Hyperion Coffee Co
Hyperion Coffee Co is a Michigan-based specialty coffee roaster running two cafes, a DTC e-commerce and subscription business, a B2B wholesale program serving foodservice operators, and an equipment sales, installation, and preventative maintenance service.
- Company typePrivate
- Founded2015
- HeadquartersYpsilanti, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hyperion Coffee Co does
Hyperion Coffee Co is a specialty coffee roaster and cafe operator founded in 2015 and headquartered in Ypsilanti, Michigan. The company operates two retail cafe locations — its original Ypsilanti store at 306 N River St, Suite D and a second location in Ann Arbor at 111 W Liberty St opened in 2017 — and runs a direct-to-consumer e-commerce site selling single-origin coffees, signature blends, instant coffees, cascara tea, coffee blossom honey, and branded merchandise, alongside bi-weekly and monthly mail-order subscriptions. Hyperion also operates a wholesale B2B program supplying cafes, restaurants, hotels, bakeries, and grocery retailers across Michigan (with nationwide shipping) and an equipment service business that sells, installs, and maintains commercial espresso machines and grinders from brands including La Marzocco, Synesso, Slayer, Rancilio, Eversys, Egro, Mahlkönig, Mazzer, and Ditting for foodservice partners.
The business operates on a horizontally segmented model serving three customer bases: direct-to-consumer retail (individual buyers purchasing specialty coffee for home brewing), wholesale and B2B foodservice (cafes, restaurants, hotels, and bakeries requiring ongoing coffee supply, equipment, and maintenance), and retail grocery (grocery chains and markets carrying Hyperion retail bags). The product portfolio centers on direct-trade sourced single-origin coffees from producers in Honduras, Colombia, Ethiopia, Guatemala, Papua New Guinea, Costa Rica, El Salvador, and Uganda, with signature blends including the Titan Espresso Blend, Helios House Blend, Prometheus Dark Roast, and Pluto 50/50. Retail pricing is positioned at a premium tier — coffee bags range from $15.00 for entry blends to $29.00 for the Colombia Omaira Mendez Herrera Gesha micro-lot — with free shipping on orders over $100.
Revenue is generated across five streams: retail coffee sales (DTC), wholesale coffee (B2B), equipment sales and service (hardware plus tiered maintenance contracts), recurring coffee subscriptions, and branded merchandise. Equipment service is structured with tiered labor rates ranging from $75 to $225 per hour depending on customer type, plus preventative maintenance plans starting at approximately $750 per year that include quarterly visits and discounted parts and labor. Coffee subscriptions start at $15 every two weeks. Hyperion maintains long-term direct-trade partnerships with named producer cooperatives and importers including CafeUNO (11 cooperatives and 158 producers in Honduras), the Forest Coffee and Condor Project (96 women producers in Pitalito, Colombia), Keffa Coffee, The Coffee Quest, Onyx Coffee Importers, Cafe Imports, and Benchmark Traders.
Hyperion Coffee Co firmographics
Firmographics- Name
- Hyperion Coffee Co
- Legal name
- Hyperion Coffee Co
- Website
- https://hyperioncoffee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hyperion Coffee Co is a Michigan-based specialty coffee roaster running two cafes, a DTC e-commerce and subscription business, a B2B wholesale program serving foodservice operators, and an equipment sales, installation, and preventative maintenance service.
- Ownership category
- akta.pro rank
Hyperion Coffee Co industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Hyperion Coffee Co is headquartered
LocationHeadquarters
- HQ city
- Ypsilanti
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hyperion Coffee Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Direct-to-consumer coffee sales through e-commerce website and two retail cafe locations. Offers single origin coffees, blends, instant coffee, and cascara tea in various sizes and grind options.
- Wholesale Coffee: B2B wholesale coffee supply to cafes, restaurants, bakeries, and retail establishments across Michigan with weekly delivery service.
- Equipment Sales and Service: Sells and services commercial espresso machines, grinders, and coffee equipment. Offers repair services, preventative maintenance plans, equipment consultation, and installation for wholesale partners.
- Coffee Subscription: Mail-order coffee subscription service delivering freshly roasted coffee bi-weekly or monthly, with options for multiple bag sizes. Subscribers receive rotating single origin selections.
- Merchandise: Branded merchandise including apparel, drinkware, and coffee accessories sold through retail and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single origin and blend retail bags |
| Subscription | Monthly | Mail-order coffee subscription |
| Subscription | Monthly | Preventative Maintenance Plans |
| Usage-based | Pay-as-you-go | Equipment Service Labor |
| Unit Pricing | Pay-as-you-go | Instant Coffee Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Hyperion Coffee Co product offering
Product offeringCore offering
Hyperion Coffee Co is a specialty coffee roaster that sources green coffee through direct-trade relationships with international producers, roasts single-origin coffees and signature blends, and sells them through two retail cafes (Ypsilanti and Ann Arbor, MI), an e-commerce store with bi-weekly/monthly subscriptions, a wholesale program serving cafes, restaurants, bakeries, and grocery retailers across Michigan, and a separate equipment department that sells, installs, and services commercial espresso machines and grinders for foodservice partners.
Product overview
Hyperion Coffee Co is a specialty coffee roastery offering a portfolio of products centered on premium roasted coffees and related services. Their core offerings include single origin coffees sourced directly from producers worldwide, signature blends (Titan Espresso Blend, Helios House Blend, Helios Instant Coffee, Prometheus Dark Roast, Pluto 50/50 Blend), and specialty items like instant coffees and cascara tea. They operate mail-order and in-cafe subscription programs for recurring coffee delivery. The company also provides wholesale coffee services for B2B partners and equipment sourcing/consultation/installation services for cafes and businesses, along with repair and preventative maintenance for espresso equipment. Branded merchandise including apparel and barista accessories completes their retail offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Titan Espresso Blend A signature espresso blend combining coffees from El Salvador (Maria Cristina Llach), Honduras (Cafe Uno and Carlos Amaya), and Guatemala (Anzueto Family); sold in 0.75lb, 2lb, and 5lb sizes with multiple grind options for retail customers.
- Helios Blend Instant Coffee Instant specialty coffee blend crafted from Central American coffees with milk chocolate, roasted nut, and bright citrus notes, packaged as six single-serve 5g sachets for retail consumers.
- Helios House Blend Everyday house coffee blend combining coffees from Guatemala (Anzueto Family), El Salvador (Maria Cristina Llach), and Honduras (Cafe Uno); sold in 0.75lb, 2lb, and 5lb sizes with multiple grind options.
- Prometheus Dark Roast Darker signature blend with dark chocolate and heavy body flavor notes, designed for consumers preferring a rich traditional cup; sold in 0.75lb, 2lb, and 5lb sizes.
- Pluto 50/50 Blend A 50/50 blend of Ethiopia Shakiso Mountain Water Decaf and Helios Blend, providing reduced caffeine with full coffee flavor; sold in 0.75lb, 2lb, and 5lb sizes.
- Ethiopia Wush Wush Instant Coffee Fruit-forward instant specialty coffee from Oromia, Ethiopia, processed using anaerobic natural method; sold as six single-serve 5g sachets.
- Cascara Tea - Costa Rica Dried coffee-fruit tea from Helsar de Zarcero in Costa Rica, processed via washed, pasteurized, and dehydrated methods.
- Single Origin Coffees Rotating selection of single origin coffees from producers worldwide, each with distinct flavor profiles and processing methods, sold in 0.75lb, 2lb, and 5lb sizes for retail customers.
- Coffee Blossom Honey Seasonal limited 12oz jar of honey sourced from Jorge Mendez and family in the Isnull region of San Pedro Necta valley, Guatemala, featuring melon, tangerine, and jasmine notes.
- Mail-Order Coffee Subscription (Bi-Weekly) Recurring bi-weekly subscription delivering freshly roasted coffee with rotating single-origin selections to consumers nationwide; available in 12oz, 2lb, 2lb+12oz, or 5lb bags starting at $15 every 2 weeks.
- Mail-Order Coffee Subscription (Monthly) Recurring monthly subscription delivering freshly roasted coffee with rotating single-origin selections to consumers nationwide; available in 12oz, 2lb, 2lb+12oz, or 5lb bags starting at $15 per month.
- Wholesale Coffee Program B2B wholesale coffee program offering traceable single-origin and blended coffees, tailored roast profiles, equipment installation, and weekly delivery in Metro Detroit, Ypsilanti, and Ann Arbor with nationwide shipping for wholesale accounts.
- Equipment Sourcing & Consultation Consultation, sourcing, and installation of commercial coffee and espresso equipment including La Marzocco, Synesso, Slayer, Rancilio, Eversys, Egro, Mahlkonig, Mazzer, and Ditting; also offers custom modifications, paint finishes, restorations, and aesthetic rebuilds.
- Repair and Preventative Maintenance Service department repairing commercial espresso machines, grinders, brewers, hot water towers, and water filtration systems, with preventative maintenance plans starting at ~$750/year including quarterly visits, 25% parts discount, and water quality checks.
- Branded Merchandise Hyperion-branded apparel and accessories including t-shirts, hoodies, mugs, travel tumblers, koozies, socks, caps, and barista tools such as tampers and distributor tools.
Quantifiable outcome
- Supporting 96 women coffee producers through the Condor Project in Colombia
- +2 more outcomes
Companies that use Hyperion Coffee Co
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Hyperion Coffee Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hyperion Coffee Co partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Forest CoffeecoreForest Coffee is a producer-led project dedicated to innovation in coffee processing, education, and sustainability. They facilitate the Condor Project supporting 96 women producers in Colombia. Hyperion participated in origin cuppings and purchased competition coffees through this partnership.
- CafeUNOcoreCafeUNO is an innovative collaboration between non-profit organizations and small cooperatives in Honduras, consisting of 11 cooperatives and 158 producers. Managed by Williams Alexander Romero Gradiz, it represents a sustainable model for specialty coffee production and direct market access.
- Honduran Coffee Alliance (HCA)minorHCA facilitates origin cuppings and connects international roasters like Hyperion with Honduran coffee producers. Hyperion traveled to Marcala, Honduras with HCA in March 2026.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hyperion Coffee Co competitors and assessment
Company assessmentDirect peers
- Onyx Coffee Lab: Competition-grade specialty roaster with strong direct-trade sourcing and a growing cafe/wholesale footprint. Comparable to Hyperion's origin-story-driven brand and specialty product positioning.
- Verve Coffee Roasters: Specialty roastery with multiple retail cafes, wholesale accounts, and farm-level sourcing. Closely aligned with Hyperion's roastery-cafe-plus-wholesale model and single-origin, traceable positioning.
- Dark Horse Coffee Roasters: Specialty roaster in Michigan with cafes and wholesale distribution. Comparable to Hyperion in regional Midwest positioning, direct-trade sourcing philosophy, and roastery-plus-cafe footprint.
- Heart Coffee Roasters: Specialty roaster with cafes, wholesale, and DTC. Comparable to Hyperion in roastery-cafe model, single-origin focus, and small-batch specialty positioning.
- Colectivo Coffee: Midwest-based specialty coffee roaster with multiple cafes and wholesale distribution. Comparable to Hyperion in regional Midwest concentration and roastery-cafe-plus-wholesale business model.
- Madcap Coffee: Michigan-based specialty coffee roastery operating multiple cafes and a wholesale business. Closely comparable to Hyperion in scale, regional Midwest focus, direct-trade sourcing, and roastery-cafe model.
Broad incumbents
- Counter Culture Coffee: Specialty roaster with national wholesale, training centers, and sustainability-focused sourcing. Comparable to Hyperion in direct-trade philosophy and specialty positioning but with substantially broader geographic reach.
- Stumptown Coffee Roasters: Large, well-capitalized specialty roaster with national wholesale, cafes, and DTC. Competes with Hyperion for wholesale and DTC specialty coffee customers but at significantly larger scale and broader geographic reach.
- Blue Bottle Coffee: Large specialty coffee company with national cafe footprint, DTC, and wholesale. Competes with Hyperion in premium DTC and wholesale channels with much greater brand awareness and capital base.
- Intelligentsia Coffee: Established third-wave specialty roaster with cafes, wholesale, and DTC. Overlaps with Hyperion in direct-trade sourcing, single-origin focus, and cafe operations but operates at far greater national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hyperion Coffee Co social profiles
Digital presenceHyperion Coffee Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyperion Coffee Co leadership team
Management profileNumber of profiles
Profiles1 record
Hyperion Coffee Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyperion Coffee Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyperion Coffee Co
What does Hyperion Coffee Co do?
Hyperion Coffee Co is a specialty coffee roaster that sources green coffee through direct-trade relationships with international producers, roasts single-origin coffees and signature blends, and sells them through two retail cafes (Ypsilanti and Ann Arbor, MI), an e-commerce store with bi-weekly/monthly subscriptions, a wholesale program serving cafes, restaurants, bakeries, and grocery retailers across Michigan, and a separate equipment department that sells, installs, and services commercial espresso machines and grinders for foodservice partners.
Is Hyperion Coffee Co a public or private company?
Hyperion Coffee Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hyperion Coffee Co founded?
Hyperion Coffee Co was founded in 2015. It employs 1 to 10 people.
Where is Hyperion Coffee Co based?
Hyperion Coffee Co is headquartered in Ypsilanti, United States, in the North America region.
How does Hyperion Coffee Co make money?
Five revenue lines are on record. Retail Coffee Sales are the primary driver. The others are wholesale Coffee, equipment Sales and Service, coffee Subscription and merchandise.
Who are Hyperion Coffee Co's main competitors?
Direct peers on record are Onyx Coffee Lab, Verve Coffee Roasters, Dark Horse Coffee Roasters, Heart Coffee Roasters, Colectivo Coffee and Madcap Coffee. Broad incumbents are Counter Culture Coffee, Stumptown Coffee Roasters, Blue Bottle Coffee and Intelligentsia Coffee.
Does Hyperion Coffee Co have an API?
No public API is recorded for Hyperion Coffee Co.
What industry is Hyperion Coffee Co in?
Hyperion Coffee Co's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAC, Coffee Blending & Flavoring. Its NAICS code is 31192 and its SIC code is 2080.