HURRAY--Overseas Education IELTS PTE OET Training

What HURRAY--Overseas Education IELTS PTE OET Training does

Hurray Edutech (legal name) is a privately held, bootstrapped Bangalore-based overseas education and English language proficiency training company, founded in 2010 by Mrs. Chandrabati Chatterjee and Mr. Sanjit Chatterjee after the founders returned from European stints and identified grassroots professionals constrained by limited English proficiency. The company delivers test preparation across IELTS (classroom and online), PTE Academic, OET, TOEFL, and the Duolingo English Test, alongside ancillary offerings in Spoken English, Accent Neutralization, and Corporate Training, using a proprietary pedagogy branded as the "Hurray Cycle of Training" that combines needs assessment, tailored programme design, practice sessions, and mock tests.

The product portfolio extends beyond language training into end-to-end overseas education counselling covering university selection, application processing, visa guidance, scholarship assistance, interview preparation, and post-landing support across seven study-abroad destinations (USA, Australia, Germany, Ireland, New Zealand, Canada, UK), plus a specialized MBBS Abroad vertical targeting medical education in Eastern Europe. Distribution runs through two physical classroom centres in Bangalore (Koramangala and Indiranagar), an online delivery channel, and free one-on-one counselling sessions, supported by a partner network of 1,000+ universities and test administrators including British Council, IDP, and Pearson.

The business operates a primarily consumer/D2C model targeting three end-user segments: Indian students planning to study abroad, working professionals seeking immigration, and healthcare professionals requiring OET certification. Revenue is generated through subscription-style course fees for test preparation and professional-service fees for overseas education consulting, with the company having cumulatively trained 35,000+ students since inception. Marketing relies on content/SEO via blog assets, student testimonials, free demo classes, and word-of-mouth referrals, and the company has secured regional "Top 10" recognition in both IELTS and PTE classroom training categories in Bangalore.

Name

HURRAY--Overseas Education IELTS PTE OET Training

Legal name

Hurray Edutech

Website

https://hurrayedutech.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hurray Edutech is a Bangalore-based, bootstrapped English language test preparation and overseas education counselling company founded in 2010, delivering IELTS, PTE, OET, TOEFL, and Duolingo training across two city centers and online, alongside study-abroad consulting for Indian students, working professionals, and healthcare workers targeting seven international destinations.

Ownership category

akta.pro rank

Product category

Test Preparation and Overseas Education Consulting Services

NAICS

Exam Preparation and Tutoring (611691), Language Schools (61163), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep (EDANABAC)

akta.pro secondary industries

English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.) (EDAAACAJ), Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE)

Keywords

• IELTS test preparation
• PTE Academic training
• Overseas education consulting
• OET healthcare training
• Study abroad counselling

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IELTS/PTE/OET/Duolingo Training: Fees charged for English language proficiency test preparation courses including IELTS, PTE, OET, and Duolingo English Test training delivered through classroom and online modes
2. Overseas Education Consulting: Counselling and advisory services for study abroad including university selection, application assistance, visa guidance, and scholarship support

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HURRAY delivers result-oriented English language proficiency test preparation (IELTS, PTE, OET, Duolingo English Test, TOEFL) through classroom and online modes, alongside overseas education consulting that covers profiling, university selection, application processing, visa counselling, scholarship assistance, and post-landing support across seven study destinations. Operating from two Bangalore centres, the company combines personalised training using its proprietary "Hurray Cycle of Training" methodology with end-to-end study-abroad advisory services for individual students and working professionals.

Product overview

HURRAY is an overseas education and English language proficiency training company offering a comprehensive suite of test preparation and consulting services. The core offerings include IELTS Training (classroom and online), PTE Academic Training, Duolingo English Test Training, OET Training, and TOEFL preparation. These language proficiency test courses are complemented by English communication skills development through Spoken English, Accent Neutralization, and Corporate Training modules. The company also provides extensive overseas education counselling services covering study abroad in 7 countries (USA, Australia, Germany, Ireland, New Zealand, Canada, UK) with specialized MBBS Abroad consulting for medical education in Eastern Europe. The product portfolio includes both individual training programs and bundled consulting services encompassing profiling, university selection, document preparation, visa counselling, scholarship assistance, interview preparation, and post-landing support. The company operates two physical centres in Bangalore (Koramangala and Indiranagar) with online training capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• IELTS Training (Classroom & Online) Result-driven IELTS training for students planning to study, work, or migrate abroad, covering Academic and General Training versions with expert guidance, regular mock tests, and personalized feedback to help learners achieve their desired band score.
• PTE Academic Training (Classroom & Online) Comprehensive PTE Academic training aligned with the latest exam pattern, featuring focused practice, computer-based strategies, and individual performance analysis to improve accuracy, fluency, and overall test confidence.
• OET Training (Classroom & Online) Occupational English Test training for healthcare professionals (doctors, nurses, allied health) seeking to work or study in English-speaking environments; offered via classroom and online modes including for professionals with immediate immigration needs.
• Duolingo English Test (DET) Training Intensive training for the Duolingo English Test, an adaptive computer-based English proficiency test measuring Listening, Reading, Writing, and Speaking skills, accepted by universities in USA, UK, Canada, and other countries; focuses on adaptive test techniques, speaking clarity, and writing skills.
• TOEFL Preparation Test of English as a Foreign Language preparation course for students planning to study abroad.
• Spoken English English language communication skills training for professional development and daily use.
• Accent Neutralization Training program to reduce regional accent and improve clarity for global English communication.
• Corporate Training Business English training solutions tailored for corporate professionals and organisations.
• Overseas Education Counselling Comprehensive overseas education consulting service covering profiling, standardized test guidance, university selection, document preparation, visa counselling, scholarship assistance, interview preparation, and post-landing support for study abroad in Australia, Canada, Germany, Ireland, New Zealand, UK, and USA; includes a free one-on-one counselling session.
• MBBS Abroad Consulting Medical education abroad consulting for MBBS programs in Russia, Georgia, Ukraine, Kyrgyzstan, and other Eastern European countries, including university selection, admission processing, visa assistance, and pre-departure guidance.

Quantifiable outcome

• Regular mock tests help track progress and achieve desired band scores
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• University of MelbournecoreStrategic or Co-development PartnerPremier Australian university partner where Hurray students have successfully gained admission
• University of WindsorcoreStrategic or Co-development PartnerCanadian university partner with successful student admissions through Hurray
• Trinity College DublincoreStrategic or Co-development PartnerPremier Irish university partner where Hurray students have gained admission
• Victoria University of WellingtoncoreStrategic or Co-development PartnerNew Zealand university partner for Hurray students
• Arizona State UniversitycoreStrategic or Co-development PartnerUS university partner where Hurray students have gained admission
• University of EdinburghcoreStrategic or Co-development PartnerUK university partner for Hurray students
• Australian National UniversitycoreStrategic or Co-development PartnerTop Australian university partner with successful student placements
• University of WaterloocoreStrategic or Co-development PartnerCanadian university partner for Hurray students
• University College DublincoreStrategic or Co-development PartnerIrish university partner for Hurray overseas education services
• University of CanterburycoreStrategic or Co-development PartnerNew Zealand university partner for Hurray students
• University of ArizonacoreStrategic or Co-development PartnerUS university partner for Hurray students
• King's College LondoncoreStrategic or Co-development PartnerPrestigious UK university partner for Hurray students
• British CouncilminorStrategic or Co-development PartnerIELTS co-owner and test administrator
• IDP: IELTS AustraliaminorStrategic or Co-development PartnerIELTS co-owner and test administrator
• PearsonminorStrategic or Co-development PartnerPTE Academic test administrator and partner

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• E2Language: Online-first PTE and IELTS preparation platform with live classes and AI scoring. Comparable to Hurray's online PTE and IELTS offering, and represents the digital-native, tech-enabled model that Hurray could evolve toward.
• Leverage Edu: Tech-enabled overseas education and test prep platform backed by private equity, offering admissions counseling, IELTS/TOEFL prep, and AI-driven profile building. Competes for the same Indian outbound student with a more scalable, venture-funded model.

Direct peers

• Global Tree: Indian overseas education and immigration consultancy offering IELTS/PTE coaching alongside admissions and visa services. Operates across several Indian cities and competes for the same outbound student segment as Hurray.
• Edwise International: Established Indian overseas education consultancy offering test prep (IELTS, TOEFL, PTE) plus admissions and visa counseling across many destinations. Directly comparable in service bundle and target customer, with broader geographic coverage than Hurray.
• Jamboree Education: India-based overseas education and test prep provider offering IELTS, TOEFL, PTE, GRE, GMAT, and SAT preparation alongside admissions consulting. Operates multiple centers across India and serves the same Indian outbound student segment as Hurray.
• Y-Axis: India-headquartered overseas careers and immigration consultancy with strong test prep and visa counseling offerings. Targets working professionals and students for immigration to Australia, Canada, and other countries, overlapping with Hurray's secondary customer segment.
• Manya Education (Princeton Review India): One of India's largest test prep and overseas education consultancies, offering IELTS, PTE, TOEFL, GRE, GMAT, and SAT prep combined with admissions counseling. Closely comparable in product mix and customer base (Indian outbound students), with multi-city presence that exceeds Hurray's footprint.

Broad incumbents

• Career Launcher: Established Indian test prep brand offering IELTS, TOEFL, GRE, GMAT, and CAT preparation alongside admissions counseling. While broader in scope, its IELTS/TOEFL prep and study abroad services overlap directly with Hurray's offerings.
• British Council India: Co-owner of IELTS and operator of official IELTS preparation courses across India. Overlaps with Hurray on IELTS prep and study abroad guidance, with much larger brand reach and resources as an institution.
• IDP Education India: Co-owner of IELTS and a global leader in international student placement with a strong India presence. Directly competes in IELTS coaching and overseas education counseling, and benefits from being a test administrator, a structural advantage Hurray does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hurray

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HURRAY--Overseas Education IELTS PTE OET Training