Office de Tourisme de Hyères

What Office de Tourisme de Hyères does

Office de Tourisme de Hyères, legally registered as Office de Tourisme Provence Méditerranée, is a public destination marketing organization (DMO) operating under the Métropole Toulon Provence Méditerranée (TPM) umbrella in southeastern France. It promotes tourism across 12 communes — Carqueiranne, La Crau, La Garde, Hyères, Ollioules, Le Pradet, Le Revest, Saint-Mandrier, La Seyne, Six-Fours, Toulon, and La Valette-du-Var — and three offshore islands (Porquerolles, Port-Cros, Le Levant). The organization's mandate is destination promotion and visitor servicing rather than commercial revenue maximization; it serves general vacationers, families, art and culture enthusiasts, nature and outdoor activity seekers, and gastronomy and wine tourists. Headquarters are at 24 rue Baudin, place Vincent Raspail, 83000 Toulon.

The product portfolio centers on five core offerings: the City Card Provence Med (a 24h/48h/3-day multi-attraction pass bundling site access, guided tours, unlimited bus and boat-bus transport, and partner-exclusive benefits); accommodation booking services covering hotels, campings, holiday rentals, B&Bs, and camper-van stops; nautical leisure activities including catamaran trips and island excursions; a souvenirs boutique selling posters, postcards, and artisan gift boxes; and ancillary digital tools including live webcams and an AI-powered conversational agent on the website. Underlying technology is conventional: no proprietary technology stack is disclosed, no public API or developer documentation exists, and no native mobile application is provided. The platform is a multilingual (FR/EN/DE/IT) content website with an integrated reservation engine at reservation.provencemed.com, and it holds Qualite Tourisme certification alongside a self-attested non-compliance with accessibility standards (RGAA non-conformity).

The business model is primarily that of a publicly-funded DMO, with operating budget sourced from Métropole TPM subvention and ancillary commercial revenue from City Card sales, souvenirs, and booking commissions routed through the platform. Pricing on the City Card is structured by tier (24h, 48h, 3-day) with specific price points not publicly disclosed. Distribution combines self-serve online booking with physical tourist information offices across the region. No venture funding, M&A activity, or private equity ownership is indicated, consistent with the organization's status as a government state entity.

Name

Office de Tourisme de Hyères

Legal name

Office de Tourisme Provence Méditerranée

Website

https://hyeres-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Office de Tourisme de Hyères (legal name: Office de Tourisme Provence Méditerranée) is a public tourism board serving 12 communes across the Provence Méditerranée region, including Hyères and the islands of Porquerolles, Port-Cros, and Le Levant, delivering destination promotion, booking services, a City Card pass, and AI-assisted visitor information.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Tourism information services
• Destination marketing
• Visitor pass programs
• Accommodation booking
• Nautical excursions

Headquarters

HQ city

Toulon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tourism Promotion Services: Public tourism board funded by the Métropole TPM (Toulon Provence Méditerranée) to promote the region across 12 communes, operating reservation platforms for leisure activities and souvenir sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Office de Tourisme de Hyères, operating as the official Office de Tourisme Provence Méditerranée, is a public tourism promotion organization serving 12 communes in the Provence-Alpes-Côte d'Azur region. It provides visitor information, sells the City Card multi-day visitor pass, books accommodations and nautical excursions, and distributes souvenirs to promote tourism across Hyères, Porquerolles, Port-Cros, Toulon, and surrounding areas.

Product overview

Office de Tourisme Provence Méditerranée operates a comprehensive tourism platform for the Hyères Porquerolles region and 12 surrounding communes. The core offerings include the City Card (a multi-day visitor pass with access, transport, and exclusive benefits), leisure activities (nautical excursions, boat trips), accommodation booking services, and an AI-powered discussion agent. The product portfolio is structured as a unified tourism information and booking platform with ancillary services including a souvenir boutique, live webcams, event ticketing, and practical visitor resources.

Differentiator

Problem solved

Functional benefit

Products and services

• City Card Provence Med A visitor pass available in 24h, 48h, or 3-day formats that grants access to tourist sites, guided visits, unlimited bus and boat-bus transport, and exclusive advantages with local service providers across the 12 communes.
• Souvenirs Boutique Merchandise shop offering local products including posters (50x70cm and 30x40cm), postcards, and locally-sourced artisan gift boxes for tourists visiting the region.
• Loisirs Nautiques Water-based leisure activities and excursions including catamaran trips, old ship sailing experiences, Porquerolles island boat trips, and sunset maxi-catamaran cruises.
• Hébergements Accommodation booking services covering hotels, campings, holiday rentals, bed and breakfasts, vacation residences and clubs, camper van stops, and concierge services across the 12 communes.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Métropole TPM (Toulon Provence Méditerranée)coreStrategic or Co-development PartnerThe Office de Tourisme Provence Méditerranée operates under the Métropole TPM umbrella, representing the official tourism promotion body for the metropolitan area covering 12 communes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Provence: Regional tourism board for the broader Provence region, overlapping geographically with the 12 communes served by the Hyères office. Direct peer in destination marketing, content curation and event promotion across Provence.
• Visit Côte d'Azur: Tourism board for the neighboring French Riviera (Nice, Cannes, Monaco hinterland). Closely comparable as a Mediterranean coastal DMO promoting beaches, islands, luxury travel and cultural events.
• Office de Tourisme et des Congrès de Marseille: Marseille's municipal tourism office. Comparable in operating model (City Card, accommodations booking, leisure activities, conventions bureau) and in promoting a Mediterranean urban-coastal destination with islands (Frioul, Calanques) in scope.
• Office de Tourisme de Nice: Municipal tourism office for Nice. Comparable as a French Riviera DMO offering City Pass, accommodations booking, multilingual visitor services and event promotion around a coastal/urban destination.
• Office de Tourisme d'Aix-en-Provence: Municipal tourism office for Aix-en-Provence. Comparable as a Provence-region DMO with similar portfolio (City Pass, accommodations, cultural events, wine tourism) and similar public-sector funding model.
• Office de Tourisme et des Congrès de Cannes: Cannes municipal tourism office and conventions bureau. Comparable as a French Riviera DMO combining leisure and business tourism, operating a City Pass and promoting islands (Lérins) similarly to how Hyères promotes Porquerolles and Port-Cros.

Broad incumbents

• Atout France: France's national tourism development agency. Comparable as the apex DMO whose remit and visitor-promotion functions mirror what Office de Tourisme de Hyères performs at the local level for the Provence Méditerranée territory.

Regional players

• Turisme de Barcelona: Municipal tourism consortium for Barcelona. Comparable as a Western Mediterranean DMO operating a Barcelona Card (multi-day pass), accommodations booking, multilingual visitor services and cultural event promotion at city-region scale.
• Visit Monaco: Monaco's tourism authority. Comparable as a luxury Mediterranean coastal DMO with City Pass, event-driven promotion (F1, yacht show) and a small geographic footprint relying on premium positioning — analogous model to Hyères' island-led premium strategy.

Others

• Parc national de Port-Cros (Office National des Forêts): Public agency managing the Port-Cros National Park, one of the headline attractions marketed by the Hyères tourism office. Comparable as a partner/adjacent public entity providing nature-based visitor services, permits and guided activities that the tourism office resells and bundles into the City Card.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@provence_med
• Facebookfacebook.com/provencemed
• LinkedInlinkedin.com/company/office-de-tourisme-de-hy%C3%A8res
• Instagraminstagram.com/provence_med
• TikToktiktok.com/@provencemed

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme de Hyères