Hyper U La Rochelle Beaulieu
Hyper U La Rochelle Beaulieu is a single hypermarket in Puilboreau, France, operated under the Coopérative U network. It serves general consumers in the La Rochelle area with groceries, fuel, and a bundle of U-branded retail services via in-store, drive pickup, and home delivery.
- Company typePrivate
- Founded-
- HeadquartersPuilboreau, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hyper U La Rochelle Beaulieu does
Hyper U La Rochelle Beaulieu is a single-store hypermarket (grande surface) operating under the Hyper U format at Route De Nantes Beaulieu in Puilboreau, Charente-Maritime, France. Established in 1971 and operated as an associated retailer (associé U) within the Coopérative U cooperative network, the store employs 95 people and serves general consumers across the La Rochelle metropolitan area with groceries, household items, fresh produce, electronics, photo services, vehicle and festive-equipment rental, catering, event ticketing, books, and an associated fuel station (Station-Service U). Operations run Monday through Saturday from 08:30 to 21:00, with Sundays closed.
The business operates on a traditional direct-to-consumer retail model across three channels: a physical hypermarket, drive pickup (Drive), and home delivery, the latter two enabled by the cooperative's Courses U online platform (store code 31433). Pricing is unit-based with an explicit emphasis on low prices ("prix bas") and cost-price promotions on 150 U-brand products, supplemented by the Carte U loyalty program which returns value in euros (€ Carte U) and offers personalised discounts. Core technology consists of standard retail point-of-sale systems inherited from the Magasins U cooperative; there is no proprietary technology stack or AI/ML capability at the store level.
Revenue is generated entirely through retail product sales, with no B2B contracts, subscription fees, or advertising revenue disclosed. Marketing is executed via promotional catalogs, the Magasins U website and mobile app, and a Facebook page (facebook.com/hyperUbeaulieularochelle). The store is privately held, does not have a public ticker, and operates as a member of the cooperative — meaning branding, supply chain, digital platforms, and many back-office functions are provided centrally by Coopérative U rather than independently by the store. No revenue, funding, M&A, or leadership change data is publicly available.
Hyper U La Rochelle Beaulieu firmographics
Firmographics- Name
- Hyper U La Rochelle Beaulieu
- Legal name
- Hyper U LA ROCHELLE - PUILBOREAU
- Website
- https://hyperu-larochellebeaulieu.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hyper U La Rochelle Beaulieu is a single hypermarket in Puilboreau, France, operated under the Coopérative U network. It serves general consumers in the La Rochelle area with groceries, fuel, and a bundle of U-branded retail services via in-store, drive pickup, and home delivery.
- Ownership category
- akta.pro rank
Where Hyper U La Rochelle Beaulieu is headquartered
LocationHeadquarters
- HQ city
- Puilboreau
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Hyper U La Rochelle Beaulieu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail product sales: Traditional retail revenue from selling consumer goods including groceries, household items, and general merchandise to in-store customers, drive pickup customers, and online delivery customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with low-price focus |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hyper U La Rochelle Beaulieu product offering
Product offeringCore offering
Hyper U La Rochelle Beaulieu operates a physical hypermarket in Puilboreau selling groceries, fresh produce, household items, and general merchandise to local consumers. Customers can also shop online through the Courses U platform for drive pickup or home delivery. The store is associated with several U-branded service counters including U Location (vehicle/equipment rental), U Traiteur (catering), U Techno (electronics), U Photos, U Billetterie (tickets), and U Culture (books), plus a nearby fuel station.
Product overview
Hyper U La Rochelle Beaulieu is a hypermarket (grande surface) operated under the Coopérative U franchise. The core offering consists of a physical supermarket providing groceries and general merchandise, complemented by an online shopping platform (Courses U) for drive collection or home delivery. Additional services include U Location (vehicle/festive equipment rental), U Traiteur (catering), U Techno (electronics/high-tech), U Photos (photo printing), U Billetterie (event ticketing), and U Culture (books/e-books). The store also features an associated gas station. All services are branded under the U (Magasins U) cooperative network.
Differentiator
Problem solved
Functional benefit
Brands
- Courses U: Online grocery shopping service offering drive and delivery options
- U Location
- U Traiteur
- U Techno
- U Photos
- U Billetterie
- U Culture
- Carte U
Products and services
- Hyper U Physical Hypermarket (Supermarché) Physical hypermarket in Puilboreau selling groceries, fresh produce, household items, and general merchandise to local consumers.
- Courses U (Online Drive and Home Delivery) Online grocery ordering service allowing customers to place orders for drive pickup at the store or home delivery.
- U Location (Vehicle and Equipment Rental) Rental service for vehicles and festive equipment, available through partnered locations.
- U Traiteur (Catering) Catering service offering prepared meals and party food at low prices through U-branded stores.
- U Techno (Electronics and High-Tech) Retail service for large appliances, multimedia, and tech products delivered to customers.
- U Photos (Photo Printing) Online photo printing service for albums, photo development, and personalized objects.
- U Billetterie (Event Ticketing) Online ticket booking service for shows, theater, concerts, and exhibitions.
- U Culture (Books and E-books) Online bookstore offering over 650,000 physical books and 135,000 e-books.
- Station-Service U (Fuel Station) Gas station located near the Hyper U store, open until 21:00.
Companies that use Hyper U La Rochelle Beaulieu
Customer profileSegments1 record
Ideal customer profiles1 record
Hyper U La Rochelle Beaulieu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hyper U La Rochelle Beaulieu partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Courses UcoreOnline grocery shopping platform integrated with Hyper U stores. Allows customers to order online and pick up at store (drive) or receive home delivery. The store is identified as store code 31433 on the platform.
- U LocationcoreVehicle and equipment rental service available at Hyper U stores. Offers cars and festive equipment rental near customer locations.
- U TraiteurcoreCatering service offering ready-to-eat meals and party food at low prices through U-branded stores.
- U TechnocoreElectronics and high-tech retail service offering large appliances, multimedia, and tech products delivered to customers.
- U PhotosminorPhoto services including photo albums, online photo printing, and personalized photo objects.
- U BilletterieminorOnline ticketing service for spectacles, theater, concerts, and exhibitions available through U stores.
- U CultureminorBook retail service offering over 650,000 physical books and 135,000 e-books online.
- Coopérative UcoreThe cooperative network that owns and operates the Magasins U brand. Hyper U La Rochelle Beaulieu is an associated member (associé U) of the cooperative. The cooperative provides shared services, branding, marketing, online platforms, and supply chain.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Hyper U La Rochelle Beaulieu competitors and assessment
Company assessmentDirect peers
- Magasins U / Super U (other stores in the same cooperative): Other Hyper U and Super U stores within the Coopérative U network. Operate identical branding, sub-services (U Techno, U Traiteur, Courses U), and cooperative governance — making them the most structurally identical peers.
- Auchan: French-headquartered hypermarket chain with broad assortment across grocery, household, electronics, and general merchandise. Competes with Hyper U across all major categories and share the same hybrid physical + drive + delivery omnichannel model.
- Carrefour: Major French hypermarket and supermarket operator. Directly competes with Hyper U on grocery, general merchandise, online ordering (Courses U vs. Carrefour Online), drive pickup, and home delivery in overlapping French geographies.
- Cora: French hypermarket chain operating in similar mid-sized catchment areas as Hyper U. Competes on broad grocery + general merchandise assortment and family-oriented positioning in regional French towns.
- Intermarché Super: French supermarket and hypermarket chain under the Les Mousquetaires group. Closest structural analog to Hyper U — a cooperative/independent-retailer network with emphasis on local sourcing ("Producteurs d'Intermarché"), low prices, and proximity to rural/semi-urban French consumers.
- Géant Casino: Hypermarket format operated by Casino Group in France. Direct competitor on grocery, household, electronics, and catering services, with comparable regional store footprints.
- E.Leclerc: France's largest hypermarket chain and Hyper U's most direct competitor. Operates similar large-format grocery + general merchandise stores with a strong low-price ("prix bas") positioning, fuel stations, and loyalty programs.
Emerging players
- Aldi France: German hard-discount chain expanding aggressively in France. Erodes Hyper U's low-price grocery positioning in the Charente-Maritime catchment without offering the same broad general-merchandise or service ecosystem.
- Lidl France: Hard-discount grocer rapidly expanding in France. Competes with Hyper U on price-sensitive grocery baskets and forces the prix-bas/prix-coûtant positioning; less direct overlap on full general merchandise and services.
- Leader Price (now Aldi): Value-oriented grocery chain acquired by Aldi. Competes directly with Hyper U's prix-bas positioning in French regional markets, particularly in convenience and discount grocery segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hyper U La Rochelle Beaulieu social profiles
Digital presenceHyper U La Rochelle Beaulieu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyper U La Rochelle Beaulieu leadership team
Management profileNumber of profiles
Hyper U La Rochelle Beaulieu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyper U La Rochelle Beaulieu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyper U La Rochelle Beaulieu
What does Hyper U La Rochelle Beaulieu do?
Hyper U La Rochelle Beaulieu operates a physical hypermarket in Puilboreau selling groceries, fresh produce, household items, and general merchandise to local consumers. Customers can also shop online through the Courses U platform for drive pickup or home delivery. The store is associated with several U-branded service counters including U Location (vehicle/equipment rental), U Traiteur (catering), U Techno (electronics), U Photos, U Billetterie (tickets), and U Culture (books), plus a nearby fuel station.
Is Hyper U La Rochelle Beaulieu a public or private company?
Hyper U La Rochelle Beaulieu is a private company. It is classified as corporate owned and is currently operating.
When was Hyper U La Rochelle Beaulieu founded?
Hyper U La Rochelle Beaulieu was founded in -1. It employs 51 to 100 people.
Where is Hyper U La Rochelle Beaulieu based?
Hyper U La Rochelle Beaulieu is headquartered in Puilboreau, France, in the Europe region.
How does Hyper U La Rochelle Beaulieu make money?
One revenue line is on record: retail product sales.
Who are Hyper U La Rochelle Beaulieu's main competitors?
Direct peers on record are Magasins U / Super U (other stores in the same cooperative), Auchan, Carrefour, Cora, Intermarché Super, Géant Casino and E.Leclerc. Emerging players are Aldi France, Lidl France and Leader Price (now Aldi).
Does Hyper U La Rochelle Beaulieu have an API?
No public API is recorded for Hyper U La Rochelle Beaulieu.