Hush Foundation and Gathering Of Kindness

What Hush Foundation and Gathering Of Kindness does

Hush Foundation, a registered Australian charity (Deductible Gift Recipient) founded circa 2000 by Dr Catherine Crock AM at the Royal Children's Hospital Melbourne, operates arts-based interventions designed to transform healthcare culture and patient experience. Its core product surface consists of Hush Music (22+ albums, 170+ compositions recorded by 230+ Australian artists, tailored for palliative care, aged care, paediatric wards, and treatment centres and reaching 10M+ streams), Hush Health Plays (three theatrical works by Alan Hopgood AM addressing bullying, communication, and patient safety, with 250+ performances delivered), the Kindness in Action self-paced CPD program (4 modules, 8 hours of CPD credits), and the annual Gathering of Kindness global online event. Underlying technology is content and curriculum rather than software: original commissioned compositions, theatrical scripts, books, reflection cards, and facilitation toolkits, distributed via the foundation's own e-commerce site, Spotify streaming, and direct institutional licensing.

The organisation is monetised across six streams: unit-priced music/book/merchandise sales, one-off CPD training sales ($800 per individual), annual or per-performance licensing of plays to healthcare institutions, event ticketing ($40 per session or $180-$200 for full Gathering of Kindness access), and GiveNow-processed tax-deductible donations with named tribute tiers ($50-$500). Go-to-market is hybrid: community-led through the Kindness Champions volunteer network, event-driven through the November Gathering week, and direct-to-consumer through the online store, with B2B institutional sales to hospitals and medical schools (e.g., University of Melbourne Medical School performance of 'Hear Me' for all 350 graduating seniors). Operations are lean, at 6 employees supporting a six-country footprint across Australia, Hong Kong, USA, Canada, New Zealand, and Ireland.

Name

Hush Foundation and Gathering Of Kindness

Legal name

Hush Foundation

Website

https://hush.org.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Hush Foundation is an Australian registered charity that uses commissioned music, theatrical plays, CPD programs, and an annual global event to drive kindness and culture change within healthcare organisations and for healthcare professionals.

Ownership category

akta.pro rank

Product category

Healthcare Arts-Based Culture Change Programs

NAICS

Music Publishers (512230), Performing Arts Companies (7111), Record Production and Distribution (512250)

SIC

Miscellaneous Publishing (2741), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Songwriting & Composition (Topliners, Co-writers, Camps) (MPAIABAA)

akta.pro secondary industry

Music Supervision Services (MPAIALAB)

Keywords

• Healthcare culture change
• Arts-based healthcare programs
• Healthcare professional development
• Healing music collections
• Healthcare workforce wellbeing

Headquarters

HQ city

Camberwell

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. CPD Training Sales: Self-paced professional development program for individuals and organisations. 4 modules with 8 hours of CPD credits. Sold as digital delivery packages to healthcare professionals.
2. Music Sales: Sale of CDs, vinyl, digital downloads and bundled packages of healing music albums. 23 music products across multiple volumes and special releases.
3. Healthcare Play Licensing: Licensing of theatrical plays for live performance, radio play, video scenes, or in-house script use. Includes facilitation notes and evaluation reports. Annual licences available.
4. Event Tickets: Revenue from Gathering of Kindness event tickets. Individual sessions at $40 or full event access at $180 per person.
5. Merchandise Sales: Sale of branded merchandise including badges, signs, gift packs, cards, books, and apparel supporting the kindness movement.
6. Donations and Tributes: Tax-deductible donations through GiveNow platform. Tribute gifts honouring healthcare workers with suggested amounts of $50, $100, $250, $500.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Hush Foundation commissions, produces, and distributes arts-based programs designed to transform healthcare culture through music, theatre, and reflective practice. Its central offerings are an original catalog of 22+ healing music albums used in clinical settings, three full-length theatrical plays on healthcare culture performed live and licensed to institutions, a self-paced Kindness in Action CPD training program for healthcare professionals, and the annual Gathering of Kindness online event. Revenue comes from charitable donations, music and merchandise sales, CPD program fees, institutional play licensing, and event ticketing.

Product overview

The Hush Foundation operates as a charitable organization pioneering arts-inspired culture change in healthcare. Its core offerings include Hush Music (over 20 albums with 170+ compositions by 230+ Australian artists for healthcare environments), Hush Health Plays (theatrical productions addressing bullying, communication, and patient safety performed over 250 times), Kindness in Action (self-paced CPD modules for healthcare professionals), and the annual Gathering of Kindness global event. The organisation sells merchandise, books, music bundles, and celebration kits through its online shop, alongside digital products including the Brave Talks reflection cards and CPD programs.

Differentiator

Problem solved

Functional benefit

Brands

• Hush Music: A collection of over 22 albums featuring 170+ compositions by 230+ Australian artists, designed for healthcare environments and used internationally in palliative care, aged care, and hospitals.
• Hush Health Plays
• Kindness in Action
• Gathering of Kindness

Products and services

• Hush Music Collection A growing library of 22+ original music albums featuring 170+ compositions recorded by 230+ Australian artists, specifically commissioned for healthcare environments including palliative care units, aged care facilities, paediatric wards, and treatment centres to reduce anxiety and create calm. Notable recent albums include Magic Sky CD (2025, Claire Edwardes OAM and Emily Granger), Seeking Solace (2024-07), Gratitudes by Slava Grigoryan (2023-05), Nightlight featuring Missy Higgins, Kate Miller-Heidke and Tasmanian Symphony Orchestra (2022-03), and the Hush Volume series (Volumes 1 through 16) covering classical, jazz, children's, and orchestral works.
• Hush Health Plays Theatrical productions written by Alan Hopgood AM addressing healthcare culture issues including bullying, communication, and patient safety. Available as live performances, radio plays, video scenes, and licensed scripts. Includes 'Hear Me' (used in University of Melbourne Medical School curriculum for 350 senior students and by MIPS in professional training), 'Do You Know Me?' (developed for aged care settings with Mercy Health support), and 'What Matters?'. Over 250 performances delivered to healthcare staff, patients and families. Annual licensing available with facilitation notes and evaluation reports.
• Kindness in Action (CPD Program) Self-paced professional development program for healthcare professionals consisting of 4 modules delivering 8 hours of CPD credits, focused on professionalism, ethics, and reflective practice in transforming healthcare with kindness. Sold as a digital delivery package at $800 per individual to practising clinicians and healthcare organisations.
• Gathering of Kindness (Annual Event) Annual global online event bringing healthcare professionals, patients, carers, and advocates together to reimagine medicine through kindness, connection, and collaboration. Features presentations, interactive workshops, and daily reflective practice. Individual sessions priced at $40 per person, with full event access at $180 per person. The 2025 edition (November 10-14, AEDT) carries the theme 'Prescribing Connection: The Medicine We've Been Missing'.
• Brave Talks Reflection Cards for Healthcare Conversation starter cards designed for healthcare teams to facilitate meaningful discussions about kindness, professionalism, and workplace culture through reflective practice. Used by healthcare organisations and clinical teams.
• Kindness Anthologies and Healthcare Books Collection of published books including The Hush Treasure Book (stories, poems and artwork by Australian children's book creators with bonus CD), Kindness Anthology 2 (stories from the Hush Foundation Kindness in Health Writing Prize, hardcover $45 / softcover $35), The Gathering of Kindness Anthology, and The Gathering of Kindness Anthology #1. Sold via the Hush online store to general readers and healthcare professionals.
• Celebration Kits Physical and digital kits enabling individuals and organisations to host their own Gatherings of Kindness events. Physical kits include signs, posters, cards, and bunting available for purchase; digital activity kits with conversation starters available free of charge. Distributed through the Kindness Champions grassroots network.
• Kindness Merchandise and Gift Packs Branded merchandise including the #KindnessWorksHere Gift Pack ($195), Wearable Kindness products (embroidered badges and apparel), Hush Christmas Cards, and music bundles such as the Hush Grigoryan Guitar Pack and Hush Mum and Bub Pack. Sold via the Hush online store and at events to amplify the kindness movement.
• Donations and Tribute Gifts Programme Tax-deductible donation programme processed through GiveNow.com.au/hushfoundation supporting Hush Foundation operations and programs. Tribute gifts honouring healthcare workers are offered at suggested levels of $50 (music moment), $100 (calm space), $250 (dialogue story), and $500 (kindness modules). Includes a Health and Aged Care Hero Tribute programme acknowledging healthcare workers.

Quantifiable outcome

• Research proves that focusing on positive behaviours like kindness drives higher engagement, shared accountability, and effective solutions to burnout and toxic culture.
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Live Music Now: UK charity that delivers live music performances in hospitals, care homes, and community settings for health and wellbeing. Closely comparable to Hush Health Plays and Hush Music's mission of music as healthcare intervention.
• Music as Therapy International: UK charity training caregivers worldwide to use music as a tool to support the wellbeing of vulnerable children and adults. Similar model of deploying music-based interventions in healthcare and care settings through training and resources.
• Music & Memory: US-based non-profit that brings personalized music into the lives of people with dementia and other cognitive/physical conditions. Directly comparable as a charity using curated music to transform healthcare and aged care environments.

Broad incumbents

• Schwartz Center for Compassionate Healthcare: US non-profit dedicated to strengthening relationships between patients, families, and healthcare professionals through compassion-centered programs. Broader incumbent addressing healthcare culture, communication, and clinician wellbeing—adjacent to Hush's mission.
• Planetree International: Global non-profit pioneering person-centered, compassionate healthcare through certification, training, and resources. Larger incumbent in healthcare culture transformation that overlaps with Hush's person-centered and kindness-based approach.
• Point of Care Foundation: UK charity that runs Schwartz Rounds and other programs to support healthcare staff and improve patient/carer experience. Comparable in delivering healthcare culture-change and reflective-practice programs for clinicians.

Others

• Wellcome Trust: Major UK-based global charitable foundation supporting health research and culture. Tangentially related as a large-scale health charity that funds culture-and-health initiatives with overlapping mission space.
• National Organization for Arts in Health (NOAH): US-based membership organization advancing arts in health across practice, research, and policy. Ecosystem/advocacy peer connecting Hush to the broader arts-in-health movement and supporting policy and research visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HushFoundation_
• YouTubeyoutube.com/user/hushmusicfoundation
• Facebookfacebook.com/HushFoundationOfficial
• LinkedInlinkedin.com/company/hush-foundation
• Instagraminstagram.com/hushfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hush Foundation and Gathering Of Kindness