HW Group

What HW Group does

HW Group Indonesia, operating as Holywings Group, is a privately held Indonesian lifestyle entertainment company that operates 46+ physical venues across Indonesia (Java, Bali, Sumatera, Sulawesi) and Malaysia (Kuala Lumpur). The company runs a multi-brand portfolio of 33+ concepts spanning nightclubs (The H Club, Golden Tiger, Lil Tiger, W Superclub, Ambyar Super Club), live music bars (Helen's, Livehouse, Superhouse, Cabin, Mimi Livehouse), beach clubs (Atlas, branded as the "biggest beach club in the world"), dining venues (Rocca, Phoenix, YesChef!, Cecilia, ENTRECOTE & FRITES, Mimi Social House, Xiao Mei Mei), social bars (H Bar, Gold Dragon, H Social Club), sports entertainment venues (Holywings Sport Club, Tembak Langit), and novel mini-mart bar concepts (Helens Night Mart, Tiger Hype Mart, Helens Tori Mart).

The underlying technology layer is a mobile application (available on iOS App Store and Google Play) supporting table reservations, a membership/loyalty program with welcome vouchers and point redemption, and direct customer engagement. The platform supports variable-minimum-spend table reservation policies, including age-tiered pricing (e.g., over-30 customers pay double minimum charges at certain venues like Lil Tiger, which is restricted to under-30 patrons only). An in-house artist roster of bands, singers, and DJs anchors a recurring event-driven programming model across the network.

The business model is primarily transaction-based revenue from food and beverage sales, table reservations with cover/minimum charges, event ticketing, and recurring membership benefits. Pricing is quote-based and venue-specific rather than publicly disclosed. Go-to-market is a hybrid of physical retail presence, direct-to-consumer reservations via app and website, event-driven acquisition featuring DJs and live performers, and product-led growth through the loyalty/membership app. The primary customer segments are Gen Z and millennial nightlife enthusiasts, dining/casual social customers, and private event bookers. Customer concentration is dispersed across millions of individual consumer transactions rather than concentrated in a few enterprise accounts.

Name

HW Group

Legal name

HW Group Indonesia

Website

https://hwgroup.id

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HW Group (Holywings Group) is an Indonesian lifestyle entertainment company operating 46+ nightlife, dining, and live-music venues across Indonesia and Malaysia under 33+ sub-brands, monetizing through F&B sales, table reservations, event ticketing, and a membership loyalty mobile app.

Ownership category

akta.pro rank

Product category

Nightlife Entertainment

NAICS

Drinking Places (Alcoholic Beverages) (7224), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAIAL

Nightlife Venue Groups & Operators (Multi-Location)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYMPAGALAF

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAGALAN

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

Keywords

• Nightlife entertainment venues
• Live music bars
• Beach club operations
• Food and beverage services
• Event venue hosting

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Food & Beverage Sales: Revenue from alcohol sales, cocktails, and food at venues across 46+ outlets including nightclubs, live bars, beach clubs, and restaurants.
2. Table Reservations & Cover Charges: Revenue from table reservations with minimum spend requirements, including age-based pricing policies (e.g., over 30 pays double minimum charge).
3. Event Ticketing: Revenue from events featuring DJs, bands, and entertainment acts across various venues.
4. Membership & Loyalty Program: App-based membership with welcome vouchers, point redemption, and exclusive benefits for members.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

HW Group operates a multi-brand network of nightlife, dining, and entertainment venues across Indonesia and Malaysia. The portfolio includes nightclubs, live music bars, beach clubs, restaurants, sports-themed venues, and event spaces, with a mobile application supporting reservations, table bookings, and a membership/loyalty program.

Product overview

Holywings Group operates as Indonesia's biggest and fastest-growing lifestyle entertainment company, managing a diverse portfolio of 33+ brands across multiple entertainment categories including nightclubs (The H Club, Golden Tiger, Lil Tiger, W Superclub, Ambyar Super Club), live bars (Helen's, Livehouse, Superhouse, Cabin), beach clubs (Atlas), dining venues (Rocca, Phoenix, Cecilia, YesChef!, ENTRECOTE & FRITES, Mimi Social House), bars (Gold Dragon, H Bar, H Social Club, Xiao Mei Mei, Mimi Livehouse, MUIN, SINGSING), sports entertainment (Holywings Sport Club, Tembak Langit), mini-mart concepts (Helens Night Mart, Tiger Hype Mart, Helens Tori Mart), and retail (Holywings Store, HW Powds, Sayap Suci Coffee). The company also operates a mobile application providing reservations, membership rewards, and digital vouchers. The brands span across Java (33+ outlets), Sumatra (7 outlets), Bali (2 outlets), Sulawesi (4 outlets), and international locations in Malaysia (Kuala Lumpur).

Differentiator

Problem solved

Functional benefit

Brands

• Helen's: Live music bar chain
• Gold Dragon
• Golden Tiger
• W Superclub
• Atlas
• Rocca
• Phoenix
• The H Club
• Cabin
• Livehouse
• Helens Night Mart
• Mimi Livehouse
• Ambyar Super Club
• Superhouse
• Lil Tiger
• Xiao Mei Mei
• H Bar
• Tembak Langit
• Helens Tori Mart
• YesChef!
• Cecilia
• Tiger Hype Mart
• H Social Club
• Mimi Social House
• Holywings Sport Club
• ENTRECOTE & FRITES
• SINGSING
• MUIN
• Akasta
• Mimi Superhouse
• HW Powds
• Holywings Store
• Sayap Suci Coffee

Products and services

• Holywings Nightclubs and Live Music Bars

Quantifiable outcome

• 46+ outlets across Indonesia and Malaysia
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Atlas Beach ClubminorOthersAtlas is branded as part of HW Group portfolio and described as 'THE BIGGEST BEACH CLUB IN THE WORLD' in Bali. External link provided to atlasbeachfest.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Ku De Ta Bali: Bali-based beach club, restaurant, and nightlife destination. Comparable to HW Group's Atlas beach club as a premium Bali beach club venue targeting international and domestic tourist nightlife segments.
• Zouk Group: Singapore-headquartered nightlife and entertainment group operating flagship nightclubs, beach clubs, and dining concepts across Asia. Comparable to HW Group in operating premium nightclub and beach club venues with multi-format brand portfolios targeting Asian nightlife audiences.
• Marquee Singapore: Premium nightclub and entertainment venue operator under TAO Group in Singapore. Comparable to HW Group's The H Club and Golden Tiger as a high-capacity luxury nightclub targeting Asian affluent nightlife demographics.
• Potato Head Bali: Bali-based lifestyle venue combining beach club, restaurant, bar, and music programming. Comparable to HW Group's Atlas as a multi-format Bali entertainment venue with strong lifestyle branding and live entertainment focus.
• Tiger Entertainment (Tiger Night Club): Indonesian nightlife and entertainment operator running multiple nightclub venues in major Indonesian cities. Directly comparable to HW Group as a multi-location nightclub operator targeting similar Gen Z and millennial nightlife demographics in the same Indonesian market.

Broad incumbents

• Pacha Group: Iconic Ibiza-origin nightclub and hospitality brand with global venues. Comparable to HW Group as a multi-brand nightlife operator with flagship venues, though with an established international footprint rather than Indonesia focus.
• TAO Group Hospitality: US-based hospitality and nightlife operator running TAO, Marquee, and Hakkasan venues globally. Comparable to HW Group in operating premium nightclub, restaurant, and beach club venues at scale, though in Western markets.

Regional players

• Immigrations Bar & Club Jakarta: Long-established Jakarta nightclub and bar venue. Comparable to HW Group's nightclub brands as a premium Indonesian nightlife operator targeting similar affluent expatriate and local nightlife segments.
• Blowfish Entertainment: Jakarta-based nightclub and entertainment venue operator. Comparable to HW Group as an Indonesian nightlife competitor targeting similar upscale nightlife demographics in the Jakarta market, though with a smaller footprint.
• Colosseum Club Jakarta: Indonesia's largest nightclub by capacity, operating in Jakarta. Comparable to HW Group's The H Club as a high-capacity premium nightclub targeting similar luxury nightlife and event segments within the Indonesian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/byholywings
• LinkedInlinkedin.com/company/hw-group-id

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HW Group