Banketbakkerij

What Banketbakkerij does

Banketbakkerij-Tearoom H. van Haaren is a Dutch family-owned patisserie and tearoom founded in 1950 and headquartered at Veemarktstraat 27 in Breda, Netherlands. The business operates a single physical retail location and sells pastries, cakes, macarons, savory items, signature Breda specialties (including the Bredaos koekske), custom photo cakes (fototaart), and licensed NAC Breda fan merchandise. It also runs an in-house e-commerce webshop that supports local delivery within the Breda catchment area.

The product range is differentiated by a certified allergen-free, vegan, and organic offering produced under the Glutenvrij Normenset 2011 standard, alongside compliance with the Dutch Hygiënecode food-safety framework. Pricing is unit-based and spans roughly €1 to €350, with the upper end tied to custom-decorated photo cakes. The technology stack supporting the operation is conventional and non-AI: an ASP.NET-based webshop, Mollie for payment processing, Mailchimp for email marketing, and Google Analytics for traffic measurement.

The business model is direct-to-consumer across two channels — walk-in retail at the Breda storefront and online orders with local delivery. Customer segments include general local consumers, NAC Breda supporters purchasing licensed merchandise, and dietary-restricted buyers seeking certified gluten-free, vegan, or organic options. There is no disclosed wholesale, B2B, or enterprise customer base, no franchise or multi-location footprint, and no external funding or acquisition activity. Revenue, headcount, and ownership structure beyond the founding family name are not disclosed in the available data.

Name

Banketbakkerij

Legal name

Banketbakkerij-Tearoom H. van Haaren

Website

https://hvanhaaren.nl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Banketbakkerij-Tearoom H. van Haaren is a Dutch family-owned patisserie and tearoom founded in 1950 in Breda, Netherlands, operating a single retail location and a local-delivery webshop serving general consumers, NAC Breda supporters, and dietary-restricted buyers with certified allergen-free, vegan, and organic offerings.

Ownership category

akta.pro rank

Product category

Artisanal Bakery and Patisserie

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050)

akta.pro primary industry

Artisanal & Craft Bakeries (CRAHAGAA)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisanal Dutch bakery
• Pastry and confectionery
• Celebration cakes
• Tearoom services
• Custom photo cakes

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Retail in-store sales: Walk-in customers purchase pastries, cakes, and other baked goods directly at the tearoom location on Veemarktstraat in Breda, Netherlands.
2. E-commerce / Webshop: Online orders placed via the company's webshop with home delivery service. Orders for next-day delivery can be placed until 17:00. A minimum order threshold may apply for delivery. Payment accepted via iDeal, bank transfer, or cash on delivery.
3. Custom / bespoke orders: The company accepts custom orders including photo cakes (Fototaart), NAC fan merchandise, and made-to-order celebration cakes. The 'Maatwerk' (custom work) page indicates a bespoke ordering service for special requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Banketbakkerij-Tearoom H. van Haaren is a traditional Dutch patisserie and tearoom that manufactures and sells artisanal baked goods, including pastries (gebak), cakes (taarten), macarons, sweet treats (zoet), savory items (hartig), allergen-free/vegan/organic lines, custom photo cakes (fototaart), and Breda-themed signature items. Products are sold through a physical tearoom on Veemarktstraat 27 in Breda and an online webshop with home delivery in a limited local area between 9:00 and 11:00.

Product overview

Banketbakkerij-Tearoom H. van Haaren is a traditional Dutch bakery and tearoom operating since 1950, located in Breda. The company offers a diverse portfolio of pastries, cakes, cookies, and specialty items across multiple categories: Gebak (pastries), Taarten (cakes), Macarons, Zoet (sweet treats), Hartig (savory items), Allergeenvrij/vegan/biologisch (allergen-free, vegan, and organic products), Fototaart (customizable photo cakes), and Bredaose lekkernijen (local Breda specialties). The business operates both a physical retail/tearoom location and an online webshop, with delivery services within a limited area. Notable signature products include the Bredaos koekske (traditional butter cookie honoring Breda's royal history) and NAC fan merchandise. The company also offers custom-made products and produces allergen-conscious options certified under the Glutenvrij Normenset 2011 standard.

Differentiator

Problem solved

Functional benefit

Brands

• Club van 1912: Special NAC Breda football club themed cake
• Bredaos Koekske

Products and services

• Vakantietas Holiday/vacation assortment bag containing a selection of pastries and baked goods intended for travel or festive gifting occasions.
• Bredaos koekske Signature traditional Breda butter shortbread cookie with orange, herbs, and spices, paying homage to Breda's royal Nassau heritage; priced at €8.95 per unit.
• Gebak Assorted individual pastries (petits fours, points, slices, tompoe) including aardbeizoentje, appelfleurtje, appelfris, appelpunt, chipolatapunt, chocolatebol, frambozenpunt, gembertje, harde mokka, hemelse modder, kardinaal, kasteeltje, kersenfris, limoen brulée, mokkaschuim, mokkapunt, nougatientje, perenpunt, petit four, sacherpunt, schuimtoren, slagroompunt, tompouce (Fri/Sat only), vanilleschuim, vruchtenpunt, zomersoes; priced ~€2.25–€3.50 per piece.
• Taarten Celebration cakes and tortes portioned by serving count, including slagroomtaart (whipped cream), aardbeislof, appelfris, appeltaart, chipolatataart, chocolademousse, citroenrol, frambozenbavarois, grote fleur, hazelnootschuim variants, limoen brulée variants, mokkataart, notentaart, nougatine schuimtaart, perentaart, sachertaart, and vruchtentaart; e.g., Slagroomtaart 6 pers. €18.00 up to Vruchtentaart 100 pers. €334.96.
• Macarons French-style macarons sold per piece or in assorted boxes of 6, 9, 12, 15, or 20 pieces featuring the bakery's favorite flavors; boxes priced from €13.80 (6 stuks) to €46.00 (20 stuks).
• Zoet Sweet treats including appelkanjer, gevulde koek, amandelkoekjes, roomboterkoekjes, XXL assortment, caramello's, rondo's, karrewielen, romea's, spritsen, stroopwafels, boerencake, roombotercake, bredaos kikske, gemberkoek, and walnotenkoek.
• Hartig Savory pastries and snacks including pittig saucijzenbroodje, saucijzenbroodje, worstenbroodje, kaasbroodje, kip piri piri, kaasvlinders, zoutjes gesorteerd, and quarter portions; e.g., Worstenbroodje €2.20, Kaasvlinders €7.90.
• Allergeenvrij, vegan & biologisch Allergen-free, vegan, and organic product line including glutenvrij, lactosevrij, melkvrij, vegan, and biologisch sub-categories. Certified under Glutenvrij Normenset 2011 and Hygiënecode voor de brood- en banketbakkerij. Items include Cakes classic, Walnotenbrownie, Appel, Chocolade & kokos, Framboos/aardbei cheesecake, Kokos & citroen, Mango & yuzu cheesecake, Mokka hazelnoot, Tiramisu, Worteltaart, plus gluten-arm variants of schuimtoren, mokkaschuim, and vanilleschuim; biologisch €4.95–€5.50, vegan/gluten-free €5.50, lactosevrij €16.50, melkvrij €22.00, glutenvrij €3.50–€11.00.
• Fototaart Customizable photo cake (Slagroomtaart) available in round (6–10 pers., €18.00–€30.00) and square (14–100 pers., €42.00–€299.97) formats with optional edible photo upload (+€6.00), text up to 25 characters (+€1.50), and side topping upgrades (almond, hazelnut, chocolate).
• Bredaose lekkernijen Bundled local Breda specialties including bredaos koekske, bredaos kikske (butter cake with orange and spices topped with bredaos koekske at €6.95), breda pakket (gift set with koekskes, kikske, and chocolate vaantje at €25.00), and breda vaantje (chocolate flag in milk or dark at €11.00).
• NAC Club van 1912 taart Dedicated NAC Breda football supporter celebration cake, priced from €21.00 (6 pers. round) up to €152.98 (50 pers. square); sizes 6–20 persons in round format and 25–50 persons in square format.
• Maatwerk (bespoke custom bakery service) Custom-made bakery service accepting personalized orders and special requests beyond the standard catalog, including custom photo cakes, special celebration cakes, and corporate/party orders placed via phone, email, or web.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Patisserie Holtkamp: Amsterdam-based artisanal patisserie offering premium Dutch pastries, cakes, and confectionery with a similar traditional heritage positioning. Comparable assortment of celebration cakes, biscuits, and specialty items, and operates with the same artisanal-banketbakkerij model.
• Patisserie Pompadour: The Hague-based traditional Dutch patisserie with a comparable assortment of celebration cakes, pastries, and specialty items. Operates a similar single-location artisanal patisserie model targeting local consumers for personal celebrations and gifting occasions.
• MultiVlaai: Dutch pastry chain specializing in traditional vlaaien and pastries with broad national retail footprint. Comparable product category (Dutch celebration pastries) and consumer occasion targeting (birthdays, family gatherings), though operating at significantly larger scale through multi-site retail.

Broad incumbents

• HEMA: Dutch mainstream retail chain with a substantial in-store bakery section offering branded pastries, cookies, and gift-packaged items. Competes in the same Dutch consumer bakery category through convenience-driven store footprint and value pricing.
• Ladurée: French luxury patisserie famous for macarons and combining patisserie sales with a tearoom experience. Highly comparable on the combined bakery-and-tearoom experiential format and on the macaron product line that H. van Haaren also offers.
• Pierre Hermé: French luxury patisserie renowned for macarons, viennoiserie, and patisserie with international boutique presence. Overlaps in product category (macarons, celebration cakes, pastries) and gifting occasion, though at a substantially higher price point and brand tier.
• Leonidas: Belgian chocolatier with global retail footprint offering premium pralines, macarons, and gift-packaged confectionery. Comparable on the gifting and celebration-occasion use case with similar product formats (assorted boxes, premium pricing, gift packaging).

Others

• Neuhaus: Belgian premium chocolate brand with strong gifting and seasonal gift-packaging orientation. Compares on the occasion-based gifting channel and premium Belgian-confectionery heritage, though focused on chocolate rather than baked goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/banketbakkerij

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banketbakkerij