What Hybla Tavern does

Hybla Tavern is a family-owned farm-to-table restaurant and event venue located at 11 Flinders Parade, Middleton Beach, Albany, Western Australia. The business is operated through Tillbrook Nominees Pty Ltd, a privately held proprietary limited company, and employs 6 people. It holds a Tavern Licence (Number 602208399116) and operates as a single-venue waterfront dining destination leveraging direct views of Middleton Beach. The customer base is composed of local Albany residents, regional tourists, families with children, and group event bookers.

The core offering is a dine-in farm-to-table experience built around an exclusively owned beef supply chain from Melaleuka Farm in North Dandalup, WA, where the family raises Akaushi (Red Wagyu) cattle across three generations. Supporting offerings include private functions and events across four distinct venue spaces (Front Deck, Eurythmic Room, Northerly Room, Private Mezzanine), retail Akaushi beef sold direct-to-consumer via mfmerchants.com.au, digital and physical gift cards, and takeaway pickup via the MeandU app. The technology stack is entirely composed of third-party SaaS — Squarespace for the website, NowBookIt for reservations and gift cards, MeandU for online menu and ordering, and Function Tracker for event enquiry management — with no proprietary technology, no mobile app, and no AI capabilities disclosed.

Revenue is generated through transactional pay-as-you-go pricing across multiple streams: dine-in food and beverage as the primary stream, function/event bookings, takeaway, gift cards, and retail beef. Weekly specials run 3-5pm Thursday-Monday (e.g., 2-for-$25 Gintonica, $15 signature cocktails, $12 Bellinis/Spritzes/Mojitos, $15 loaded fries, Kids Eat Free with main purchase, $12 Guinness pint during June 2025). The business is supported by regional supplier partnerships (Little Creatures Brewing, Plantagenet Wines, Castelli) and 2025 industry recognition (Winelist of the Year Glass Seal, AHA Awards Bank).

Name

Hybla Tavern

Legal name

Tillbrook Nominees Pty Ltd

Website

https://hybla.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hybla Tavern is a family-owned waterfront farm-to-table restaurant and event venue at Middleton Beach, Albany, WA, serving Akaushi beef from its own Melaleuka Farm to local diners, tourists, and function bookers.

Ownership category

akta.pro rank

Product category

Farm-to-Table Restaurant and Tavern

NAICS

Restaurants and Other Eating Places (72251), Meat Retailers (445240), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Steakhouses & Seafood Restaurants (THAFACAE), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Farm-to-table dining
• Waterfront restaurant
• Function venue hire
• Craft beer tavern
• Wagyu beef dining

Headquarters

HQ city

Albany

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food & Beverage Sales: Primary revenue stream from serving farm-to-table meals and drinks to dine-in customers. Menu features premium beef from their own Melaleuka Farm combined with locally sourced Great Southern produce. Offers seasonal menus with signature Akaushi/Red Wagyu beef dishes, cocktails, wine, and craft beers.
2. Function & Event Bookings: Revenue from hosting private events, celebrations, and corporate functions. Offers multiple venue spaces (Front Deck, Eurythmic Room, Northerly Room, Private Mezzanine) with customizable food packages, beverage packages, and entertainment options.
3. Takeaway & Pickup Orders: Online takeaway ordering system via meandu.app for customers to order food for pickup. Also offers their Melaleuka Farm beef products for home purchase through mfmerchants.com.au.
4. Gift Cards & Vouchers: Sale of digital gift cards/vouchers online and physical gift vouchers in-venue. Provides recurring revenue opportunity as recipients return to redeem.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hybla Tavern operates a family-owned farm-to-table tavern at Middleton Beach, Albany, Western Australia, serving seasonal menus built around Akaushi (Red Wagyu) beef exclusively farmed at the family's Melaleuka Farm in North Dandalup and supplemented with locally sourced Great Southern produce. The venue also hosts private functions and events across four distinct spaces, offers takeaway ordering, sells retail Melaleuka Farm beef for home cooking, and provides gift cards.

Product overview

Hybla Tavern is a family-owned farm-to-table restaurant and events venue at Middleton Beach, Albany, Western Australia. The core offering is its restaurant dining experience featuring beef exclusively sourced from the family's Melaleuka Farm in North Dandalup, combined with locally sourced Great Southern produce for seasonal menus. Supporting products include functions and events hosting across four distinct spaces, gift cards (digital and physical), retail beef sales for home cooking, and regular specials programs such as Kids Eat Free and happy hour promotions. The venue operates under a Tavern Licence and serves as a waterfront dining destination with views of Middleton Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm-to-Table Dining

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core.

• NowBookItcoreChannel Partner/ Reseller/ DistributorOnline reservation platform used for table bookings. Integrated booking widget on website for customer reservations. Also provides gift card purchasing platform.
• MeandU AppcoreChannel Partner/ Reseller/ DistributorThird-party ordering platform for takeaway menu and pickup orders. Also used for viewing kids menu and full menu options.
• Melaleuka FarmcoreOthersFamily farm owned and operated in North Dandalup, WA. Exclusive supplier of all beef served at Hybla Tavern. Three generations currently involved. Produces Akaushi (Red Wagyu) cattle.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tetsuya's: Sydney-based Australian fine dining icon. Comparable as a premium Australian dining destination focused on seasonal, locally sourced produce — though operating at a higher price point and metropolitan location.
• Rockpool Bar & Grill: Established premium steakhouse brand operating in major Australian CBDs. Comparable on the premium beef dining category, but at much larger scale and in metropolitan locations.
• Hurricane's Grill: Australian steakhouse chain with multiple locations. Comparable on the premium beef dining category but at greater scale and with a less differentiated, non-farm-to-table proposition.

Regional players

• Leeuwin Estate: Margaret River winery with on-site restaurant and event functions. Comparable as a Western Australian regional premium food and wine venue serving tourists and hosting private events.
• Cape Lodge: Premium regional dining and accommodation in Margaret River, Western Australia. Comparable as a WA regional premium food and wine hospitality operator with a similar Great Southern / South West market profile.

Direct peers

• The Farm Byron Bay: Multi-tenant farm estate in Byron Bay combining on-site farming, restaurant, retail produce, and event spaces. Comparable for combining farm production, dining, retail produce, and functions under one destination brand.
• The Agrarian Kitchen: Tasmanian farm-to-table dining and cooking school rooted in on-site produce. Comparable for its vertically integrated farm-and-table model and rural Australian positioning.
• Brae: Acclaimed farm-to-table restaurant in Birregurra, Victoria. Highly comparable as a regional Australian fine-dining venue with on-site farm produce and a strong single-origin food philosophy.
• Lake House Daylesford: Regional Victoria destination combining restaurant dining with events and accommodation. Comparable as a regional Australian premium dining operator with diversified function/event revenue and local sourcing.
• Provenance Wines / Provenance Restaurant: Winery with on-site restaurant in regional Victoria focused on single-region food and wine matching. Comparable as a regional Australian food-and-wine destination combining local produce with a curated wine program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hybla-tavern

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hybla Tavern