistics at global scale. Competitor on enterprise RFPs but operates as a broad incumbent across many event categories rather than a boutique creative producer.
• Wasserman: Sports, music, and entertainment marketing agency with an experiential practice serving brands, properties, and talent. Comparable on talent booking and brand activations, but operates at substantially broader scope across sports and entertainment verticals.

Direct peers

• Mosaic: Experiential marketing agency designing and executing brand experiences, pop-ups, and product launches for major consumer and tech brands. Overlaps with Hunters Point on the trade show / brand activation / live event core.
• MKG: Creative experiential agency producing live brand activations, immersive events, and cultural moments for clients like Google, Netflix, and Delta. Comparable mid-sized NYC agency with a similar creative-production blend.
• AgencyEA: Independent experiential agency producing corporate events, conferences, and brand activations for clients including Nike, Google, and Salesforce. Comparable mid-sized creative production agency with similar Fortune 500 client focus.
• George P. Johnson Experience Marketing: Full-service experiential marketing agency delivering brand experiences, trade show exhibits, and event production for Fortune 500 clients. Closely mirrors Hunters Point's end-to-end offering from creative strategy through on-site execution.
• Sparks: Experiential marketing agency producing live brand experiences, pop-ups, and product launches for enterprise clients. Directly competitive in the same event-production category serving CPG, tech, and entertainment brands.
• Jack Morton Worldwide: Brand experience agency producing events, activations, and trade show experiences for global enterprise brands such as Coca-Cola, Google, and IBM. Directly comparable to Hunters Point in service mix (creative, production, fabrication) and enterprise client base, though at meaningfully larger scale as part of IPG DXTRA.
• MAS Event Design: Event design and production firm creating corporate events, brand activations, and experiential programs. Comparable in scale and service mix to Hunters Point, with shared emphasis on creative-led live execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hunterspointagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunters Point