Scottish Hydro Electric

What Scottish Hydro Electric does

Scottish Hydro Electric is a UK residential energy supply brand that has been operated as part of OVO Energy since OVO's acquisition of the Scottish Hydro Electric retail business in 2020. Through its parent OVO, the brand supplies gas and electricity to UK households on fixed and standard variable tariffs, and layers on a growing portfolio of adjacent home energy services including smart meter installation, solar panel and battery storage (with Smart Export Guarantee payments), EV charger installation and managed charging subscriptions (Charge Anytime), heat pump and boiler replacement via the CORGI HomePlan partnership, home insulation, boiler/heating cover, appliance insurance, and a demand-response programme called Power Move. Customer engagement is delivered through a digital platform comprising the ovoenergy.com self-serve site, the OVO iOS/Android app, an online customer forum, and email communications; the Beyond loyalty programme and OVO Live entertainment ticket access (OVO Hydro, The O2, Co-op Live) provide retention mechanics. Revenue is generated primarily through recurring monthly direct-debit energy consumption charges, monthly subscription add-ons (Charge Anytime at £37.50/month, home services cover starting at £1/month), and one-time installation fees for solar, EV chargers, and boilers.

Underlying technology is a smart-meter-enabled digital account management platform with a mobile app providing real-time balance, usage, and meter reading submission, combined with home energy management features. Revenue mechanics rest on four streams: Energy Supply (recurring), Home Services (recurring), EV Services (recurring managed charging plus one-time hardware), and Solar and Battery (one-time installation plus export tariff). Distribution is digital-direct-to-consumer for tariffs and add-ons, with channel partners (CORGI HomePlan for boilers, NINJA for promotional rewards, entertainment venues for loyalty benefits) handling installation and experiential layers. In 2024, OVO announced an agreement to become part of E.ON, subject to regulatory approvals, which would consolidate Scottish Hydro Electric's customer base within one of Europe's largest utility groups.

Name

Scottish Hydro Electric

Website

https://hydro.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Scottish Hydro Electric is a UK residential energy supply brand operated by OVO Energy, delivering gas and electricity tariffs plus smart meter, solar, EV charging, boiler, and home services to households via a digital self-serve platform.

Ownership category

akta.pro rank

Product category

Residential Energy Supply

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industry

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

Keywords

• Residential electricity supply
• Residential gas supply
• Home heating services
• EV charging solutions
• Solar panel installation

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Energy Supply: Residential gas and electricity supply through fixed tariffs and standard variable tariffs. Revenue generated through energy consumption charges billed monthly via direct debit.
2. Home Services: Additional services including boiler replacement, heat pump installation, home insulation, boiler and heating cover, appliance insurance, and electrics/plumbing/drainage cover.
3. Electric Vehicle Services: EV charger installation, Charge Anytime monthly plans covering home and public charging, EV charger cover, and Vehicle-To-Grid services.
4. Solar and Battery: Solar panel and battery storage installation, Smart Export Guarantee (SEG) for selling excess energy back to the grid.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Scottish Hydro Electric supplies residential gas and electricity to UK households through fixed tariffs and standard variable tariffs, with smart meter installation and greener electricity options as standard. Beyond energy supply, it sells and services home heating systems (boilers, heat pumps, insulation, boiler cover), residential solar panels with battery storage and Smart Export Guarantee payments, and electric vehicle charging solutions including the combined home-and-public Charge Anytime monthly plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Energy Tariffs Fixed-rate gas and electricity supply plans for UK households, locking in a unit price for the contract term. Pricing is not publicly disclosed on the homepage and requires a quote.
• Standard Variable Tariff Default variable-rate electricity and gas plan for residential customers, billed monthly by direct debit based on consumption. Standard Variable Rate of 27.30p per kWh for electricity (correct at 1 April 2025).
• Smart Meters Installation and management of smart meters providing real-time energy consumption monitoring to UK households, enabling accurate billing and home energy insights via the OVO app.
• Greener Electricity Greener electricity tariff options that match household consumption with renewable generation and supporting environmental initiatives for environmentally conscious UK residential customers.
• New Boiler (Boiler Replacement) Boiler replacement supply and installation service for UK homeowners, offered with £484 savings and a free annual service through the CORGI HomeHeat partner channel.
• Heat Pumps Heat pump installation for UK homeowners seeking low-carbon alternatives to gas boilers as part of residential decarbonisation.
• Home Insulation Home insulation solutions for UK households to improve energy efficiency and reduce heating demand.
• Boiler & Heating Cover Monthly subscription cover for boiler and heating system breakdowns, available to residential customers as an add-on to their energy plan.
• Annual Boiler Service Annual boiler servicing plan for UK homeowners to maintain boiler safety and efficiency, offered standalone and free with new boiler installations.
• Boiler Repair On-demand boiler repair service for residential customers, including a Home Recover option for broken boilers.
• Kitchen Appliance Insurance Cover Monthly subscription insurance cover for household kitchen appliances, protecting against breakdown and repair costs.
• Electrics, Plumbing & Drainage Cover Monthly subscription cover for home electrics, plumbing, and drainage emergencies for UK residential customers, priced from £1 per month.
• EV Chargers (Smart Charger) Sale and installation of home EV smart chargers for UK residential EV owners.
• Charge Anytime (Home and Public EV Charging Plan) Combined home and public EV charging monthly subscription covering both home and road charging miles. Charge Anytime Premium Monthly Plan priced at £37.50 per month including both home and public charging mileage (based on 12,000 home miles and 600 public miles annually), with stated annual savings of up to £460.
• Public EV Charging Access to public EV charging points for OVO customers, usable as part of the Charge Anytime plan or standalone.
• Vehicle-to-Grid (V2G) Vehicle-to-Grid service enabling residential EV owners to sell stored vehicle energy back to the grid.
• EV Charger Cover Subscription cover protecting residential customers' home EV chargers against breakdown and repair costs.
• Solar Panels and Battery Storage Residential solar panel and battery storage installation for UK homeowners, with stated potential electricity savings of up to 85% based on a 12-panel (440W) system with 9.5 kWh battery for properties using 2,500 kWh annually.
• Smart Export Guarantee (SEG) Smart Export Guarantee payments to residential customers for excess solar energy exported back to the grid, plus a separate SEG service for businesses.
• Beyond Rewards Programme Free loyalty and rewards programme for OVO customers offering partner discounts, greener rewards, and prize draws such as NINJA Woodfire Electric BBQ sets.
• Power Move (Demand Response Programme) Demand response programme allowing residential customers to shift electricity usage to greener times in exchange for rewards and prize entries, with a top prize of a year's free energy (maximum credit of £2,000).
• OVO Live Entertainment Access Free exclusive ticket access for OVO customers at entertainment venues including OVO Hydro, The O2 arena, and Co-op Live, integrated into the loyalty value proposition.

Quantifiable outcome

• Save up to 85% on electricity use with solar panels
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• E.ONflagshipStrategic or Co-development Partner · 1 January 2024OVO Energy announced agreement to become part of E.ON group, subject to regulatory approvals. This represents a major consolidation in the UK energy market combining OVO's customer base with E.ON's infrastructure and resources.
• CORGI HomePlancoreChannel Partner/ Reseller/ DistributorBoiler installation services offered to OVO Energy customers through CORGI HomePlan, with promotional pricing of £484 savings on new boilers including free annual service.
• NINJAminorGTM or Marketing PartnerPromotional partnership offering OVO customers the chance to win NINJA Woodfire Electric BBQ sets as part of the Beyond rewards programme.
• OVO Hydro / The O2 / Co-op LiveminorGTM or Marketing PartnerEntertainment venue partnerships providing OVO Live exclusive ticket access for OVO customers at OVO Hydro, The O2 arena, and Co-op Live venues.

Scale indicators4 records

Broad incumbents

• EDF Energy: One of the Big Six UK energy suppliers offering residential electricity, gas, EV tariffs, heat pumps, and solar. Competes for the same customer wallet with similar bundled propositions.
• E.ON UK: Major UK energy supplier and distribution network operator; currently acquiring OVO. Offers residential electricity, gas, EV, solar, and home services—directly comparable proposition, and the most strategically intertwined peer.
• OVO Energy: Parent operator of the Scottish Hydro Electric brand since 2020; provides the actual platform, tariffs, app, EV, solar, and home services. Most directly comparable parent entity and operational twin.
• British Gas (Centrica): Largest UK incumbent energy supplier covering gas, electricity, EV charging (British Gas Electric Drivers), boilers, and home services. Competes directly with OVO/Scottish Hydro Electric across the full retail stack but with a much larger legacy customer base.
• SSE (SSE Energy Services): UK energy supplier (retail business now owned by OVO) with residential electricity, gas, and home-services products. Directly comparable proposition and an important data point on retail-energy consolidation economics.
• Scottish Power: Vertically integrated Big Six UK supplier with generation, distribution, and retail; offers home solar, EV, and heat-pump services. Regional overlap and comparable product suite make it a close peer.
• Shell Energy Retail: UK retail arm of Shell Energy selling gas, electricity, broadband, and EV tariffs. Comparable bundling strategy targeting the same residential customer.

Emerging players

• Ecotricity: UK green-only energy challenger with vegetarian-grid positioning. Smaller scale but directly comparable on green-energy positioning, tariffs, and customer segmentation targeting environmentally conscious consumers.
• Good Energy: UK renewable-only energy supplier with residential and small-business tariffs. Overlaps on green-energy positioning and on generation-to-customer value chain, though at much smaller scale.

Direct peers

• Octopus Energy: UK challenger energy retailer with a digital-first platform, EV tariffs (Intelligent Octopus), and heat pump/solar cross-sell. Most direct functional and strategic competitor to OVO/Scottish Hydro Electric, including the same smart-meter and home-services motion.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scottish-hydro-electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottish Hydro Electric