Hyperstar

What Hyperstar does

Hyperstar, operating under parent company Maf Pars Hypermarkets Company, is the pioneer of modern hypermarket retail in Iran, founded in 2009/2010 with its first store on Bakri Highway in western Tehran. As of the most recent disclosure the chain runs 27+ physical stores across 12+ Iranian cities including Tehran (13 stores), Isfahan, Shiraz, Mashhad, Bandar Abbas, Karaj, Ahwaz, Qom, Yazd, Urmia, Sirjan, and Babolsar, in hypermarket, supermarket, and minimarket formats. The product assortment exceeds 40,000 SKUs spanning groceries, household goods, cosmetics, and private-label items, with HACCP food safety compliance audited by SGS and a stated 'always cheapest' pricing posture.

Revenue is generated through four streams: physical retail sales (transactional), online delivery commissions via the Snapp Market partnership in Tehran, and both physical and digital gift card sales to organizations for employee benefit programs (Rial-denominated, digital cards from 1M to 100M Rials, valid one year). The customer base is a hybrid of mass-market Iranian consumers via the B2C store footprint and a B2B corporate layer for gift card programs. The broader Maf Pars ecosystem includes the Maily beauty and health chain, Snapp Market online grocery, and shopping center management operations, providing cross-business foot traffic. The Hi-Club loyalty program underpins retention via purchase points and periodic lottery promotions, with recent high-profile prize events (apartments, vehicles) used to drive new store openings. The company is privately held with no public listing, no disclosed funding rounds, no AI capabilities disclosed, and 644 total employees as of the latest headcount snapshot.

Name

Hyperstar

Legal name

شرکت هایپرمارکت های ماف پارس (Maf Pars Hypermarkets Company)

Website

https://hyperstariran.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hyperstar (هایپراستار) is Iran's pioneer modern hypermarket chain, operating 27+ stores across 12+ cities under parent Maf Pars, selling 40,000+ SKUs of groceries and household goods to mass-market consumers and offering B2B gift cards to organizations.

Ownership category

akta.pro rank

Product category

Hypermarket and Supermarket Retail

NAICS

Warehouse Clubs and Supercenters (455211)

SIC

Retail-Grocery Stores (5411), Retail-Variety Stores (5331)

akta.pro primary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

Keywords

• Hypermarket chain operations
• Grocery retail services
• Supermarket store network
• Corporate gift card programs
• Customer loyalty programs

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Retail Sales: Revenue from selling products through hypermarket and supermarket store formats across Iran. Products include groceries, household items, cosmetics, and more from various suppliers.
2. Digital Gift Cards: Sale of digital gift cards to organizations for employee benefits, with cards chargeable from 1,000,000 to 100,000,000 Rials. Cards valid for 1 year from activation.
3. Physical Gift Cards: Sale of physical gift cards to organizations with customizable features including logo printing, named/nonymous issuance, and periodic recharging.
4. Online Delivery (Snap Market): Commission revenue from Snap Market partnership for delivering supermarket products to customers in Tehran

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hyperstar operates a chain of hypermarkets, supermarkets, and mini-markets across 12 Iranian cities selling groceries, household goods, cosmetics, fresh produce, and private-label products. The company also runs a B2B corporate services division selling digital and physical gift cards to organizations for employee benefit programs, and offers online delivery of supermarket products through a partnership with Snap Market in Tehran.

Product overview

Hyperstar is a modern retail chain in Iran operated by Maf Pars, comprising hypermarkets, supermarkets, and mini-markets. The portfolio includes the main Hyperstar hypermarket chain (with private label products), the Maily beauty and health store chain, the Snapp Market online delivery partnership, the Hi Club loyalty program, and both physical and digital gift card services for organizational sales. The first store opened in 2009 on Bakri Highway in Tehran, and the chain has since expanded to over 13 cities across Iran.

Differentiator

Problem solved

Functional benefit

Brands

• Mayili (مایلی): Beauty and cosmetics retail chain store operated under the Hyperstar parent company Maf Pars.
• Hi Club (های‌کلاب)
• Hyper Club (های‌کلاب)

Products and services

• Hyperstar Hypermarkets and Supermarkets
• Digital Gift Card
• Physical Gift Card

Quantifiable outcome

• Quality control with resident veterinarians in stores
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Snap Market (اسنپ مارکت)coreChannel Partner/ Reseller/ DistributorSnap Market is Hyperstar's online delivery partner, enabling customers in Tehran to order supermarket products online for quick delivery. Hyperstar stores serve as the inventory source for Snap Market orders, extending Hyperstar's reach to online shoppers.
• MAF Pars (ماف پارس)coreOthersMAF Pars (Hypermarket MAF Pars) is the parent company of Hyperstar. In addition to Hyperstar, MAF Pars encompasses other businesses including Mayili beauty and cosmetics chain stores, Snap Market, and shopping center management operations.
• UNDP (United Nations Development Programme)minorStrategic or Co-development PartnerPartnership for sustainable agriculture initiatives as part of Hyperstar's environmental responsibility programs.
• Various suppliers and brandsminorOthersHyperstar works with multiple suppliers to offer over 40,000 product items from various domestic and international brands.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lulu Hypermarket: Middle East and Asia-focused hypermarket chain with a similar broad-assortment, value-led model to Hyperstar. Operates large-format stores carrying groceries, household, and general merchandise.
• Carrefour: Global hypermarket operator with franchise and partnership stores across the Middle East. Closely comparable to Hyperstar in format, product breadth, and hypermarket value-positioning, though it exited Iran in 2024.
• Refah Chain Stores: Major Iranian state-affiliated retail chain with hypermarket and supermarket formats. Directly competes with Hyperstar in Iran's modern grocery retail segment.
• SPAR International: Franchised supermarket and hypermarket network. Comparable to Hyperstar's store portfolio through licensed retail of groceries and general merchandise across multiple markets.
• Shahrvand Chain Stores: Iranian hypermarket and supermarket chain operating across major cities. Most direct domestic peer to Hyperstar with overlapping format, assortment, and price-led positioning.
• Auchan: French hypermarket and supermarket operator with a large international footprint in the Middle East and Eastern Europe. Comparable to Hyperstar on hypermarket format and private label development.

Broad incumbents

• Tesco: UK-headquartered global grocery and general merchandise retailer with hypermarket-style Extra stores. Comparable on hypermarket format, loyalty program, and B2B services.
• Walmart: World's largest general merchandise and grocery retailer. Comparable to Hyperstar on supercenter format, 'everyday low price' positioning, and scale-driven supply chain.
• METRO AG: European cash-and-carry and food retail group operating large-format stores. Comparable on store format and professional B2B customer overlap, even though METRO is more wholesale-skewed.
• REWE Group (BILLA): German retail group operating BILLA supermarkets and other formats across Europe. Comparable to Hyperstar on multi-format grocery retail and private label.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hyperstar_ir
• LinkedInlinkedin.com/company/hyperstar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperstar