HYBRO Saatzucht GmbH & Co. KG

What HYBRO Saatzucht GmbH & Co. KG does

HYBRO Saatzucht GmbH & Co. KG is a privately held German plant breeding company founded in 1977 (registered 1978) and headquartered in Kleptow near Prenzlau, Brandenburg. The company specializes exclusively in the breeding, production, and marketing of hybrid rye (Hybridroggen) — both F1 hybrid varieties and population varieties — operating two breeding stations in Germany (Kleptow in the Uckermark region and Wulfsode in the Lüneburger Heide) plus a processing subsidiary, Wulfsoder Saatgut GmbH (founded March 2019). Its cultivar portfolio spans market-significant releases including AKKORD (1984), RAPID (1989), ASKARI (2003), DUKATO (2008), and successive Turbohybrid generations from 2011 onward.

The company's breeding platform is built on cytoplasmic male sterility (CMS) using Pampa cytoplasm from an Argentine wild rye to produce male-sterile mother lines, with heterosis exploited for yield gains. Selection is accelerated through genomic-wide selection methods, molecular selection tools, and haploid techniques to develop inbred lines efficiently. HYBRO also pursues semi-dwarf line development and traits for nitrogen and water use efficiency, addressing climate adaptation and reduced input requirements. Research collaborations include the transnational RYE-SUS and RYE-HUB projects aligned with the EU Farm-to-Fork strategy.

Commercially, HYBRO plans and organizes the entire seed production chain — from line seed through basic seed (Basissaatgut) to certified Z-Saatgut — using its own facilities (including a ~EUR 5.5 million investment in Wulfsode completed in 2020) and exclusive processing partners. All commercial distribution of its varieties in Germany and internationally is conducted exclusively through SAATEN-UNION GmbH (Isernhagen), supported by a network of regional field sales advisors. The customer base comprises arable farmers in Germany and across Europe (Italy, France, Hungary) plus Canada, with adjacent use cases in livestock forage and biogas feedstock. Pricing is not publicly disclosed.

Name

HYBRO Saatzucht GmbH & Co. KG

Legal name

HYBRO Saatzucht GmbH & Co. KG

Website

https://hybro.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

HYBRO Saatzucht is a privately held German hybrid rye breeder (founded 1977) operating two breeding stations and a processing subsidiary, selling certified seed exclusively through SAATEN-UNION to farmers in Germany and across Europe.

Ownership category

akta.pro rank

Product category

Agricultural Seeds

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Grain Seed Production (Cereal Seed Multiplication) (AFAGAAAI)

akta.pro secondary industries

Open-Pollinated/Varietal Seed Multiplication (AFAGAIAE), Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

Keywords

• Hybrid rye breeding
• Agricultural seed production
• Cereal seed varieties
• Plant breeding research
• Rye seed marketing

Headquarters

HQ city

Schenkenberg bei Prenzlau

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Saatgutverkauf - Hybridroggen: Entwicklung, Produktion und Vermarktung von Hybridroggensorten (F1-Hybride) und Populationsroggen. Verkauf von Z-Saatgut über SAATEN-UNION.
2. Saatgutproduktion und -aufbereitung: Eigene Saatgutproduktion von Linien-, über Basis- bis zum Z-Saatgut. Aufbereitung in eigenen Anlagen und bei exklusiven Partnern.
3. Forschungszusammenarbeit: Beitrag zur grundlagenorientierten Forschung durch Forschungsprojekte und Zusammenarbeit mit Forschungsinstituten und Universitäten.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

HYBRO Saatzucht GmbH & Co. KG develops, breeds, produces, and markets hybrid rye (Hybridroggen) seed varieties — including F1 hybrid varieties and population rye varieties — for commercial agriculture. The company runs its own rye breeding programs at two German stations (Kleptow and Wulfsode), conducts basic seed production and processing through its subsidiary Wulfsoder Saatgut GmbH, and sells all certified Z-Saatgut exclusively through SAATEN-UNION GmbH and a network of regional field advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• AKKORD First major hybrid rye variety from HYBRO's breeding program, approved in 1984. Sold as certified hybrid rye seed for commercial cereal growers through SAATEN-UNION distribution.
• RAPID Market-significant hybrid rye variety approved in 1989, distributed as certified rye seed to farmers.
• ASKARI Particularly market-significant hybrid rye variety approved in 2003, marketed to commercial rye growers via SAATEN-UNION.
• DUKATO Largest population rye variety on the market at the time of approval (2008), marketed as certified seed for farmers preferring non-hybrid population rye.
• SU MEPHISTO First of HYBRO's Turbohybriden (turbo-hybrid) rye varieties, approved in 2011 for use by commercial cereal growers.
• SU ALLAWI Turbohybrid rye variety approved in 2011 alongside SU MEPHISTO, distributed to farmers as certified seed.
• SU SANTINI Turbohybrid rye variety approved in 2012, part of HYBRO's second wave of turbo-hybrid releases.
• SU STAKKATO Turbohybrid rye variety approved in 2012 alongside SU SANTINI, distributed as certified rye seed.
• SU PERFORMER Turbohybrid 2.0 rye variety approved in 2013, representing the next-generation Turbohybriden line for commercial cereal growers.
• SU FORSETTI Turbohybrid 2.0 rye variety approved in 2013 alongside SU PERFORMER.
• SU COSSANI Turbohybrid rye variety approved in 2014, included among the 10 highest-yielding hybrid rye varieties in HYBRO's state variety trials.
• SU COMPOSIT Turbohybrid rye variety approved in 2014, marketed as certified hybrid rye seed.
• SU BENDIX Turbohybrid rye variety approved in 2014, positioned for yield strength and agronomic health in commercial rye cultivation.

Quantifiable outcome

• Bis zu 150 Proben täglich im Keimlabor
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• SAATEN-UNION GmbHcoreChannel Partner/ Reseller/ DistributorDer Vertrieb aller Sorten erfolgt exklusiv durch die SAATEN-UNION GmbH mit Sitz in Isernhagen. HYBRO ist Teil des SAATEN-UNION Verbunds, einem der führenden Saatzuchtunternehmen Europas.
• Forschungsinstitute und UniversitätenmajorStrategic or Co-development PartnerZusammenarbeit mit Forschungsinstituten und Universitäten für grundlagenorientierte Forschung. Beteiligung an Projekten wie RYE-SUS und RYE-HUB zur nachhaltigen Roggenzüchtung.
• Wulfsoder Saatgut GmbHcoreStrategic or Co-development PartnerTochtergesellschaft mit identischen Gesellschaftern, gegründet März 2019. Übernimmt Aufbereitung, Lagerung und Abpackung im Bereich Basissaatgut für HYBRO.
• RYE-SUS KonsortiummajorStrategic or Co-development PartnerTransnationales Forschungsprojekt zur Entwicklung von Brot- und Futtergetreide mit weniger Düngemittel und Pflanzenschutz. Im Rahmen der EU Farm-to-Fork-Strategie.
• RYE-HUB ProjektmajorStrategic or Co-development PartnerForschungsprojekt für effizientere und schnellere Züchtung ertragsstarker Hybridroggensorten, die anpassungsfähig gegenüber wechselnden Umweltbedingungen sind.
• VermehrerlandwirtemajorChannel Partner/ Reseller/ DistributorLandwirtschaftliche Betriebe in Italien, Frankreich, Deutschland, Ungarn und weiteren europäischen Ländern, die Saatgut vermehren. Stehen in engem Kontakt mit dem HYBRO-Team.

Scale indicators12 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Corteva Agriscience: Global agricultural inputs company with hybrid cereal seed offerings that compete in the broader European seed market. Corteva does not focus exclusively on rye but competes indirectly through portfolio breadth and integrated trait/genetics offerings to the same farmer customers.
• Syngenta Group: Global seed and crop protection company with European cereal seed operations. Syngenta competes indirectly with HYBRO through broad-line offerings to European farmers and represents the large-incumbent threat against which HYBRO's specialization is positioned.
• Bayer Crop Science: Global agricultural input company offering hybrid cereal seeds including rye within a much broader portfolio of crops, traits and crop protection products. Bayer competes via scale, distribution, and R&D budget rather than rye specialization, representing a broad incumbent threat.

Direct peers

• Nordic Seed A/S: Danish-based cereal breeding company with a strong hybrid rye program serving Northern European markets. Nordic Seed operates comparable breeding station infrastructure and targets similar climate-resilient rye use cases as HYBRO, including export into Central Europe.
• Deutsche Saatveredelung (DSV): German seed breeding company headquartered in Lippstadt that breeds hybrid and population rye varieties. DSV targets the same German and European farmers, operates similar breeding station infrastructure, and sells through overlapping distribution channels, making it a direct competitive peer.
• KWS SAAT SE & Co. KGaA: One of the world's largest seed companies, headquartered in Einbeck, Germany. KWS breeds and markets hybrid rye varieties across Europe, directly competing with HYBRO in the same farmer customer segment with similar CMS-based hybrid technology and competing distribution reach.
• RAGT Semences: Major French seed company with a hybrid rye breeding program and broad European cereal portfolio. RAGT competes with HYBRO across French, German and broader European farmer segments using comparable hybrid breeding technologies.
• SAATEN-UNION GmbH: HYBRO's exclusive distribution partner and member of a broader German seed breeding group. While not purely a peer (it is also a customer and consortium), SAATEN-UNION coordinates breeding and marketing for member breeders including direct competitors, making it a structural counterparty in the hybrid rye value chain.
• Secobra Recherches: French plant breeding company based in Maule specializing in hybrid rye and other cereals. Secobra develops hybrid rye varieties using comparable CMS-based methodology and serves European farmer markets, making it one of HYBRO's closest technology and market peers.

Emerging players

• Wiersum Plantbreeding: Dutch family-owned plant breeding company with a rye and cereal breeding program. Smaller than HYBRO but with adjacent breeding capabilities and Dutch/Northern European farmer customers, making it a partial-overlap emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hybro

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYBRO Saatzucht GmbH & Co. KG