Hurricane Express Wash
Hurricane Express Wash is a privately held express car wash chain operating 30+ locations across the Southeast and Mid-Atlantic US, serving individual consumers through its tiered Storm Club subscription program and commercial fleet clients via dedicated business accounts with Turtle Wax Pro product partnerships.
- Company typePrivate
- Founded-
- HeadquartersAsheville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hurricane Express Wash does
Hurricane Express Wash is a privately held express car wash chain operating 30+ locations across the Southeast and Mid-Atlantic United States, including Asheville, Greenville, Huntsville, Chattanooga, Irmo, St. Augustine, Fort Myers, Norfolk, and Virginia Beach. The company is owned by HRA HOLDINGS, LLC (DBA HRA Management) and employs 200+ professional staff. Its core offering is a standardized automated tunnel wash experience with free self-service vacuum bays, paired with four-tier subscription memberships under the Storm Club™ program priced from $24 to $38 every four weeks. The company differentiates its premium packages through an exclusive partnership with Turtle Wax Pro, delivering Fire & Ice professional-grade products including Fire Polish, ICE Sealant, and Autolux Graphene Protectant technology, alongside spin-free rinse systems using demineralized water.
The business operates three coordinated go-to-market motions: a direct-to-consumer retail model driving individual walk-in and app-based membership sign-ups (the company reports 68,000+ members), a dedicated fleet sales motion through Storm Fleet Club™ targeting taxi, limousine, dealership, rental, home services, law enforcement, and government accounts with approximately 20% savings versus retail pricing, and product-led growth through the iOS/Android mobile app which centralizes membership, barcode-based wash redemption, family plan management (up to 3 additional users at 50% off), and Spin-to-Win promotional gamification. No external funding has been disclosed, the company operates without a parent entity beyond HRA Holdings, and it maintains no public revenue or valuation data.
Hurricane Express Wash firmographics
Firmographics- Name
- Hurricane Express Wash
- Legal name
- HRA HOLDINGS, LLC
- Website
- https://hurricanewash.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hurricane Express Wash is a privately held express car wash chain operating 30+ locations across the Southeast and Mid-Atlantic US, serving individual consumers through its tiered Storm Club subscription program and commercial fleet clients via dedicated business accounts with Turtle Wax Pro product partnerships.
- Ownership category
- akta.pro rank
Where Hurricane Express Wash is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Hurricane Express Wash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Storm Club Unlimited Memberships: Subscription-based unlimited wash memberships billed every 4 weeks (28 days) at four tier levels. Members receive unlimited car washes at any location with no contract and no sign-up fee. Family plans add up to 3 additional users at 50% of selected plan price.
- Single Pay-Per-Wash: One-time wash purchases at individual wash packages without membership commitment. Customers select wash package and pay per wash via app.
- Fleet Storm Club Commercial Accounts: Tailored business accounts with special fleet pricing packages offering approximately 20% average savings on everyday low prices. Monthly prices depend on actual usage across various vehicle types.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Category 3 - Basic Wash ($24 every 4 weeks) |
| Subscription | Pay-as-you-go | Category 4 - Tsunami Bath ($30 every 4 weeks) |
| Subscription | Pay-as-you-go | Category 5 - Extreme Clean ($34 every 4 weeks) |
| Subscription | Pay-as-you-go | Category 5+ - Extreme Graphene Protection ($38 every 4 weeks) |
| Subscription | Pay-as-you-go | Fleet Storm Club Commercial Accounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Hurricane Express Wash product offering
Product offeringCore offering
Hurricane Express Wash operates automated express exterior car wash tunnels at 30+ U.S. locations, selling per-wash transactions to walk-up and drive-up consumers as well as monthly recurring unlimited memberships through the Storm Club program. A separate Storm Fleet Club product targets commercial operators with fleet vehicles, and wash quality is anchored by an in-tunnel partnership with Turtle Wax Pro cleaning and finishing products.
Product overview
Hurricane Express Wash operates as an express car wash service offering a tiered membership program called Storm Club™ with four wash package levels (Category 3, 4, 5, and 5+) priced from $24 to $38 per 4-week billing cycle. The company's premium offering incorporates Fire & Ice by Turtle Wax® Pro products, available through Category 5 and 5+ packages. The service includes a companion mobile app for membership management and wash redemption. Fleet/business customers are served through the separate Storm Fleet Club™ program with volume-based pricing. The company operates 30+ locations across multiple states, offering free self-service vacuum bays at each site.
Differentiator
Problem solved
Functional benefit
Products and services
- Express Car Wash
Quantifiable outcome
- 20% average savings on wash packages for fleet commercial account customers
- +1 more outcomes
Companies that use Hurricane Express Wash
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
Hurricane Express Wash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hurricane Express Wash partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Turtle Wax ProcoreHurricane Express Wash has partnered with Turtle Wax Pro to deliver enhanced clean, protection, and shine through Fire & Ice products. Fire Wax delivers deep-cleaning protection and durability while Ice Instant Shine enhances gloss with advanced water-repelling technology. This partnership provides Hurricane Express Wash access to professional-grade Turtle Wax Pro products including the premium Graphene Protectant for Category 5+ wash packages.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Hurricane Express Wash competitors and assessment
Company assessmentDirect peers
- Splash Car Wash: Splash Car Wash is a multi-state express car wash operator with locations in the Northeast and Mid-Atlantic, offering unlimited wash memberships and premium wash packages. Comparable on express wash model and subscription tiers, with partial geographic overlap.
- ZIPS Car Wash: ZIPS Car Wash operates an express car wash chain with unlimited wash club memberships across multiple US states. Closely comparable business model focusing on rapid exterior cleaning, subscription memberships, and multi-unit expansion.
- Quick Quack Car Wash: Quick Quack Car Wash is a fast-growing express car wash franchise with unlimited membership programs and a heavy emphasis on fun, branded customer experience. Directly comparable in express wash tunnels, subscription tiers, and regional multi-state footprint.
- Tommy's Express Car Wash: Tommy's Express is a rapidly expanding express car wash franchise with hundreds of locations across the US, offering tiered unlimited wash memberships and premium add-on services. Direct competitor in express car wash format with similar subscription-driven model.
- Take 5 Car Wash: Take 5 Car Wash is a multi-state express car wash chain with a strong subscription-based unlimited membership model, operating hundreds of locations across the US. Directly comparable to Hurricane Express Wash on express wash format, tiered subscription pricing, and multi-state footprint.
- Whistle Express Car Wash: Whistle Express Car Wash operates express car wash locations primarily in the US Southeast and Mid-Atlantic with unlimited wash club memberships. Regionally overlapping competitor with comparable subscription product and footprint geography.
Broad incumbents
- Driven Brands (parent of Take 5): Driven Brands is a publicly traded automotive services platform and the parent company of Take 5 Car Wash. Broad incumbent providing context for institutional-scale competition in express car washing.
- International Car Wash Group (ICWG): International Car Wash Group operates one of the largest car wash networks globally, including US brands like Dr. Car Wash. Broad incumbent that competes across multiple US regions with express wash and subscription models.
- Mister Car Wash: Mister Car Wash is the largest publicly traded car wash operator in North America with 500+ locations. Broad incumbent that defines industry benchmarks for express wash subscription economics, fleet services, and multi-tier membership programs.
Regional players
- Car Wash USA Express: Car Wash USA Express operates express car wash tunnels across the US Southeast with unlimited wash club memberships. Comparable express wash and subscription model with heavy geographic overlap in Hurricane's core markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Hurricane Express Wash social profiles
Digital presenceHurricane Express Wash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hurricane Express Wash leadership team
Management profileNumber of profiles
Hurricane Express Wash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hurricane Express Wash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hurricane Express Wash
What does Hurricane Express Wash do?
Hurricane Express Wash operates automated express exterior car wash tunnels at 30+ U.S. locations, selling per-wash transactions to walk-up and drive-up consumers as well as monthly recurring unlimited memberships through the Storm Club program. A separate Storm Fleet Club product targets commercial operators with fleet vehicles, and wash quality is anchored by an in-tunnel partnership with Turtle Wax Pro cleaning and finishing products.
Is Hurricane Express Wash a public or private company?
Hurricane Express Wash is a private company. It is classified as unknown and is currently operating.
When was Hurricane Express Wash founded?
Hurricane Express Wash was founded in -1. It employs 11 to 50 people.
Where is Hurricane Express Wash based?
Hurricane Express Wash is headquartered in Asheville, United States, in the North America region.
How does Hurricane Express Wash make money?
Three revenue lines are on record. Storm Club Unlimited Memberships are the primary driver. The others are single Pay-Per-Wash and fleet Storm Club Commercial Accounts.
Who are Hurricane Express Wash's main competitors?
Direct peers on record are Splash Car Wash, ZIPS Car Wash, Quick Quack Car Wash, Tommy's Express Car Wash, Take 5 Car Wash and Whistle Express Car Wash. Broad incumbents are Driven Brands (parent of Take 5), International Car Wash Group (ICWG) and Mister Car Wash. Car Wash USA Express is listed as a regional player.
Does Hurricane Express Wash have an API?
No public API is recorded for Hurricane Express Wash.