Hype Creative Studio

What Hype Creative Studio does

Hype Creative Studio (legal entity: Milbis & Eid L.L.C) is a Jordan-domiciled creative production company that designs, fabricates, and installs non-permanent experiential installations for enterprise clients across the Middle East. Founded in 2015 and rebranded as HYPE in 2021, the company traces its roots to an earlier edutainment venue and now focuses on three core service lines: seasonal mall activations (Christmas, Summer, Ramadan), retail design and fit-out, and exhibition and conference booth installations. Its portfolio spans named enterprise clients including MAF Group (City Centre Deira), City Mall, Taj Lifestyle, Al Dada Group, Jingo's Jungle, Arab Bank, CEQUENS, Dongfeng, and SOFEX/Aidsec, delivered primarily in Jordan and the UAE with planned expansion into Saudi Arabia.

The company's technical backbone is the Al Mashghal workshop, an in-house fabrication facility equipped for multi-material production across steel, wood, fiberglass, polystyrene, plastic, and paint. The full service cycle encompasses creative concept development, technical drawing, 3D modeling, fabrication, activation, on-site installation, dismantling and storage, maintenance, and wrapping and packaging — providing single-vendor project execution without multi-agency handoffs. The facility supports a project management approach in which each engagement begins with a discovery phase covering client goals, audience, and business objectives before design and build commence.

Hype operates as a privately held, self-funded professional services firm with no disclosed institutional investment, no disclosed revenue or headcount, and no public pricing rate card. Revenue is generated through one-time project fees quoted on an individual basis depending on scope, materials, and complexity. Go-to-market is direct enterprise sales with marketing conducted via a bilingual (Arabic/English) website portfolio, periodic newsletters, and selective industry event participation (notably a Bronze sponsorship at Retail Congress 2025 in Dubai). Office presence spans Amman (headquarters), Dubai (regional hub), and Riyadh (planned regional expansion).

Name

Hype Creative Studio

Legal name

Milbis & Eid L.L.C

Website

https://hype-cs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hype Creative Studio (Milbis & Eid L.L.C) is a Jordan-headquartered creative production firm that designs, fabricates, and installs non-permanent experiential installations, retail fit-outs, and exhibition booths for enterprise and mall clients across the Middle East, with Gulf expansion into the UAE and Saudi Arabia.

Ownership category

akta.pro rank

Product category

Experiential Design & Fabrication Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Event Theming, Mood Boards & Concept Design (HSACAOAH), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Experiential design
• Retail installations
• Booth fabrication
• Exhibition production
• Creative fabrication

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Creative Services: Hype generates revenue through custom project engagements for non-permanent installations, retail design, fit-out solutions, and booth installations. Revenue is earned through one-time project fees for full-service creative production from concept through installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hype Creative Studio delivers end-to-end creative production services for non-permanent installations, including concept development, design, fabrication, on-site activation, installation, dismantling, storage, maintenance, and wrapping/packaging. The firm operates Al Mashghal, an in-house manufacturing and fabrication workshop, and serves retail malls, retail brands, exhibitions, and entertainment clients across Jordan and the UAE, with expansion into Saudi Arabia.

Product overview

Hype Creative Studio is a creative production company offering end-to-end services for non-permanent installations, retail design, and fit-out solutions. The company provides a comprehensive service cycle including creative concept development, design, fabrication, activation, site work and installation, dismantling and storage, maintenance, and wrapping and packaging. The portfolio spans seasonal installations (Christmas, Summer, Ramadan decorations), booth and business installations for exhibitions and conferences, and retail store design and fit-outs. Manufacturing capabilities are handled through the Al Mashghal workshop division, which fabricates using diverse materials including steel, wood, fiberglass, polystyrene, plastic, and paint. Projects are delivered across Jordan and UAE markets with expansion into Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Christmas Market Installation Seasonal Christmas-themed installation project delivered for a retail/event client, encompassing concept, design, fabrication, site activation, and dismantling within HYPE's end-to-end creative production cycle.
• Summer Pavilion Installation Summer-season themed experiential installation produced for a retail mall client, covering the full production cycle from concept through dismantling and storage.
• Ramadan Installation Culturally themed Ramadan installation delivered for a mall client, designed and fabricated in-house and installed on-site, demonstrating HYPE's seasonal activation capability.
• Cinema Booth Build Custom cinema-themed booth fabrication and installation project, designed and produced by HYPE for an exhibition or event client.
• Kids Play Area Installation Branded kids' play area installation designed, fabricated, and assembled for an entertainment or retail client, with full on-site activation and ongoing maintenance options.
• Dubai Exhibition Booth Exhibition booth project executed for a client in Dubai, demonstrating HYPE's cross-border delivery capability within the UAE market.
• Gyros Restaurant Fit-out Restaurant fit-out and design project delivered for a hospitality client, encompassing interior design, fabrication, and site installation by the HYPE team.
• Creative Production Services End-to-end creative production service cycle for non-permanent installations, covering Creative Concept Development, Design, Fabrication, Activation, Site Work & Installation, Dismantling & Storage, Maintenance, and Wrapping & Packaging. Sold to enterprise clients as integrated project engagements.
• Al Mashghal Workshop In-house manufacturing and fabrication workshop arm of HYPE, executing the fabrication phase of the production cycle and supporting HYPE projects across the MENA region.

Quantifiable outcome

• Full-service project delivery from concept through installation and storage
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Freeman: Global events and experiential marketing services company with extensive fabrication and event production capabilities. Comparable to Hype in physical event fabrication but serves a broader portfolio of corporate events and trade shows at enterprise scale.
• GES (Global Experience Specialists): Large global provider of event and exhibition services including fabrication, logistics, and on-site services. Comparable to Hype in trade show and exhibition fabrication but operates at significantly larger scale across broader event categories.

Direct peers

• Jack Morton Worldwide: Global brand experience agency that creates immersive experiences, exhibitions, and events for major brands. Comparable to Hype in delivering integrated creative production with physical installation capabilities.
• Pico Group: Global experiential marketing company with fabrication capabilities and significant MENA presence through Pico International. Directly comparable to Hype Creative Studio in delivering themed installations, exhibitions, and event fabrication for enterprise clients.
• George P. Johnson (GPJ): Global experiential marketing agency with fabrication capabilities, specializing in events, exhibits, and brand activations. Comparable to Hype in building physical brand experiences at scale for enterprise clients.
• Sparks: Global experiential marketing agency that designs and builds brand experiences, retail activations, and event installations. Comparable to Hype in providing end-to-end concept-to-execution services for enterprise experiential campaigns.
• MKG: Experiential marketing agency that creates live brand experiences and activations. Comparable to Hype in providing full-service creative production for retail and brand experiential engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/watch
• LinkedInlinkedin.com/company/hypecreativestudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hype Creative Studio